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2021 MEDIA K IT
OVERVIEW
Classic Sewing celebrates and helps activate the spirit, individuality, and creativity in crafting one-of-a-kind garments. We are the authority on sewing trends, heirloom techniques, and designs, featuring projects to delight the most discriminating sewist alongside creations from top designers. This magazine has something fabulous for all experience levels!
Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Jan. 2020 to Nov. 2020 data.
PrintTotal Distribution 10,000Frequency 4x
DigitalMonthly Page Views 108,241E-Newsletter Subscribers 67,073
SocialFollowers 28,796
INSTAGRAM Followers 2,326 Impressions 73,632Engagements 4,596 Engagement Rate 6.2%
FACEBOOK Followers 11,082Impressions 240,551 Engagements 24,558 Engagement Rate 10.2%
AUDIENCE
Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Nov. 2020 data.
87%FEMALE13% MALE
Ages 65+ 38%
Ages 18-27 4%
Ages 25-34 10%
Ages 35-44 8%
Ages 45-54 11%
Ages 55-64 29%
2021 EDITORIAL CALENDAR
Editor, Classic Sewing
Classic Sewing magazine was born out of a passion for stitching, both by hand and by machine, and educating readers on the proficiencies needed
to master the art of sewing. It is the industry’s leading publication on the many joys and delights of garment construction, machine and hand embroidery, and other needle arts. Classic Sewing magazine is the standard of excellence in sewing. It delights the reader with the endless techniques and design possibilities. With its quarterly frequency, it gives the subscriber time to make projects from the magazine between issues.
Classic Sewing follows the seasons in project themes, and the editorial content is focused on that as well. Regardless of the sewing skill level of the readers, there are projects in each issue for everyone. The content is designed to provide education and instruction to the readers. Through the pages of this magazine, with detailed instructions, you can advance your skills at your own pace. It also introduces new fabrics, equipment, and notions in every issue.
The magazine comes poly-bagged with a full-size sewing pattern envelope containing paper patterns for several garments in the issue. Plus, there are countless downloads featuring patterns, machine embroidery designs, added technique instruction, and anything that is needed to complete the projects featured.
The magazine is filled with designs from the top designers in the sewing industry. Beginning with the Spring Issue, Easter sewing is introduced, followed by the Summer Issue, where casual, fun sewing projects are featured. The back-to-school Fall Issue kicks off the season for cooler months. The sewing year culminates with the Holiday Issue, featuring a plethora of holiday fashions, gift ideas, and enjoyable sewing ideas for your home. During the year, the subscriber receives more than $500-worth of patterns, embroidery designs, smocking plates, and appliqué patterns.
The year 2021 promises to be even more inspirational. Machine sales are increasing, as new people are entering the sewing world. Classic Sewing will continue to be the leader in the industry going forward, providing projects for these new sewists as well as the very advanced sewists.
Spring 2021Materials Due 1/5 | On Sale 2/23
SummerMaterials Due 2/17 | On Sale 4/27
AutumnMaterials Due 5/19 | On Sale 7/27
ChristmasMaterials Due 8/24 | On Sale 10/26
Spring 2022Materials Due 12/20 | On Sale 2/22
PRINT MARKETING
Frequency pricing and custom-program proposals available upon request. All rates are net.
Classic Sewing was crafted to allow readers to slow down, unplug, and escape without distraction. Turning the pages is an experience readers can feel in the weight and texture of the paper in their hands, see in the compelling images and clean design, and bring to life in their next sewing project. Success is due to a loyal, trusting readership confident the publication will deliver every time. Combined with a commitment to a 30/70 ad-to-edit ratio, it creates a targeted, expected environment for advertising.
