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Pre-Feasibility Study
BOUTIQUE(Women Designer Wear)
Small and Medium Enterprise Development AuthorityGovernment of Pakistan
www.smeda.org.pk
HEAD OFFICE
6th Floor LDA Plaza Egerton Road, LahoreTel 111 111 456, Fax: 6304926-7 Website www.smeda.org.pk
[email protected] OFFICE
PUNJABREGIONAL OFFICE
SINDHREGIONAL OFFICE
NWFPREGIONAL OFFICE
BALOCHISTAN
8th Floor LDA Plaza Egerton Road, Lahore
Tel 111 111 456, Fax: 6304926-7 Website www.smeda.org.pk
5TH Floor, BahriaComplex II, M.T. Khan Road,
Karachi.Tel: (021) 111-111-456
Fax: (021) [email protected]
Ground FloorState Life Building
The Mall, Peshawar.Tel: (091) 9213046-47
Fax: (091) [email protected]
Bungalow No. 15-AChaman Housing Scheme
Airport Road, Quetta.Tel: (081) 831623, 831702
Fax: (081) [email protected]
May, 2007
Pre-Feasibility Study Boutique (Women Designer Wear)
PREF-57/May, 2007/ Rev 02
2
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various
sources and is based on certain assumptions. Although, due care and diligence has
been taken to compile this document, the contained information may vary due to any
change in any of the concerned factors, and the actual results may differ substantially
from the presented information. SMEDA does not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. Therefore, the content of this memorandum should not be
relied upon for making any decision, investment or otherwise. The prospective user
of this memorandum is encouraged to carry out his/ her own due diligence and
gather any information he/she considers necessary for making an informed decision.
The content of the information memorandum does not bind SMEDA in any legal or
other form.
DOCUMENT CONTROL
Document No. PREF-57
Revision 2
Prepared by SMEDA-Punjab
Approved by GM Punjab
Revision Date May 14, 2007
Issued by Library Officer
Pre-Feasibility Study Boutique (Women Designer Wear)
PREF-57/May, 2007/ Rev 02
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1 INTRODUCTION ...........................................................................................5
1.1 PROJECT BRIEF ............................................................................................51.2 OPPORTUNITY RATIONALE ...........................................................................51.3 PROPOSED CAPACITY ...................................................................................51.4 TOTAL PROJECT COST..................................................................................6
2 CURRENT INDUSTRY STRUCTURE .........................................................6
3 MARKETING..................................................................................................6
1.1 TOTAL .........................................................................................................7
4 RAW MATERIAL...........................................................................................8
4.1 RAW MATERIAL...........................................................................................8
5 PRODUCTION PROCESS FLOW ................................................................8
5.1 PRODUCTION PROCESS FLOW .......................................................................8
6 PRODUCTS.....................................................................................................9
6.1 PRODUCT MIX..............................................................................................9Ethnic Wear.......................................................................................................9Contemporary Wear ..........................................................................................9Western Wear ....................................................................................................9
2.1 COSTS OF GOODS SOLD AND OTHER EXPENSES............................................10
7 HUMAN RESOURCE REQUIREMENTS ..................................................10
8 MACHINERY/EQUIPMENT DETAILS.....................................................11
9 PREMISES FOR SHOP AND STITCHING UNIT .....................................11
9.1 RECOMMENDED MODE FOR RENTING A SHOP...............................................119.2 INFRASTRUCTURE REQUIREMENTS ..............................................................12
10 PROJECT ECONOMICS..........................................................................13
3.1 PROJECT COST ...........................................................................................134.1 PROJECT RETURNS .....................................................................................135.1 FINANCING PLAN .......................................................................................13
11 KEY SUCCESS FACTORS.......................................................................14
12 THREATS FOR THE BUSINESS.............................................................14
13 FINANCIAL ANALYSIS...........................................................................15
13.1 PROJECTED INCOME STATEMENT.............................................................1513.2 PROJECTED CASH FLOW STATEMENT.......................................................1613.3 PROJECTED BALANCE SHEET...................................................................17....................................................................... ERROR! BOOKMARK NOT DEFINED.
