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2 0 2 1 M E D I A G U I D E
ABOUT US
Brought to you from the publishers of Colorado AvidGolfer magazine,
AvidLifestyle is a targeted community lifestyle publication covering the
affluent communities of Greenwood Village,
Cherry Hills, Castle Pines and the
South Suburbs.
Through an authentic community voice and engaging content, we feature the best of these areas by covering happenings around town, local business news, people making an impact in the community, what’s hot in
the culinary world, where to shop, popular fashion trends and much more.
Locally Owned and Operated Denver Tech Center
OUR EXPERIENCE & REPUTATION
More than 100 years of combined publishing experience that
includes Esquire, Town & Country, ESPN the Magazine, Woman’s Day, The Denver Post, SKI and SKIING
magazines, and DiningOut
OUR REACH12
Issues per year
12,600 Copies direct mailed to homes
with home values of $675,000+ in Greenwood Village, Cherry Hills,
Castle Pines and select neighborhoods in Lone Tree and Centennial
1,000 Copies featured at premier restaurants,
luxury automobile dealerships, hotels, real estate offices, shopping areas, retail outlets, private jet aviation centers,
jewelry stores and medical offices
32,500 Readers Per Issue
390,000 Readers Annually
AvidLifestyle.com
JUNE 2020 | $8.95
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Avid
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HorsePower
10+ways to make
SUMMER DAYS at home RULE!
VICTORY GARDENS are
back to help with food shortages
Now is the time to fight FOOD WASTE
Gentle giants saved DEVON COMBS’ life,
now they help others too
READER PROFILE42
Median Age
65% – Female 35% – Male
71%Married
AFFLUENT & WELL-EDUCATED
90%+ College-Educated
$1,234,879 Average Net Worth
$1.5 billion Combined Disposable Income
$112,157 Average Household Disposable Income
65% female
35% male
90% + College-
Educated
A TARGETED AUDIENCE AvidLifestyle reaches the most affluent
households in Greenwood Village, Cherry Hills, Castle Pines and select
neighborhoods in Lone Tree and Centennial. Delivering community
influencers, business leaders and an active audience who are
well-educated, love to shop and enjoy the finer things in life, AvidLifestyle is
direct-mailed monthly to readers with home values of $675,000 or higher.
MEDIAN HOUSEHOLD INCOME
Cherry Hills: $238,750 – 4x higher than national average
Greenwood Village: $123,680 – 2x higher than national average
Castle Pines: $221,250
– 4x higher than national average
Lone Tree: $122,202 – 2x higher than national average
MEDIAN HOME VALUE Cherry Hills: $1,240,000
– 6x higher than national average
Greenwood Village: $855,000 – 4x higher than national average
Castle Pines: $987,000
– 5.3x higher than national average
Lone Tree: $521,000 – 2.5x higher than national average
TARGETED | SIMPLE COST EFFECTIVE
AvidLifestyle provides your business a
highly targeted opportunity to deliver your advertising message directly to the affluent
buyers in one of the most sought-after areas in Colorado.
PROVEN SUCCESS IN ADVERTISING
Niche Market Position + Targeted Upscale Distribution = Strong ROI
DELIVERING RESULTS 68% of community/regional magazine readers
buy products and services from ads seen in the publication
READER LOYALTY76% of readers will have the last issue of
the magazine “in hand” when the new issue arrives
68%
76%
PURCHASING POWER With a combined disposable income
of $1.5 billion, Avid Lifestyle readers are very likely to buy and spend money on
the following:
Apparel | Automobiles| Dining | EducationFinancial Planning| Fine Jewelry | Fitness
Home Appliances| Home Furnishings Medical| Real Estate ServicesSenior Care | Travel and More!
TOP BRANDS USING AvidLifestyle
As seen in the premier issue of AvidLifestyle
WAYFARERS // pack your bags
64
january 2020 // AvidLifestyle
FOR ME, the choice is obvious: As soon as win-
ter swoops in, I’ll be on Vail Mountain. Known
for its back bowls, a wide variety of trails and
now even more diverse terrain thanks to ex-
pansive snowmaking upgrades, Vail is one of
the best places to play in Colorado powder. (Not
to mention an après glass of Veuve Clicquot at
The 10th is an ideal way to end the day.) But
this season, classic downhill skiing just wasn’t
having the same effect. So, I went in search
of unique on-mountain activities. Here, what
peaked my curiosity—pun intended.