Advertising RatesCover 2, Page 1 $9,000 Spread $8,000 Full Page $4,000 1/2 Page $3,0001/3 Page $2,000 1/4 Page $1,600 Cover 4 $5,000 Ad SpecsTrim Size 8.0" x 10.875"Full Page 8.25" x 11.125" (bleed only)1/2 Page (H) 6.875" x 4.625"1/3 Page (SQ) 4.5" x 4.625"1/3 Page (V) 2.1875" x 9.375"1/4 Page 3.375" x 4.625"
Digital EditionsAll advertisements run on digital editions at no additional charge. Option to include a hyperlink to direct readers to advertiser website.
Business Reply Card, Polybag, and InsertsPricing available upon request; all business reply cards must accompany a minimum of a full-page advertisement.
DIGITAL MARKETING
Digital Marketing continued >
Digital placements, written by the editors of Classic Sewing, allow content to travel to meet readers in the right place, through the right platform, at the right moment on their journey. Leverage our deep expertise in engaging content creation, and get to know our passionate audience through custom digital and social placements timed to complement your internal marketing campaigns and drive web traffic.
ADVERTISING PLACEMENTS
Blog Post • Advertiser logo • 3+ images• Links to advertiser website• 300–500 words• Option to embed video
E-Newsletter Ad• 300x250 px ad • Link to advertiser website• GIF or JPEG accepted
[ BLOG POST VIA HOME PAGE ]
[ WEB AD ] [ E-NEWSLETTER AD ]
From: Classic Sewing Magazine [email protected]: The Perfect Easter Ensemble
!
Date: February 11, 2020 at 3:07 PMTo: [email protected]
View this email in your browser
Dear Sewing Friends,
What could be cuter than two precious bunnieson a jacket for Easter? The dress alone is awonderful wardrobe piece—and when paired withthe jacket, which is piped in the same fabric, it isthe perfect ensemble.
Cora’s Dress and The Easter JacketCrisp, cool spring weather calls for a cute jacket and dress ensemble, especially
when there is a soft pastel bunny peeking around each side. Designed by Beth Dixof Primrose Lane, this sweet ensemble is a wonderful choice for your little girl’s
Easter outfit. This project is featured in our new Spring 2020 issue of Classic Sewingmagazine.
New Leaf and Petal MonogramHave you seen the new 2020 Classic Sewing Subscribers Monogram? Designed by
Helen Catherine Reich and digitized by John Deer, this alphabet is a wonderfuladdition to your machine embroidery collection. The designs include uppercaseletters, coordinating numbers, and a decorative border design. Featuring floral
accents, the collection is ideal for monogramming special projects. This monogramset is free to Classic Sewing magazine subscribers with an active subscription (log in
to your account to access). It is also available to purchase separately.
From Children’s Corner Store, a partner of Classic Sewing magazine.
Alex by Children’s Corner PatternsThe Alex pattern by Children’s Corner is such a darling option for spring! Perfect forboys or girls, the pattern includes options for making a fully-lined romper or jumperwith a shirt. The romper and jumper feature a bib, elastic at the waist in the back,
and straps that button on the bib and cross in the back. The shirt closes in the back,has a piped Peter Pan collar, and can be made with a straight short sleeve or a
puffed sleeve. The pattern is available to purchase from Children’s Corner Store.
Make Alex even sweeter by adding a smocked insert to the pattern. With so manypossible smocking designs, you can add a little smocking for boys or girls. The
possibilities are endless with Alex. Instructions on how to modify the Alex pattern toallow for a smocked insertion are featured on the Children’s Corner Store blog.
Original Sewing & Quilt ExpoJoin us for three days of classes and workshops, stage shows, how-to demos,
incredible display galleries, fabulous shopping, and more!
Atlanta, GA | March 12, 13 & 14, 2020Lakeland, FL | March 19, 20 & 21, 2020
Cleveland, OH | April 2, 3 & 4, 2020Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
Raleigh, NC | August 20, 21 & 22, 2020Cincinnati, OH | September 17, 18 & 19, 2020Fredericksburg, VA | October 1, 2 & 3, 2020
Chicago, IL | October 22, 23 & 24, 2020Novi, MI | November 12, 13 & 14, 2020
Copyright © 2020 Hoffman Media, LLC. All rights reserved.You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
Our mailing address is:Hoffman Media, LLC.
