23 Brilliant Logos With Hidden Messages[1]

7/29/2019 23 Brilliant Logos With Hidden Messages[1]

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23 Brilliant Logos With Hidden Messages

Big Ten

Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities,

but in June 1990 Pennsylvania State University was added. They didnt want to change their name, so they added

the number 11 to the logo.

Amazon.com

This logo doesnt seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand.

First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The

swoosh also connects the letters a and z, meaning that this store has everything from a to z.
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Eighty-20

Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But the

trick is to view the dark squares as 1s and the light squares as 0s. Then the top line reads 1010000 and the bottom

line reads 0010100, which represent 80 and 20 in binary.

Fedex

This is probably one of the best known logos with a hidden meaning. If you look closely, youll see an arrow thats

formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Continental


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Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a

3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called The City Of Bears. They have

incorporated this idea in the Toblerone logo, because if you look closely, youll see the silhouette of a bear.

Baskin Robins


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The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level.

The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning?

Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the

digital signal.

Eight


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I really love this logo: every letter is made of the number 8. I also selected this logo as thelogo of the weeka few

months ago.

Carrefour

Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this

word via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the

letter C in the negative space between the two arrows.

Roxy
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Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing The

company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They

produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a

meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom.

Relief from daily chores getting more out of life.

Northwest Airlines


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This simple looking logo actually carries a whole lot of information. First of all you can see the letters N and W, the

first two letters of the brand name. But what most people dont see is the compass that points to the Northwest,

another reference to the brand name.

Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin (well, duh). Their logo is

actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Hartford Whalers


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This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and

a whales tail in blue.

Tostitos

If you look at the centre of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo

conveys an idea of people connecting with each other.

Formula 1


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At first, this logo might not make much sense. But if you look closely, youll see the number 1 in the negative space

between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Elefont

This logo might look like a simple letter, but dont be fooled: you can see a part of an elephants trunk in the negative

space inside the letter e.

Sun Microsystems


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The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction;

both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you

have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at

the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not

back.

GreenLabs


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I know this logo looks like a simple, boring green tree, but if you look at the tree crown, youll see that it can also be

interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the companys staff and also

reflects green and labs parts of their name.

Presbyterian Logo

If you think the previous logos were a good example of a hidden meaning, then take a look at this logo. Its the seal of

the Presbyterian church and it has several hidden messages. If you want to learn them all, you should take a look at

thisarticle.

Twins
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This logo was made for twins. To reflect the essence of the duo, a bold typeface was created to reflect the boldness

of their approaches. The number 2 was integrated to show the creativeness of their ideas.

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23 Brilliant Logos With Hidden Messages[1]