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Knowledge Collaboration & Learning for Sustainable Innovation

ERSCP-EMSU conference, Delft, The Netherlands, October 25-29, 2010

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DESIGN AND PROMOTION OF A PLAN OF GOOD

PRACTICE OF SUSTAINABLETOURISM IN THE

TECHNOLOGICAL UNIVERSITYOF RIVIERA NAYARIT

Jorge Joaqun Cervantes Berumen11Universityof Technology Of Riviera Nayarit, Nuevo Vallarta Nayarit, Mexico.

2 Universidad Tecnolgica de Baha de Banderas3

[email protected]. Nuevo Vallarta No. 65 Pte. C.P. 63735Nuevo Vallarta, Riviera Nayarit. Tel. (322) 22 68300

Abstract

This document presents a proposal for the Universityof Technology, Riviera Nayarit(UTRN)

on the issue of sustainable tourism. The UTRN, is an educational institution whose vision is

to specialize in the tourist industry. It seeks to be recognized internationally and to contribute

to national development. It inquires to generate research lines and looking for their

technological innovation through new proposals from the academic body.

In response to this demand to fulfill the vision, one must be competitive and stay updated on

new trends generated by the tourism industry. The sustainability of tourism operations is the

tendency that mitigates the impact caused by this activity in any of its related fields and

areas. This document is a research on the actual situation of the institutions sustainability,

through a comparison with other elements related to sustainability. It concludes with the

consultation of experts to guide the design of a plan of sustainable tourism best practices.We generate specific indicators in order to monitor the action of the institution and to seek

international certification. Therefore, we will achieve sustainability at the UTRN.
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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The 14th European Roundtable on Sustainable Production and Consumption (ERSCP)

The 6th Environmental Management for Sustainable Universities (EMSU)

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Keywords

Sustainable, University, Tourism, Mexico, Nayarit.

Introduction

The tourist area of Bahia de Banderas enters the international level with the progress of the

people of Puerto Vallarta, Jalisco. This name is in honor of Ignacio L. Vallarta, a former

governor of this state. It is said that the first settlements of the bay dates back to 300 BC in

the Middle Preclassic period.

A thousand years later came the inhabitants of Aztatln, area north of the state of Nayarit,on the Isle of Mexcaltitln in the Early Post Classic period. Finally it was inhabited by groups

of Banderas culture in Late Post Classic. This culture was found by the Spanish to reach the

valley and in 1525 they were the ones who gave this place the name of Banderas, still

preserved.

The area's growth has been steady over the past 500 years, more so in the past 50 years.

Banderas Bay and Puerto Vallarta are two municipalities that share a continuous

conurbation has a population of over 304 107 inhabitants, making it the 36th most populous

metropolitan area of Mexico and the second most populous in the state of Jalisco and

Nayarit, according to the Institute National Statistics and Geography (INEGI, 2005).

These characteristics of tourismdevelopment have created a growing and steady flow of sun

and beach tourism in the area of Baha de Banderas. The consolidation of the tourism

industry in the area has created one of the most important sources of income for the

Western Pacific of Mexico.

Currently, the top of the bay has experienced an increasing expansion of infrastructure,

tourist services and products, in addition to its population. This industry has generated

significant impacts on environmental, cultural and economic. Impacts must be mitigated for

the conservation and protection of natural and cultural heritage, which is based the

development of the area.


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Any social organization, company or institution that seeks to stay and develop in the area,

carries with it a responsibility not to create greater impact. Sustainable tourism is the

operational tool that helps us to mitigate these impacts, a model should be adopted for the

conservation of the tourist area of Bahia de Banderas. Educational institutions dedicated to

tourism in the region, carry the responsibility to mitigate the impacts generated by this

activity in any of its fields and areas.

The Technological Universityof Riviera Nayarit (UTRN), universityof tourism is a leading

institution, which is in the midst of the most important tourist activity of the Mexican Pacific. It

is renowned for its prestige and quality in their curricula. Is committed to the protection and

preservation of cultural and natural heritage of their area of influence.

Aware of this commitment, one of his goals is to become a sustainableinstitution, for it is

necessary actions to ascertain the scope and limitations of the institution at this time

regarding this issue, seeking a final product and help reduce negative impacts and maximize

the benefits of tourism, achieving a harmonious development in the social-cultural

environment, environmental, business and thereby achieving an integrated education

service committed to the environment.

Justification

The Technological Universityof Riviera Nayarit, being institution responsible parties, seeks

to conserve and preserve cultural and natural heritage of the region. To achieve this requires

the creation of a plan of sustainable tourism best practices. Through this document, the

institution will structure the responsibilities, tasks and commitments of each member of the

universityand thereby maintain the natural and cultural resources of the area, respecting the

idiosyncrasies of the local population, philosophy management of the institution and

government policies regarding the development of the area.

With the development of a sustainabilitystudy:

Achieve a real diagnosis of the ecological impact, social-cultural and administrative

management of the institution.


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There shall be a higher education institution and knowledgeable advocate to act for

sustainability.

The social-cultural impact on the environment will decrease by educating employees and,

consequently, the students in their daily activities.

Promote the culture of care for the natural and cultural heritage.

Have the opportunity that the University treated, To Whom It May Concern, certification of

sustainablephysical facilities and operational activities that contribute to the conservation of

natural resources.

The effective use of existing human capital

Guidelines to guide environmental management, avoiding deterioration due to lack of

strategic planning.

