27. PEPSI CO-Angul-12.doc

8/11/2019 27. PEPSI CO-Angul-12.doc

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EXAMINERS CERTIFICATE

The project report of Rajiba Lochan Pradhan DISTRI !TI"N # RETAILER

SATISFACTI"N "F PEPSI RAND S"FT DRIN$S% I& appro'ed and i& acceptab(e in

)*a(it+ and for,-

Interna( E.a,iner E.terna( E.a,iner

Na,e/ Na,e/

0*a(ification/ 0*a(ification/

De&i1nation/ De&i1nation/

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CER#I ICA#E

This is to certify that Mr- Rajiba Lochan Pradhan 2 a student of DDCE, Sambalpur

University has prepared a project report titled -DI #RIB!#ION RE#AILER

A#I AC#ION O PEP I BRAND O # DRIN as a partial fulfillment of MBA

This has not formed a basis for the a!ard of any De"ree #Diploma by this university or any

other university

$e !ish all success in his future endeavor

As!ini %u Das

&TDM'

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CER#I ICA#E O !IDE

This is to certify that Mr. Rajiba Lochan Pradhan bearing the (nrollment !o.

23/609/09 is a bonafide student of ))*(, +ambalpur ni-ersity. e has conducted

the project on titled -DI #RIB!#ION RE#AILER A#I AC#ION O PEP I

BRAND O # DRIN , under my guidance as per the partial fulfillment of the

requirement of the degree of MBA.

To the best of my knowledge he has work sincerely to being this report.

Samir Mishra

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CERTIFICATE "F APPR"4AL

#*'4 '4 o Ce ' 7 *% *e P o&e) E+ ' led:-DI #RIB!#ION RE#AILER A#I AC#ION O PEP I BRAND O # DRIN

Submitted by Rajiba Lochan Pradhan &Enr 3o 45#678#78', Sambalpur University, Burla

to!ards partial fulfillment of the re9uirements for the a!ard of the de"ree of Master of

Business Administration &MBA' is a bona fide record of the !or) carried out by him under

the able "uidance of Mr- Sa,ir Mi&hra , :aculty, 3(CE, Talcher

&Approval of the Center Director'


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C"NTENTSChapter 5 I

(ntroduction

;bjective of study

-esearch method

Scope of the study

1imitation of the study

Chapter 5 II

Mar)etin" strate"y

:ormulatin" mar)etin" strate"y

%ey element of successful mar)etin" strate"y

Mar)etin" mi*

Chapter 5 III

About Soft Drin)s

Soft Drin)s on super mar)et shelves

Major competitors in the mar)et

3ame of the Dealers under survey

Chapter 5 I4

Company .rofile

.epsico in (ndia

.epsico in ;rissa

S!ot Analysis

Chapter 5 4 :indin"s

Su""estions

Conclusion

Biblio"raphy

!


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* A / T ( 0 IIntroduction

1bjecti-e of the +tudy

esearch Methodology

+cope

2imitation

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INTR"D!CTI"N "F T3E ST!D6

.epsiCo is a !orld leader in a convenient food and bevera"e in 477=, !ith

revenues of more than > 54 billion and more than ?,@=,777 employees The

company consists of :rito lay 3orth America .epsiCo Bevera"es 3orth

America, .epsiCo (nternational and


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" 7ECTI4ES

The survey !as conducted in Cuttac) city in )eepin" follo!in" objectives in

vie!

