26 July – 6 August 2010 - thaigcd.ddc.moph.go.ththaigcd.ddc.moph.go.th/uploads/file/KM/GlobalComm_syllabus_2010.pdf · • What should Gupta do ... Identify one major corporate

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26 July – 6 August 2010 All classes meet in the Jed D. Satow Conference Room – Alfred Lerner Hall, unless noted otherwise

All breakfasts, lunches and snacks will be provided in the classroom

SUNDAY, 25 JULY 2010

5:30 – 7:00 PM Welcome Reception and Program Orientation

Burden Room, Low Rotunda

Food & drinks will be provided

Speakers:

• Trudi Baldwin, Program Director • Paul Argenti, Academic Director • Max Markham, Program Coordinator

Please review the following readings for Monday’s sessions:

For Paul Argenti’s sessions:

• Argenti, Howell, and Beck, “The Strategic Communication Imperative,” MIT Sloan

Management Review, Spring 2005, Vol. 46 No 3. • Argenti, Corporate Communication, McGraw-Hill, 2009. Chapter 2. • Argenti, “Carson Container Company,” Corporate Communication, McGraw-Hill, 2009.

Pages 43-44

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MONDAY, 26 JULY 2010

8:30 – 10:00 AM Continental Breakfast Provided

Escort to Kent Hall for Columbia IDs

Every student will be required to obtain an ID card (PASSPORTS NEEDED) Tech support for Internet in Satow Room

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Communicating Strategically

Professor Paul Argenti

Session Objectives:

• Introduce the two-week program • Focus on the strategy behind all communications

Advance Reading:

• Argenti, Howell, and Beck, “The Strategic Communication Imperative,” MIT Sloan Management Review, Spring 2005, Vol. 46 No 3.

• Argenti, Corporate Communication, McGraw-Hill, 2009. Chapter 2.

Case: • Argenti, “Carson Container Company,” Corporate

Communication, McGraw-Hill, 2009. Pages 43-44 Discussion Questions:

• What problems does Carson Container Company have that will affect its communications?

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• What specific problems does Mr. Haskell have as a result of his communications to materials managers?

• How would you analyse this case in terms of the expanded corporate communications strategy framework (Figure 2.2)?

• What advice would you give to Haskell to help solve his and Carson’s problems?

12:00 – 1:30 PM Lunch Session: Managing a Global Crisis

Joe Evangelisti, JP Morgan Chase

1:30 – 3:00 PM Session THREE: Global Communication Challenges and

Opportunities

Professor Paul Argenti Session Objective:

• Experience the challenges of communication in the global environment

• Learn how to avoid cultural assumptions

3:00 – 3:30 PM Break

Mid-afternoon Snack Provided

3:30 – 5:00 PM Columbia Campus Tour

Gather at the steps of Low Library for a 60-90 minute tour of campus Please review the following for Tuesday’s sessions: For Paul Argenti’s session:

• Argenti, Corporate Communication, McGraw-Hill, Chapter 10 • Argenti, “Coke in India,” Corporate Communication, McGraw-

Hill, 2009, pg. 284-300

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TUESDAY, 27 JULY 2010


Session ONE: Principles of Crisis Communications

Professor Peter Hirsch

Session Objective:

Establish a theoretical framework for understanding successful crisis communications Discussion Questions:

• Are crises avoidable? • Is every crisis unique? • Has social networking changed crisis communications?

Learning Objective: Become familiar with the common underlying structures of crises in order to facilitate speedy and effective response

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Anatomy of a Crisis


Session Objectives:

Using a tabletop simulation to identify the key pitfalls of a developing crisis response in action Discussion Questions:

• What should we say when we don’t know what happened? • Who should we talk to first?

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• When can we declare the crisis over? Learning Objective:

Understand the etiology of a crisis and how its phases dictate communications; gain insights into successful post-crisis reputation recovery

12:00 – 1:30 PM Lunch Session: Crisis Case Study

Marc Monseau, Johnson & Johnson 1:30 – 3:00 PM Session THREE: Global Crisis Communication


• Learn the difference between a local and a global crisis • Understand the context for crises in emerging countries

Advance Reading:

• Argenti, Corporate Communication, McGraw-Hill, Chapter 10 Case:

• Argenti, “Coke in India,” Corporate Communication, McGraw-Hill, 2009, pg. 284-300

Discussion Questions:

• What are the key problems for Gupta? • Is this a global crisis, or a local problem for Coke India to resolve? • What should Gupta do now?

