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2020 SPONSORSHIP OPPORTUNITIES
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PAGE 3
Partnership BenefitsPAGE 4-5
Activation OpportunitiesPAGE 6-10
EventsPAGE 11
SustainabilityPAGE 12
Corporate MembershipPAGE 13-14
HRPK FriendsPAGE 15
Light Pole Banner ProgramPAGE 16
Print MaterialsPAGE 17
Partnership Summary
INDEX
Parks are vital for robust communities and healthy, sustainable cities. Hudson River Park is a 550-acre recreational oasis running four (4) miles from Chambers St. to W 59 St. along Manhattan’s west side, making it one of the longest riverfront parks in the United States.
The largest park project in Manhattan since the creation of Central Park, Hudson River Park (HRPK) is NOT a city park and relies on sponsorship and private revenue for its daily maintenance, operating budget and hundreds of cultural and environmental educational programs. HRPK continues to rejuvenate neighborhoods and bring green open spaces to millions of New Yorkers and visitors from around the globe.
SPONSORSHIP INTRODUCTION
Photography by Max Guliani for Hudson River Park
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PARTNERSHIP BENEFITS
65,000+COMBINEDSocial media followers
340,000UNIQUEWebsite visitors + 3.8 Million views
24,000+EMAILSubscribers
9.8 Million+DIGITALImpressions (Excluding Ads)
HRPK partnerships feature exciting opportunities for brand exposure and employee engagement through the creation of customized experiences.
PromoteYour brand
SupportFree public programming to enliven the city
GiveBack to the community
ParticipateIn corporate social responsibility initiatives
21YEARSBenefiting Manhattan’s West Side
4 MilesOF RIVERFRONTViews and bike path
550ACRESIncluding 400 acres of estuarine sanctuary
13PUBLICFields, courts and skateparks
AUDIENCE
QUICK STATS
REACH 20 Million+ANNUALVisits
550+FREE& low cost programs
450,000ANNUALField users
170,000+EVENTAttendees
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PartneringWITH HRPKoffers unique venue rental opportunities
HostPRIVATE OR PUBLICevents on HRPK’s available piers and open spaces
Past EventsINCLUDE:9/11 Memorial & Museum 5k, AVP: Gold Series NYC Open, Citi Olympic Village, Direct TV Super Bowl XLVII – Celebrity Beach Bowl and Super Saturday Night, Google Android O launch, NYCWFF, NY Fashion Week, Sailor Jerry’s Fleet Week, Tonehouse Games, Treasure Truck Pup Fest by Amazon, World Pride
ACTIVATION OPPORTUNITIES
Marketing Programs
Experiential Programs
EngageCONSUMERSwith pop-up activations at your choice of hundreds of HRPK events as well as high–traffic areas in the Park
PromoteYOUR BRANDto Park patrons with the opportunity to sample products or promote services at HRPK events
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Blues BBQ 2019
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In partnership with the Jazz Foundation of America, we are pleased to bring legendary Jazz musicians to HRPK for free concerts each month during the summer.
Activate at our weekly concerts in Greenwich Village– a popular gathering place for Park patrons starting their weekends.
HRPK’s Blues BBQ Festival, is an all-day celebration and the highlight of the summer season. Create a larger sampling or sales activation footprint as a festival ground highlight.
MUSIC
JAZZ AT PIER 84
SUNSET ON THE HUDSON
BLUES BBQ FESTIVAL
DATE: Five (5) concerts, June–September
LOCATION: Pier 84 at W 44 St.
ATTENDANCE: 1000+ per season SAMPLING/SALES HOURS: 5:00–9:00 PM
DATE: Twelve (12) concerts, June–August
LOCATION: Pier 45 at Christopher St.
ATTENDANCE: 1,500+ per concert
SAMPLING/SALES HOURS: 5:00–9:00 PM
DATE: August 22, 2020
LOCATION: Pier 97 at W 59th St.
ATTENDANCE: 8,000+
SAMPLING/SALES HOURS: 1:00–9:00 PM
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Led by fitness professionals from across New York City, Healthy on the Hudson offers a variety of classes in different categories, four nights a week. All workouts are adaptable to any fitness level.
