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Media Kit 2021 WWW.OTTAWAWEDDINGMAGAZINE.COM

2021 - Coyle Media Group

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Page 1: 2021 - Coyle Media Group

Media Kit

2021

WWW.OTTAWAWEDDINGMAGAZINE.COM

Page 2: 2021 - Coyle Media Group

Ottawa Wedding Magazine is this region’s go-to guide for all things bridal. Showcasing the latest trends and most captivating possibilities, along with the best insider advice, the popular magazine is here to help Ottawa brides plan their perfect wedding.It’s also celebrating its 10th anniversary. After a decade devoted to happy couples and dream-come-true days, Ottawa Wedding is the inspiring and practical resource brides count on. Published in January and August , the magazine is circulated through the area’s premier wedding shows and its prestigious advertisers. It’s also sold on national news stands. Be part of it . Don’t miss the opportunity to reach our highly engaged readership in print , online and through social media.

About Us

WWW.OTTAWAWEDDINGMAGAZINE.COM

Page 3: 2021 - Coyle Media Group

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High-end publication printed on 120g glossy, pure white stock. Content/advertising is 60/40. Approximately 148+ pages.

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ONLINEOttawa Wedding can help you maximize your success online. Our digital magazine, vendor list , website, inspiring articles and timely new blog provide a variety of opportunities to reach brides and grooms in the Ottawa region.

SOCIAL MEDIAWe’re quite active on social media and we’re happy to connect, share your messages and help grow your brand the social way.

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Fall | Winter August 4, 2021 August 19, 2021Spring | Summer December 8 2021 January 4, 2022

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Simple EleganceThere’s a move toward “more sophisticated, polished simplicity”

in hair, says expert bridal stylist Lori Dyck. “We tend to look at the bridal runway shows for inspiration on

where trends are headed,” explains sought-after bridal stylist Lori Dyck.” Generally, it gives us a good idea of what brides are looking at and helps us pinpoint where we think fashion trends—by extension, hair—will likely go.”

As the proprietress of Ottawa’s Showpony Hair, and a well-known technical advisor and educator, Lori knows what’s up and—lucky for us—she’s sharing her expert intel.

Here’s what she has to say:“The runways for 2021 had a few distinct similarities: Capes,

square necklines, open back, ruffles with a deep V, tea length, and bishop sleeves and tulle. We also saw a re-emergence of crepe, larger print lace and more subtle sparkle. Looking at all the trends it’s easy to imagine the hair that will complement these looks.  • Generally, with more dramatic sleeves or capes, simplicity is preferred: a low sleek bun, a slightly textured ponytail with subtle face-framing wisps. The dress is the statement; the beauty look is paired down and the hair is most often tied back and off the shoulders. • The trend toward minimalism with crepe gowns and square necklines has brought about a more polished, dressed wave with smooth texture. We’re moving away from the fluffy beachy hair we’ve seen in seasons past. It’s more sophisticated, glossy, dressed, expensive. Simple elegance. 

• For 2021 I think we will see an equal amount of up and down hairstyles. The difference I anticipate will be a difference in texture from what we have seen in years past. The move seems to be away from the dreamy, boho, southern California, undone, windswept wave and to more sophisticated, polished simplicity. The texture will be cleaner and smooth: glossy.• Certain styles suit certain dresses better: For example, with a highly beaded and embellished dress it is unlikely you’ll wear your hair completely down. Logistically it might be a bit of a nightmare having your hair continually get caught in all the details on the dress. On the other hand, with a beautiful illusion-back dress featuring delicate detail, it’s likely you’ll want to see it and won’t choose a style that will cover it up. You don’t want a hairstyle to distract from the features of your dress that make it “the one.”• Necklines are important. They add symmetry and flow to the line of the dress. Certain dresses almost demand a particular style, while others have a more open interpretation.  For instance, low-back dresses call for styles that are forward-focused, maintaining the dramatic reveal.