14 KEY ASSUMPTIONS................................................................................18
Pre-Feasibility Study Boutique (Women Designer Wear)
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14.1 PRODUCTION ASSUMPTIONS....................................................................1814.2 OPERATING ASSUMPTIONS ......................................................................1814.3 CASH FLOW ASSUMPTIONS......................................................................1814.4 EXPENSE ASSUMPTIONS ..........................................................................1814.5 FINANCIAL ASSUMPTIONS .......................................................................18
Pre-Feasibility Study Boutique (Women Designer Wear)
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11 IINNTTRROODDUUCCTTIIOONN
11..11 PPrroojjeecctt BBrriieeff
The pre-feasibility study focuses on the establishment of women designer wear Boutique including the operations of apparel designing, manufacturing, selling and marketing. The study has been designed to capture the dynamics of the Boutique industry, with its many components and possible strategic opportunities.
11..22 OOppppoorrttuunniittyy RRaattiioonnaallee
Clothing is a beautiful visual demonstration of the social and emotional needs of people wearing it. It also portrays in a clearly understood visual manner, what people of different cultures and styles want socially. Fashion, through times, has gone through so many rapid changes and bizarre extremes that it has examples of nearly every kind of clothing function.
However, in a boutique business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of the people.
The range of Pakistani dresses is remarkably wide, according to the vast cultures, geographical differences, purchasing capacities, influence of the western culture, and bewildering diversities of the ethnic groups. One has, therefore, to sift and isolate, and then relate and bring together, the ideas for creating various designs, which can fit in the context of the fashion in vogue and the culture in practice.
In reference to Pakistan, the Boutique business is quite in vogue but has yet to be formalized. The market of this enterprise is quite scattered and unorganized. There are a few major players in Boutique business and these entrepreneurs have also taken an initiative based on their caprice and experience in the field of fashion design. However, there is a massive potential in this field, if one has the ability to design and market his/her products through introducing innovative designs both in stitching as well as the fabric sector.
Furthermore, there is massive export potential in this sector, as the demand of Pakistani dresses, especially in countries like UAE, USA, and UK, is massive due to a high number of Pakistani expatriates who have settled in these countries. The Boutique business can also be expanded into a more profitable venture by providing stitching facilities to other boutiques, which do not own a stitching unit or are lacking this facility.
11..33 PPrrooppoosseedd CCaappaacciittyy
The Boutique business capacity is greatly dependent on the market size and the number of potential clientele one can attract. Furthermore, the women fashion wear
Pre-Feasibility Study Boutique (Women Designer Wear)
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garments will be designed through a contracted designer and then stitched through in-house stitching unit. On average, a designer can supply forty designs per month from which nearly thirty designs are selected on average. Approximately, total capacity of the defined unit with 5 stitching machines (basis on 8-10 hours shift) will be about 7501 dresses. The breakup of the total number of dresses will be as follows:
Total designs selected by designer 30Number of dresses in each design 5Number of dresses in each size 5Total Number of dresses 750
This production and sales capacity is estimated to be economically viable and justifies the capital as well as operational costs of the project.
11..44 TToottaall PPrroojjeecctt CCoosstt
The Boutique shop needs a total investment of about Rs. 1.83 million. This includes a capital investment of Rs.1, 299,430 and a sum of Rs.530, 680 as working capital.
22 CCUURRRREENNTT IINNDDUUSSTTRRYY SSTTRRUUCCTTUURREE
Currently, the boutique industry is relatively unorganized and is scattered in and around the posh areas of the metropolitan cities of Pakistan i.e. Lahore, Islamabad, Karachi, Peshawar, and Quetta. The boutiques in Peshawar and Quetta, mostly sell the traditional dresses having indigenous/local designs, whereas the ones in Lahore, Islamabad, and Karachi deal in fashion wear greatly influenced by the west and the local trends in vogue. As such, there is no exact detail available of the number of boutiques, especially in women wear, because there is no association or link between these enterprises. The reason being the business rivalries and the competitive structure of this industry. However, one can name a few major players in the business such as Indifference, Generation, Parahan, Nee Punhal, Bossini, Kapre Waghera, Maria B, Nina’s, and some individual designer players like Beegee’s, Nilofar Shahid, Nadia Mistri, Amir Adnan, Shayan Malik, and Sahar Saigol.
33 MMAARRKKEETTIINNGG
The marketing of boutique follows the conventional marketing pattern which is dependent on selection of venue of the outlet/s and the product mix (designs and sizes), as well as the promotional strategy. Furthermore, the boutique owner has to marketing techniques like: Usage of print media i.e. printing of posters and pamphlets as well as displaying
it and distributing it at proper places Advertisement in print media i.e. newspapers and fashion magazines, etc.
