2
LEADERSHIP LECTURE SERIES CURRICULAR CONNECTIONS Jerry Greenfield Business Week Keynote Jerry Greenfield and his long-me friend and business partner Ben Cohen are the men behind one of the most talked-about, and least convenonal success stories in American business. Co- founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a store front venture into an ice cream and business marvel by making social responsibility and creave management strengths, rather than weaknesses.. With his best seller, Ben & Jerry’s Double-Dip: How to Run a Values Led Business and Make Money Too (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pialls of “values-led” business, and an inspiring wake-up call about the growing internaonal influence of the “socially conscious” or “mission driven” corporaon. Bringing all of this to life at the lecture podium, Greenfield’s presentaon delivers a rousing trib- ute to America’s entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company’s hallmark, illustrated with the serving of Ben & Jerry’s ice cream for the enre audience. Co-sponsored by Cameron School of Business March 30, 2016 | 7 PM Burney Center For cket informaon and other involvement opportunies, contact Stefanie Norris: 910.962.7722 | [email protected] BUS 205 Business Career Preparation Business BUS 305 Business Essentials Business BUS 305 Business Essentials Business BLA 361 Legal Environment of Business Business BLA 361 Legal Environment of Business Business BLA 361 Legal Environment of Business Business BLA 361 Legal Environment of Business Business BLA 461 Commerical Law Business COM 101 Public Speaking Communication Studies COM 378 Business and Professional Communications Communication Studies COM 378 Business and Professional Communications Communication Studies COM 378 Business and Professional Communications Communication Studies PLS 314 Modern Political Thought Political Studies BUS 305 Corporate Financial Management Business MBA 506 Project Management Masters of Business Administration MBA 526 International Business Seminar Masters of Business Administration MBA 533 Industry Practicum II2credits Masters of Business Administration MBA 533 Special Topics Stats & Econ Masters of Business Administration MBA 533 Secondment Management Masters of Business Administration MBA 533 Leading Organizational Change Masters of Business Administration MBA 536 Investment Management Masters of Business Administration MBA 552 Behavioral Management Masters of Business Administration MBA 556 Exec Challenge & Org Change Masters of Business Administration MBA 557 Industry Practicum II Masters of Business Administration MBA 559 Global Strategy and Management Masters of Business Administration MBA 591 Directed Independent Study Masters of Business Administration MBA 591 DIS: Finance Research Masters of Business Administration EBD 280 Entrepeneurship for NonBus Entrepreneurship and Business Developm JERRY GREENFIELD Program/Lecture Course Department

Jerry Greenfield Business Week Keynoteuncw.edu/artsprograms/documents/jerrygreenfield.pdf& Jerry’s ice cream for the entire audience. Co-sponsored by Cameron School of Business March

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Jerry Greenfield Business Week Keynoteuncw.edu/artsprograms/documents/jerrygreenfield.pdf& Jerry’s ice cream for the entire audience. Co-sponsored by Cameron School of Business March

LEADERSHIP LECTURE SERIES CURRICULAR CONNECTIONS

Jerry GreenfieldBusiness Week Keynote

Jerry Greenfield and his long-time friend and business partner Ben Cohen are the men behind one of the most talked-about, and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a store front venture into an ice cream and business marvel by making social responsibility and creative management strengths, rather than weaknesses.. With his best seller, Ben & Jerry’s Double-Dip: How to Run a Values Led Business and Make Money Too (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of “values-led” business, and an inspiring wake-up call about the growing international influence of the “socially conscious” or “mission driven” corporation. Bringing all of this to life at the lecture podium, Greenfield’s presentation delivers a rousing trib-ute to America’s entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company’s hallmark, illustrated with the serving of Ben & Jerry’s ice cream for the entire audience.