Assumptions

With a plan of good practice will be achieved by establishing lines of work, actions, goals

and scope. Which will be established are the tasks to be performed, which methodology to

use and what the necessary inputs to generate indicators are? With this plan gives structure

to the activities necessary to demonstrate progress is achieved in each of the tasks that

comprise it. In addition to containing evidence of work, take a chronological order of

quarterly reviews and annual work schedule through. This will have a comprehensive projectto generate the indicators and form UTRN evidence of actions to ratify the care and

protection of natural and cultural heritage of the area of action of the institution.

Restrictions

The plan of good practice will be designed for the operation of the university. It is not

intended that this plan will make the students or curriculum leading to the curriculum. It is aunique share structure for those who work for the institution.

General objective

Design a plan of good practices of sustainabletourismin the UTRN, for the care of cultural

and natural heritage of the institution.


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Specific objectives

Conduct a study of the social, economic and environmental to create a universitydiagnostic.

Compare to the university with other institutions and authorities to identify sustainable

opportunities for improvement.

Consult experts on sustainabletourismbest practices applicable in the university.

Design a plan of good practices ofsustainabletourism.

Background of the Technological Universityof Riviera Nayarit

In 1989 the Secretariat of Public Education (SEP) implements the program evaluation and

improvement of higher education, beginning with the study of new alternatives in education

at this level.

We studied the lessons learned from the economically developed countries like the United

States of America, France, Japan, Germany and Britain. It is found that the French model of

higher education institutes of technology is the most suitable for application in Mexico.

Whereas essentially the situation of higher education in Mexicoas well as socio-economic,

employment and educational opportunities in several provinces, the application is

determined, in the year 1991, a new educational model through technological universities,

establishing its implementation in three states of Mexico: Aguascalientes, Mexico State, and

Hidalgo.

For the April 29, 2004, through a coordination agreement concluded between the FederalExecutive through the SEP, and the Government of Nayarit, and after completing the

feasibility study for the creation of the then Universityof Technology Bay of Banderas (UTBB)

will bring the realization of this, through financial support and set aside the 60th of its kind

nationally and was the third of the technological universitylocated in the state of Nayarit.

Thus, the UTBB, located in the tourist hub of the brand by market "Riviera Nayarit",

according to the approach of identifying tourist areas of Nayarit, are assigned names that


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may have strength so marketers. The name "Riviera Nayarit" applies in the municipality of

Baha de Banderas, in the tourist corridor and named above. Added to this, the support from

the state government to position the brand "Riviera Nayarit" internationally, the UTBB

decides to change its name: Riviera NayaritTechnological University(UTRN), universityof

tourism, to avail this cause and support from state institutions.

Figure 1: Entrance to the Technological Universityof Riviera Nayarit.

SOURCE: Private.

The location of the UTRN, is located in the area called Nuevo Vallarta, Nayarit. It is a young

institution with two teaching buildings, an industrial maintenance shop and a food court, ahotel school student has an active community of 800 students, with expectations to double

that figure over the next two years.


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The following is the mission and vision of the UTRN.

Mission

"Being competent professionals, capable of responding to the needs of tourism

development, allowing to raise their quality of life by imparting comprehensive education

excellence in human capital and infrastructure technology; strengthened through the

universityextension and a permanent link with the sectors productive and social.

Vision

"Being an established and prestigious university specializing in tourism, recognized

nationally and internationally for its quality standards, trainer of leaders with skills and

capabilities to achieve participate in the development of the country, generating research,application and technological innovation through their academic bodies. "

Organizational Structure

The structure of this universityconsists of the following areas: stewardship that is in charge

of several departments: the Academic Board, the Directorate of Administration and Finance,

the Office of Liaison, the Department of School Services, the Department of Planning and

Evaluation The Press and Information Department, the Department of Business Incubator,

the Department of Infrastructure and the Legal Department. The Academic Board which is

responsible for the addresses of the following majors: Directorate of the Department of

Engineering, the Directorate of the career of Tourism and the Culinary Career. The Area

Management Engineering careers offer: Maintenance Engineering Industrial Engineering

Information Technology and Communication, and Engineering in Renewable Energy. The

Directorate of Administration and Finance is also responsible for two departments: the

Department of Administrative Services Accounting and General Services Department.

Table 1: Hierarchical Organization of UTRN.

SOURCE: Private.


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Products offered

Due to the importance of keeping the UTRN at the forefront in education and technology,with the main objective of providing quality educational services in the region, supports an

educational model based on the following points:

Curriculum with 70% of practical skills and only 30% of theory.

Study programs relevant and flexible.

Close links with the productive and social sectors in the region.

Comprehensive training of the student activities area of culture, arts and sports along with

a specialized technology education.

The educational model that allows the continuation of undergraduate studies. Entrepreneurial skills necessary to start their own business.

Duration and versatility of careers, facilitating the incorporation of the student to the

productive sector.

To determine which races are the ones that should be offered, conducted a feasibility study

based on business needs, determining which careers are most likely to succeed in the

tourismsector are:

Degree in Gastronomy.

Engineering Information Technology and Communication.

Degree in Management and TourismDevelopment.

Industrial Maintenance Engineering for the tourismsector.

Besides working on the opening of two new programs: Renewable Energy Engineering

and the degree of Technician Degree in SPA. Also building a hotel-school (Figure 2.3),

where students will practice in a real, functioning and operation of the hosting service. Thus,

the entire Universityfocuses on priority activities in the tourismsector, which is considered

by the UniversityUTRN Tourismin the State of Nayarit.


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Figure 2: Access to the Hotel School of the UTRN.

Source: Own.

Figure 3: Overview of the architectural project of the UTRN.


