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http://slidepdf.com/reader/full/239382633886100517278750 1/48

y Founded by Mr.Kishore Biyani(M.D & CEO of group)y Incorporated in 1987(as Manz wear pvt. Ltd)y Headquarter Mumbaiy Diversified Business>>Retail as flagship sectory Employees more than 80,000 peopley 1.3million sq.ft of retail space

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FUTURE GROUP

y BY SHIVPAL SINGH(ITM,NAVI MUMBAI)

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AB OUT KISHOREB IYAN Iy King of India s Retaily Graduated in commerce from HR college

Mumbaiy Belongs to business family(cloth trading)y From manufacturing to retaily Retailer by Karma but nationalist by

Dharma

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y VISIONDeliver everything,everywhere,everytime to every

Indian consumers in the most profitable manner.y MISSION We will be the trendsetters in evolving delivery format

CORE VALUEIndian-ness

CORPORATE CREDORe-write rules and retain values

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The Future Group operatesthrough six verticals :»

y Future Retail covering retail businessy »Future Capital catering to financial products &

servicesy »Future Brands managing all the brands owned ormanaged by group companies

y »Future Space managing real estate businessy

»Future Logistics managing supply chain anddistributiony »Future Media developing and managing retail

media space.

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D econstructing India

y Probably the most heterogeneous country in the world

y Diverse cultures & traditions

y 1000 s of communities, languages & dialects

y Choices change every 100 kms

y Solutions need to change every 100 kms

so...............................

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W HAT B IYAN I SAW???????

FUTURE GROUP

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FUTURE GROUP FOR??

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Strategies .to successy Mind to Markety To be heard, you need to shout louder than resty Rewrite rules of the gamey Merchandise Driveny Keeping family income in mindy Understanding customer behaviory No forecastingy Sizey Killing Rumours

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STORE LOCATION S.Initially identifies future potential development areas.

Acquires such areas at an early phase before the real estate value booms.

Located at high traffic areas.

Designed to look crowded.

Online trading.

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KILLER RECESSIONy Deferred IPOy Revenue Target are 6 month late:Rs30,000 cr revenue

target of 3yry

Falling short by 1 million sq ft space :target was 4million sq fty Halved its expansiony Pace of store opening has declined

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Future of Groupcreating f uture with present in mind

y Targeting NETIZENS by e-retailingy Expanding in North-Eastern statesy Planning to sell its private labels to kirana stores in

rural and sub-urban areasy More KB fair price store& Aadhara in towns and

villagesy Wholesale distribution business

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Pantaloon retail (India ) limited, is India s leading retailerthat operates multiple retail

formats in both the value & lifestyle segment of the Indian

consumer market.

Headquartered in Mumbai , the company operates over 12million square feet of retail

space.It has about 1000 stores across 71 cities in India & employs

over 30,000 people.

Pantaloon retail came into existence in the year 1987.

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The various formats under pantaloon retail :-

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FORMATS UNDER PANTALOON RETAIL

The group s flagship company pantaloon retail operates a clutch of formats :-

pantaloon- a chain of fashion. destination

Big bazaar- a supermarket chain.

Central- a chain of seamless destination malls.

Futurebazaar.com online shopping portal.

Home town a large format home solutions store.

Collection I selling home furniture products.

E zone electronics segment.

Food bazaar - daily usable edibles like grains ,vegetables , fruits etc .

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The other brands under Pantaloon retail are-brand factory ,electronics bazaar , furniture bazaar , planet sports andsportswear formats , depot , KB s fairprice , shoe factory, leecooper .staples , etc .

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PANTALOON

CENTRAL FOODBAZAAR

E ZONE

FUTUREBAZA AR.COM

HOMETOWN

HOMESOLUTIONS

BRANDFACTORY

STAR &SITARA

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MAJOR ACHIEVEMENTS OF PANTALOON

RETAIL

Chosen as International Retailer for the year -2007.