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Leadership Challenges


Session Objectives:

• Apply learning from the program to your greatest challenges • Work with a colleague on his/her challenge as a peer coach

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WEDNESDAY, 28 JULY 2010


Session ONE: Real World Crisis Issues Professor Peter Hirsch

Session Objective:

Use discussion of crisis issues brought by students to provide contrasting insights for practical application Discussion Questions:

• Is this a communications or operational problem? • Who owns the issue? • What would constitute success?

Learning Objectives: Gain access to heuristic tools for assessing potential issues and crisis management strategies

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Crisis Recovery


Session Objectives:

Demonstrate strategies to restore reputation after a crisis Discussion Questions:

• What is the actual reputation damage? • How do we make “restitution” credible? • When can we declare the crisis over?

Learning Objective:

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Gain insights into successful post-crisis reputation recover and options for ongoing reputation management

12:00 – 1:30 PM Lunch Session: BP Gulf Case

Rhonda Barnat, Abernathy MacGregor

1:30 – 3:00 PM Session THREE: Reputation in an Era of Public Engagement

Professor Justin Blake Session Objective:

Managing reputation proactively. New models for corporate behaviour. Global reputation management. Learning Objectives: Approaches to help be more proactive and direct resources to the channels/approaches with the greatest upside potential

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Reputation in an Era of Public Management

Professor Justin Blake Session Objective:

Managing reputation proactively. New models for corporate behaviour. Global reputation management. Learning Objectives: Approaches to help be more proactive and direct resources to the channels/approaches with the greatest upside potential

Please review the following for Thursday’s sessions:

For Paul Argenti’s Session:

• Bonini, McKillop, and Mendonca, “What consumers expect from companies…” McKinsey Quarterly, May 2007

• Wal-Mart’s Sustainability Strategy (Stanford Graduate School of Business, OIT-71)

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THURSDAY, 29 JULY 2010


Session ONE: Why Smart Executives Fail

Professor Sydney Finkelstein

Session Objective:

• Consider how companies stumble and develop ideas and systems to avoid such mistakes

• Leaders make strategy, and leaders make mistake – how can we learn from the experiences of others?

Discussion Questions: Every company makes mistakes. Not every company learns from those mistakes. Identify one major corporate mistake that you have direct knowledge of. Why did it occur? Were there any early warning signals that should have been picked up? What could have been done differently? What are the key lessons that come out of studying this corporate mistake?

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: The Corporation’s Responsibility to the Environment

- Sustainability


Session Objective: • Understand how society and the corporation’s values can be

mutually beneficial • See how a major global corporation dealt with issues of

responsibility and questions about its values • Define what sustainability is all about

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Advance Reading:

• Bonini, McKillop, and Mendonca, “What consumers expect from companies…” McKinsey Quarterly, May 2007

Case:

• Wal-Mart’s Sustainability Strategy (Stanford Graduate School of Business, OIT-71)

Discussion Questions: • Do Wal-Mart’s environmental stewardship efforts compensate for its

troubles/shortcomings in other areas of corporate responsibility? • Wal-Mart’s customers generally are unwilling to pay a premium for

environmentally friendly products. In light of this, how is the company deriving business value from its sustainability strategy?

• How can Wal-Mart ensure that it keeps deriving commercial value through sustainability?

• Wal-Mart’s sustainability strategy has generally been very profitable; however, two initiatives described in the case benefit society and the environment, but apparently decrease Wal-Mart’s profits. How would you justify pursuing those initiatives?

12:00 – 1:30 PM Lunch Session: UNICEF Haiti – Emergency Communication

Response

Kent Page, UNICEF

1:30 – 3:00 PM Session THREE: Gender Diversity in the Middle East

Professor Gary Sheffer Session Objective:

• A discussion to illuminate the citizenship challenges for global organisations

Discussion Questions: In some regions in the Middle East, there is an inherent gender imbalance in the professional workforce in the business community, rooted in the local culture and law. Around the world, GE takes a proactive approach working with stakeholders to promote enabling policy frameworks that allow business and society to grow and prosper. How can we uphold our commitment to gender equality, human rights and equal opportunities

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while sustaining our core assets without compromising our respect for local culture and legal systems? Learning Objective: Understand the complexities of global business and its intersection with social values and cultural expectations