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number of staff, size of the region to be certified for that reason it makes a contribution

based on a questionnaire Institute applies. The agency accredited auditor to issue the

certificate is the IMNC (Mexican Institute of Standardization and Certification), the cost of the

audit covers the SEMARNAT, as well as technical assistance is given to businesses. The

cost of the improvement of tourist facilities and equipment necessary to meet the

requirements of the standard borne by businesses. Once certified the circuit will have to

maintain the conditions which are certified not to lose. Businesses can get federal support to

this end, Deputy Director of Environmental Policy Implementation Tourism Ibarra, Armida

E. IMNC 2010 (interview) Mexico, DF. Mexican Institute of Standardization and Certification.

Membership or participation in international bodies such THE IMNC offers individual

memberships and organizations. Some benefits:

Loans of library materials acquit

Free Talks on quality issues

Taught by the International Training Center Learning (CIFA)

Free Standards Project.

Discounts on individual standards.

Relationship between the governing body of tourismin that country: SEMARNAT (Secretary

of Environment and Natural Resources, ME) in conjunction with SECTUR (Secretary ofTourism, ME) or other institutions established in 2006 a standard based on the sustainability

of ecotourism. Procedure for obtaining the certificate:

1. THE IMNC provides the application or questionnaire. Which should deliver the IMNC

signed by fax, mail or in person?

2 The IMNC an analysis of the request and sends the offer. Once accepted

3 quotations, concluding the contract.

4. Assessment is planned by mutual agreement, at this stage the client can choose toperform the final audit or a pre-audit. (That is a diagnostic exercise with the particularity that

the report and nonconformities found only delivered to the organization without being subject

to dictamination.

5. An assessment is made on site.

6. Once the nonconformities have been met (if any) is presented the case to a dictamination

Committee, which reviews it and analyzed it based on the provisions of the standard, and

there's opinion.


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7. In case of denial of the certificate, you are informed and make a follow-up evaluation

which reviews the closure of the nonconformities encountered.

8. Delivery of certificate, should not have closed their non-conformity is conduct a follow-up

visit in order to determine the closure of these non-conformities

9. Depending on the type of certification, determine the assessment of vigilance, which are

evaluations to ensure that during the surveillance period of the certificate is still maintaining

the quality conditions in the company.

Steps have to do a company for the audit:

Conformity Assessment of this standard will be made ex parte, in accordance with the

provisions of the Federal Law on Metrology and Standardization and Regulations, plus the

following:

1. The conformity assessment of this rule shall be made by the verification unit

accredited by an accreditation body and approved by SEMARNAT. SEMARNAT

should publicize the lists of accredited verification units and approved by

SEMARNAT.

2. For the effects seen in the preceding paragraph, interested parties may attend the

PROFEPA, their federal delegations or consult the website (www.profepa.gob.mx)

3. Interested parties will determine the verification unit of your choice and request in

writing to the same verification of compliance with this rule, indicating the manner in

which certification is requested:

a. Facilitiesb. Activities

c. Facilities and Activities

3. The verification visit by the verification unit, must be made within 20 working days

following written notification to the person concerned, unless otherwise agreed.
http://www.profepa.gob.mx/http://www.profepa.gob.mx/http://www.profepa.gob.mx/http://www.profepa.gob.mx/


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4. During the verification visit, the verification unit objectively verifies compliance with

this standard through the implementation of the Schedule of Assessment

Methodology, according to the provisions of the terms mentioned above.

5. . The verification unit will issue an opinion with the results of the assessment of

conformity of this standard.

Form of assessment:

The Institute certification processes like ISO 9000, but sustainable certifications,

requirements Ecotourism facilities, audits are in place, assess the requirements of

ecotourismactivities and verify the results of the process. Marketing activities carried out:

Tourismpublishes a newsletter on its website, the site

http://www.imnc.org.mx/boletinturismointro_c_385.html

Overview of the main criteria to assess:

Ecotourismfacilities.

Water

Wildlife

EnergyVisual impact

Solid waste

Buy products

ecotourism

Activities Interpretation

Trails

EducationWildlife

Aquatic

Ecosystems

Initiatives

Contribution to conservation

Cultural impact


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Analysis of legal framework

Among the policies and laws governing the tourist activity, it is necessary to understand andanalyze which articles are tied to sustainablecriteria, since it is essential to coordinate these

efforts to the integral development of the area. Reference articles only 1st and 2nd as the

Secretary of Environment, State of Nayarit., (2000) article 1, of this Act is of public interest

and general observance throughout the republic, corresponding application and

interpretation in the field administration, the Federal Executive through the Ministry of

Tourism.

Article 2. This Act is: Schedule of tourism:

I. Raising the level of economic life, social and cultural life of the people in theII. States and municipalities with the influx of tourists;

III. To coordinate with the states and municipalities for the implementation and

achievement of the objectives of this Act;

IV. To determine the mechanisms for the creation, preservation,

V. Improvement, protection, promotion and exploitation of national tourism resources,

preserving the ecological balance and social development of the sites concerned.

VI. To guide and assist local and foreign tourists;

VII. Optimizing the quality of tourismservices;VIII. Promote investment is the subject of domestic and foreign capital.

IX. Promote mechanisms for involving the private and social sector in meeting the

objectives of this Act.

X. Promote social tourismand strengthen the heritage

XI. Culture of each region of the country.

To lead the institution towards sustainability, it is suggested as a minimum implement the

following policies, another important finding of the research:

Service Policy:

Sets the company's commitment to meet the needs, requirements and desires of

customers.


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Environmental Policy:

Determines the actions, behaviors and commitment of the company and its employees,

through the protection of the environment.

Social Policy:

They are rules and norms of behavior of the company and its employees, society and the

community where it is.

Human Management Policy:

Determine how to manage workers; the development will have on the company and the

objectives that the company expects of them.