i To determine the mar)et of different brand of .epsi soft drin)

available in the mar)et

ii To study brand a!areness of different brand of .epsi soft drin)

available in the mar)et

iii To study satisfaction level in different attributes of .epsi for retailers

distributors

iv To study availability of .epsi in ri"ht timev To study the overall performance of different brands of soft drin)

present in mar)et

vi To )no! the relation attitude to !ords .epsi

vii To evaluate pricin" strate"y of .epsi

viii To study sales promotional scheme for the various retailers

Distributor

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RESEARC3 MET3"D"L"86

There are t!o types of data

a' primary data b' Secondary data

? .rimary data collection .rimary data can be collected by te three

methods

? ;BSE-AT(;3 4 EF.E-(ME3T 5 SU-EGS

But here only survey method of data collection is perfected !hich is very

suitable le to reach the researcher s motto

i' -esearch (nstrument .rinted 9uestionnaire !as used as research

instrument to collect the re9uired information separate 9uestionnaires!ere prepared both for consumer survey and retailer survey and

intervie!s ta)en by the help of the 9uestionnaire

ii' Samplin" plan samplin" plan consist of

a' Sa,p(in1 *nit persons male and female !ere selected randomly

of different locality of cuttac) for customer survey :or retailers

survey the retailer of Hrocery shop Heneral store ,Betel shop !ere

selected from different place of cuttac)

b' Sa,p(in1 Si9e :or cuttac) survey, ?77 consumer !ere ta)en as

sample si2e randomly And for retailer survey @7 retailer !ere ta)en

as sample si2e

c' Sa,p(in1 proced*re .robability samplin" !as follo!ed

d' Sa,p(in1 Method IData !ere collected be usin" personal

intervie! method :or personal intervie! to retails distributor

e' Ti,e Period of &t*d+ The survey !as conducted March 477

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(( SEC"NDAR6 DATA C"LLECTI"N

As secondary data !ere not available !ith stoc)iest or !ith company people So there !ere collected from different boo)s, ma"a2ines and journals

internet etc

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SC"PE "F T3E ST!D6

(t is an e*plored area (t is also an soft drin)s in the mar)et, because soft drin)

are the no! a main part of human life so every people no! re"ularly use it And

also there are number of broad !ith different at tribute available in the mar)et

And ( re"ularly used to see the aid in the T , 0oodin" and to in ne!spaper,

ma"a2ine So ( mainly influenced to !ards this topic

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LIMITATI"N

3o promotional campai"n

Supply is not accordin" to demand


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* A / T ( 0 II

Marketing +trategy

3ormulating Marketing +trategy

Marketing Mi4

5ey (lement of +uccessful Marketing +trategy

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F"RM!LATIN8 T3E MAR$ETIN8 STRATE86

Basically, formulation of mar)etin" strate"y consists of three main tas)s

? Selectin" the tar"et mar)et

4 .ositionin" the ;ffer

5 Assemblin" the mar)etin" mi*

This implies that essence of the mar)etin" strate"y of a firm for a "iven

product#brand can be "rasped from the tar"et mar)et chosen, the !ay it is positioned

and ho! the mar)etin" mi* is or"ani2ed The tar"et mar)et sho!s to !hom the unit

intends to sell the productsK positionin" and mar)etin" mi* to"ether sho! ho! and

usin" !hat uni9ueness or distinction the unit intends to sell

:- Selectin" the tar"et mar)et

To say that tar"et mar)et selection is a part of mar)etin" strate"y

development is just statin" the obvious (t does not fully brin" out the import of the

inseparable lin)a"e bet!een the t!o $hen the selection of the tar"et mar)et is over,

an important part of the mar)etin" strate"y of the product is determined, defined and

e*pressed

The firm may not be interested in all the se"ments There may be se"ments

assurin" immediate profits and the ones that call for heavy investment in mar)et

development There may also be se"ments that sho! "reat potential, but display tou"h

barriers to entry

;- .ositionin" the offer

The ne*t major dimension of mar)etin" strate"y relates to positionin" of

the offer The firm has already selected the tar"et mar)et and decide its basic offer

The point is that the firm has to clarify !hat it proposes to do !ith its offerin", ho! it!ants the offer to be perceived by the customer, !hat position it see)s and !hat

ima"e proposes to build for its offer

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ASSEM LIN8 T3E MAR$ETIN8 MIX/