FITNESS
HEALTHY ON THE HUDSON
DATE: Twelve (12) weeks, four (4) nights a week, June–August
LOCATION: Various locations throughout the Park
ATTENDANCE: 2,000+ per season
SAMPLING/SALES HOURS: 5:00–8:00 PM
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Led by world-renowned dancer and teacher Talia Castro-Pozo, the heat goes up when the sun goes down over the Hudson River.
Led by local dance group NYC Bhangra, these classes are fun for the whole family.
Today’s most exciting dance companies perform together at two spectacular free shows, presented in partnership with the Joyce Theater. Celebratory fifth Anniversary show coming June 2020.
DANCE
SUNSET SALSA
BOLLYWOOD
HUDSON RIVER DANCE FESTIVAL
DATE: Twelve (12) Tuesday nights, June–August
LOCATION: Pier 45 at Christopher St.
ATTENDANCE: 3,000+ per night
SAMPLING/SALES HOURS: 5:00–9:00 PM
DATE: Wednesday nights in June
LOCATION: Pier 45 at Christopher St.
ATTENDANCE: 300+ per night
SAMPLING/SALES HOURS: 5:00–9:00 PM
DATE: Two (2) nights in June
LOCATION: Pier 63 Lawn Bowl at W 23 St.
ATTENDANCE: 2,000+ per night
SPECIAL EVENT: VIP Sponsor & Reception
SAMPLING/SALES HOURS: 5:00–9:00 PM
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This program brings together hands-on learning and entertainment with a multitude of interactive programs and performances all made especially with kids in mind.
New York’s largest marine science festival celebrates NYC’s coastal waters and brings marine science to life. This day of interactive science aims to inspire audiences of all ages and make marine science and STEM accessible and engaging for everyone.
Celebrate the magic of theater under the stars at Hudson River Park’s Clinton Cove. This season features New York City’s emerging thespian talent.
FAMILY
HUDSON RIVERKIDS
SUBMERGE
BARD IN THE PARK
DATE: Mondays and Thursdays, June–September
LOCATIONS: Pier 25 and Pier 62
ATTENDANCE: 5,000 per season
SAMPLING/SALES HOURS: 3:00–5:30 PM
DATE: September 26, 2020
LOCATION: Pier 84 at W 44 St.
ATTENDANCE: 8,500+
ACTIVATION HOURS: 11:00 AM–4:00 PM
DATE: Four (4) Thursday nights, June–September
LOCATION: Clinton Cove at W 55 St.
ATTENDANCE: 75+ per performance
SAMPLING/SALES HOURS: 6:00–8:30 PM
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See your favorite superheroes burst off the big screen at Hudson RiverFlicks! Featuring four (4) screenings with a live remixed soundtrack courtesy of Shaolin Jazz.
MOVIES
HUDSON RIVERFLICKS
DATE: Seven (7) Friday nights, July–August
LOCATION: Pier 63 Lawn Bowl at W 23 St.
ATTENDANCE: 1,500+ per screening
SAMPLING/SALES HOURS: 5:00–10:00 PM
HRPK’s outdoor film screenings provide families with memorable summer experiences with incomparable riverside views.
DATE: Seven (7) Friday nights, July–August
LOCATION: Pier 46 at Charles St.
ATTENDANCE: 1,200+ per screening
SAMPLING/SALES HOURS: 5:00–10:00 PM
WEDNESDAYS FRIDAYS
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BUILDING A SUSTAINABLE FUTURE TOGETHER
Hudson River Park plays a critical role in protecting the Hudson River ecosystem and is committed to educating residents on the local habitat and wildlife.
Through environmental topics such as climate change, community composting, water pollution and coastline resiliency, students and adults of all ages are invited to experience the Hudson River as a living laboratory. Ongoing river research projects include oyster restoration, river conditions, micro- and macro- plastic pollution and environmental DNA.
In 2019, the Park announced a major plastic reduction program, Park Over Plastic. This initiative among the community, Park staff and vendors will help preserve the long-term health of the Hudson River and local wildlife.
Interested in becoming a valued Sustainability Sponsor?Contact Tom Lindon to learn about the available opportunities.