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Personal Reflections


Please review the following for Friday’s sessions:

• For Bill Schroeder’s session: Please bring a document or presentation from your organization that you feel could have been better designed and ultimately was not as successful as you would have liked it to be. You wont share these documents with the class; rather you will use them as personal points of reference during the course session

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FRIDAY, 30 JULY 2010


Session ONE: Breakthrough Thinking

Professor Rachel Rodgers

Session Objective:

To promote the value of breakthrough thinking in addressing communications opportunities and issues through the introduction of principles, process, techniques and practice. Learning Objectives: A fresh sense of the potential of breakthrough thinking. Facility with a ‘toolkit’ of approaches and techniques to utilize in the business/organizational context to encourage breakthrough thinking around communications issues and opportunities.

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Breakthrough Thinking

Professor Rachel Rodgers

Session Objective:

To promote the value of breakthrough thinking in addressing communications opportunities and issues through the introduction of principles, process, techniques and practice. Learning Objectives: A fresh sense of the potential of breakthrough thinking. Facility with a ‘toolkit’ of approaches and techniques to utilize in the

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business/organizational context to encourage breakthrough thinking around communications issues and opportunities.

12:00 – 1:30 PM Lunch Session: Start With Why

Simon Sinek

1:30 – 3:00 PM Session THREE: Finding Insight in Data

Professor Mark Truss Session Objective:

Answering questions – What are insights? What do I need to be mindful of when looking for them? How do I go about finding them? Discussion Questions:

• When you see published numbers, what do you believe about those numbers?

• How much scepticism do you apply to numbers? • How much does your own lens colour your interpretation of data?

Learning Objective: To be comfortable with the process of diving into data in order to uncover relevant, accurate insights

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Visuals for more Effective Information Presentation

Professor Bill Schroeder

Session Objective: With the ever-increasing amount of information we are confronted with each day and the growing need to communicate more cross-culturally, effective visual communications and design have become essential tools for business leaders who need to break through the clutter and to have diverse internal and external audiences understand them. This session aims to provide practical and useful visual communications techniques to help students better engage their audiences, clarify key points and present information in more compelling and persuasive ways.

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• When are visuals appropriate and how do I know which ones to use for a particular opportunity?

• How do I choose the best tool to present complex data and what are best practices for designing charts and diagrams?

• What are the rules for designing presentations in PowerPoint and other digital presentation tools?

Learning Objective: Students will develop a better understanding of visual tools and techniques to make business communications more effective. They will come away with real, practical and clear techniques that they can put into practice immediately.

Please review the following for Monday’s sessions:

For Paul Argenti’s session: • Argenti and Barnes, Digital Strategies for Powerful Corporate

Communications, McGraw-Hill, 2009 Chapter 1-2 pg. 1-45

For Nikkole Couture’s session: • Students should come prepared with examples of how their company

currently uses online video for discussion following the lecture. If their company does not already use online video, students should come prepared to discuss current online communications, such as corporate webcast, blogs, social media, etc.

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MONDAY, 2 AUGUST 2010


Session ONE: Strategic Media Relations – Adapting to the New World

Order

Professor Arda Nazerian

Session Objectives:

To have students apply critical and strategic thinking with respect to audience, specific situation and global dynamics – both within and outside their organisations Discussion Questions:

• How has traditional media relations changed broadly? • Specific to each of your roles and organizations, how have you

seen the corporate communications function evolve? • Is technology helping or hurting? • Has globalization really created “one world?” • Does your company think and act “globally”? Does your

department? • What company, if any, is your industry role model for effective

media relations and strategic communications? Learning Objective:

Students will leave this session with a great appreciation for the true art of media relations, strategic corporate communications and the concept of global public affairs, in every sense of the term

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: The Art of Science of PR Measurement

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Professor Heidi D’Agostino

Session Objectives:

Detail trends in PR measurement, including aligning on objectives, measurement milestones, techniques. Discussion Questions:

• Why is PR measurement so important? • What kind of measurement plans should you have? • How can you ensure success through measurement? • How is a measurement plan developed?

Learning objective: Broaden knowledge of PR management considerations and techniques. Understand strategies for developing strong measurement plans. Understand how to define ROI based on business objectives

12:00 – 1:30 PM Lunch Session: Discussion

1:30 – 3:00 PM Session THREE: Digital Communications


Session Objective: • Understand the role of digital communications and social media in

the CorpComm function • Learn how to create two-way dialogue using the new technology

available Advance Readings:

• Argenti and Barnes, Digital Strategies for Powerful Corporate Communications, McGraw-Hill, 2009 Chapter 1-2 pg. 1-45


• What is your company’s policy toward digital and social media? • Do you use these technologies personally?

