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By combining the two, marketers can predict winning creative—such as colors, copy parameters, videos and imagery— and identify creative risks before campaigns begin. AI has the scoop on creative trends. Its insights will get your campaigns the clicks and conversions they need.
Creative thinking is critical.And now, so is artificial intelligence. A.I. HAS
THE SCOOPON CREATIVETRENDS
CreativeQUICK WINS
375 BILLION+A P R O P R I E T A R YD A T A S E T O F
D A T A P O I N T S — M O R ET H A N S T A R S I NT H E G A L A X Y
49,000+D I M E N S I O N S A N A LY Z E DF O R E A C H A D I N O U R D A T A S E T
11 YEARSO F H I S T O R I C D A T A ,W H I C H A L G O R I T H M SA N A LY Z E D A I LY
Creative Quick Wins:What should you deploy now?
Planning Summer Shoots:Imagery and video content to embrace and avoid.
A Creative SWOT Analysis:Get creative strengths, weaknesses, opportunities and threads of today’s hottest creative tends.
3 Creative Briefs:Know what will work, at each stage of the funnel.
TO CREATE THIS FORECASTPATTERN89 STUDIED:
BY ANALYZING THIS HISTORIC DATA,PATTERN89 HAS PROJECTED:
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TO PLAN FOR THE SWEETESTSUMMER EVER, KEEP READING
AND TO TRY IT FOR YOUR NEXTCAMPAIGN: SIGN UP HERE
WHAT DOESDATA SAYWILL WIN?
Brand Awareness:Instagram
ConsiderationCampaigns:Messenger
ConversionCampaigns:Messenger
Summers are super creative-- from blockbuster movies to radio anthems. Creative trends power the marketing and advertising worlds too!
So turn on some throwback tunes(we suggest “Old Town Road” or “Despacito”) and get inspired to write some of the top-performing copy for your summer campaigns.
The most clickable headlines include: • 45-65 characters • @ as a special character• as an emoji
The best body copy to drive awareness: • Are 190-200 characters long• Contain the @• Feature the emoji
QUICK WINS
Today’s TopPlatformfor YourFunnel:Instagram
PLAN YOURBLOCKBUSTERSHOOTS
QUICK WINS
Set a successful Scene
Should Your ShotsHave Stand-Ins?
#408080#80C080
#008080#40C0C0
These are the top colorsdriving the highest CTRs:
#0080C0#004040
POOR PERFORMING PALETTES:
#FF0080#c04080
#FF8080#FFC040
These are the top colorsdriving the lowest CTRs:
#FF0000#C04040
Pattern89 predicts winning creative decisions with over 95% accuracy. As you plan your summer video and photo shoots, use AI’s ideas to guide your creative process.
Will it be a morenormal summer?Only the data knows…
Casting talent can be one of the most di�cult parts of a shoot. But should your videos feature people at all? AI found that video ads featuring people are steadily rising in CPM, while remaining the same in CTR. We recommend shooting videos without people present for maximum e�ciency
Theatrical orDirector's Cut?
Top-performing videos are 50-55 seconds long.The lowest-performing videos are 15-20 seconds long.
NICHE INDIE FILMOR WIDE RELEASE?
Video ads will vary in performance, depending on the platform you put them on.
Instagram has the highest engagement, and lowest CPM, for video ads. Run videos here. Messenger has the lowest engagement rate, and a much higher CPM. Avoid running your video ads here.
Give the peoplewhat they want
Not only can AI predict the future. It can also analyze current campaigns. Here’s a look at the strengths, weaknesses, opportunities and threats for today’s digital ads:
After assessing how to play into your strengths, weaknesses, opportunities and threats, apply today’s top-performing media tags to your ads. Here’s a look at today’s best content direction, for imagery and videos.
For both video and image ads, people areengaging with content that shows a return to regular life. Direct your creative to showcasea more normal summer.
STRENGTHS
If you’re focusing on video ads, don’t include people in your shots. Instead, opt for showing o� scenery, settings and objects.
WEAKNESSES
Image ads and video ads have similar CTRs,with image ads delivering slightly higher numbers of clicks.
OPPORTUNITIES
Make sure your marketing spend is in the right place! If you’re running image ads, Audience Network is the most cost-e�ective platform.For videos, reallocate spend to Instagram.