Security Policy:

The company proposes concrete actions for safety and health, personal care, equipment,

tools, resources, security of service management, among others.

This suggestion is marked on the official website of Alliance for Forest Rainforest Alliance

(2008).

Analysis SWOT of the region.

How important is this region?, What are your areas of opportunity and disadvantages could

be the area?. Remember that the tourist area of Banderas Bay, is shared by two different

states, the state of Jalisco, home of the tourist development of Puerto Vallarta and Nayarit,

which occupies the other half of this large bay. Puerto Vallarta is a tourist destination will

have to look mature, innovation in their industry on their part. In another sense, Nayarit, is

young in the development of tourismservices. For the area where the activity of UTRN'll

need to perform a SWOT analysis to identify endogenous reasons and analyze the

institution of reasons beyond the benefits and dangers that can be generated from tourismin

general. In this way, we can identify the axes and direction of the decision-making.


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Once you identify these reasons, it will cause a general conclusion of the findings. According

to the Ministry of Economy in the diagnostics framework for Business Clusters in the Call of

the Technological Innovation Fund Ministry of Economy, CONACYT 8.1. Specific

diagnosis. Retrieved on November 27, 2009, identifies the following components of the area,

starting with the strengths and weaknesses are internal to the organization:

Strengths

More weight is the variety of tourist attractions

Natural wealth, which allow tourismto be successful performance,

It has many areas that could be initiated to tourism.

The position itself as a premier destination.

Tilt the exercise of traditional tourism

Access to the strata occupied by destination most active ingredient of tourism, nature,

adventure, etc.,

Proximity strategic tourist products in the rest of the state.

Responsibility for conservation and environmental protection.

Weaknesses

The vulnerability of the tourismsystem determined by the excessive concentration of sun

and sand business.

Insufficient use of generic potential.

Dependence of the flow of Puerto Vallarta.

Low level of cohesion.

Lack of coordination between public and private sectors.

Continuing with the opportunities and threats are external character of the institution:

Opportunities

Increasing demand for nature-related activities sports and adventure

Increased flow of the European market.

Excessive focus of Puerto Vallarta.

Depletion of the land for tourist development near Puerto Vallarta, Jalisco, open the

opportunity for development in the state, in the Riviera Nayarit.

Access to American markets and Mexico.


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Success Nuevo Vallarta resort, well-managed can support the development of alternative

tourismin the rest of the state.

Ability to strengthen the aspect of supply taking into account certain products generated by

the state of Nayarit.

Threats

Stagnation of demand for the traditional sun and sand product.

Retraction of public investment to promote tourisminvestment.

Loss of dynamism in the real estate business.

Growth of demand in the quality of tourismservices.

Difficulties to finance travel.

Lack of territorial systems, environmental and tourismcan devalue and even kill certain

travel.

Difficulty in coordinating between the ejido and the ownership of Fibber, leading to

problems in generic uses of the soil.

Reduction in average stay in international demand.

trans-culturation in the region.

Low level of knowledge and understanding tourist resort of this region by domestic and

foreign demand.

Growing demand for non-degraded environments and not crowded.


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CONCLUSION OF THE SWOT ANALYSIS OF THE REGION.

The diversity of the natural attractions of the Riviera Nayarit, are characteristic of value, toposition itself as a premier destination where you can access market niches and positioned

by means of an active tourism, increased activities related to nature and adventure sports,

this opens the possibility of strengthening the supply side of tourism in the region and

improves the performance of the link between public and private sectors. The UTRN as an

educational institution is committed to the preservation of cultural and natural heritage of the

area, since that depends on its development in the future and is seeking a business model

that mitigates the impacts that degrade the area's major attractions Desk. The increase in

the flow of European market and the excessive concentration of Puerto Vallarta, demand anew form of tourism, create these features outside the institution. The low level of cohesion,

and lack of coordination between public and private sectors generate slower growth,

compared to the requirement on the quality of tourismservices. This area is fertile ground for

more specialized to attract tourists, create better alternatives, design products and services

with a profile of sustainability, to reverse these threats and opportunities that arise.


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Analysis of the diagnosis of UTRN.

This is the result of the diagnosis of Sustainability at the Technical University of Riviera

Nayarit.230 criteria of the tool, scoring 15 criteria with "satisfactorily", which are 6.5% of thetotal. Were rated with a "partially meets" 25 criteria that are 10.8% of the total. Finally, we

scored 190 criteria with a "not satisfied" that are 82.6% of the total. Table 4 shows the result,

which analyzed the criteria of sustainability tool applied to the institution.

Table 4: Result of diagnosis.

A C Fail

The Technological Universityof Riviera Nayarit, is located in a low percentage with respect

to sustainabletourism(as it has more than 80% criterion with a "not satisfied"). Is a priority

as a whole meet these criteria if it is to transform this institution sustainable.

There are criteria that practice eventually. This is that once were made, for there is no

monitoring, or monitoring for the development of indicators to help decision making.

Although the result is bad, it's good to know at what point is located UTRN about

sustainability.

In addition to initiating a phase of sustainable competitiveness among institutions of

education.

It is necessary to define and design a plan of good practices of sustainabletourism, to help

us meet these fundamental criteria. A plan which is assigned an official to suggest

workshops or create blogs, establish a considerable time to accomplish these goals,

establish a system for measuring and evaluating indicators, to be more efficient decision

making and create a record of commitment for all elements of this institution, who are

committed to meet these criteria.

When analyzing the result, the environmental aspect, it requires more effort because not

meet any criteria. Socially, there is also a challenge to meet, and also only meet minimal


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criteria and economically, the majority of criteria are met in this part. But they are more

criteria in this area.