3:00 – 3:30 PM Break

Trip to Thompson Reuters in Times Square for final day session and

building tour

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3:30 – 5:00 PM Session FOUR: Reach, Engage Measure – How Companies are Using

Online Video to Connect with Global Audiences

Professor Nikkole Couture

Session objectives: This session will provide students with best practices for implementing online video across a number of key workflows, including Investor Relations, Internal Communications, Public Relations and Sales and Marketing. Specific examples from a number of industries (Financial Services, Health & Life Sciences, Technology, etc.) will help students learn how their company can use online video to reach key internal and external stakeholders, engage their audience with compelling and meaningful content, and measure the efficacy of their online communications. Discussion Questions: Students should come prepared with examples of how their company currently uses online video for discussion following the lecture. If their company does not already use online video, students should come prepared to discuss current online communications, such as corporate webcast, blogs, social media, etc. Learning Objectives: Key workflows and verticals in which online video has become a mainstay of corporate communications and best practices for implementing or augmenting online campaigns in those workflows.

Please review the following for Tuesday’s sessions:

For David Grossman’s sessions:

• Temperature check

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TUESDAY, 3 AUGUST 2010


Session ONE: Start with the End in Mind

Professor David Grossman

Session Objective:

Get grounded in the key steps of an effective internal communication plan, and begin working through two key first steps: 1) situation analysis, and 2) building an effective case for internal communications. Learning Objective: To learn the makings of a great internal communication plan and to get started on two critical first steps including:

• How to conduct a situation analysis • How to build an effective case for internal communication so

leaders get it and support it, including developing and elevator speech on internal communication

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Know your Audience


Session Objective:

Gain a deeper understanding of why and how to use to build better communication plans and get better results through an audience mindset analysis Learning Objective:

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In this session, you’ll learn a critical (and often neglected) step to effective communication planning – how to understand your audiences to move them to action and get done what you need

12:00 – 1:30 PM Lunch Session: Positioning Internal Communication as a Strategic

Imperative

Craig Smith, UBS Learning Objective: Participants will be equipped with concepts and strategies to help them tackle the challenge of positioning internal communication as a strategic imperative within their organizations

1:30 – 3:00 PM Session THREE: Strategic Messaging Professor David Grossman

Session Objective:

Know how to develop high-impact messages that resonate and drive the right behaviours and actions.

Learning Objective:

• In this session, you’ll learn how to shape high-impact messages that connect with your audiences, and drive the right behaviours and actions.

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: How to Deliver your Internal Communications Plan

and Know if it’s Working


Session Objectives: • Know how to deliver winning internal communication strategies,

and how to measure progress against the business and communication goals.

• This session also will serve as a summary of the key steps to internal communication planning.

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Learning Objective:

• In this session, you’ll learn the cues, clues and tools to execute your internal communication plan and measure if it’s having the desired impact on your business and communication goals.

• Coming out of this session, you’ll have everything you need to develop your own communication plan.

Please review the following for Wednesday’s sessions: For Paul Argenti’s session:

• Responding to Market Failures (HBS 9-396-344) • Royal Dutch/Shell in Nigeria (A) (HBS 9-399-126)

For Michelle Gluck’s session:

• http://www.guardian.co.uk/world/2009/jun/08/nigeria-usa • http://www.hrw.org/en/reports/1999/02/23/price-oil

For Michael Holland’s session:

• 2010 Edelman Trust Barometer

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WEDNESDAY, 4 AUGUST 2010


Session ONE: The Corporation’s Responsibility to Defend Human

Rights


Session Objective: • Understand the challenges global corporations face in dealing with

human rights issues • Determine what the responsibility of the corporations is versus the

government Advance Reading:

• Responding to Market Failures (HBS 9-396-344) Case:

• Royal Dutch/Shell in Nigeria (A) (HBS 9-399-126) Discussions Questions:

• Why has Shell become the subject of criticism and controversy? • During its time in Nigeria, what, if anything, should Shell have

done differently? • What is your appraisal of Shell’s stated business principle of non-

interference in political matters? • In Brian Andersen’s position, what would your recommend to

Shells’ Committee of Managing Directors regarding the death sentence for Saro-Wiwa and his co-defendants? What, if anything, would you do personally about this matter?