THREATS
BEACH / LAKEVACATION
Outdoor leisureactivities
• Inn• Barefoot• Swimsuits
• Airport• Car trunk• Luggage
• Gardening• Running• iPod
• Park• Bench• Tent
A NORMALDAILY ROUTINE
• Newspaper• Severe Weather• Remote control
• Grocery store• Healthcare • Flower bouquet
LIVE EVENTS /SOCIALIZING
• Microphone• Studio
• Tuxedo• Stage
Creative BriefPattern89’s Artificial intelligence analyzed its unparalleled advertiser data set to find the latest trends for your audiences. Schedule a demo to see what creative is predicted to perform for you.
Brand Awareness Campaigns
TOP-OF-FUNNEL
AD SETUP
AD FORMAT
Video
Carousel
IMAGE VS. VIDEO
Image
Video
PLATFORM
Messenger
IMAGERYINSIGHTS
TAGS
Yoga
Spoon
TEXT
No text
Text
PEOPLE
People
No People
COLORS
#4080C0
#808040
COPYWRITINGREPORT
HEADLINELENGTHCHARACTERS
50 - 65
40 - 50
HEADLINESPECIALCHARACTERS
VIDEOTRENDS
TAGS
Painting
Piggy Bank
TEXT
Text
No Text
PEOPLE
People
No People
COLORS
#FF4080
#FFC0C0
HEADLINEEMOJIS
BODYLENGTH
190 - 200
201 - 230
BODYSPECIALCHARACTERS
@
%
BODYEMOJIS
Vaccinations are on the rise in the US. We’re seeing shots and summer excitement show up in ad creative. Since Spring 2020, we’ve seen:
Is “Vaxed & Waxed” thenew “Hot Girl Summer?”• The word “vaccine” has gone up 175% in ad body copy use, 964% in headline copy.• has gone up 404%, and has gone up 164% in popularity. • Ads depicting someone shaving have gone up in popularity by 25%.• Images of razors have gone up 28% in popularity.• has gone up 700% since this time last year.
☑
Creative BriefPattern89’s Artificial intelligence analyzed its unparalleled advertiser data set to find the latest trends for your audiences. Schedule a demo to see what creative is predicted to perform for you.
Consideration Campaigns
MID-FUNNEL
AD SETUP
AD FORMAT
Image
Video
IMAGE VS. VIDEO
Image
Video
PLATFORM
IMAGERYINSIGHTS
TAGS
Convention Center
Waterfront
TEXT
No text
Text
PEOPLE
People
No People
COLORS
#404000
#0080FF
COPYWRITINGREPORT
HEADLINELENGTHCHARACTERS
45 - 65 @
56-80
HEADLINESPECIALCHARACTERS
VIDEOTRENDS
TAGS
Sticker
Seashell
TEXT
No text
Text
PEOPLE
No People
People
COLORS
#808080
#000040
HEADLINEEMOJIS
BODYLENGTH
30 - 110
129 - 230
BODYSPECIALCHARACTERS
?
%
BODYEMOJIS
Creative BriefPattern89’s Artificial intelligence analyzed its unparalleled advertiser data set to find the latest trends for your audiences. Schedule a demo to see what creative is predicted to perform for you.
Conversion Campaigns
BOTTOM-FUNNEL
AD SETUP
AD FORMAT
Image
Video
IMAGE VS. VIDEO
Image
Video
PLATFORM
Messenger
IMAGERYINSIGHTS
TAGS
Ceiling Fan
Flight
TEXT
No Text
Text
PEOPLE
No People
People
COLORS
#C0C000
#FF8000
COPYWRITINGREPORT
HEADLINELENGTHCHARACTERS
3 - 15
100 - 120
HEADLINESPECIALCHARACTERS
VIDEOTRENDS
TAGS
Valley
Crossword Puzzle
TEXT
No Text
Text
PEOPLE
No People
People
COLORS
#80C080
#40C080
HEADLINEEMOJIS
BODYLENGTH
130 - 170
1,000 - 2,500
BODYSPECIALCHARACTERS
@
?‼▪
BODYEMOJIS
From bubblegum pop to soft serve ice cream, your summer should be pretty sweet
Thanks to AI’s insights into the latest creative marketing trends, your campaigns can be just as sweet too!
E�ective creative is a commodity that’s as hot as the weather. In fact, marketing creative is more important than ever. Pattern89’s AI ensures you get it right.
CreativeINSIGHTS
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Schedule a demo to try Pattern89for your next campaign.