Expert advice on the subject, through the experience they have is important because it

would help, more efficiently achieve these points within this leads to the second collection of

evidence to formulate.

It suggested creating two committees, the Safety and hygiene and the sustainability

management system for tracking and monitoring to the criteria established. In addition the

university has other needs, the creation of lines of investigation, for full-time faculty. Are

these criteria the best excuse to make these issues, specialists in the investigation of their

solution.

Analysis of the diagnosis of UTRN.Application of the technique of comparative research.

The following technique was used for comparison, between institutions and organizations

that are or seek sustainability and the Technological University of Riviera Nayarit. Once

identified candidates for this comparison, through the characteristics of their projects,

conduct a comparative table of these bodies in order to identify differences and similarities,

to complement and leverage the management experience of other sustainability efforts. In

this way we can have a room for the benefit of the Technological University of Riviera

Nayarit.

Comparison with other universities

When investigating universities that have or seek a certification of sustainability on their

campuses, we find it difficult to identify these institutions for the individual. Where information

is required in networks of Universities, which reports on the intentions of other educational

institutions in improving their operations through sustainablemodel. Through this network,

you can identify universities that seek innovation in their operations. The Global University

Network for Innovation (GUNI) consists of the chairs of UNESCO on higher education,

research and innovation-related networks and social commitment of higher education. 179

institutions from 68 countries are members of GUNI. GUNI was created by UNESCO, the

United Nations University (UNU) and the Polytechnic University of Catalunya (UPC),

following the World Conference on Higher Education of UNESCO in 1998 to ensure


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continuity in its major decisions and facilitate the implementation of them. GUNI's mission is

to strengthen the role of higher education in society through reform and innovation in higher

education policies around the world from a perspective of public service, relevance and

social responsibility.

Total: 54 Members in 15 countries in Latin America and the Caribbean. GUNI 15 members

of Mexico:

1. Center for Research and Advanced Studies of National Polytechnic Institute. Mxico.

2. Studies Centre at the Autonomous Universityof Mexico. Mxico.

3. Technical Secretary of the Mexican Association of Distance and Continuing Education

(AMECYD). Autonomous Universityof Mxico State, Mxico.

4. Universidad Autonoma de Baja California, Mxico.

May. Network of Macro Universities of Latin America and the Caribbean, Mexico.

6. Latin American Faculty of Social Sciences (FLACSO - MEXICO), Mexico.

7. Autonomous Universityof Ciudad Juarez, Mexico

8. National Bar Association of Public Institutions of Higher Education, BC, Mexico

9. Universityof Guadalajara, Mxico

10. Autonomous Universityof Aguascalientes, Mxico

11. Universidad Autnoma de Yucatn (UADY), Mxico

12. National Association of Universities and Institutions of Higher Education of the Republic

of Mexico, AC (ANUIES), Mexico

13. National Polytechnic Institute, Mexico

14. Union of Universities of Latin America and the Caribbean (UDUAL), Mexico

15. Escuela Normal Miguel F. Mxico

Of these 15 universities, only two seek sustainability on their campuses:

1. Towards a sustainableuniversity, the management system of the sustainability of theUniversity of Sonora. University of Music (Uson) Country: Mexico. Topic: Sustainable

Development. Introduced: September 2006

2. Sustainable Campus Program of the Technological Institute of Superior Studies of

Monterrey (TEC) Country: Mexico. Topic: Sustainable Development. Introduced:

October 2006


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Important research findings: There are no universities specializing in tourism to seek a

sustainableoperation on their campuses, in Mexico or in the State of Nayarit. Nor are there

records of technological universities or institutions specialized in tourism to seek a

sustainableoperation. If they exist, must register to this network, as is the GUNI, to tell the

world their purpose on this topic.

They are the University Of Sonora (USON) and the Technological Institute of Superior

Studies of Monterrey (TEC) who introduces himself as candidate for comparison with the

UTRN, as it presents a draft sustainability since 1994 and the other institution since

2006. According to the authors. It should be noted that one of these universities are public in

nature (USON) and the other is completely private.

Analysis of the comparison.

Then we analyze the results of the comparative technique, where they generate some

recommendations for Riviera NayaritTechnological University:

The UTRN should strengthen the opening of a responsible leadership, as does the

Universityof Sonora. Having a defined structure with respect to sustainability and to seeklinks with other universities which are engaged in sustainability research for the sharing of

information, as suggested by the Earth Charter in paragraph 8, to promote the study of

ecological sustainability and promote the open exchange and wide application of knowledge

acquired, between sustainableinstitutions.

University, necessarily based on results, unlike the Instituto Tecnologico de Estudios

Superiores de Monterrey, a private institution.

Working closely with Rainforest Alliance, for its worldwide reputation. Seek certification

under its parameters, to position the Riviera Nayarit Tech University as an institution

committed to the protection and conservation of natural and cultural heritage of the Bay of

Banderas. Thus, one of the largest educational institutions in Mexico, for its privileged

geographical position and its commitment to sustainability

Always keep in mind the image to be projected, as an institution smart, clean, advanced and

clear. Establish sustainability management system will help meet the continuity of this


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project. Creating more and better opportunities to people who are residents of the

university. To be leaders in sustainable tourism development, always open to continuous

improvement. Make available the services offered by the universityto the local people. To

diversify tourismproducts, to be promoters of new tourismproducts, related to conservation,

improving conditions of an institution of public investment.

The delay in the implementation of sustainability management system in UTRN is critical,

since there are other institutions interested in seeking leadership on this issue of

sustainability. Working at the same height as local agencies, state and federal for a common

good beyond individual benefit. Participate in decisions of employers when we have a

natural good.