1 This production also includes additional suits that will be prepared on orders/outsourcing/CMT (Cutting, Manufacturing and Trimming) per month in order to utilize the maximum capacity of the stitching unit.
Pre-Feasibility Study Boutique (Women Designer Wear)
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Usage of electronic media i.e. projection of the boutique in fashion programs, advertisement on television, and provision of dresses to various television plays and films.
Event arrangement like fashion shows and photo-shoots. Usage of e-commerce i.e. launching of website and advertising on web. Moreover, in order to keep abreast with the emerging trends and client tastes, surveys regarding customer satisfaction/needs should be a regular feature of this project.
As this project of Boutique deals in designer women wear, therefore the product mix will comprise of different styles of the female dresses in different sizes. Whereas, the styles will be Shalwar Kameez, Q-lots, Pajama Kameez, Frocks, Kurta, Peeshwaz, Party dresses, Casual Dresses and other prevalent dresses based on the market trends.
Apart from this, there is a vast export potential in this industry, which is evident from the export figures of 1998-99 (available from the data of Federal Bureau of Statistics-FBS).
SITC2 Code Product Classification 2000 – 2001Value (Rs. “000”)
8422102 Suit women cotton not knitted 1,415,1248422103 Suit women synthetic not knitted 501,9178422104 Suit women (other textile material not knitted) 46,8618422202 Ensembles women cotton not knitted 2,1078424002 Dresses women not knitted 463,3468424003 Dresses women man made fiber not knitted 63,4388424004 Dress women other textile not knitted 17,7238424006 Shisha embroided dresses of cotton 2868427006 Baluchi Kameez of Silk 27
11..11 TToottaall 2,510,826
Source: Federal Bureau of Statistics
Even these figures represent the formal export patterns of women dresses from Pakistan and are not representative of the export of these dresses taking place on informal level. Most of the women dresses prepared in Pakistan are exported to USA, UK, Germany, UAE, Saudi Arabia, France, Belgium, Netherlands, and South Africa.
The end users of these dresses in foreign countries are mostly Pakistani and Indian women who have immigrated to these countries.
2 Standard International Trade Classification
Pre-Feasibility Study Boutique (Women Designer Wear)
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44 RRAAWW MMAATTEERRIIAALL
44..11 RRaaww MMaatteerriiaall
The raw-material required for such sort of projects, would be as follows: Fabric: The fabric, which is the basic raw material requirement for a boutique
and a major component of the cost, can be obtained from wholesale markets or from markets specializing in designer cloth at Faisalabad, Karachi, and Lahore.
Accessories: Accessories such as buttons, laces, zippers, elastics, threads, needles, embroidery threads, glasses, etc. will be procured from the local market at competitive rates.
Labels, tags and packaging: Labels and tags can be obtained on order, as these serve as an identity for the boutique and are useful for promotion.
55 PPRROODDUUCCTTIIOONN PPRROOCCEESSSS FFLLOOWW
55..11 PPrroodduuccttiioonn PPrroocceessss FFllooww
The process for converting fabric in designer wear garments follows the below mentioned sequence: Design: The initial process starts from the designing phase. Various patterns of
clothing and the fashions in vogue, which also relate to the tastes of the concerned clientele, are designed. This is done by the contracted designer as he/she will provide the basic designs of which the fabric will be converted into the designer wear garment. On average, a designer is supposed to provide 40 designs per month or 100-120 designs per season i.e. three months. From these designs, approximately 50% of the designs are selected for further development of clothes.
Pattern Making/Cutting: Based on the designs selected, patterns for cutting are developed and based on these patterns, fabric is cut, embroided, block printed, and processed accordingly.
Stitching: The cutting is then followed by stitching, which can either be done by the in-house stitching unit or by outsourcing it3. Labels are also attached to the apparels in this process.
Finishing: The final phase is that of finishing, in which the garment will be checked for quality control and will cleaned (if required) for final presentation at the outlet. The garments will also be tagged for identification of sizes, prices, addresses, handling instructions, etc.
Presentation/Market: Once the designer wear garment is ready after going through the above-mentioned process, it is presented at the outlet/shop for sale to the clientele.
3 In case of over-lock stitching, it will be done in-house. The stitching of buttonholes as well as elastic embedding will be outsourced. This will cost approximately @Rs.5 per dress.
