25th National In-Store Banking

Conference

In-Store’s Got

TalentApril 19-21, 2011

Intercontinental Hotel - BuckheadAtlanta, Georgia

In a class all its own, FSI’s 25th National In-Store Banking Conference sets the bar year after year providing in-store bankers the opportunity to network, challenge themselves, and grow professionally. Never has it been more important to maximize productivity and utilize the full potential of your in-store talent. We recognize the need to ensure every conference dollar is invested wisely. This is why we guarantee valuable experiences and conference take-aways that you can immediately integrate at your financial institution.

Designed for financial institutions of all sizes, FSI’s 25th National In-Store Banking Conference allows you to collaborate with executive and branch level peers and hear from industry experts on the issues affecting your in-store program. Re-energize your in-store staff and get ideas for the best promotions. The agenda is perfectly suited for executive, senior, and branch staff with topics and breakout sessions designed to meet the needs of all attendees. Incorporate this event within your professional development strategy as a worthy incentive for your in-store personnel.

In addition to being a lot of fun, the conference is a vital part of our commitment to your institution. In-Store’s Got Talent, and we aim to help you improve it everyday!

This Year’s In-Store Talent Line-Up:

25th National In-Store Banking Conference

MONDAY, APRIL 184:00 - 6:00 pm • Early Registration

TUESDAY, APRIL 19Noon - 2:00 pm • Registration2:00 - 5:00 pm • General Session

The Paradoxes of LifeJudson LaipplyEvolution of DanceLakewood, OH Sometimes we find that we have to do the opposite in order to achieve what we strive for. We must fail in order to succeed. We must surrender in order to achieve victory. We must forget in order to remember. We must ignore in order to listen. This keynote will explore the paradoxes of life and how to help achieve more. In order to get ahead we must get behind. The more we learn the less we know. All of these seem like contradicting statements, but, in fact, they are powerful reminders about how to move forward in the world. Judson, creator of the famous “Evolution of Dance,” video has been seen on “The Oprah Winfrey Show,” NBC’s “Today” show, “The Ellen DeGeneres Show,” “Good Morning America,” and “Extra” by over 100 million combined people. His “Evolution” is one of the most viewed videos of all time on YouTube -- clocking 148 million views. When he’s not dancing, Judson is an inspirational speaker whose presentation, “Life Is Change,” is highly motivational, creative and appealing while extremely down to earth. He has performed at the Primetime Emmy Awards broadcast and conducted leadership seminars, corporate events, and private parties across the country.

5:00 – 6:00 pm • Networking Social

After this evening’s reception, take advantage of some time to explore the best of Atlanta. Shopping and dining in Buckhead has always topped the list for visitors to this luxurious community. Travel to the premier shopping mecca in the south, Lenox Mall. Retail anchors include Macy’s and Bloomingdale’s. For additional upscale shopping, the latest fashions and today’s trends can be also found across the street at another exquisite Simon property – Phipps Plaza. Phipps carries stores such as Saks Fifth Avenue, Nordstrom, Tiffany & Co., Jimmy Choo and more. Or, experience some of the most unique and fun dining Atlanta has to offer. Choose from some of the local’s favorites like Maggiano’s Italian family style restaurant, Dante’s Down the Hatch, The Cheesecake Factory or the Flying Biscuit Café. Whichever you choose, it will guarantee a great experience! Visit the hotel concierge for recommendations or to make reservations.

WEDNESDAY, APRIL 208:00 – 9:00 am • Continental Breakfast9:00 – 5:00 pm • General Session

The Social Network GenerationJabez LeBretHenderson, NV So what does this younger generation in the workforce want to be called? Millennial, Gen-Y, post Gen-X? In this dynamic presentation we will uncover the secrets to what makes Gen-Y employees tick and how to successfully lead them inside your organization. Moving from one generation to the next we are going to establish new rules for the game of career success and getting the most out of this, often misunderstood, generation. Simple and easy steps that both employees and managers can take to increase their bottom line and create loyalty.

25th National In-Store Banking ConferenceSENIOR MANAGER BREAKOUT:

The Role of the Independent Grocer in 2011Peter LarkinPresident & CEONational Grocers AssociationWashington, DC Responsibilities of an independent grocer in the highly competitive food industry is constantly changing. Peter’s presentation will provide an overview of the state of the industry and how independent grocers and their wholesalers have responded to today’s challenging economic environment by providing competitive prices, variety, quality products, service and value.