Find international certification, and be part of the pioneers in Mexico in the implementation

of this new way of doing things in the Technological Universities system. Commit to the

institution meets the criteria of sustainability and change its operational activity, for the

conservation and protection of the planet. One aspect is to consider:

While significant institutional support, student participation is essential.

It is also important to optimize resources through technology, but the project should be

promoted among the directors of the universityto ensure the long-term impact.

The main points to consider implementing a project of this nature are:

Establish a committee of full-time to the project of SGS.

This project should have a strong dynamism and continuous work, as the student

community is renewed annually, and therefore it should perform regular awareness

campaigns.

The prospect of the project should be the integration of the basic functions of education,

research and liaison to the logic of sustainability. The link with society: with a view to provide practical knowledge and disseminate the

principles of sustainability.

Participate in campus networks ofinnovation.

Disseminate as a means marketers, the intention of the UTRN, in seeking a sustainable

operation.


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Analysis of responses from the experts.

The benefits of sustainability are the care and attitudes towards the environment we have in

this help maintain higher levels of quality of life in the future. Highlights: Provide tangible benefits and measurable benefits

Improved corporate image and credibility (or institutional)

Advertising unpaid

Acknowledgements

Acceptance in markets with responsible social and environmental requirements.

Fair Trade Raid Commitment to fighting poverty

Improving education and increasing the quality of life

It complies with environmental regulations It drives the local economy

The buildings are more efficient and reduces the amount of waste generated during

construction

Reduced life cycle cost

Minimizes footprint / environmental

Incremental sponsored by shareholders or stakeholders such as community, state and

federal agencies.

Natural resources are protected for future generations It preserves the sources of food and recreational areas

People are happy to participate in sustainability programs

It can be considered that the implementation of sustainableactions to help the institution in

several ways from different areas. The environmental benefit because it provides a useful

tool in the care of the environment. In the social, economic development assistance

community, raises the level of understanding in society about the care of the

environment. And the economic factor, the results are tangible, as it may see a savings of

monetary resources and human energy. Sustainability becomes the indispensable guide to a

new copy operation.


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Analysis of the challenges of social-cultural sustainability.

The Challenges of Socio-cultural sustainability are:

Requires more effort and belief The social guarantees and meet the basic rights of workers,

Corrects the inequality of opportunities

Improved working conditions for local low level of schooling, to illegal aliens and women.

Dealing with the behavior of individuals to accept change.

To implement sustainability programs in a community

Achieve the interest of people to implement a system of rewards and stimuli that gradually

change the behavior of the individual during this process of change.

A common factor that can identify all the results of previous research, is the problem thatexists in the social area, which increases in the resistance of people over 30 years to accept

the change of operations. One element that identifies attributes this resistance is not

knowing, not knowing how this new model which is sustainability. Challenge that must be

overcome through educating everyone involved in the project.

Analysis of the challenges of environmental sustainability.

The challenges of environmental sustainability are:

Discontinuation of actions by the political dimension in environmental management

The contradictions in the actions of government that often generate negative impacts

Spatial competition of degrading or polluting production activities

Development ofsustainableactivities such as ecotourism

Raise awareness of existing legislation on environmental

Reduce noise pollution, air and water. Find an incentive "tangible" they "rewarded" for their efforts to conserve or even "not

destruction."

Improve the means and conditions appropriate for the responsible management of solid

waste

Establish strategies and economic policies to reduce environmental impact.

Prevent the destruction of ecosystems

Over-exploitation of species, forest degradation, forest, oceans and rivers.


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Policies implemented are realistic and can be upheld.

Shares in the environmental area, not only are limited in taking care of green areas or

natural heritage only. In the area corresponding to the environment, will need to know,

implement, and manage local, state and federal regulations regarding natural areas in the

area. Is to take greater responsibility and actor by the laws, which already consider the care

and protection of the environment.

Analysis of the challenges of economic sustainability.

The challenges of economic sustainability are:

Improve business practices even basic necessities such as nonpayment of wages

(especially in the case of family businesses), tax evasion.

Seek public and private investment that allows the competitiveness and development of

tourismas an economic sector.

have capital available to implement some of the changes requires a sustainability program.

Promote educational and informational programs on sustainability. humanitarian

organizations, non-profit that provide technical and educational support to communities and

organizations to carry out the concept of sustainability.

The multiplier effect should be reflected in the economy of all. They must be tangible

benefits for both the institution and for the employees. Economic incentives can be offered in

various ways, such as support payments education, economic support for development of

renewable technologies and improved wages.

Analysis of professional accomplishments.

Professional achievements achieved:

Assist in developing awareness of sustainability either to municipalities, students,

researchers.

Move more and more consciousness.

More supporters for Sustainability.

Continual improvement


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Help low-income families in Sunland Park, New Mexico to understand the concept of

sustainability.

Construction of these homes using sustainable materials and designs that I have

implemented as well as being more economical in its construction have the benefit of being

more efficient in energy consumption through passive solar design and use of straw bales

for insulation.

The energy cost decreased and were gradually assimilating the benefits that sustainable

development offers the community

Applying sustainability, as well as all known factors such as socio-cultural benefits, economic

and environmental, also generates a personal benefit. Knowing that the activity taking place,

has a benefit in the short term and scope, as this is transmitted to our person, family, and

thus contributes to the development of the community and society itself. The benefit of

sustainability is mostly personal.

Analysis of a SustainableUniversity.

A SustainableUniversityEvokes:

A commitment to the highest conceivable future A universitywhere sustainability is lived day

A perfect way to learn by doing, by example, by daily practice.

Sustainability should be a crosscutting on the teaching and practice of any and all current

profession.