Pre-Feasibility Study Boutique (Women Designer Wear)
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66 PPRROODDUUCCTTSS
66..11 PPrroodduucctt MMiixx
Products will be priced at the high end to reflect the quality and exclusiveness associated with the brand. High-end materials such as Crinkle Chiffon, Georjot Chiffon, Chinese Raw Silk, Medium Silk, Leafy Print Jamawar, Chamose Silk etc will be used. This boutique will offer following product categories of women wears:
Casual Wear Semi Formal Wear Formal Wear Each product category will include the following product lines:
Ethnic Wear
Formal Wear – Party dresses and special occasion dressesContemporary Wear
Fusion Wear – Combination of eastern and western wear, suitable for the international market as well. Western Wear
Tops, Pants and various other styles
The combination of outfits for the proposed outlet will be as follows
Designing Pattern Making Embroidery
Finishing Stitching Cutting
Presentation Market/Clientele
Pre-Feasibility Study Boutique (Women Designer Wear)
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TTaabbllee 66--11 PPrroodduucctt MMiixx
Category % Of Total OutfitsCasual Wear 34%Semi Formal Wear 33%Formal Wear 33%
TTaabbllee 66--22AAvveerraaggee SSaallee PPrriiccee
Category Ave. Price per outfitCasual Wear 3,200Semi Formal Wear 6,000Formal Wear 15,500
22..11 CCoossttss ooff GGooooddss SSoolldd aanndd ootthheerr EExxppeennsseess
Cost of goods sold has been taken as a percentage of the sale price. The percentage of cost for each product category is as below:
TTaabbllee 66--33 PPeerrcceennttaaggee ooff CCoosstt
Category Cost (percentage of sales)Casual Wear 35%Semi Formal Wear 32%Formal Wear 30%
77 HHUUMMAANN RREESSOOUURRCCEE RREEQQUUIIRREEMMEENNTTSS
The project of Boutique requires the following Human Resources/Staff:
TTaabbllee 77--11 SSttaaffff SSaallaarriieess
Positions Required Salary per Month Salary per AnnumProduction Staff Designer 1 15,000 75,000 Tailor 5 7,000 175,000 Press/iron man/finishing 1 4,000 20,000 Dyer 1 5,000 25,000 Total 295,000 Administrative SalariesSales girl 2 6,000 144,000 Office boy 1 3,500 42,000 Guard 1 5,000 60,000 Peon/sweeper 2 2,500 60,000 Total 14 306,000
Pre-Feasibility Study Boutique (Women Designer Wear)
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88 MMAACCHHIINNEERRYY//EEQQUUIIPPMMEENNTT DDEETTAAIILLSS
The boutique will require a small in-house stitching unit. The cost of the stitching machinery will be as follows:
TTaabbllee 88--11MMaacchhiinneerryy DDeettaaiill4
Stitching Machinery 5 No. Rs/Unit RsSingle needle lock stitching machine 4 19,900 79,600Over lock Machine 1 56,800 56,800Embroidery 1 29,900 29,900Total 166,300
Furthermore, the following will also be required to setup a Boutique:
TTaabbllee 88--22--OOffffiiccee EEqquuiippmmeenntt
Other Equipment No. Rs/Unit RsComputers 1 25,000 25,000Computer printer 1 12,000 12,000Telephones 2 3,500 7,000Fax machines 1 12,000 12,000Software 1 30,000 30,000Total 86,000
99 PPRREEMMIISSEESS FFOORR SSHHOOPP AANNDD SSTTIITTCCHHIINNGG UUNNIITT
99..11 RReeccoommmmeennddeedd MMooddee ffoorr RReennttiinngg aa SShhoopp
It is recommended that the proposed location for the said enterprise be a posh area, where people have the buying capacity for women fashion wear. The size of the shop should be at least 800 Sq.ft i.e. 20 feet front and 40 feet depth. Furthermore, a small building will be required to establishing the stitching unit. One viable option is to rent a small house for this purpose.
The shop will be obtained on rental basis, and the rent estimation for such a shop isRs 56,000/month. According to the prevailing practice, 6 months rent as advance and three months rent as security would be required for renting the shop. It is assumed that security is a one-time expenditure, whereas pre-paid rent will only be given at the beginning, while establishing the boutique. After first six months, rent will be paid on monthly basis.
The cost estimates for setting up the Boutique are as follows:
4 Prices has been quoted by SINGER sewing company, Pakistan5 Though the prices here are given of the new machines but second hand machines are also widely available which can function properly and can reduce the project cost too.