At the end of the day, we are creating a picture. Along with the dress, the makeup and the jewellery, the hair helps to evoke an emotion, a feeling, a “look.” The goal is to have all of these things work in tandem so we are styling the bride to create a perfect head-to-toe look to complement a personal vision and style. We are here to help them decide what story they want to tell.showponyhair.com

Lauren: Classic StarletClassic curls with fullness and volume. This beautiful hair is a nod to the silver-screen beauties of decades past. A soft, touchable, sophisticated take on Hollywood glamour.

Photographer: Lace and LuceMakeup: One Fine BeautyPlanning: Toast EventsLocation: Fairmont Chateau Laurier

Michelle: RomanticSoft flowing waves, loose, easy, lightly pinned, wispy. This look is all about a

gentle, soft and romantic. Face framing texture evokes the whisper of a soft breeze,

sunshine and summer.

Photographer: Laura Kelly PhotographyMakeup: Anusha Sahgal

Location: Orchardview OttawaFlorals: We Are Pollen Nation

Soft and NaturalSoft boho waves create a romantic, wind-swept look. This effortless hairstyle is all about loose flowing waves evoking a natural, relaxed vibe to complement the airy, spring-like feel of this shoot.

Photographer: Lace and LuceMakeup: One Fine BeautyDress: Fairy Dreams BridalJewellery/Hairpiece: Sugar Cane & CoStyling: Toast EventsLocation: Ottawa Art GalleryFloral/Decor: The Gathering Event Company

in Bridal Hair

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Wedding Plannning and Design: Erica Irwin Weddings & EventsPhotography: Rubicon PhotographyVideography: Up North Wedding FilmsBridal Gown: With Love Bridal BoutiqueOfficiant: Rev Jason CourteauVenue: Stoneyridge Farm

Love is Not CancelledTying the Knot in the COVID Era

Callie and Jeyan: Give Yourself Grace

Callie and Jeyan’s wedding could not have been more different from their original plan. Instead of 210 guests, they had eight. Instead of two ceremonies—a Hindu ceremony and a Christian one—they opted for a short Christian ceremony with a garland exchange as a nod to Jeyan’s Hindu roots. Instead of a downtown location overlooking the city, their celebration took place in an orchard under budding apple trees. Despite the differences, the couple says in no way did it take away from the magic that unfolded. “Our day was intimate. Unique. The orchard was absolutely breathtaking. It had this secret garden, magical feel to it,” Callie says. This couple worked to pivot their plans during a period early in the pandemic when there was very little guidance. Callie had to do her own hair and makeup, and cut Jeyan’s hair. They didn’t have anyone to alter her dress. Cutting back the guest list was one of the toughest tasks. Callie credits her amazing wedding planner Erica Irwin with keeping her sane during the planning process. The challenges felt endless, and exhausting. Still, they offer a kind reminder to those who find themselves in a similar situation. “It’s natural to get caught up with how everyone might feel, but I think it’s also important to give yourself grace. Not a lot of people have planned a wedding during a pandemic.” They now feel so much relief and are confident they made the best decision. “Love is not cancelled. Lean into the opportunity to do a unique wedding and listen to your gut on what is important to you.”

By Kylie Fox

Countless beautiful celebrations rose above the obstacles of 2020 and proved love truly does conquer all. Here are some inspiring stories and advice for

those of you who may find yourselves in the same boat in 2021.

91OTTAWA WEDDING MAGAZINE · SPRING | SUMMER 202190

After Trevor popped the question, he and Dakota shared the news with her other favourite guys.

Good Fellas

Dakota loves horses. And Trevor. Since age 11 when she bought her own pony, Shadow, horses have been a huge part of her life. Now she boards all three of her boys (geldings)—Shadow, Sparky and Moonshine—at a friend’s place in Pakenham.