1900 International Park Drive, Suite 50Birmingham, AL 35243
Add us to your address book
Want to change how you receive these emails?You can update your preferences or unsubscribe from this list.
From: Classic Sewing Magazine [email protected]: Smocked Sharks Bring Big Smiles
!
Date: April 21, 2020 at 9:15 AMTo: [email protected]
View this email in your browser
Dear Sewing Friends,
Every little boy loves his sea friends—especiallycute little sharks! Picture smocking is so muchfun, and this is a wonderful project with which tobegin. There are very few color changes, so youcan enjoy stacking your stitches.
Smocked SharksAnn Parker has created a wonderful smocking design for little boys—girls too, if theylike sharks. These whimsical, friendly sharks are sure to bring big smiles. The boldgreen complements the lighter green seersucker and shows off the smocking. This
project is a wonderful way to learn picture smocking, as there are very few colorchanges and the motif is repetitive across the panel. The project is featured in the
new Summer 2020 issue of Classic Sewing magazine.
Sew Along With Us!Mark your calendar for the Flower Power Sew-Along sponsored by Classic
Sewing magazine and HUSQVARNA® VIKING®! This five-week sew-along willlaunch April 28, 2020. We’ll be making this cute Flower Power top with matchingpants or a skirt (or both). This project was designed by Alicia Welcher, assistant
editor of Classic Sewing. We will also be giving away a HUSQVARNA® VIKING®EPIC™ 980Q sewing machine to one lucky winner. Valued at $9,999, this machinefeatures intuitive, leading-edge features created to help you get from “idea to done”
in less time than ever before.
Triple Treat: Organizer ProjectsCreate an organizer pouch in a trio of sizes in this online course with Katie Bartz.This pouch can be made with or without an embroidery machine —either way, itoffers a collection of valuable techniques you can transfer to other parts of your
sewing. You’ll perfect the creation of welt zipper projects and top zipper insertionswith Katie’s simple methods as you create this fully-lined project. Plus, these bags
are so cute and handy. You’ll love making them for yourself or to give as gifts!
Original Sewing & Quilt ExpoJoin us for three days of classes and workshops, stage shows, how-to demos,
incredible display galleries, fabulous shopping, and more!
Cleveland, OH | July 30, 31 & August 1, 2020 *new dates*Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
Raleigh, NC | August 20, 21 & 22, 2020Lakeland, FL | August 27, 28 & 29, 2020 *new dates*
Cincinnati, OH | September 17, 18 & 19, 2020Fredericksburg, VA | October 1, 2 & 3, 2020
Chicago, IL | October 22, 23 & 24, 2020Novi, MI | November 12, 13 & 14, 2020
Martha Pullen Teacher LicensingEnjoy a retreat-style experience that blends the love of sewing, serging, and
machine embroidery with friendships, skill-building, and business opportunity.
Licensing EXPRESS: The Perfect MixDallas, TX | August 9–12, 2020
LicensingAtlanta, GA | November 2–6, 2020
Copyright © 2020 Hoffman Media, LLC. All rights reserved.You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
Our mailing address is:Hoffman Media, LLC.
1900 International Park Drive, Suite 50Birmingham, AL 35243
Add us to your address book
Want to change how you receive these emails?You can update your preferences or unsubscribe from this list.
From: Classic Sewing Magazine [email protected]: Happy Bunnies
!
Date: March 16, 2020 at 12:03 PMTo: [email protected]
View this email in your browser
Dear Sewing Friends,
This adorable dress by Kathy Drew with appliquébunnies will be an Eastertime favorite. I love theway Kathy used the same dress fabric for thebunnies!