• What advice would you give Shell’s leadership going forward? What about the liquefied natural gas project?

10:00 – 10:30 AM Break

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10:30 AM – 12:00 PM Session TWO: Corporate Public Diplomacy

Professor Michele Demers Gluck

Session Objective: To determine a company’s role in shaping the public’s perception of a crisis and discuss human rights considerations versus traditional public relations methods Reading:

• The Price of Oil – Corporate Responsibility and Human Rights Violations in Nigeria’s Oil Producing Communities: “Shell Pays out $15.5 million over Saro-Wiwa Killing,” The Guardian, guardian.co.uk, 9 June 2009; http://www.guardian.co.uk/world/2009/jun/08/nigeria-usa ; http://www.hrw.org/en/reports/1999/02/23/price-oil


• When should Shell have determined the situation had become a “crisis” and begun engaging with the media differently?

• If you were on the communications staff at Human Rights Watch, what would your message to Shell be?

• Given Shell’s strong international reputation, how could it have engaged in crisis communications in Washington, Brussels or the UN?

• How could Shell have “managed the narrative” by supporting the human rights of the Ogoni people? Or engaging the human rights community?

• Was Shell’s strict adherence to its business principles to remain apolitical, i.e. silent, a mistake?

• What are crisis communications techniques that can be applied in media markets across the globe?

• Would social media have been helpful or harmful in stemming the public relations crisis?

Learning Objective: How to effectively acknowledge human rights and ethical considerations while adhering to legal limitations associated with exposure

12:00 – 1:30 PM Lunch Session: Discussion

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1:30 – 3:00 PM Session THREE: Best Practises in CSR – Building Public/Private

Partnerships

Professor Michael Holland Session Objective:

• Learn current trends and best practises in building and maintaining public/private partnerships

• Understand the current market viewpoint on trust in corporations and NGOs

• Learn about tools to help identify and select a NGO partner to address a social or environmental issue

• Use a break-out session and case study to highlight best practises

Reading:

• 2010 Edelman Trust Barometer Discussion questions:

• What are the current trends in Corporate Social Responsibility (CSR)?

• How is CSR perceived around the world?

• How do you identify the right NGO to partner with to address a social or environmental issue?

• What are the core elements of effective public/private partnerships?

Learning Objective:

Improve understanding of the tools and techniques around selecting an NGO partner as well as recommendations on how to build and manage public/private partnerships

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Best Practises in CSR – Building Partnerships and

Programs

Professor Michael Holland

Session Objective:

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• Use case studies to learn best practises in communicating CSR partnerships and programs to multiple stakeholders to support business and brand goals

• Learn about trends in CSR communications including the use of social media to drive engagement with target audiences

• Use a break-out session to create a marketing communications plan Discussion Questions:

• What are contemporary superior examples of companies and NGOs?

• How is social media shaping engagement with target audiences on key issues?

Learning Objective: Improve understanding of how to create marketing communications programs to support a company’s CSR partnerships and programs

Please review the following for Thursday’s sessions:

For Paul Argenti’s session:

• Lawler, “Achieving High Performance: Turning Principles into Practise,” in From the Ground Up: Six Principles for Building the

New Logic Corporation, San Francisco: Jossey-Bass Publishers, 1992.

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THURSDAY, 5 AUGUST 2010


Session ONE: Crafting Strategic Presentations

Professor Jane Praeger

Session Objective: To introduce the eight principles of creating persuasive presentations Discussion Questions:

• How do you determine a behavioural object (or action goal) for your presentation?

• How do you move from topic to theme? • How does theme act as a filter of information? • What is the role of the speaker vs. the role of slides? • What is optimal way to utilise slides in a presentation? • How do you use content to maximize audience engagement? • What do you work with lots of facts and information? • How can narrative be used in a business presentation?

Student learning objective: To learn different techniques for making presentations more strategic and persuasive

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Crafting Strategic Presentations


Session Objective: To introduce the eight principles of creating persuasive presentations

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• How do you determine a behavioural object (or action goal) for your presentation?

• How do you move from topic to theme? • How does theme act as a filter of information? • What is the role of the speaker vs. the role of slides? • What is optimal way to utilise slides in a presentation? • How do you use content to maximize audience engagement? • What do you work with lots of facts and information? • How can narrative be used in a business presentation?

