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2021 Travel Trends Report
In December 2020, Expedia Group conducted
a study of 1,000 Britons in collaboration with data
intelligence firm The Morning Consult to better
understand how the travel industry has evolved since
the outset of the pandemic, and the way consumers
are feeling about travelling in the year ahead.
Overview
The generations include:
The purpose of this report is to provide a holistic view of the outlook on travel. We encourage all travellers to make responsible travel decisions, including adhering to guidance issued by governments and health authorities.
Gen Z Millennials Gen X Baby Boomers: 1997-2012 1981-1996 1965-1980 1946-1964
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2Expedia Group’s 2021 Travel Trends Report
Looking back at 2020
Travellers had to endure a change of plans — but the trips taken were worth it.
Still, the majority of travellers discovered unexpected benefits of taking trips for leisure or business
during the pandemic.
76%enjoyed pandemic travel more than anticipated
34%experienced less crowded restaurants, bars and shops
33%explored a new destination outside their area
26%explored a new destination in their area
42%
23%
had a shorter booking window
opted to drive over other methods of transportation
Before we dive into 2021, let’s reflect.
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3Expedia Group’s 2021 Travel Trends Report
Predictions for 2021
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Travel will serve as a force for good.#1
In the year ahead, travel will play an increasingly critical role in strengthening connections, broadening horizons, and bridging divides.
The majority of Britons agree that travel:
67%
Creates greater cultural
understanding
62%Has the power to
break down barriers between people
Makes me feel more connected
to the world
65%
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5Expedia Group’s 2021 Travel Trends Report
Initiatives to reduce the spread of COVID-19 will fuel travel industry recovery.
#2
The graphs below represent the percent of respondents who re-port being more willing to travel as soon as a COVID-19 vaccine is widely available:
56% 46% 42%are more likely to travel when a COVID-19 vaccine is made widely available
said positive news surrounding a COVID-19 vaccine made them more hopeful about travel, or drove them to book a trip
believe instituting travel bubbles will help keep communities safe
Married couples and city dwellers will be first to travel following the wide release of a COVID-19 vaccine.
60%
Urban
59%
Suburban
51%
Rural
64%
54%
Married
Unmarried
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6Expedia Group’s 2021 Travel Trends Report
#3Travellers will embark on more trips and extend their vacations.
After months in relative isolation, the pent-up demand for travel is significant. With
the advent of the vaccine and other treatments, people are starting to believe
normal life is within reach — and they can’t wait to explore the world and see
loved ones.
hope to take more trips in 2021 compared to 2020, with women taking the lead in this category.
say their next vacation will be at least a week.
46%
43%
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7Expedia Group’s 2021 Travel Trends Report
41%dining out or getting takeout
37%alcohol 19%
streaming services
Consumer spending on travel will be high in 2021.
Among those who plan to travel, Gen X will spend the most overall. More women (54%) compared to men (40%) said they have plans to travel in 2021, dependent on restrictions — but men (55%) are more likely than women (42%) to spend money saved since the beginning of the pandemic on trips.
And travellers are willing to cut back on personal expenses to afford more trips. Here’s what they would give up:
£2,324
£1,660saved on
average for the next trip in 2021.
But, Gen X are spending far more
#4
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8Expedia Group’s 2021 Travel Trends Report
#5Travellers will use their savings on a dream vacation.
64%
urban
46%
42%Rural
Want a beach vacation
Would love a cross-continent European tour
Can’t wait to board a cruise
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9Expedia Group’s 2021 Travel Trends Report
People will travel with those they’ve been closest to throughout the pandemic.
#6
Most popular travel companions:
Least popular travel companions:
1
Children
2
Quaranteam
3Friends or family outside my quaranteam
12
3Persons at risk of contracting COVID-19
Those with di�erent views on the pandemic My pet
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10Expedia Group’s 2021 Travel Trends Report
Here’s a snapshot of what several Expedia Group brands are forecasting
in the year ahead
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#7Younger generations will lead travel recovery.
An Expedia Group Media Solutions survey fielded in October 2020 of more than 11,000 individuals in 11 countries found that Millennials and Gen Z estimate travelling the most this year, dependent on restrictions. All generations are hopeful about travel in the spring and summer compared to early in the year. Seasonality plays a role here, but this trend could in part be due to optimism about travelling a bit more freely and internationally in the latter half of the year.
Estimated Future Trips
Leisure
Q42020
Q12021
Q22021
Q32021
75%
50%
25%
0%
Gen X Boomers Silent GenerationGlobal Gen Z Millenials
View the full report by Expedia Group Media Solutions, Understanding Traveler Sentiment & Influences
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12Expedia Group’s 2021 Travel Trends Report
International travel will start to make a comeback.
#8
123456789
Maldives
French Polynesia
Barbados
Mexico
Koh Samui
Mauritius
Dominican Republic
Antigua and Barbuda
St. Lucia
Top Fly-To Destinations
Saturday
Thursday/ Friday
Best day of the week to book air travel
Best days to depart for travel
View Brand Expedia’s 2021 travel trends report and resources
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13Expedia Group’s 2021 Travel Trends Report
In the second half of the year, Brand Expedia® is seeing interest in the following international destinations among Britons based on a combination of flight demand and search data.
#9Families still want plenty of space and outdoor activities while on vacation.
And, in a separate study of 2,000 British families, Vrbo found that 69% of those longing for a summer holiday would get the COVID-19 vaccine — especially if the destination they wanted to travel to required it.
54%want to travel to a newdestination rather than one they’ve been to before 54% prefer outdoor adventures
compared to indoor activities
64%say they prefer outdoorsydestinations over urban settings 58% plan to make their trip longer
than usual
View Vrbo’s full 2021 travel trends report and resources
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14Expedia Group’s 2021 Travel Trends Report
By conducting a survey of 8,000+ parents across 8 countries, Vrbo® found that British families remain mindful of social distancing, and continue to crave new destinations with natural beauty, plus plenty of opportunities to hike, bike, and swim.
Travel is a force for good.