The mar)etin" mi* means assemblin" the four .s of mar)etin" in the best possible

combination (nvolved in this process are the choice of the appropriate mar)etin"

activities and the allocation of the appropriate mar)etin" effort#resources to each one

of them The firm has to find out ho! it can "enerate the tar"eted sales and profit, (t

considers different mar)etin" mi*es !ith activity and tries to fi"ure out the

effectiveness of different combinations in terms of the possible sales and profits (t

then chooses the combination#mi* of product, price, place and promotion that is best

accordin" to its jud"ment

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$E6 ELEMENTS "F A S!CCESSF!L MAR$ETIN8

STRATE86

;ne of the )ey elements of a successful mar)etin" strate"y is a thorou"h

understandin" of !ho your customers are and !hat LneedsL they are loo)in" to

satisfy Customer "roups or se"ments can be identified and each tar"eted !ith

mar)etin" activity that specifically addresses their particular needs

(n order to meet customer needs and remain competitive, it is important to identify

and respond to any chan"es in customer needs and attitudes in your industry and in

the broader economic climate (t is therefore vital that you assess your business

environment !hen developin" your mar)etin" strate"yGou can then create a mar)etin" strate"y that ma)es the most of your stren"ths and

matches them to the needs of the customers you !ant to tar"et :or e*ample, if a

particular "roup of customers is loo)in" for 9uality first and foremost, then any

mar)etin" activity aimed at them should dra! attention to the hi"h 9uality service you

can provide

(t is important to thin) throu"h the conse9uences of your mar)etin" strate"y to

ma)e sure itJs realistic :or e*ample, there is no point in basin" a strate"y on rapid"ro!th if you !onJt be able to produce enou"h "oods The best strate"y !ill reflect

your o!n stren"ths and !ea)nesses See our pa"e !ithin this "uide on stren"ths and

!ea)nesses

A )ey element often overloo)ed is that of monitorin" and evaluatin" ho! effective

your strate"y has been This control element not only helps you see ho! the strate"y

is performin" in practice, it can also help inform your future mar)etin" strate"y DonJt

for"et that your mar)etin" plan &your action plan for implementin" your mar)etin"strate"y' needs to be constantly revie!ed and updated or replaced !hen necessary

just li)e your o!n products or services

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A "!T S"FT DRIN$

Soft drin)s are enormously popular bevera"es consistin" primarily

of carbonated !ater, su"ar, and flavorin"s 3early 477 nations enjoy the s!eet,

spar)lin" soda !ith an annual consumption of more than 5 billion "allons Soft

drin)s ran) as AmericaJs favorite bevera"e se"ment, representin" 4@N of the

total bevera"e mar)et (n the early ?887s per capita consumption of soft drin)s

in the U S !as 8 "allons , ?@ "allons more than the ne*t most popular bevera"e, !ater

The roots of soft drin)s e*tend to ancient times T!o thousand

years a"o Hree)s and -omans reco"ni2ed the medicinal value of mineral !ater

and bathed in it for rela*ation, a practice that continues to the present (n the

late ?=77s Europeans and Americans be"an drin)in" the spar)lin" mineral

!ater for its reputed therapeutic benefits The first imitation mineral !ater in

the U S !as patented in ? 78 (t !as called Lsoda !aterL and consisted of !ater

and sodium bicarbonate mi*ed !ith acid to add effervescence .harmacists in

America and Europe e*perimented !ith myriad in"redients in the hope of

findin" ne! remedies for various ailments Already the flavored soda !aters

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http://topic/sparkling-3http://topic/billionhttp://topic/gallonhttp://topic/bicarbonatehttp://topic/effervescence-2http://topic/myriadhttp://topic/remedyhttp://topic/sparkling-3http://topic/billionhttp://topic/gallonhttp://topic/bicarbonatehttp://topic/effervescence-2http://topic/myriadhttp://topic/remedy