Chosen as emerging market retailer of the year 2007.

Best employers in India (rank 14) in the Hewitt bestemployers survey -2007.

Best managed company in India ( mid cap) for the year2006.

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SEP 2007 SEP 2008

NET PROFIT 29.69 crores 36.18 crores

SALES 1086.44

crores1511.21

crores

GROWTH IN RECENT YEARS OF PANTALOONRETAIL

Total Revenues(FY 08 ) Rs.5840 crores

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B IG BAZAA Ry The hypermarket chain

was introduced in India in2001 by PantaloonRetail(India ) Limited.Thefirst store was establishedin Kolkata.

y Store was launched tomeet the aspirations of

middle class.y Within a span of 2yrs store

added food bazaar andgold bazaar in its range of offering.

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Out le t 104 out le ts loca t ed in india

Parent group Future group

Owner Kishore biyani

Founded 2001

Head quarter Jogeswari mumbai

industry Retail

Located at cities Tier 1..tier2

Website www.bigbazaar.com

Tag line Is se sasta aur achha aur kahin nahin

ABOUT BIG BAZAAR HYPER MAR T CHAIN OF DEVELO PMEN T STO RE IN INDIA

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1 .Product mix APPARELS FOO D F ARMPR O DUCT CHILLST A TIO N HO ME ANDPERS O NALCARE

Denims and t-shirtsFabric and cutpieceFormalsCasualsParty wearEthnic wear Accessories

UndergarmentsNight wearDress materialsSarees

StaplesReady to eatReady to cookInternationalfoodSpicesImported bazaarTea and coffee

Fruits VegetablesImported fruitsDairy products

Soft drinksPackaged juicesMilk itemsFrozen foodsIce creams

ShampooDetergentsSoapsLiquid washCreamsdeodorantsHome cleanersUtensilsPlastics

Crockery Sundries

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ELECTR O NICSBAZAAR

F ASHI O N & JWELLERY

FU RNI TU REBAZAAR

CHILD CARE AND TO YS

OT HER SERVICES

TV sets

WashingmachinesRefrigeratorPersonal careSmall appliancesLaptopsComputer

accessoriesKitchenappliances

Footwear

Beauty careStar parivaar

Living room

bed roomKitchenDining roomKids roomPaintingsDecorative rooms

Kids wear

Toy bazaarstationary Child care

MR. RIGHT

Bakery Loot martTulsiFuture money Future generally

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PSYCH O LO GICAL PRICING

TIME PRICING

VALUE PRICING

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ACTIVITIES T ARGET MARKE TINMG MIX Big wish All the populatiuon Process

Baby registry & marriageregistry

Married couple,waiting formarriage

Promotion

Women forum Women Public relation

Interior decoraterand dressdesigner will be appoint in allstores

Those customer who r very specific about their decision

people

Networking through internet All loyal customer, other netuser

E marketing

Religion corner All the aesthetic people Product mix

Adhar rural centric market 720 million consumer across627000 villages

Place

Tie up with IPL Sports lover Promotion

Improvingquality of product Prevailing as well as prospectcustomer

Product

M arketing strategy

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GUERRILLA M A RKETIN G

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Promotion

Below line promo t ion

Above line promo t ion

y Coupon, discount,more of theproduct at normal price, gift withpurchase, competition, and prizes,money back offer,exchangeoffer,special occasion .

y Big bazaar in association with starindia pvt. Ltd has launched acollection of designer ethnic wearunder the brand Star parivaar

y Giving advertise in news paper,tv, internet(own website whichgives online shopping service)

y Partnership with big-fix, bigFM92.7

JUNK SWAP OFF ER

BRAND END O RSEMEN T

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Future strategy of B ig B azaar

Big bazaar

Front end operation

Big bazaarexpress(<40000 sq ft)

Standard bigbazaar(40000 to80000 sq.feet)

Big bazaarsupercentre(<75000sqft)

Back end operation In joint venture withforeign partner

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AB GHAR CHALANA KI TNA AASAAN

29

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ABOUT FOOD BAZAAR HYPERMARKET CHAIN OFDEVELOPMENT STORE IN INDIA.

