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The gravity magazine
MEDIA INFORMATION 2021Fo
to:
© A
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PRICE LIST No. 16
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FREERIDE PRINT
The magazine 3
Readership 4
Dimensions / Rates
Publication schedule 5
Editorial section 6
Ad Specials 7
Test label 8
DK-Brand-Combination 9
FREERIDE DIGITAL
FREERIDE App 10
FREERIDE App FlexSlider 11
Display Ads 12
Video Advertising 13
Newsletter 14
Content Marketing
Sponsored News 15
Advertorial 16
EVENTS 17
Clickcontent
for instantinformation
SUMMARY
SPECIFICATIONS Print:
www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions
are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at:
www.dk-mediasales.de/mediadaten
MEDIA SALES
Our contact persons can be found at
www.dk-mediasales.de/
kontakt-radsport
DELIUS KLASING VERLAG
Siekerwall 21
33602 Bielefeld, Germany
fon +49 521 559 0
EDITORIAL OFFICE
Editor in Chief Dimitri Lehner
[email protected]
Steinerstr. 15 D
81369 Munich, Germany
http://dk-mediasales.de/kontakt-radsporthttp://dk-mediasales.de/kontakt-radsport
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Published since2005
readers160,000
Sold circulation30,520 copies
Frequency of publication4 × per year
Magazine size230 mm × 300 mm
ProcessingPerfect binding
Copy price€ 7.50
according to the publisher
THE MAGAZINE
FREERIDE accompanies one of the most
exiting extreme sports and illustrates
freeriding in all its aspects. FREERIDE is
being published four times throughout
the season between March and October
and appeals to all fun-oriented mountain
bikers. This opens up FREERIDE to a
broader audience than other gravity
focused magazines – which explains
the huge success of FREERIDE. We’re
using tight, fair test methods, providing
distinct results and providing the
readers with an important guidance
for a market that gets more and more
diffuse. FREERIDE also features the
best photos shot by the world’s best
photographers, riding technique series
of the cycling pros, service articles about
all the most important topics of the sport,
exclusive coverages and interviews. This
makes FREERIDE the leading media for
freeriding.
Mountain biking is more popular than
ever before. More than almost any
other sport, it is easily available and
easy to perform – not dependent on the
weather and almost year-round. The
fastest growing part of the mountain
bike community are the gravity bikers –
fun-oriented cyclists from enduro up to
big bikes. They are well educated, earn
good money and identify with their sport.
GALLERY
12 FREERIDE 2|20 2|20 FREERIDE 132|20 FREERIDE 13
GALLERY
Herzogstand, Bayern
ROBERT WERNER Adrian Greiter
„An diesem Herbsttag kurbelten wir um 4 Uhr
morgens von Urfeld zum Herzogstand. Die letzten
Meter bis zum Kreuz mussten wir die Bikes tragen.
Als die ersten Sonnenstrahlen die Welt zum
Leuchten brachten, starteten wir die Abfahrt zur
,bayerischen Karibik‘: zum Walchensee. Was für
ein Geschenk, so etwas vor der Haustüre erleben
zu dürfen. Zwar muss man den inneren Schweine-
hund überwinden und mitten in der Nacht aufste-
hen. Dafür wird man das Grinsen bis zum abschlie-
ßenden Weißwurschtfrühstück nicht mehr los.“
Whistler-Bikepark, B.C./ Kanada
FINN ILES John Gibson
„Für mich ist das Schönste am Biken, wenn man
mit seinen Freunden fährt. Daher machen mir die
Whip-offs in Whistler so viel Spaß. Dieses Foto gefällt
mir deshalb so gut, weil ich mit zwei meiner guten
Buddies drauf bin: Blenki und Henry. In meinen
Augen macht Blenki die geilsten Whips überhaupt,
daher genoss ich es, so dicht an der Action zu sein.
Das Timing ist gar nicht so schwierig, man darf es
nur nicht übertreiben – fliegt man zu dicht durch die
Luft, wird’s schnell gefährlich.“
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11 TIMES approx.
the reader picks up
each issue
160,000readers are reached
by FREERIDE per issue
93%of our readers are men
DRIVING SKILLS23 % of the FREERIDE readers describe
themselves
as experts, the largest group with 52 % are the advancers, 21 %
are beginners and 4 % are cracks.
33.5 YEARS
is the average age of FREERIDE readers
TYPES44 % Enduro-Biker
30 % Trailbiker 26 % Gravity Biker
4,386 EUROis the amount the FREERIDE reader
wants to spend on average for the next
MTB, 52% want to buy the new bike next year.