A TASTE OF HISTORY
What’s better: to learn about Vail’s good old
days through firsthand research or to clip into
skis and let the mountain do the talking? Vail
Resorts guest services manager Jeff Wiles pre-
fers the latter, which is why he’s introduced
guided Legacy Tours this season. Available
Tuesdays at 1 p.m., the trek starts at the Moun-
tain Safety Center atop chair four (also recent-
ly transformed into a museum). The journey
brings to life Vail’s roots, which were previously
only displayed with Legacy signs visitors could
tour on their own.
With 19 different stops, Wiles and I dashed
across the mountain in search of the prominent
Legacy displays, where my history lessons wait-
ed. Take Riva Ridge run: one of Vail’s first trails,
it’s named after a key battle the U.S. Army’s 10th
Mountain Division won during World War II.
Soldiers who took part trained at Camp Hale
about 30 miles away, and Pete Seibert, one of
Vail Mountain’s founders, was one of them.
Not visiting on a Tuesday? Guests can access a
self-guided, less-tell-all map at vail.com.
A THRILL RIDE
I still had gas in the tank when 5 p.m. came, so
I took the Eagle Bahn Gondola to Adventure
Ridge to tackle a run like a kid again—on a ski
bike. Ski biking began in the 19th century, but
has grown popular in Colorado within the last
decades. Most say ski biking is for all ages and
a range of skill levels—it’s less strenuous than
skiing or snowboarding and, though it does
help to have ski or snowboard experience when
learning to turn and stop, nonriders have been
known to pick it up quickly. Vail requires bikers
be at least 10 years old and be an intermediate
skier or snowboarder.
In what felt like minutes, with outrigger-style
skis placed over my shoes (no ski boots required)
and a headlamp strapped on, I was racing my
guide on a small bike outfitted with two short
skis. With gravity doing all the work, I flew down
a route I had skied earlier in a completely new—
and, at times, way more thrilling—experience.
STAYING
COZY AND
CURRENT
To keep the whole trip really slope
focused, stay at Vail Marriott
Mountain Resort. The property
has partnered with Golden-based
Icelantic Skis to create a unique
package this season: During the day
you can demo select all-mountain and
backcountry skis and, at night, take
it easy in an Icelantic-themed Junior
Timberline Suite. If you fall in love with
the gear you take for a spin, you can
purchase and have them sent home.
Starts at $969, marriott.com
By Samantha Lefave
The Other Side
of VailWhen you’re searching for
MORE THAN A SKI RUN,
THIS MOUNTAIN DELIVERS
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PHOTO: VAIL MARRIOTT MOUNTAIN RESORT
CONTACT US CHRIS PHILLIPS, Publisher | 720.493.1729 ext. 12 | [email protected] PERRY, VP of Sales & Marketing | 320.241.2591 | [email protected]
MIKE CARVER, Director of Sales | 314.550.1557 | [email protected]
6143 S. Willow Drive, #406, Greenwood Village, CO 80111avidlifestyle.com
Sources: DataUSA, Denver Regional Council of Governments, US Census Bureau, 2013-2017 American Community Survey, DBJ Book of Lists and City and Regional Magazine Association
EDITORIAL CALENDAR
JANUARY Get your House in Order
Great ideas for home and self-improvement
FEBRUARY What We Love About
Where We Live “Best of” things and places in the area
MARCH The Travel Issue
Where to go this year, amazing trip ideas from your neighbors
APRIL Fashion Preview
Trends for spring & summer
MAY Fitness & Beauty
Getting fit, skincare, great spa experiences, cosmetic surgery
JUNE Sliding Into Summer
Family-friendly events, festivals, trips, and other activities for the best summer ever
JULY Outdoor Living
Outdoorsy trips and excursions, summer entertaining, the best outdoor areas
in and by your neighborhood
AUGUST Collector’s Edition
Locals with amazing collections, where to shop for collector’s items, limited edition
items made here
SEPTEMBER Fashion Preview
Trends for fall & winter
OCTOBER The Food Issue
Recipes, cooking tips, restaurant write-ups, local chef and food expert profiles
NOVEMBER Holiday Planning
Cocktail recipes, wine and beer tips, bars, breweries and distilleries; jumpstart to the holiday season
DECEMBER Entertaining & Gifts
Holiday party inspiration, gifts you can get fast
DWELLING WELL // inside story
DWELLING WELL // inside story
24october 2020 // AvidLifestyle
25october 2020 // AvidLifestyle
PHOTO: COURTESY LIVSTUDIO
Supper in StyleMETRO DENVER’S RESTAURANT SCENE TOPS THE CHARTS WITH DIVERSE MENUS, INVENTIVE LIBATIONS AND AN UNFORGETTABLE DINING EXPERIENCE that leaves both locals and visitors craving seconds. But there’s more to our favorite hangouts than meets the eye—behind every bustling bistro and cozy cafe is a meticulously thought-out design that brings delectable foodie dreams to life. By Laurel Thompson
42july 2020 // AvidLifestyle
43july 2020 // AvidLifestyle
Living It UpThere’s home design, and then there’s Home Design. “I don’t think people realize the psychological power that design can have on them,” says Gina D’Amore Bauerle of D’Amore Interiors. “There are so many subconscious things that happen when you’re around a design that makes you feel good.” You know the instinct—it’s the one that decided your favorite quarantine home hangout. We interviewed local designers on key areas that work, and sussed out the reasons why homeowners love them so much. Call it a new kind of happy hour.