Hiring the Right PeopleRobin LarsenSVP, OperationsSAC Federal Credit UnionBellevue, NE Everyone in business wants to hire the right employee—someone with the right skill set, at the right wage, and who will fit into the company’s existing workforce. At the same time, hiring the right kind of employee is good for business. SAC Federal Credit Union’s hiring processes changed the culture of their institution. Special recruiting programs have impacted the credit union by increasing sales and improved customer loyalty. SAC devotes a lot of time in acquiring the right people and coaching each individual for excellence. Robin will share success stories, SAC’s recruiting program and lessons learned in the process to achieve a 20% growth rate in 2010.

BRANCH MANAGER BREAKOUT:

THE TROUBLE WITH TALENT: A Roundtable DiscussionJason BolesCEOFans CreatedKansas City, MO Talent. It’s what differentiates and defines your organization. Attracting high-caliber talent is only half the battle. The true challenge is retention. How do you strike the balance between motivation and accountability? What roles do training and coaching play in successful retention? How do you manage relationships and conflict? Be prepared to hear from an industry expert, along with peer discussion, on strategies to manage and coach top-tier talent during this interactive and thought-provoking roundtable session.

BREAK

Young and Free in TennesseeAlex OliverYoung & Free Tennessee SpokespersonORNL Federal Credit UnionKnoxville, TN Young people in Tennessee didn’t have a voice when it came to getting what they needed financially. So ORNL Federal Credit Union launched a search for a spokesperson and gave that person a platform: the Young & Free Tennessee website. Alex Oliver is ORNL’s 2010 Young & Free Tennessee Spokesperson and his full-time job includes travelling, attending and speaking at events throughout East Tennessee and beyond while posting daily blog entries and weekly video blogs on the Young & Free Tennessee website. The ultimate goal of Young & Free is to help ORNL connect with young people and to help really understand how they can serve East Tennessee’s 18 to 25 crowd better than any other financial institution. Alex will be presenting how Young & Free has helped ORNL reach youth through his travels and speaking engagements providing a connection between the under-targeted market.

Do We Really Need More Branches?Chuck StroupEVPIn-Store & On-Site Branch GroupUS BankCincinnati, OH Financial institutions continue to add branches, and more branches. Consumers habits are changing more radically than ever before. Do they “touch” us more or less than they did? How do we need to adapt to serve our customers well? Chuck has over thirty years experience in the financial services industry and has been with U.S. Bank (f.k.a. Firstar, f.k.a. Star Bank) since 1987. He has line responsibility for U.S. Bank’s seven hundred plus in-store locations and sixty plus on-site locations. U.S. Bank’s in-stores are located in nineteen states with over fifty different retail grocery partners and sixty-five on-site partners. In-Store and On-Site branches continue to be an important piece of U.S. Bank’s delivery strategy and one of the highest growth businesses in U.S. Bank.

12:00 – 1:30 pm • LUNCH

1:30 – 3:00 pm • BREAKOUTS

25th National In-Store Banking ConferenceBREAK

3:30 – 5:00 pm • General Session

Branding: From The Ground UpBlake HowardCo-FounderMatchsticAtlanta, GA Branding is a buzz word these days, but what does it actually mean and how does it apply to you as a branch manager? In this high-energy presentation, Blake Howard, Creative Director and Co-Founder of Matchstic, an Atlanta-based brand identity firm (who has worked with the likes of ESPN, VH1, and Compassion International), will discuss how it is more important than you may think. A brand is not simply in the hands of c-suite executives or highly paid advertising firms. It is a reputation formed in the mind of the customer heavily influenced by micro-interactions. How you answer the phone, how you respond to conflicts, what you wear, etc. all culminate to form a customer’s perception of your brand. After all, a reputation is not what you say it is, it is what they say it is.

5:00 – 7:00 pm • Networking Social Join us during the networking social for the South’s #1 Dueling Piano Show! Enjoy heavy hor duerves and drinks while experiencing the combined musical efforts of America’s premier piano performers. With an entertaining style of interacting with the audience, the show has everyone singing, clapping, dancing and partying along. Bring your favorite song list for requests and be prepared for 100% interaction and audience participation from beginning to end!

THURSDAY, APRIL 217:00 – 8:00 am • Continental Breakfast8:00 - 11:30 am • General Session

TurnaroundSteve MoushonVP, Regional Service ManagerBank of TexasDallas, TX You are charged with the task of improving performance! Whether it’s a new program slow to get off the ground or a mature network that needs a kick; follow the path to a great turnaround. Face the obstacles in your way & overcome them. Assess your talent - get them on board or off the bus. Steve will share a recipe for success at the branch, region and program levels. There’s no time like the present for a great turnaround!

Experiences “From The Field” Real-world principles based on the successful business practices of great talent within the in-store industry today.