Outlets 109 outlets across India.

Parent rou Future rou

Owner Kishore Biyani

Founded A ril 2002

Industry Retail

Website www.foodbazaar.com

Tagline Ab har Chalana Kitna Aasaan

30

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PROFILEFood Bazaar is a chain of large supermarkets with a difference.

CEO of Food Bazaar is Sadashiv Nayak.

Food Bazaar has a blend of both western and Indian cultures put togetherto give complete satisfaction.

Food Bazaar invites you for a shopping experience unique for its ambience.

The best of everything is offered with a seal of freshness and purity.

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FOOD BAZAA R OUTLETSIn Mumbai:

Mumbai Central.Lower Parel. Vile Parle.Mulund.Goregaon.

Vashi. Andheri.Thane.Kharghar .And Many More.

32

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FOOD BAZAA R OUTLETSIn India:

Vishakapatnam. Vijaywada.

Vadodara.Udupi.Surat.Saket.Noida.Paniput.Pimpri.

Secundarabad ..and many more. 33

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FOOD BAZAA R PROM OTIONA L OFFERS

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N EW M A RKETIN G STRATEGIES FOR FOOD

BAZAA RFood Bazaar is planning to launch its private labels for highmargins and price sensitive products such as tea, salt, oiland spices.

Main reason for this step is to get rid of overhead costs. Already three varieties of tea are launched Assam best CTCChai Kadak Chai and Mumri Premium Chai .Food Bazaar also planning to provide private labelled lowsodium salt at par with other branded iodised salts.Focussing on strong indian brands across categories suchas FMCG,household consumer durables,electronics andapparels.

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Shop, Ea t and Celebra te

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y It is based on the concept of One Stop Shop .y Is a showcase, seamless mall and the first of its kind in

India.y Launched in May 04 at Bangalore .y Offers everything for the urban aspirational shopper to

shop, eat and celebrate.y Ensure the best brands in the Indian market are made

available to the discerning Indian customer.

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CENTRAL OUTLETSy Mumbai,y Banglore,y Delhi,y Gurgaony Noida,y Pune,y Chennai,y Hyderabad,y Faridabady Kolkata ,y

Indorey Jaipury Kanpury Ghaziabady Agra

And many more to come ..

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y CENTRAL used to come up with different offersy Their HAPPINESS SALE is very popular among

people.y Great offers on over 1 50 apparels.

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EXPERIENCE ELEC TR O NICS .

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E-ZON E PROFILEy E-zone Was Established In 2005 Keeping The Competances And

Ethics Of India.y Part Of Home Solution Retail(india) Ltd.y The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj

Kumary The Service At E-zone Will Be Unparalleled.y E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across

India.y E-zone Is Not Only About Show Casing The Electronics Product

And Gadgets But Providing A Complete Shoping ExperienceThrough Touch And Feel .

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E-ZON E PROD UCTSy Has More Than 250 Brands And Over 600 Products.y Over A Wide Range Products Like Computers,

laptops,handy Cam Etc.y Also Offer Entertainment And Home Products Like Tv s

Home Theatre System, washing Machine Etc.y The Market Price And The E-zone Price Varies A Lot Along

With Various Gift Offers Available .y Provide One Of The Country s Best Customer Service

Through E-care, A Special Post Purchase Customer ServiceSupport.

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. Branded Indian as well as international products,along with co-creation like SACH which is a venture with Sachin Tendulkar.Organize e-zone gizmos week to promote new gadgetsand gizmos.The group brought on board professionals with vast

experience in building brands.The motive is to move India in the 21 st century in themost comfortable and easiest manner.

M A RKETIN G STRATEGY

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THAN K YOU

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