83%buy each issue
1,068 EUROat free disposal
per month(total population 455 Euro)
116MINUTESis the average
reading time
per issue
2,143 EUROper year for accessories, clothing,
bike parks and bike trips.
Source: AWA 2020 and Readers Survey 2020 (Market Research)
READERSHIP
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ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT
DATA DEADLINE
01/2021 10.03.2021 27.01.2021 08.02.2021
02/2021 19.05.2021 special Enduro / E-Enduro 31.03.2021
16.04.2021
03/2021 11.08.2021 30.06.2021 12.07.2021
04/2021 13.10.2021 01.09.2021 13.09.2021
PUBLICATION SCHEDULE
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2/1 pageTrim size* 460 × 300
1/1 pageTrim size* 230 × 300
1/4 page 4-columnsTrim size* 230 × 72
1/2 page verticalTrim size* 112 × 300
1/2 page horizontalTrim size* 230 × 147
1/3 page verticalTrim size* 73 × 300
1/3 page horizontalTrim size* 230 × 97
1/4 page 1-columnTrim size* 54 x 300
1/4 page 2-columnsType area 98 × 129
AGENCY COMMISSION 15%
Series discounts, extended volume discounts and sales bonus are
available upon
request.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
EDITORIAL SECTION
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3 % 2 pages 5 % 2 issues 5 %
6 adverts 6 % 3 pages 10 % 3 issues 10 %
9 adverts 9 % 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
12 pages 21%
The prices quoted are exclusive VAT.
SIZE 4c / bw
1/1 3,675.00 €
1/2 2,040.00 €
1/3 1,345.00 €
1/4 1,050.00 €
2/1 5,600.00 €
POSITIONS
4c / bw
inside front cover 4,300.00 €
inside back cover 3,900.00 €
back cover 4,500.00 €
Opening Spread 6,000.00 €
App
included+ linkactivation
+ picture gallery+ videos
DIMENSIONS / RATES
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS
INCREASES
PUBLIC AWARENESS.“source: VDZ, Editorial Media Factbook
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm
to the inside. All format specifications in mm (width x height).
Any trimming marks must be set at a distance of at least 3 mm from
the net format.
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7
INSERTS
WEIGHT PRICE* MAXIMUM SIZE BOOKINGMINIMUM BOOKING
SUBSCRIPTIONCIRCULATION
up to 25 g 90.00 € per thsd.
190 x 270 mm3 samples upon issuing
of the order
Partial booking based on
Nielsen areas
possible.
20,000 copies
Domestically,can only
be booked as a whole
up to 50 g 120.00 € per thsd.
up to 75 g 145.00 € per thsd.
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
BOUND INSERTS
SIZE PRICE
2-page 85.00 € per thsd.
Paper: 70-150g/m2
Formats: for technical specifications, please contact the Media
Sales Department.
Insertion: only overall
4-page 110.00 € per thsd.
6-page 130.00 € per thsd.
8-page 150.00 € per thsd.
12-page 170.00 € per thsd.
16-page 190.00 € per thsd.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad
+ Extra expenses for booking a subscription circulation.
Stand samples and 10 adhesive inserts for test run before the
closing date.
booklet 68.00 € per thsd.
product sample from 77.00 € per thsd.
*Other bound inserts available upon request. Plus expenses for
booking a subscription circulation.
AD SPECIALS
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
IMPORTANT DETAILS A closed edge is required for the machine
processing of inserts.
For inserts that exceed the width of the magazine, this must be
the long side.
Inserts by hand and other formats on request. For inserts that
exceed the specified format, there are additional technical
costs.
Loose inserts and bound inserts with third-party advertisements
only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty
paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the
delivery papers: Intended use, magazine, number of issue, total
weight,
total quantity and packing size.
You can find more information about the Ad Specials at:
www.dk-mediasales.de/ad-specials
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8TEST LABEL
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins
on the day the test label is received.
Please use the label only with reference to the source.
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label
as
a digital file (pdf, png, jpg and eps). Only the unchanged
use
of the label in your own advertising material/online media
is
permitted. You are responsible for the permissibility of the
ad-
vertising use of the label under competition law. Delius
Klasing
Verlag assumes no guarantee or liability for this. The
publisher
must at all times be in a position to ensure the protection
of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination,
the
remuneration paid will be refunded in full.
TEST LABEL
DIGITAL USE (WEBSITE, SOCIAL MEDIA,
MAILINGS...)
PRINT AND DIGITAL USE (PRODUCT PACKAGING,
PROMOTIONAL FLYERS...)