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CORPORATE MEMBERSHIP
HRPK’s Corporate Membership Programhelps keep the Park clean, green and growing! Participation in this program can leave an enduring expression of your company’s social-responsibility values.
HRPK Volunteer Daysare the perfect way for employees to bond and enjoy a fun, active day in the Park with purpose! Employees have the opportunity to engage in horticulture, gardening, Park maintenance, coastal cleanups and oyster restoration.
Team Buildingfor community impact strengthens relationships while ensuring that one of NYC’s largest parks remains clean, beautiful and safe.
Showcase your organization’s commitment to building urban communities and contribute to the completion of the remaining 25% of this essential NYC resource.
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Hudson River Park Friends is the nonprofit organization dedicated to the completion, care and enhancement of Hudson River Park, and is the Park’s designated advocacy and fundraising partner.
HRPK FRIENDS’ SIGNATURE FUNDRAISING EVENTS
Our annual Gala is a premier New York City event and our biggest fundraiser of the year. The event joins myriad communities and all facets of business and industry. Special Guests include: Kevin Bacon, Mayor Mike Bloomberg, Tyler Cameron, David Chang, Andy Cohen, Will Ferrell, Claire Danes, Lea DeLaria, Lucy Liu, Robert De Niro, Hugh Jackman, Padma Lakshmi, Jay Leno, Seth Meyers, Janelle Monáe, Julianne Moore, Aidan Quinn, Sarah Jessica Parker, Susan Sarandon, Brooke Shields, Martha Stewart and Christy Turlington.
GALA
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The HRPK Playground Committee is a dedicated group of parents working to promote and support all aspects of keeping Hudson River Park safe, clean and green with a special focus on children and family. The group annually hosts two premier charitable events: the Playground Committee Luncheon and Backyard BBQ.
In January 2020, the Playground Committee will celebrate its 5th Annual Luncheon, where over 300 committee members and their fashionable guests will gather to celebrate Hudson River Park.
LUNCHEON
“The chicest Mom’s day out”— Vogue
In May 2020, HRPK Friends Playground Committee hosts the annual Backyard BBQ where families enjoy the Hudson River’s sparkling waterfront with exhilarating kids’ entertainment.
BACKYARD BBQ
“New York City’s most stylish BBQ”
— Town & Country
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Light Pole Banners are available along HRPK’s four (4) mile footprint. Rental flights start at three month runs.
LIGHT POLE BANNER PROGRAM
HighlightYOUR COMPANYalong the West Side Highway
100,000CARSsee your message each day
100+BANNERSare available along HRPK’s four (4) mile footprint
3 monthINITIALflight runs
6 month+FLIGHTS WELCOMEsubject to availability
ConnectingSEVEN VIBRANT NEIGHBORHOODS Tribeca, Greenwich Village, Meatpacking District, Chelsea, Hudson Yards, Hell’s Kitchen and Clinton
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PRINT MATERIALS
75,000EVENTS CALENDARS
50,000PARK MAPS
45,000EVENT POSTCARDS
12,000PROGRAM GUIDES
Prime placement of logo and/or messaging reaching the general public, Park patrons and businesses.
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PARTNERSHIP SUMMARYSponsor Benefits – applicable to each event program and investment level
Sponsor RecognitionTHROUGHOUTevent signage, HRPK website, HRPK’s sociala media channels, event e-blasts and event-related press releases
Activation SpaceONE (1)10’x10’ ft.
Your LogoFEATUREDin HRPK collateral including: events calendar, events program and event postcard mailer (as applicable)
Audio RecognitionANNOUNCEMENTbefore the start of each event
AccessFOR GUESTSin VIP seating areas
Volunteer DayEXPERIENCEOne (1) for up to 25 participants and Digital Photo Album capturing Volunteer Day highlights
Seedling Level MembershipCOMPLIMENTARYfor all participating volunteers
RecognitionON DIGITAL CHANNELSsocial media, HRPK website and donor materials
Presenting Sponsor Benefits
Entry Level Corporate Membership
2020 SPONSORSHIP OPPORTUNITIESThank youFor more information, contact:
TOM LINDON Vice President Marketing & Events (212) 627-2020 x8754 [email protected]
AMY MOLINERO Associate Director Corporate & Community Engagement (212) 757-0981 x734 [email protected]