Co-sponsored by Cameron School of Business

March 30, 2016 | 7 PM Burney Center

For ticket information and other involvement opportunities, contact Stefanie Norris: 910.962.7722 | [email protected]

BUS  205  Business  Career  Preparation BusinessBUS  305  Business  Essentials BusinessBUS  305  Business  Essentials BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  461  Commerical  Law BusinessCOM  101  Public  Speaking Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesPLS  314  Modern  Political  Thought Political  StudiesBUS  305  Corporate  Financial  Management BusinessMBA  506  Project  Management Masters  of  Business  AdministrationMBA  526  International  Business  Seminar Masters  of  Business  AdministrationMBA  533  Industry  Practicum  II-­‐2credits Masters  of  Business  AdministrationMBA  533  Special  Topics-­‐  Stats  &  Econ Masters  of  Business  AdministrationMBA  533  Secondment  Management Masters  of  Business  AdministrationMBA  533  Leading  Organizational  Change Masters  of  Business  AdministrationMBA  536  Investment  Management Masters  of  Business  AdministrationMBA  552  Behavioral  Management Masters  of  Business  AdministrationMBA  556  Exec  Challenge  &  Org  Change Masters  of  Business  AdministrationMBA  557  Industry  Practicum  II Masters  of  Business  AdministrationMBA  559  Global  Strategy  and  Management Masters  of  Business  AdministrationMBA  591  Directed  Independent  Study Masters  of  Business  AdministrationMBA  591  DIS:  Finance  Research Masters  of  Business  AdministrationEBD  280  Entrepeneurship  for  Non-­‐Bus Entrepreneurship  and  Business  DevelopmentEBD  281  Creativity  and  innovation Entrepreneurship  and  Business  DevelopmentEBD  301  Accounting  and  Finance  for  Entrepreneurship Entrepreneurship  and  Business  DevelopmentEBD  302  Growing  and  Managing  the  Business Entrepreneurship  and  Business  DevelopmentEBD  380  Entrepreneurship Entrepreneurship  and  Business  DevelopmentEBD  482  Global  Entrepreneurship  and  Exporting Entrepreneurship  and  Business  DevelopmentEBD  490  Business  Development  and  Communication Entrepreneurship  and  Business  DevelopmentMGT  350  Principles  of  Management ManagementMGT  351  Green  Business ManagementMGT  352  International  Management ManagementMGT  354  Managing  Innovation  and  Technology ManagementMGT  356  Human  Resource  Management ManagementMGT  358  Orangizational  Behavior ManagementMGT  359  Staffing  and  Selection ManagementMGT  452  Leadership  and  Org  Change ManagementMGT  455  Competitive  Strategy ManagementMGT  459  Negotiation ManagementMGT  491  Directed  Invididual  Study ManagementMIS  216  Intro  to  Business  App  Development Management  Information  SystemsMIS  313  Intro  to  Mgmt  Information  Systems Management  Information  SystemsMIS  315  Management  of  Database  Systems Management  Information  SystemsMIS  316  Business  App  Development Management  Information  SystemsMIS  411  Information  Systems  Analysis Management  Information  SystemsMIS  413  System  Design/Capstone  Project Management  Information  SystemsMIS  419  Information  Technology  Project Management  Information  SystemsMIS  492  Info  Storage  and  Management Management  Information  SystemsMIS  495  Information  Security  Management Management  Information  SystemsMIS  591  DIS:  Winter  MBA  Seminar Management  Information  SystemsMIS  591  DIS:  Cyber  Security Management  Information  SystemsMIS  591  DIS:  Enterprise  App  Dev Management  Information  SystemsMIS  592  Info  Storage  and  Management Management  Information  SystemsMIS  594  Research  Project Management  Information  SystemsMIS  595  Seminar  in  Information  Systems Management  Information  SystemsMIS  598  Internship Management  Information  SystemsMKT  340  Principles  of  Marketing MarketingMKT  343  Intelligence  and  Communication MarketingMKT  346  Retail  Management MarketingMKT  348  Professional  Selling MarketingMKT  349  Consumer  Behavior MarketingMKT  440  Marketing  Analytics MarketingMKT  442  International  Marketing MarketingMKT  441  Sales  Force  Automation MarketingMKT  443  Marketing  Research  Design MarketingMKT  444    Internet  Marketing MarketingMKT  445  Marketing  Strategy MarketingMKT  448  Sales  Management Marketing

JERRY  GREENFIELD

Program/Lecture Course Department

Page 2: Jerry Greenfield Business Week Keynoteuncw.edu/artsprograms/documents/jerrygreenfield.pdf& Jerry’s ice cream for the entire audience. Co-sponsored by Cameron School of Business March