Happy BunniesScampering for the petite carrot, two little bunnies are ready for spring on this
precious appliqué machine embroidery design from Kathy Drew! Pictured here onthe Sundress and Shorts Set pattern by Creations by Michié, these bunnies will addthe perfect touch to your spring and Easter projects. This project is featured in our
Spring 2020 issue of Classic Sewing magazine.
Sew a Wardrobe of Cute Doll ClothesSew along with Connie Palmer to create a wardrobe of cute-as-pie 18" doll
garments! This online club features exclusive downloadable patterns and fulldirections. Sign up today for instant access to all seven projects!
From Bernina, a partner of Classic Sewing magazine.
The Stitches Are Perfect. The Price Is Right.Many new and occasional sewists think they can’t afford a high-quality machine.
Think again. Steeped in Swiss design and built under the watchful eye of BERNINA,bernette sewing, embroidery, and overlocker machines are the best-quality, feature-rich, dealer-supported machines for your buck. And that makes bernette just perfect
for all your ideas.
Original Sewing & Quilt ExpoJoin us for three days of classes and workshops, stage shows, how-to demos,
incredible display galleries, fabulous shopping, and more!
Cleveland, OH | June 18, 19 & 20, 2020 *new dates*Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
Raleigh, NC | August 20, 21 & 22, 2020Lakeland, FL | August 27, 28 & 29, 2020 *new dates*
Cincinnati, OH | September 17, 18 & 19, 2020Fredericksburg, VA | October 1, 2 & 3, 2020
Chicago, IL | October 22, 23 & 24, 2020Novi, MI | November 12, 13 & 14, 2020
Martha Pullen Teacher LicensingEnjoy a retreat-style experience that blends the love of sewing, serging, and
machine embroidery with friendships, skill-building, and business opportunity.
Licensing EXPRESS: The Perfect MixDallas, TX | August 9–12, 2020
LicensingAtlanta, GA | November 2–6, 2020
Copyright © 2020 Hoffman Media, LLC. All rights reserved.You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
DIGITAL MARKETING
ADVERTISING PLACEMENTS
Sponsored E-Newsletter • Advertiser logo • 3+ images• Links to advertiser website• Up to 300 words • GIF accepted
Facebook• Single image, series of 2–5
images, or short video • Link to advertiser website • Advertiser handle and hashtags• Paid promotion included
Instagram• Single image, series of 2–5
images, or short video • Link to advertiser website in bio• Advertiser handle and hashtags
Additional OpportunitiesSocial Media Platform TakeoverInfluencer Network ProgramReader Sweepstakes
We accept third-party impression and click tracking pixels on digital placements. Sponsorship verbiage included in compliance with the Federal Trade Commission.
[ SPONSORED E-NEWSLETTER ] [ FACEBOOK ]
[ INSTAGRAM ]
From: Classic Sewing Magazine [email protected]: Enjoy a Free Floriani Lace Design!
Date: April 26, 2020 at 11:05 AMTo: [email protected]
From RNK, a Partner of Classic Sewing Magazine.
The Floriani Family Lace Kit Collection
The Floriani Family has generations ofembroidery mastery and elegant techniques, andnow you can share the secrets of their greatest
treasure: the Floriani Family Lace.
With the Floriani Family Lace Kit Collection, you can discover the history oftheir famous lace and the family that made it.
Recreated from the late Walter Floriani, Jr.’s original family lace and packagedwith his favorite products, it includes over 120 lace designs and specializedprojects. Bring that history to your embroidery—that beloved lace into your
home décor and apparel.
Click here for a FREE DESIGN from thatcollection, and to learn more information and
where to find authorized Floriani dealers.
Copyright © 2020 Hoffman Media, LLC. All rights reserved.You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
Our mailing address is:Hoffman Media, LLC.
1900 International Park Drive, Suite 50Birmingham, AL 35243
Add us to your address book
Contact Customer Service about your subscriptionat www.hoffmanmedia.com/ecare or call 800-759-4438.
If you would like to change how you receive emails,you can update your preferences or unsubscribe from this list.