Pre-Feasibility Study Boutique (Women Designer Wear)
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TTaabbllee 99--11 RReenntt CCoosstt DDeettaaiill
RsSecurity for renting shop/outlet (Rent @ Rs.56,000 per month. 3 months rent as security)
168,000
Interior decoration (installing lighting, mannequins, hanging racks, mirrors, glass panes, cash counter, and other décor, etc.)
437,884
Security for renting a house for installing the stitching unit (Rent @ Rs15,000 per month)
45,000
99..22 IInnffrraassttrruuccttuurree rreeqquuiirreemmeennttss
The project will have the following infrastructure components:
TTaabbllee 99--22--IInnffrraassttrruuccttuurree RReeqquuiirreemmeenntt
Description Sq.ftMain shop 600Try Room 36Small Store 100Kitchen 64Building for Stitching Unit 10 Marla House
Pre-Feasibility Study Boutique (Women Designer Wear)
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1100 PPRROOJJEECCTT EECCOONNOOMMIICCSS
1100..11 PPrroojjeecctt CCoosstt
Description Cost (Rs.)Machinery & equipment 166,300 Furniture & Fixture (Interior Decoration) 437,884 Office equipment 86,000 Security Deposits for Premises6 213,000Pre-operating expensesSalaries7 31,000 Promotional Expenses 67,246 Total Capital Cost 1,299,430 Working CapitalRaw material (Fabric & Accessories) 104,680 Prepaid Rent (Boutique and Stitching Unit) 426,000Total Working capital 530,680 Project Cost 1,830,110
1100..22 PPrroojjeecctt RReettuurrnnss
Internal Rate of Return (IRR) 67%Payback Period (Years) 1.50Net Present Value (NPV) 3,684,374
1100..33 FFiinnaanncciinngg PPllaann
Financing Rs.Equity 60% 1,098,066 Debt 40% 732,044
6 Security Deposit for Boutique and for Stitching Unit 7 One month salary of Production staff
Pre-Feasibility Study Boutique (Women Designer Wear)
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1111 KKEEYY SSUUCCCCEESSSS FFAACCTTOORRSS
There are a number of factors, which contribute towards the success of a project. In case of the project of Boutique, some of the Key Success Factors are as follows: Proper care while producing dresses should be adopted Proper Inventory management i.e. keeping minimum inventory as per past sales
trends. The dress designs should be according to the emerging trends and fashions. Designing of dresses according to the consumer tastes/preferences gathered
through consumer surveys. The location of the outlet should be properly selected and attractively decorated
so as to target the clientele effectively. The customer satisfaction should be given due importance, because it is the
customer satisfaction, which can increase the sales. Hence, excellent customer service should be provided.
1122 TTHHRREEAATTSS FFOORR TTHHEE BBUUSSIINNEESSSS
Competitive Structure of the marketThe market of the boutiques is highly competitive; therefore if the entrepreneur is not well responsive to the tastes and response of the clientele as well as the fashions in vogue he/she may not be able to capitalize the opportunity properly. Pilferage in the designsThe designs which a designer produce can be sold by the staff even before that design is launched and that can pose serious threat to the business because in the fashion industry it is the uniqueness of the design which matters. Selection of the wrong venueSelection of the wrong venue can be a major hurdle in achieving the desired business objectives. Selection of the wrong designIf the designs are not selected according to the tastes of the clientele then it can be detrimental for the business, so the clientele taste should be properly tracked. TaxImproper documentation of the sales receipt record may lead to problems with Tax department.