500.00 € 1,440.00 €
all prices plus statutory VAT
GET
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THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special
interest magazines are
being published. Many of them are market leader within their
field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and
offer an enormous po-
tential for saving up to 20%. With an identical volume of
advertising
placements you may vary and change the advertising motive
and
the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5 %
3 issues 10 %
4 issues 15 %
5 issues 20 %
DK-BRAND-COMBINATION
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In our kiosk app, we offer you an integration of your insert as
a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level
as
the digital editions of the media brand.
In this way you reach the reader of the digital issue
directly
and communicate your information in the environment familiar
to the readers.
*further link activations according to effor
Sales per issue1,269
contacts per issue936
App user per day67
according to the publisher, Ø 2020
All prices exclude statutory VAT. Additional multimedia features
(audio files, videos, galleries and links) on request.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
6 weeks
(from the first
day of sale)
Print / App combination
supplement incl. 10 link activations*
+ picture gallery + Video integration
450.00 €
App Only 620.00 €
FREERIDE APP
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY
CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“source: VDZ, Editorial Media
Factbook
See booking deadline and delivery schedule for data on page
5.
AGENCY COMMISSION 15%
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In addition to the regular advertising options in our digital
Apps, we offer the
opportunity to book a FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
Contacts per month
2,010
according to the publisher, Ø 2020 All prices exclude statutory
VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
EXCLUSIVE (Pos. 1-3)
250.00 €
per month
160.00 €
per month
90.00 €
per month
400.00 €
per month
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%FlexSlider
. . . .
FREERIDE APP FLEXSLIDER
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MOBILE
Examples of formats and information on
www.dk-mediasales.de/digital-ads
Page Impressions91,442
Visits51,254
Unique User36,544
according to the publisher 08/20
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT*
+ Expandable 5.00 € CPT
*bookable for Wallpaper and FireplaceAd
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
Parallax 500 x 990 45.00 €
FloorAd 1200 × 200 70.00 €
DESKTOP
CPT = Costs per Thousand. All prices exclusive VAT, subject to
change without notice.
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
DISPLAY ADS WWW.FREERIDE-MAGAZINE.COM
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE
IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
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InPage Video Ads are great if you have video content which
should
be delivered eye catching with a high reach. We deliver a
display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which
are linked and delivered by us. As a result, there is no need
for
complex programming or embedding of the video in the ad.
For the Video Banner as well as Video InRead even the delivery
of
only one video is necessary.
Page Impressions91,442
Visits51,254
Unique User36,544
according to the publisher 08/20
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background 300 x 600 / 1024 x 205 x 300 x 600 80.00 €
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to
change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
AGENCY COMMISSION 15%
Examples of formats and information
onwww.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions, test
winner videos and further integration solutions.
VIDEO ADVERTISING
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS
POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
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Subscribers9,197
Opening rate28.69 %
as of September 2020
The FREERIDE newsletter regularly informs the subscribers
about brand-new events, new developments on the market,
and provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 4 times a year (on the first selling
day of the magazine)
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive
VAT, subject to change without notice.
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Placement without commitment.
NEWSLETTER
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“source: VDZ,
Editorial Media Factbook
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15CONTENT MARKETING
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the
brand
or product provides an effective and efficient way to
strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be
taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your
content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users
will
be taken to a further article on the website or directly to
your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,250.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.
ANZEIGE
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“source: VDZ, Editorial Media Factbook
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16CONTENT MARKETING
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your
brand/product.
The integration of an advertorial is possible on our
websites.
A Display Ad is included in the package to increase the
reach
of the advertising special. If the user clicks on the ad he
will
be forwarded to the ad special. Additional display ads can
be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.
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17EVENTS
EVENT DATE PLACE WEBSITE
E-MOTIONS the E-BIKE Event
14.05.2021-16.05.2021 Millstatt (A)
www.dk-mediasales.de/e-motions
TOUR Transalp 20.06.2021-26.06.2021
www.dk-mediasales.de/tour-transalp
BIKE Women Camp 01.07.2021-04.07.2021 Molveno (I)
www.dk-mediasales.de/bike-women-camp
BIKE Transalp 04.07.2021-10.07.2021
www.dk-mediasales.de/bike-transalp
BIKE Festival Saalfelden Leogang
10.09.2021-12.09.2021Saalfelden
Leogang (A)www.dk-mediasales.de/bike-festival-saalfelden
BIKE Festival Willingen 24.09.2021-26.09.2021 Willingen (D)
www.dk-mediasales.de/bike-festival-willingen
E-MTB Trail Camp 09.10.2021-12.10.2021 Kaltern(I)
www.emtb-camp.com
BIKE Festival Riva 15.10.2021-17.10.2021 Riva del Garda (I)
www.dk-mediasales.de/bike-festival-garda-trentino
BIKE Cross- Country-Camp
October 2021 St. Englmar