By Kathryn O’Shea-Evans & Kendall Kostelic PH
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THE REST IS HISTORY // in the making
17february 2020 // AvidLifestyle
TO ALL FRIENDS of the late Richard Gooding who found themselves sampling drams in Gooding’s home “pub”: You should know that an entire industry is currently wishing it could’ve walked a mile in your shoes.
Gooding’s remarkable, primarily single-malt Scotch whisky collection, in other words, has been brought out of hiding and is about to go to auction.
The Cherry Hills Village resident, who passed away in 2014, spent more than 20 years collecting what Whisky Auctioneer has dubbed The Perfect Collection. With more than 3,900 bottles, it’s said to be the world’s largest private whisky assemblage to go on sale. Whisky Auctioneer, a Scotland-based online auction-
eer, is putting the bottles up for bid Feb. 7-17 and April 10-20.
What did Gooding accumulate? “I could go on and on about impressive bottles in Mr. Gooding’s collection—how much time do you have?” says Iain McClune, founder of Whisky Auctioneer. “And impressive doesn’t have to mean expensive. His marquee bottles include two The Macallan 60-year-old whiskies from 1926: one with the Valerio Adami label and the other the Fine and Rare series label. Both of these are ultrarare and have jostled for ‘most expensive bottle of whisky’ status over the last couple of years. There is also an incredibly old vintage of Springbank from 1919, as well as a range of Bowmore bottlings from the iconic year of 1964.” Gooding, the former owner and CEO of Denver’s Pepsi Bottling Company, accrued the largest collections of The Macallan, Bowmore and Springbank whiskies.
Flying in his private plane with his pilot, Kirk, he went in search of some of the world’s rarest bottles, as well as whiskies from lost Scotland distilleries. When he could, Gooding came home with multiple bottles of the same whisky—some to be preserved, some to be tasted with family and friends. The complete flabbergasting set, which could sell for a total of more than $10 million, was displayed in that dedicated home “pub.”
It wasn’t love at first sip for Gooding, but his fervor did develop before the spirit got
big, when there wasn’t as much collecting competition. Kirk recalls the two of them going to Scotland’s Talisker and just knocking on the door for tastings and a tour.
Gooding’s favorite variety was Black Bowmore. “I love whiskies distilled on the Isle of Islay in the 1960s,” says McClune. “This era is referred to as the ‘golden age’ of distilling, with whiskies being highly regarded for quality and taste. Even within this era, we have a huge number of bottles to choose from. But if I could choose just one to open, I’d probably pick out the Ardbeg 1967 oloroso cask bottling from Signatory Vintage Scotch and share with friends.” Better get those whisky glasses ready.
THE “PERFECT” WHISKY COLLECTION has been in Cherry Hills Village all along.
By Kendall Kostelic
Dram Come True
SCORE A BOTTLEWhisky Auctioneerwhiskyauctioneer.com
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INDIAN FOOD
Get ready for next-level
Centennial has a newHALL OF FAMER
Old Rooms, New
TricksWays to
refresh those neglected
spacesMeet the latest NONPROFIThundreds of women are talking about
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At sea with
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It’s PRIVATE ACTIVITIES or bust at Colorado hotels
& resorts
DTC’S NEW AWARD-WINNING
BREWERY has a unique culinary
focusHelloGourdgeous
PUMPKIN SEASON is in full swing at this favorite semi-urban farm
Where to partake in the
FRIED CHICKEN REVIVAL
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Inside YOUTH CELEBRATE DIVERSITY’S education transformation
A tour of CASTLE PINES GOLF CLUB’S new, striking clubhouse
Centennial’s latest FROZEN DESSERT SHOP is dishing up wow-factors
FashionIn a season of seemingly unbeatable challenges, LOCAL STYLE EXPERTS like TIMOTHY ROLLINS are rising to the occasion.
Forward
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