Learn More
SEW-ALONG
Classic Sewing followers are constantly on the hunt for a new project to both inspire them and challenge their skills. As a leader in the industry, Classic Sewing is a community organizer, providing a platform for enthusiasts to join together and have fun.
Let Classic Sewing create buzz around your product through a custom Sew-Along digital program strategically timed to match your marketing initiatives.
Sewers will dive deep with a creative sewing project highlighting the unique and enviable characteristics of your product that will leave them with a beautiful garment or sewing project.
Digital placements across the ecosystem will encourage conversation and interaction—especially Facebook posts by community influencer and Hoffman Media founder Phyllis Hoffman DePiano, who will lead conversation and interact with followers in a personal and editorial style.
Click here or here to see previous sew-alongs put on by Classic Sewing in 2020.
PROGRAM WILL INCLUDE:• Step-by-step photo shoot • Custom Full page advertorial announcing branded Sew-Along• Landing page on Classic Sewing website• Blog post series to house and archive Sew-Along• Sponsored e-newsletters and editorial e-newsletter inclusions• Facebook and influencer posts by Phyllis Hoffman DePiano
CLASSIC SEWING THE SEWING MARKET
The editors of Classic Sewing have launched a special marketplace section to answer the most frequent question asked by readers: What are your favorite products? It’s no secret readers are constantly on the hunt for hidden gems and new finds. This new section will appear in each issue and feature up to two pages of beautiful, must-have products perfect for Classic Sewing enthusiasts. This special section provides higher impact to our product partners.
Space in each issue is limited, guaranteeing your latest product is front and center for a targeted, engaged
audience in your ideal demographic.
RATE $750 SIZE 1/4 pageRATE $1,250 SIZE 1/2 page
Extend your reach with digital and social media placements
Discounts available with purchase of a full year
BRANDED CONTENT
Pricing and custom program proposal available upon request.
OPPORTUNITIESAdvertorial Content
Co-Op Partnership
Tipped Cover
Photography
Videography
Custom Book Publishing
Catalog Development
and Production
Hoffman Media’s branded content division, StoryMaker, offers advertisers access to an in-house team of writers, designers, photographers, videographers, event planners, and content creators to help tell their story. Promoting your custom program across multiple platforms provides for a complete, well-rounded opportunity to generate dynamic conversations with current and new customers in an editorial style.
EVENTS & CLASSES
As an industry authority, Hoffman Media offers our advertising partners category-exclusive sponsorships with multi-platform exposure and high customer engagement for signature events and reader getaways throughout the year. Whether it be educational opportunities or just a chance to unwind, each Hoffman Media brand has specific events that directly align with your target market. These immersive experiences can include promotional opportunities for your brand, such as product sampling and tasting, product sales on-site, gift bag inclusion, prominent logo placement, event promotion, event tickets, and relationship building.
SIGNATURE CLASSIC SEWING EVENTS • Large gatherings hosted in enchanting stateside destinations• Licensings and smaller hands-on classroom events, held
throughout the country
Check with your sales rep about event partnership opportunities or media partnerships for your own event initiatives. Options for virtual or in-person events will be included in 2021.
INFLUENCER PROGRAMS
Leveraging influencers allows us to tap into their creative voice and expertise to create content that is original, unique, and inspiring for your brand.
PROGRAM DETAILS• Source the right influencers based on the brand’s goals and
provide our recommendations on which influencers we think are best
• Manage all contracting with the influencers • Work with the influencers to create projects that inspire
their community• Manage all content development, go-to marketing timing• The brand is sent all content for review ahead of publishing • Provide a full result report for the influencer programs that
capture engagement and reach
SUBMITT ING ARTWORK
For submitting Print Advertising: For print ad creative 10MB or less, send directly to Kimberly Lewis, [email protected]. We accept any size file via Dropbox or WeTransfer.
For submitting Digital Advertising: Creative for custom content and digital placements should be directed to Gretchen Norris, [email protected].