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!ere hailed as brain tonics for curin" headaches, han"overs, and nervous

afflictions

.harmacies e9uipped !ith Lsoda fountainsL featurin" the

medicinal soda !ater soon developed into re"ular meetin" places for local populations :lavored soda !ater "ained popularity not only for medicinal

benefits but for the refreshin" taste as !ell The mar)et e*panded in the ? 57s

!hen soda !ater !as first sold in "lass bottles :illin" and cappin" the "aseous

li9uid in containers !as a difficult process until ? @7, !hen a manual fillin"

and cor)in" machine !as successfully desi"ned The term Lsoda popL

ori"inated in the ? 67s from the poppin" sound of escapin" "as as a soda bottle

!as opened

3e! soda flavors constantly appeared on the mar)et Some of the more popular

flavors !ere "in"er ale, sarsaparilla , root beer, lemon, and other fruit flavors (n

the early ? 7s pharmacists e*perimented !ith po!erful stimulants to add to

soda !ater, includin" cola nuts and coca leaves They !ere inspired by Bolivian

(ndian !or)ers !ho che!ed coca leaves to !ard off fati"ue and by $est

African !or)ers !ho che!ed cola nuts as a stimulant (n ? 6 an Atlanta

pharmacist, Oohn .emberton, too) the fateful step of combinin" coca !ith cola,

thus creatin" !hat !ould become the !orldJs most famous drin), LCoca ColaL

The bevera"e !as advertised as refreshin" as !ell as therapeutic L:rench $ine

ColaP(deal 3erve and Tonic Stimulant L A fe! years later another pharmacist,

Caleb Bradham, created L.epsi ColaL in 3orth Carolina Althou"h the name

!as a derivation of pepsin , an acid that aids di"estion, .epsi did not advertisethe bevera"e as havin" therapeutic benefits By the early 47th century, most

cola companies focused their advertisin" on the refreshin" aspects of their

drin)s

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http://topic/gaseoushttp://topic/sarsaparillahttp://topic/cola-1http://topic/cocahttp://topic/fatiguehttp://topic/stimulanthttp://topic/pepsinhttp://topic/gaseoushttp://topic/sarsaparillahttp://topic/cola-1http://topic/cocahttp://topic/fatiguehttp://topic/stimulanthttp://topic/pepsin


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As flavored carbonated bevera"es "ained popularity,

manufacturers stru""led to find an appropriate name for the drin)s Some

su""ested Lmarble !ater,L L syrup !ater,L and Laerated !ater L The most

appealin" name, ho!ever, !as Lsoft drin),L adapted in the hopes that soft drin)s!ould ultimately supplant the Lhard li9uorL mar)et Althou"h the idea never

stuc), the term soft drin) did

Until the ? 87s soft drin)s !ere produced manually, from blo!in" bottles

individually to fillin" and pac)a"in" Durin" the follo!in" t!o decades

automated machinery "reatly increased the productivity of soft drin) plants

.robably the most important development in bottlin" technolo"y occurred !ith

the invention of the Lcro!n capL in ? 84, !hich successfully contained the

carbon dio*ide "as in "lass bottles The cro!n cap desi"n endured for =7 years

The advent of motor vehicles spa!ned further "ro!th in the soft drin) industry

endin" machines, servin" soft drin)s in cups, became re"ular fi*tures at

service stations across the country (n the late ?8@7s aluminum bevera"e cans

!ere introduced, e9uipped !ith convenient pull rin" tabs and later !ith stay on

tabs 1i"ht !ei"ht and brea) resistant plastic bottles came into use in the ?8=7s,