Photos by Of Wild & Wander

53OTTAWA WEDDING MAGAZINE · SPRING | SUMMER 202152

Short HemlineWhether you’re planning two wedding dates or one, a short dress is definitely an alluring, up-to-the-minute option. It’s perfect for showcasing great legs and for dancing with ease in a ballroom or field of daisies. Bonus: Think of the shoes!

Square NecklinesSuper flattering and on trend, the square neckline accentuates your collarbone and your décolletage. Though the look hearkens back to the Renaissance era, the latest iterations are distinctly modern and fashion-forward.

CapesInstead of a veil, consider an eye-catching (and removable) accessory foryour shoulders.

Feminine ConfectionsRuffle it up in a feminine, romantic look. With these fetching, floaty new designs, you can enjoy the swirl and added dimension, without having to contend with extra weight or constrictions.

Tatum by Allison Webb is a pearl and sequin swing dress over a

strapless stretch crepe mini dress.

The Lotus Gown by Alexandra Grecco has a sleek, distinctive slip-dress cut and an eye-catching open back.

The Acadia by Leanne Marshall is a silk gazar gown with a structured bodice and ruffle detail.

Image provided by Leanne Marshall

The Cleome Capelet by Alexandra Grecco will make a statement day or night. Paired here with the Cerise Gown, this three-tiered capelet can be worn open or closed at the neckline.

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A Magical Celebration Zoe and Stephane

Photos by Rob Lloyd Photography | Venue: � e Armstrong Estate

Zoe and Stephane agree their 2020 wedding was perfect. “My dad said it was the nicest wedding he had ever been to, and said he had never seen two people look at each other the way we did,” says the happy bride.

� e date was October 14. � e day was beautiful, and the love was all around. � ey could feel it. Zoe, a personal support worker at Lord Lansdowne retirement residence, was the lucky winner of a wedding giveaway. Launched by � e Armstrong Estate and o� ered with help from local wedding vendors, � e Unsung Heroes contest allowed this couple to enjoy a luxurious elopement, with four guests, in the idyllic woodland setting of � e Armstrong Estate. � ere was even live music by cellist Brandon and pianist Dian of Luxe Duo. “Our vendors made this day happen for us,” Zoe notes. “We were in shock to win, amazed at the detail and dedication they each put into this, and so touched at how genuinely happy they seemed for us and continue to be for us.”

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Gabriela and Anders found themselves in the same situation as a lot of bridal couples in 2020. Their plans were upended by the coronavirus. While there was supposed to be a July wedding for

about 75 guests at Stonefields Estate, when the pandemic put an end to that arrangement they decided to postpone until 2021.

Then came what Gabriela calls “a stroke of good fortune: with cases in Ottawa being at safer levels and our venue, Stonefields, providing a very safe environment, we decided to seize the opportunity rather than waiting at least another year.”

They recognized “life is too short,” she adds, and realized their desire to be married “was getting stronger each day.” So the wedding date was switched to September at Stonefields, and they hosted 35 guests. “Having our intimate wedding during the pandemic made it more special and memorable to us, our family and closest friends,” the bride says. “It was a reminder that even during the most difficult times, love is strong and is capable of bringing light and positivity into a chaotic situation.”

Gabriela and Anders | September 10, 2020Photos by Chelsea Mason Photography

ModernBohoRomantic Vibe

with a

Coordinator: Kylie Fox, Stonefields EstateVenue: Stonefields EstateOfficiant: Brigitte Samson, All Seasons WeddingsPhotographer: Chelsea Mason PhotographyBride’s Gown: Madi Lane Bridal from La Maison Bridal BoutiqueGroom’s Attire: E.R. FisherFlowers: The Gathering Event CompanyShoes: Bella Belle ShoesMusic: CaptivSounds DJ

OTTAWA WEDDING MAGAZINE · SPRING | SUMMER 202122

613-271-8903 67 Neil Ave, Stittsville, ON K2S 1B9WWW.OTTAWAWEDDINGMAGAZINE.COM