Pre-Feasibility Study Boutique (Women Designer Wear)
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1133 FFIINNAANNCCIIAALL AANNAALLYYSSIISS
1133..11 PPrroojjeecctteedd IInnccoommee SSttaatteemmeenntt
Rs(000)
Year - I Year - II Year - III Year - IV Year - V Year - VI Year - VII Year - VIII Year - IX Year - X
Sales/Revenue 3,362 3,920 4,533 5,206 5,943 6,749 7,631 8,595 9,646 10,225 Cost of Sales 1,428 1,606 1,806 2,027 2,269 2,545 2,836 3,153 3,500 3,701 Gross Profit 1,934 2,315 2,727 3,179 3,674 4,204 4,795 5,441 6,146 6,524 Operating Expenses:
Administrative Expenses 534 563 595 629 666 705 336 360 386 402 Rent 852 937 1,031 1,134 1,247 1,372 1,509 1,660 1,826 2,009
Operating Profit 548 814 1,101 1,416 1,761 2,127 2,950 3,421 3,934 4,113
Financial Charges 97 77 56 36 10 - - - - - L C + Bank Charges - - - - - - - - - -
Profit before Taxation 450 737 1,045 1,380 1,750 2,127 2,950 3,421 3,934 4,113 Taxation 20% 90 147 209 276 350 425 590 684 787 823
Profit after Taxation 360 590 836 1,104 1,400 1,702 2,360 2,737 3,147 3,291
Acc. Profit b/f - 360 950 1,786 2,890 4,290 5,992 8,352 11,089 14,236
Accumulated Profit c/f 360 950 1,786 2,890 4,290 5,992 8,352 11,089 14,236 17,527
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1133..22 PPrroojjeecctteedd CCaasshh FFllooww SSttaatteemmeenntt
Rupees
(000)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Profit before Financial Charges & Taxation 548 814 1,101 1,416 1,761 2,127 2,950 3,421 3,934 4,113Amortization 32 27 23 20 17 14 12 10 9 7Depreciation 25 23 20 18 17 15 13 12 11 10
605 864 1,145 1,454 1,794 2,156 2,975 3,443 3,954 4,130Working Capital Change 67 8 8 9 10 12 12 13 14 9
Cash from other SourcesOwners 1,098 - - - - - - - - - Bank Finance 732 - - - - - - - - -
1,830 - - - - - - - - -
Total Sources 2,502 872 1,153 1,463 1,804 2,168 2,987 3,456 3,968 4,139Applications:Fixed Assets 252 - - - - - - - - - Preliminary Expenses 213 Re -Payment of Loan 244 223 203 182 157 - - - - - L C Charges - - - - - - - - - - Tax 90 147 209 276 350 425 590 684 787 823
799 371 412 458 507 425 590 684 787 823
Cash Increase/(Decrease) 1,703 501 741 1,005 1,297 1,743 2,397 2,772 3,181 3,316
Opening Balance - 1,703 2,204 2,945 3,950 5,247 6,990 9,387 12,159 15,340
Closing Balance 1,703 2,204 2,945 3,950 5,247 6,990 9,387 12,159 15,340 18,656
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1133..33 PPrroojjeecctteedd BBaallaannccee SShheeeett
Rs(000)Year - I Year - II Year - III Year - IV Year - V Year - VI Year - VII Year - VIII Year - IX Year - X
Tangible Fixed Assets 227 204 184 166 149 134 121 109 98 88 Preliminary Expenses 181 154 131 111 95 80 68 58 49 42 Current Assets:
Accounts Receivable 67 78 91 104 119 135 153 172 193 204 Cash in Hand / Bank 1,703 2,204 2,945 3,950 5,247 6,990 9,387 12,159 15,340 18,656
2,178 2,641 3,351 4,331 5,609 7,339 9,729 12,497 15,680 18,991
Owners Equity:Capital 1,098 1,098 1,098 1,098 1,098 1,098 1,098 1,098 1,098 1,098 Accumulated Profit 360 950 1,786 2,890 4,290 5,992 8,352 11,089 14,236 17,527
Long Term Loan 586 439 293 146 - - - - - -
Current Liabilities:Current PortionAccounts Payable 135 153 174 197 221 249 279 311 346 366
2,178 2,641 3,351 4,331 5,609 7,339 9,729 12,497 15,680 18,991
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1144 KKEEYY AASSSSUUMMPPTTIIOONNSS
1144..11 PPrroodduuccttiioonn AAssssuummppttiioonnss
Number of Stitching Machines 5Production Capacity (No. of dresses per month) 750Capacity Utilization for the first year 55%Self Production (% of total production) 60%Dresses manufactured on CMT basis (% of total production) 40%
1144..22 OOppeerraattiinngg AAssssuummppttiioonnss
Hours operational per day 8Days operational per month (Production) 25Days operational per month (Boutique) 25
1144..33 CCaasshh ffllooww AAssssuummppttiioonnss
Account Payable Cycle (Days) 10Account Receivable Cycle (Days) 15(of 30%
of sales)
1144..44 EExxppeennssee AAssssuummppttiioonnss
Promotion Expenses after Year 1 (% of expected sales) 2%Machine Maintenance 1%of
machinery cost
Raw Material Price Growth rate 1%Payroll growth rate 5%Machine Maintenance growth rate 5%Rent growth rate 10%
1144..55 FFiinnaanncciiaall AAssssuummppttiioonnss
Project Life 10 YearsDebt: Equity 40:60Interest Rate on Long Term Debt 14%Debt Tenure 5YearsDebt Payment per year 2