thou"h it !as not until ?88? that the soft drin) industry used plastic .ET

&polyethylene terephthalate' on a !ide scale

Soft drin) manufacturers have been 9uic) to respond to consumer preferences

(n ?864 diet colas !ere introduced in response to the fashion of thinness for

!omen (n the ?8 7s the "ro!in" health consciousness of the country led to the

creation of caffeine free and lo! sodium soft drin)s The ?887s ushered in clear

colas that !ere colorless , caffeine free, and preservative free

A &oft drin< is a bevera"e, often carbonated , that does not contain alcohol

&Carbonated soft drin)s are more commonly )no!n as pop , &oda, tonic , fi99+

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http://topic/syruphttp://topic/supplanthttp://topic/carbon-dioxidehttp://topic/fixtureshttp://topic/colorlesshttp://en.wikipedia.org/wiki/Carbonationhttp://topic/syruphttp://topic/supplanthttp://topic/carbon-dioxidehttp://topic/fixtureshttp://topic/colorlesshttp://en.wikipedia.org/wiki/Carbonation


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MA7"R C"MPETIT"RS IN T3E MAR$ET

(n the soft drin) mar)et there are t!o major players .E.S(C; and C;CA

C;1A but still there are some non alcoholic drin)s that are "arbin" a bi"

portion of the mar)et share There are drin)s made by MU1, ;M:ED, andmany small industries producin" local products

C"CA C"LA

The bi""est rival of .epsi in mar)et is C;CA C;1A (t is "arbin" ma*imum

share of .epsi Each of the company have lanced same product in order to

compete !ith other E " .epsi to compete !ith Thomism, =up to compete !ith

Sprite, Slice to compete !ith Mai2e etc

The reasons of threat for .epsi in Cuttac) mar)et from coca cola is because of

the follo!in" reasons

? (n Cuttac) mar)et people demandin" for =up and slice but the company

cannot provide accordin" to their demand

4 Coca cola has made heavy investment in the mar)et for !hich many

retailers of .epsi are bein" converted into Coca Cola retailers

5 Coca Cola is very much re"ular in fulfillin" the demand of its retailers

and distributors

Coca Cola is also very much serious in its commitments made by the

company

AMU1 A3D ;M:ED D-(3%SAmul products are also very much li)ed by the consumers as these drin)s

are non carbonated drin)s and are healthy food products ;mfed bein"

another product procedure in ;rissa that also produces mil) drin)s that are

healthy for !hich it is li)ed by the people

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1;CA1 D-(3%S

3o! a day a local soft drin) company has entered into the mar)et !hich is

producin" the same flavors of drin)s !hich are produced by the .epsi Co

Bein" priced less as compared to Coca Cola and .epsi this drin) is capturin"

the local mar)et

SATISFICATI"N S!R4A6 "F DISTRI !TERS AND RETAILES IN

C!TTAC$

-ESEA-C0 T;.(C + D(ST-(BUTE-S A3D -ETA(1ES SAT(S:AC(T;3SU- EG/

? This survey !as made in order to )no! the mar)et condition that is

prevailin" in and around Cuttac) to )no! the problems faced mainly by the

dealers and retailers !ho are dealin" in .epsi products This project !as

underta)en because Cuttac) is a potential mar)et place for .epsi and the

company can earn ma*imum profit from this place After this survey !e !ill be

able to )no! the problems and loopholes in the system !or)in" and can ta)e

further steps in order to rectify them

The methodolo"y of the survey !as

? Meetin" the dealers and retailers personally and as)in" them about there

problems and they !ere facin"

4 :illin" the 9uestionnaire from then such that analysis could me made on

it

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3AME ;: T0E DEA1E-S U3DE- SU- EG

? Mrs Sarojini jena

M#S OO Enterprise &.E.S('

CB( colonyCuttac)

4 Mr -a)esh Maharana

M#s Bis!a)arma Enterprise &.E.S('

Deulasahi

Cuttac)

5 Mr Oa"annath Sahoo

M#s Oa"annath Distributors &0U1'

Bu*iba2ar

Cuttac)

Mr Sampata Tay

M#s -ay Sons&(TC'

Mahatab road

Cuttac)