Kay BahlVP, Consumer BankingTSBankCouncil Bluffs, IA

BREAK

Bradley Ozenghar Regional ManagerAllSouth Federal Credit UnionBatesburg-Leesville, SC

Leadership is Common SenseHerman CainCEO and PresidentTHE New Voice, Inc.Atlanta, GA Herman Cain is a charismatic business leader who has translated 35 years of executive experience into profound and captivating insights that challenge his audiences. His keynote messages are an articulate reminder of everything that is excellent in today’s business environment. With information and inspiration, Cain raises audiences to a new level as he talks of achieving success, sharpening leadership skills, exceeding customers’ expectations and challenging audiences to pursue excellence in their own personal and professional lives.

Adjourn

One of our most popular events of the conference is the Idea Exchange. This collection of proven, real promotions is on display for all attendees to explore. FSI Members* compete for prizes by submitting their best promotions. This year’s first place winner will receive a Cricut® personal electronic cutter. Cricut® machines with the Cricut® cartridges cut beautiful designs and alphabets for bulletin boards, promotional signs, flyers, and much more. (For more information about the Cricut® machine, visit www.cricut.com.)

In the PA Drawing, FSI in-store branch associates submit PA Announcements used in their branch. For each PA Announcement submitted, the participant’s name is entered into a drawing for a prize. Winners are announced at the conference. For more information or to enter, visit our website, www.supermarketbank.com and click on Events and Forms.

BONUS!! All Idea Exchange and PA entries will be provided for you electronically on a jump drive to take back to your institution.

Idea Exchange and PA Drawing

2010 Attendee Comments• Overall very inspiring and wonderful!

• I have a lot of good ideas and good contacts to take back.

• Awesome material!

• Love the energy!

• FSI - Award winning Southern hospitality.

• Thanks for another great conference!

• I love the From the Field presentations.

• Great speakers with good, relatable information.

• Branch Manager breakout: Great information and a very fun refresher!

• Can’t wait for next year!

• Thank you for a fantastic conference!

• Networking is a true highlight of this conference – the evening socials are terrific.

• FSI puts together a first class conference.

• Very motivational!

The InterContinental Hotel - Buckhead

Registration Form

The InterContinental Hotel – Buckhead, sets new standards of quality with international flair and southern hospitality. The Peachtree Road address puts us in the middle of Buckhead’s thriving business and shopping districts and provides easy access to attractions such as the Georgia Aquarium, the High Museum of Art, the New World of Coca-Cola and the CNN Studio Tour.

Reservations: toll free (877) 422-8254 or local (404) 946-9191

Call today to reserve your guest room. Be sure to reference our group by mentioning the 2011 National In-Store Banking Conference to receive the group rate.

The InterContinental Hotel - Buckhead’s website:www.intercontinental.com/buckhead

Rate is $159 plus tax (single/double). Room availability is not guaranteed after March 18, 2011.

Three ways to register:Online: www.supermarketbank.comFax: Copy and complete the form below and fax to (706) 776-7269.Mail: Copy and complete the form below and mail to: FSI/Conference Registration P.O. Box 1450 Cornelia, GA 30531

FSI Members* are allowed one FREE registrant per FSI Member* branch currently open or planned to be open by August 1, 2012. Additional associates may register at reduced rates. All conference registrations postmarked by March 18 will receive a discount off the registration fee.

Early Bird Discount Date – March 18, 2011 by 3/18 after 3/18Primary FSI Member* Registration FREE FREEAdditional FSI Member* Registration $469 $549Non-FSI Member Registration $1599 $1799 Guest (includes meals, breaks, & socials only) $349 $399

*An FSI Member is defined as a person working at or with an FSI Member Branch, which is currently open for business, or who has attended FSI Executive Planning. An FSI Member Branch is an in-store branch facility that is currently under a Consulting/Training Agreement with Financial Supermarkets, Inc. Some limitations may apply.

Primary Registrant Additional Registrant Non-Member Guest of _________________________________________

Mr. Miss Mrs. Ms. Name _______________________________________________________________

Title ____________________________________________________ Company _____________________________________________

Mailing Address (P.O. Box) __________________________________ City __________________ State ________ Zip ____________

Physical Address __________________________________________ City __________________ State ________ Zip ____________

Phone ______________________ Fax _________________________ E-mail _____________________________________________

Please copy this form for additional registrations. Registration will be confirmed via e-mail or fax.

I will be attending the: Branch Manager Breakout Senior Manager Breakout

Make check payable to Financial Supermarkets. Inc.

Total Amount Due: $______________

Check enclosed Invoice Me