The implementation of the API solution was very fast. We first tested the relevance of Attraqt’s Experience Orchestrator and algorithms.

The results quickly showed the effectiveness of personalization strategies and enabled us to apply personalization across the

customer journey.

CRM DATA & 1:1 PERSONALIZATION

Driving revenue for online shops and building brand

loyalty

Martin BalasCTO & co-founder, Birchbox

21.1%

6.4%

increase in adds to basket

increase in conversion rates

Customer Profile

Case study

Market Challenge

The Solution

Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products. In addition, Birchbox has two stores, in Paris and New York, and more than 4 million subscribers and customers worldwide and has partnerships with brands like MAC, Cartier, and Estée Lauder. It’s goal is to help consumers choose new beauty products by testing them directly at home and then buying them in the online shop.

Disrupt the market with personalization

Birchbox has a real digital culture, and is always looking for innovative solutions to make its user experience more dynamic. The subscription service business was keen to find ways to disrupt the market and drive the engagement by implementing a more service focused model and applying personalization to its online offer.

Birchbox’s worked with Attraqt to increase customer loyalty and drive revenue through their online stores by using available CRM data to improve on-site recommendations.

CRM data combined with product feed and navigation history were integrated into the Attraqt’s Experience Orchestrator for Birchbox teams to create and manage merchandising strategies along the navigation path to guide users in selecting the right products.

Depending on which category was being viewed, the similarity and complementary strategies could focus on:

• Product ranges

• Product benefits (e.g. products for dry skin)

• Product formulations (e.g. organic products)

Birchbox and Attraqt gradually implemented personalization into the customer journey with on-site recommendations through eight different campaigns on the website’s key locations: list pages, product pages and interstitial pages, covering over 5000 product references.

Take advantage of available customer data

Thanks to its subscription system, Birchbox owns rich and complete data on each subscriber’s profile. Birchbox was keen to capitalize on this qualitative data to personalize the customer experience across all channels, and generate revenue through their online shops.

Results

Commercial Value

Case study

6.4%increase in

conversion rates

21.2%increase in adds

to basket

5%of total turnover is now

generated through personalization

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading retail brands. Attraqt’s core products; Fredhopper Discovery Platform and the Experience Orchestrator (XO) drive relevant and inspiring ecommerce experiences through personalization, search, recommendations, internationalization and Merchandising SaaS solutions. We enable international brands, manufacturers and retailers to optimize their e-commerce site performance by delivering exceptional shopping experiences to their customers.

Contact us London+44 20 3675 7800sayhello@attraqt.comwww.attraqt.com

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