@ Mr Manoj Sahoo

M#s Sha)ti Enterprise &T;. T;$3 (CE C-EAM'

Chaulia"un"

Cuttac)

6 Mr Ajit Maharana

M#s Bis!a)arma Enterprise &B(S1E-('Deulasahi

Cuttac)

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= Mr Manoj S!ain

M#s MM Distributors

-ajaba"icha

Cuttac)

Mr A 0ota

M#s ;m Associates &. H'

.ress cha)a

Cuttac)

8 Mr B Samal

M#s maa Sathoshi Distributors &TATA'

Bidyadharpur

Cuttac)

?7 Mr S Sahoo

M#s Tarini Distributors

%hanna"ar

Cuttac)

3#


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* A / T ( 0 I6

*ompany /rofile

/(/I+*1 in India

/(/I+*1 in 1rissa

+71T Analyses

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C"MPAN6 3IST"R6

The Bevera"e (ndustries Major consists of four different (ndustries, soft drin) manufacturers &S(C ???' , distillers &S(C ??4', bre!ers &S(C?5' and !ineries

&S(C ?? ' Apart from the !eather and other seasonal impacts on sales, !hich

all four industries share, the four sub "roups can be considered &for analytical

purpose' as operatin" in t!o mar)ets Certain observations apply to the soft

drin) industry by itself, !hereas the three alcoholic bevera"e industries

bre!eries, distilleries and !ineries share some other characteristicsA soft drin) is normally considered to be cold, non alcoholic, carbonaed drin)

0ot chocolate, tea and coffee are not considered soft drin)s The term ori"inally

referred to e*clusively to carbonate drin)s and is still commonly used in this

manner :i22y drin)s &carbonated bevera"es' and produced by injectin" carbon

dio*ide dissolves ready at normal atmospheric pressur5e, particularly in cold

bevera"es but far more so at hi"h pressure and lar"e volume of "as can be

dissolved $hen the pressure is released the carbon dio*ide comes out of

solution formin" numerous bubbles and be"ins releasin" the carbon dio*ide

bac) into the atmosphere After many minutes and the drin) is said to be +flat/

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The chemical phenomenon !hereby carbonated drin)s taste fi22y is due to

carbonic acid includin" a sli"ht burnin" sensation and is only indirectly related

to the bubbles both phenomena are caused by the carbonic acid concentration

Sales earn a si"nificant amount of money for the producers and distributors

Most famous name brand soft drin)s are produced and bottled by local or

re"ional independent bottlin" companies These companies license the name,

and are usually sold the main in"redients !ith syrup made by the main

manufacturin" plants of the trade mar) holders

IND!STR6 IN INDIA

The soft drin)s mar)et till early ?887s !as in hands of domestic players li)e

Camp, Thumps up, 1imca etc but !ith openin" up of economy and comin" of

M3C players .epsi and Co)e the mar)et has come totally under their control

(n (ndia soft drin) mar)et si2e for :G77 !as around 4=7 million cases

&6 7mn' bottles' The mar)et !itnessed @ 6N "ro!th in the early 87s

.resently the mar)et "ro!th has "ro!th rate of = N per annum compared to

44N "ro!th rate in the previous year The mar)et si2e for year 47?7 is e*pected

to b e?@777 million bottles

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These are the si* units on !hich the company has most in order to improve its

mar)etin" and sales as these si* units have "reat potential for hu"e revenue

These units are mana"ed by TDM &territory development Mana"er' under him

are ADC &accounts development coordinator' , MD; &mar)et developmentofficer ' and CE &Customer e*ecutive'