SustainableUniversityshould be an example to follow, should become a model, should

serve as a tool for everyone (students, faculty, staff, maintenance staff, security, visitors,

anyone) receive a lesson in sustainability at every moment

Be an institution that promotes and applies the concepts ofsustainabledevelopment and

be part of the educational curriculum at that institution.

Universityimplements the concepts of sustainability to engage students to understand and

investigate strategies that promote waste minimization and pollution.

The sustainable university also frequently seek to incorporate practices that generate

more efficient daily operations and minimize environmental impacts.


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It is essential that if the institution is dedicated to generating human capital related to the

tourism industry, sustainability is applied as a form that the institution operates. It lead to

terms of action, all these theories about sustainability, and living those benefits that both are

marked. In an educational institution, the example should be the best teaching. To many,

this is the trend, not the first educational institution to accomplish this, but if the first

institution that takes place sustainability as a tool for enhancing their primary function: to

provide the tourismsector quality human material.

Analysis for UTRN recommendations.

Recommendations for UTRN:

It is an opportunity to generate a transverse axis to the whole college life. You can combine the experience, knowledge of the older generation with the energy of

students and young researchers and officials.

Make sustainability a paradigm gives coherence to overcoming and transforming vision of

college life.

an educational institution that claims to be true trainer, you should see the issue of

sustainability as an obligation, a necessity and a responsibility, in the same way that he

could not shirk its responsibility and commitment to combating drug trafficking, to

disrespect freedom, etc. education could be taught as part of the basic development ofsociety.

Provide the necessary tools for the preparation of the social life of individuals.

Educational institutions must then adopt practices aimed at sustainabledevelopment of

the institution.

The University has an opportunity to give a makeover, operation and relating to the

implementation of sustainability. In addition to truly contribute to the education of individuals

through a concrete example of functionality and application. It is an opportunity of great

value and the ability to provide solutions, creative proposals. The fact is to take a decisive

decision in applying this process of change.


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Design of good practice plan.

How to prove effective and genuine commitment, the care of cultural and natural heritage of

the area of influence of the university? With the result of research techniques, the designplan for sustainabletourismbest practices for UTRN (Riviera NayaritTechnology University)

to help to occupy a leading position in tourism. Where priority is to minimize negative

impacts and maximize the benefits of tourism, achieving a harmonious development in their

socio-cultural, environmental and business, achieving a comprehensive education service

can commit to preserving natural resources for future generations. Here's the plan of action:

TECHNOLOGICAL UNIVERSITYOF RIVIERA NAYARIT

PRACTICE PLAN FOR SUSTAINABLETOURISM

Phase No 1. Basic information of the plan:

Title or name of the project:

TECHNOLOGICAL UNIVERSITYOF SUSTAINABLERIVIERA NAYARIT

Project location:

Avenida Nuevo Vallarta No. 65 PTE. C.P. 63 735. Nuevo Vallarta, Riviera Nayarit.

Start date

October 1, 2010.Completion:

October 1, 2011.

The Plan:

Summary of the plan.

"The Guide to Good Practice for SustainableTourismseeks to be a tool that makes it easier

for EU companies and small and medium businesses, take concrete actions to enable them

to guide their management to the practice of sustainable tourism."

-Rainforest Alliance.

This is a plan for implementing the good practice guide sustainable tourism, designed for

the Technological Universityof Bahia de Banderas, the universityof tourism. It intends to

carry out these criteria for at least a year, with periodic reviews every semester and a

presentation of indicators at the end of the year. Here are a numbered list of criteria,

description of the criteria, necessary inputs and responsible approach. There are some

criteria that should generate specific indicators, which are also listed under the same criteria.


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General objective of the plan: Achieving the design and widespread use of sustainable

tourism best practice guide suggested by the Rainforest Alliance. Establish a solid

foundation of compliance with basic sustainability criteria and in the future, seek to reach a

sustainable certification. Well addressed their need for a position in the market as an

institution dedicated to sustainable tourism, while minimizing the ecological impact,

supporting social causes and maximizing economic benefits for the locality. Through a plan

that will address the basic criteria of the comprehensive practice of sustainabletourism.

Specific objectives

With this plan seeks to minimize environmental damage:

Know, record and monitorenergy consumption

Streamline and reduce energy consumption

Use mechanisms and systems for energy efficiency

Educate customers and employees about the importance of energy conservation and how

to use it responsibly.

Develop a preventive maintenance program

Whenever possible, encourage the use of renewable energies

Keep written records on policies, objectives, goals, records relating to the efficient use of

energy.

Use native plants in the decoration of green areas, gardens, etc.

Avoid the use of agrochemicals to the maintenance of green areas.

Participate or assist in the conservation and management of a natural area private or

public, within its area of influence.

Encourage and participate in programs of cleaning, maintenance or simi lar natural areas,

beaches.

Properly manage their own protected area or nature reserve.

Under no circumstances will consume, sell, traffic or display products or endangeredspecies or from unsustainablepractices.

Adopt measures to ensure that noise and lighting of the company do not affect wildlife.

Prevent the introduction of pests and exotic species.

Where there are exotic plants or animals within the institution, appropriate measures are

taken to prevent its spread.

Have a program to minimize the purchase of inputs that produce waste, reuse paper and

containers.


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Avoid using non-reusable packaging and utensils.

Ensure proper disposal of wastes generated by the operation, including construction waste.

Adopting the practice of making compost whenever possible Support and participate in

recycling programs where they exist.

Manage both fecal waste water and soap so as not to pollute or otherwise affect public

health.

Use cosmetics and cleaning products biodegradable.

With this plan seeks to minimize the social harm:

Encourage the training and recruitment of local staff.