Student learning objective: To learn different techniques for making presentations more strategic and persuasive

12:00 – 1:30 PM Lunch: Message Maintenance – Online Analytics

Professor Tom Groppe, thedeal.com Session Objective: This session will focus on understanding user behavior within a website and other digital properties, including video and social media. We'll discuss current best practices in Web analytics and the technical and legal limits of cookies. We'll also cover which data points are most critical to harvest in order to make key strategic communications decisions. Finally, we'll explore the challenges of tracking rich Internet applications and social media.

1:30 – 3:00 PM Session THREE: Communicating the Need for Change

Professor Paul Argenti Session Objectives:

• Understand the difficulty associated with communicating about change

• Learn how to communicate change most effectively

Advance Reading:

• Lawler, “Achieving High Performance: Turning Principles into Practise,” in From the Ground Up: Six Principles for Building the

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New Logic Corporation, San Francisco: Jossey-Bass Publishers, 1992.

Case:

• The Atchison Corporation (A) Discussion Questions:

• What problems should Milman focus on?

• What would you do to solve these problems? Why?

3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: The Challenges of Effective Internal Communications

for Change Management

Professor Michael Ramah

Session Objective: Using a real world example of my own company, we will discuss the approach used to internally launch a revised and radically transformed core offering of the company. Learning Objective: When considering objectives such as this one, process often triumphs over common sense. In course of discussion we will determine as a group what best practise looks like and when to give process the “human filter”

Please review the following for Friday’s sessions: For Paul Argenti’s session:

• McEwan, “Us or Me,” Enduring Love

• “Parable of the Sadhu,” Harvard Business Review (97307)

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• 26 July – 6 August 2010

All classes meet in the Garden View Room 2, Columbia Faculty House


FRIDAY, 6 AUGUST 2010


Session ONE: Crafting Strategic Presentations Workbook


Session objective: To strengthen delivery skills and increase impact of presentations Discussion Questions:

• What is a strong way to open? • How can I increase my comfort level as a presenter? • How can I be more clear and concise? • How do I get buy-in from a sceptical audience?

How can I rely less on PowerPoint and speak more spontaneously • How can I improve my storytelling skills? • How can I increase audience engagement through my delivery? • How can I make sure my message is getting through? What can I

do if its not? • What is the best way to handle difficult or challenging questions in

a Q&A? Learning Objective: To practise with tools and technique for delivering more concise, clear and compelling presentations.

10:00 – 10:30 AM Break

10:30 AM – 12:00 PM Session TWO: Feedback on Presentations


Session objective:

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To strengthen delivery skills and increase impact of presentations Discussion Questions:

• What is a strong way to open? • How can I increase my comfort level as a presenter? • How can I be more clear and concise? • How do I get buy-in from a sceptical audience?

How can I rely less on PowerPoint and speak more spontaneously • How can I improve my storytelling skills? • How can I increase audience engagement through my delivery? • How can I make sure my message is getting through? What can I

do if its not? • What is the best way to handle difficult or challenging questions in

a Q&A? Learning Objective:

• To practise with tools and technique for delivering more concise, clear and compelling presentations

12:00 – 1:30 PM Lunch

1:30 – 3:00 PM Session THREE: Leadership and Personal Responsibility


• Understand the connection between leadership and personal responsibility

Advance Reading:

• McEwan, “Us or Me,” Enduring Love

• “Parable of the Sadhu,” Harvard Business Review (97307) Discussion Questions:

• McCoy says he is “haunted” by the decision made on the mountain. Should he be?

• What accounts for the decision that was made?

• What accounts for the outcome in “Us or Me?”

• What do these stores teach about leadership and personal responsibility?

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3:00 – 3:30 PM Break


3:30 – 5:00 PM Session FOUR: Leadership Challenge and Personal Reflections

Professor Paul Argenti Session Objectives:

• Apply learning from the program to your greatest challenges • Work with a colleague on his/her challenge as a peer coach • Assess what you have learned in the program and how to apply it

to your job

6:00 – 8:00 PM Closing Event

TBD

Documents

26 July – 6 August 2010 - thaigcd.ddc.moph.go.ththaigcd.ddc.moph.go.th/uploads/file/KM/GlobalComm_syllabus_2010.pdf · • What should Gupta do ... Identify one major corporate