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S>"T ANAL6SIS

ST-E3HT0

Brand loyal retailer and customers

Bi", brand name

$ell )nitted supply chain

$EA%3ESS

;rder is not accordin" to the demand

Schemes lunched often fell to reach the outlet

;..;-TU3(TG

0u"e demand of carbonated drin) in the mar)et

Brand loyal customers and retails

0u"e mar)et to capture

T0-EATS

Better advertisement by Coca Cola

Better schemes by its competitor Coca Cola

Better incentives "ivin" by other companies

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* A / T ( 0 6

3indings

+uggestions

*onclusion

Bibliography

8uestionnaire

3"


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FINDIN8S

-etailers "oin" out of hand due to tou"h competition by coca cola

Sometimes !ron" supply

1ess investment is in the mar)et as compared to Coca Cola

Bottles are very dirty

-efri"erators are dama"ed and not bein" repaired by the company

:orei"n particles found in the sealed bottles


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S!88ESTI"N

Company should first of all set a tar"et for sales per month and see that

Company should see that this sellin" is increasin" periodically

Company should loo) after the assets that are present in the mar)et

(t should plan its strate"ic plans accordin" to the competitors

Company should moreover stic) to its commitments made to the retailers

and dealers

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C"NCL!SI"N

Even if soft drin) mar)et is "ro!in" in very fast rate still mar)eter has to "ive

more priority to the success of their product Because mar)et success is most

essential part in maturity sta"e of product, in !hich .epsi is runnin" currently

The position of .epsi is second behind coco cola

As it !as found form survey that, ( Cuttac) mar)et .epsi position is

second in soft drin) mar)et So it should ta)e for!ard step to shift some

customers from other brand to its side Company should come but !ith further

improve 9uality as a result the user !ill not thin) up to chan"e their brand

-e"ardin" its pac)a"in" availability the customers are fully satisfied

So aim of the company should motivate the non user to!ards it products

1astly to become success in Cuttac) mar)et the company should above

su""estion and recommendations provided in the last chapter (

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I LI"8RAP36

A!T3"R NAME ""$S

? .hilip %otler +Mar)etin" Mana"ement analysis,

implematation and control/

4 -amas!amy 3ama)umari + Mar)etin" Man"ement/

5 C - %othari + -esearch Metodolo"y Methods and

Techni9ues/

Beri H C + Mar)etin" -esearch + 4nd

Edition TataMc Hra! 0ill publishin" 0ouse Co ,

3e! delhi?88

@ Business !orld ma"a2ine

6 Economic Times

= 0a!ard Business -evie!

0ealth and Safety Ma"a2ine

8 Business and Economy Ma"a2ine

?7 .E.S(C; Annual -eport

$EBS(TES

!!! pepsico in

!!! corporate or"

!!! !i)ipediaencyclopedia com

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0!ESTI"NNAIRE

)ear +ir, $Madam,

My self 8888888888888888888888888888 conducting a marketing researchof D'4 '( 'o+ Re %'le % '4 %) 'o+ of /epsi brand +oft )rinks in C %) .ere I shall put before you a few questions. 9our answers will be used strictly usedfor academic purpose only.

!ame :

1ccupation :

Age :

+e4 :

o Are you aware of /epsi soft drinks;

9es !o

o 7here do you get /epsi soft drinks;

(at and drinks outlets

+tationery


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a> /(/+I b> /(/+I C c> /(/+I " d> /(/+I # e>

/(/+I ? f> /(/+I D g> 1ut of stock

a> *15( b> *15( " c> *15( " d> *15( #

e> *15( ? f> *15( D g> 1ut of stock

o 7hat media you preferred for your ad-ertisement;

A*5+ b> +TI*5( + c> 7A22 /AI!T+ d> *A ) e> !(7+/A/(

o 7hich company sales promotional acti-ities you like most;

/(/+I *15(

Both +ame *an@t +ay

o eason for choosing the soft drinks;

a> A-ailability b> Brand name

c> 3ashion d> Taste

o /resent selling of drinks;

/(/+I *15(

o !o. C Brand according to the retailer;

/(/+I *15( T M+ / 1T ( +

Documents

27. PEPSI CO-Angul-12.doc