Participate and support development initiatives in the surrounding community.

Using the services of micro, small and medium local enterprises, especially those of

sustainability.

Promote the production and purchase of handicrafts and other local products.

Adopt and implement specific policies for the protection of cultural heritage sites visited.

Do not participate in the sale, trafficking or exhibition of archaeological artifacts, unless

you are with the respective permits for the specific case of the exhibition.

With this plan seeks to maximize the economic benefit:

Having a policy covering environmental sustainability, cultural and service quality.

Publicize the policy of sustainability of the company to both customers and employees.

Develop programs and mechanisms that promote participatory processes in the

management and operation of the company.

Have mechanisms and procedures, clearly established for accounting, marketing and

administration.

Encourage permanent hires rather than temporary.

Give workers fair wages.

Effective management and quality in their operations is achieved by:

Comply with labor law (national and international) and social guarantees.

Comply with all laws, rules, regulations, etc. for the protection of flora, fauna, air quality,

etc.


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Comply with all laws, rules, regulations, etc. for the protection of cultural and historical

heritage.

Take the necessary steps to ensure the quality of products and services offered to clients

and intermediaries.

Have a preventive maintenance program for all facilities, vehicles and equipment.

http://micro.utbb.edu.mx/utsostenible/
http://micro.utbb.edu.mx/utsostenible/http://micro.utbb.edu.mx/utsostenible/


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CONCLUSIONS

The UTRN (Universityof Technology, Riviera Nayarit) with respect to sustainability does notmeet the criteria most calls to the operating agreement of RA (Rainforest Alliance). Although

the outcome is poor, it is necessary to know the real situation of the institution, if you want to

take actions with respect to this new operational change. According to the comparison of

institutions, there are a number of opportunities, which would develop the field of sustainable

tourismstable. Like other institutions, they have traveled some actions, but are no longer

constant and this is a serious problem in any institution. It is important that continuity,

indicators are generated and maintained. Also the views of the experts indicate that the

direction we intend to take the universityis viable, if implemented this plan of good practice,which consists of 230 small tasks that together make a comprehensive effort to move in this

direction. Sustainability is an example applicable and easy to operate an institution. Besides

being a triple profitability as we help the environment, society and directly in the economy of

the organization, providing tangible direct benefits resulting in actions that benefit our well

being. In the research process, we identified some important findings, as the success of the

UTRN to offer Renewable Energy Engineering. Thus, the institution ensures a useful future,

by providing tools for sustainable development. Another finding that was identified was

generated at the time was an opinion of an author he discusses the lack of internationalstandards sustainable. Today, in the tourist area, and sustainability criteria are defined

globally. Another finding is the identification of common factors that define the basic criteria

of sustainability. As is the planning and evaluation of social, cultural, ecological and

economic. In the socio-cultural concern measures to protect the integrity of the social

structure of local communities and mechanisms to ensure recognition of the rights and

aspirations of local communities or indigenous. As is common Ecological conservation of

biodiversity and ecosystem integrity, reducing energy use, water use reduction. Treatment

and disposal of solid waste, wastewater, recyclable and recycled materials. Economically

identifies ethical business practices. Mechanisms to ensure that employment practices and

industrial relations are fair. Another finding is, as the Alliance for Forest (Rainforest Alliance)

is a non-governmental organization in the field of sustainabletourism, to technically support

the development and design of tourist global benchmarks. Another finding is, if you want to

carry any organization towards sustainability, it is suggested as a minimum implement the

following policies: Service Policy, Environmental Policy, Social Policy, Human Management

Policy and to establish a Security Policy. Another research finding is that there are no


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universities specializing in tourism, seeking a sustainable operation in their facilities, there

are no records of technological universities or institutions specialized in tourism to seek a

sustainableoperation in Mexico or in the State of Nayarit.Another important finding of this

study was to clarify the process of ISO 1400. This is an environmental management

standard only, which is due to apply to companies that create impact on the

environment. Sustainability includes three areas, as a whole. Social, environmental and

economic. Not only the environmental impact. This research determines the sense of

direction that operates the Sustainability Management System for UTRN project, which

seeks certification. Thanks to these findings, we draw a final product available, listed and

indicators that must be met, actions to be undertaken, goods and responsible for each of the

criteria. Plan is Best Practices for Sustainable Tourism in the Technological University of

Riviera Nayarit, a useful tool to achieve sustainability in the long yearned for the institution.

RECOMMENDATIONS

To implement this plan of sustainabletourismbest practices for the care of cultural and

natural heritage, in order to protect and conserve materials, natural and social institution, to

the enjoyment of future generations and create a solid foundation for in the future, be

possible to seek external certification attesting to the UTRN (Riviera NayaritTechnology

University) as a sustainableorganization. For this, we need to take these things for at least ayear, to generate indicators that help us visualize the ups and downs that are generated in

each of the points to improve, plan and take concrete evidence for decision making. The

plan is divided into action is by area, environmental, social-cultural and economic

development. For responsibilities and supplies needed area. It is also recommended to

consider the following points:

Convert the ongoing process of implementation, monitoring, feedback and adaptive

management, to a sustainablesystem of flexible measurement and assessment.

Consultation with experts in tourism sustainability of best practices applicable to the

university, are serious recommendations to follow in detail the suggestions of experts.

The creation of sustainability management system for tracking and monitoring to the

criteria established.


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Assign tasks from the high command, rewarding activities between the directors of the

various tasks, and the same, assign responsibility for activities to other members of the

institution.

The criteria for applicants distribute and condense activities among several officials with

records of commitment, where employees are committed to keep track of their tasks.

Use this plan as the main structure of any sustainableactivity in the institution.


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