BUS  205  Business  Career  Preparation BusinessBUS  305  Business  Essentials BusinessBUS  305  Business  Essentials BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  361  Legal  Environment  of  Business BusinessBLA  461  Commerical  Law BusinessCOM  101  Public  Speaking Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesCOM  378  Business  and  Professional  Communications Communication  StudiesPLS  314  Modern  Political  Thought Political  StudiesBUS  305  Corporate  Financial  Management BusinessMBA  506  Project  Management Masters  of  Business  AdministrationMBA  526  International  Business  Seminar Masters  of  Business  AdministrationMBA  533  Industry  Practicum  II-­‐2credits Masters  of  Business  AdministrationMBA  533  Special  Topics-­‐  Stats  &  Econ Masters  of  Business  AdministrationMBA  533  Secondment  Management Masters  of  Business  AdministrationMBA  533  Leading  Organizational  Change Masters  of  Business  AdministrationMBA  536  Investment  Management Masters  of  Business  AdministrationMBA  552  Behavioral  Management Masters  of  Business  AdministrationMBA  556  Exec  Challenge  &  Org  Change Masters  of  Business  AdministrationMBA  557  Industry  Practicum  II Masters  of  Business  AdministrationMBA  559  Global  Strategy  and  Management Masters  of  Business  AdministrationMBA  591  Directed  Independent  Study Masters  of  Business  AdministrationMBA  591  DIS:  Finance  Research Masters  of  Business  AdministrationEBD  280  Entrepeneurship  for  Non-­‐Bus Entrepreneurship  and  Business  DevelopmentEBD  281  Creativity  and  innovation Entrepreneurship  and  Business  DevelopmentEBD  301  Accounting  and  Finance  for  Entrepreneurship Entrepreneurship  and  Business  DevelopmentEBD  302  Growing  and  Managing  the  Business Entrepreneurship  and  Business  DevelopmentEBD  380  Entrepreneurship Entrepreneurship  and  Business  DevelopmentEBD  482  Global  Entrepreneurship  and  Exporting Entrepreneurship  and  Business  DevelopmentEBD  490  Business  Development  and  Communication Entrepreneurship  and  Business  DevelopmentMGT  350  Principles  of  Management ManagementMGT  351  Green  Business ManagementMGT  352  International  Management ManagementMGT  354  Managing  Innovation  and  Technology ManagementMGT  356  Human  Resource  Management ManagementMGT  358  Orangizational  Behavior ManagementMGT  359  Staffing  and  Selection ManagementMGT  452  Leadership  and  Org  Change ManagementMGT  455  Competitive  Strategy ManagementMGT  459  Negotiation ManagementMGT  491  Directed  Invididual  Study ManagementMIS  216  Intro  to  Business  App  Development Management  Information  SystemsMIS  313  Intro  to  Mgmt  Information  Systems Management  Information  SystemsMIS  315  Management  of  Database  Systems Management  Information  SystemsMIS  316  Business  App  Development Management  Information  SystemsMIS  411  Information  Systems  Analysis Management  Information  SystemsMIS  413  System  Design/Capstone  Project Management  Information  SystemsMIS  419  Information  Technology  Project Management  Information  SystemsMIS  492  Info  Storage  and  Management Management  Information  SystemsMIS  495  Information  Security  Management Management  Information  SystemsMIS  591  DIS:  Winter  MBA  Seminar Management  Information  SystemsMIS  591  DIS:  Cyber  Security Management  Information  SystemsMIS  591  DIS:  Enterprise  App  Dev Management  Information  SystemsMIS  592  Info  Storage  and  Management Management  Information  SystemsMIS  594  Research  Project Management  Information  SystemsMIS  595  Seminar  in  Information  Systems Management  Information  SystemsMIS  598  Internship Management  Information  SystemsMKT  340  Principles  of  Marketing MarketingMKT  343  Intelligence  and  Communication MarketingMKT  346  Retail  Management MarketingMKT  348  Professional  Selling MarketingMKT  349  Consumer  Behavior MarketingMKT  440  Marketing  Analytics MarketingMKT  442  International  Marketing MarketingMKT  441  Sales  Force  Automation MarketingMKT  443  Marketing  Research  Design MarketingMKT  444    Internet  Marketing MarketingMKT  445  Marketing  Strategy MarketingMKT  448  Sales  Management Marketing

JERRY  GREENFIELD

Program/Lecture Course Department