Maxis Confidential

Maxis Business Challenge

29/7/21

Information Pack

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Contents

1. Introduction to Maxis2. About Digital Catapult3. Maxis Business Challenge4. Timeline5. Evaluation Criteria6. FAQs

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Malaysia’s leading converged solutions provider

Introduction to Maxis

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Introduction to Maxis

• Established in 1995, Maxis is one of the leading and largest mobile communication providers in Malaysia

• Total number of 11.37 million subscribers in Q1 2021

• Leading converged solutions provider in Malaysia, providing a variety of high-quality digital services encompassing voice, data, and solutions.

• Advanced core network with next-generation network support capabilities

• Aims to be the preferred information and communication technology (ICT) partner to help Malaysian businesses leverage technology

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Digital Catapult – Accelerating early adoption of advanced digital technologies in the UK

Introduction to Digital Catapult

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This unique opportunity will enable an innovative UK based technology company to work directly with Maxis, a leading converged solutions provider based in Malaysia.

Maxis is looking to the UK Technology sector to propose solutions around how they can help the company to create a more personalised and user centred Maxis TV product, that will support an increased conversion of free trialists into fully paid subscribers.

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Maxis Confidential

This unique opportunity will enable an innovative UK based technology company to work directly with Maxis, a leading converged solutions provider based in Malaysia.

Maxis is looking to the UK Technology sector to propose solutions around how they can help the company to create a more personalised and user centred Maxis TV product, that will support an increased conversion of free trialists into fully paid subscribers.

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A solution that will allow for the sophisticated analysis of user data, to help Maxis to better understand user preferences and:

o Create a more personalised experience for subscriberso Increase the number of active subscribers by creating a better experience for free

trialists, increasing the likelihood of converting trialists into long-term active subscribers

In order to achieve this, Maxis is interested in:

o Data companies that can help Maxis to personalise the TV product offer to userso AI / ML recommendation tools that have a proven track record of working with a similar

productso Solutions that can support the creation of an amazing and intuitive Maxis TV experience

What we’re looking for

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Timeline

• 19 July 2021: Open Call launched

• 6 August 2021: Deadline for questions and clarifications

• 20 August 2021: Deadline for applications

• 30 August 2021: Shortlisted Companies Announced

• w/c 13 September 2021: Pitch Day (exact date tbc)

• w/c 20 September 2021: Winner selected and announced

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Solution fit (30%)

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Operation feasibility (40%) Business Value (30%)

Evaluation Criteria

To what extent does the proposed solution address the problem statement effectively?

Highlight the unique selling points and how innovative is the solution from others

How feasible and ready is the proposed solution to be deployed to production?

How much does it cost to deploy using the allocated project budget?

Previous successful deployments of the proposed solution

What benefit and values does the solution offer?

e.g. Cost, time, customer retention, streamlined processes, revenue growth, brand awareness etc

Applications will be scored against the following evaluation criteria

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Contact

Alex CookInnovation ManagerDigital Catapult NETV / Sunderland Software City

alex.cook@sunderlandsoftwarecity.com

07715634405