TLE Digital EditionOnline Magazine

GEOPHYSICS

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P O D C A S T

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2020

TheLeadingEdge

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SEG SmartBrief

THE LEADING EDGE – OUR MISSIONBuilding on SEG’s mission of advancing applied geophysics, The Leading Edge (TLE ) covers all aspects of applied geophysics in a style appealing to a broad readership. TLE is a gateway publication, introducing new geophysical theory, instrumentation, and established practices to scientists in a wide range of geoscience disciplines. TLE ’s peer-reviewed technical content is presented in a manner that minimizes mathematical theory and emphasizes practical applications. TLE, published monthly, also serves as SEG’s publication venue for official Society business and announcements to membership.

TLE READER PROFILE (TLE READERSHIP SURVEY, 07/2019)• 64% of TLE readers are involved in the initiation, recommendation, specification, approval, or purchase of

geoscience-related products and services.• 57% of readers have reported taking one or more actions (such as visiting a website) as a result of advertisements

or articles in TLE.• 25% of readers report reading through TLE as much for the advertising as for the articles.

EDITORIAL CONTENTTLE ’s regular features include departments with periodic articles on key technological aspects of geophysics. Material for each of these departments is selected and approved by a geophysicist working in the field.

• Acquisition/Processing focuses on the latest developments in what many consider the “hard” science part of geophysics.• Interpreter’s Corner is a major focus of TLE because SEG surveys indicate that about 50 percent of members consider interpretation of geophysical data as their primary

duty. These articles emphasize seismology but are not limited to that technique.• The Meter Reader is designed to update SEG members on the latest developments in potential-field geophysics.

Some features in TLE cover areas other than technology that are likely to impact SEG members. These articles have varied authorship.• Interpreter Sam chronicles the everyday misadventures of the everyman of interpretation.• President’s Page informs members of the SEG Board’s actions in such important areas as business-office procedures, developing new or improved membership benefits,

and cooperative projects with sister societies.• Geophysics Bright Spots summarizes upcoming articles in Geophysics.• Full Spectrum is a regular feature exploring issues within SEG and geophysics related to diversity.• Near Surface Views & News collects news, interviews, and conference and workshop reviews of interest to SEG’s near-surface geophysics community.• Seismic Soundoff presents excerpts from recent episodes of SEG’s applied geophysics–focused podcast.

GEOGRAPHIC REGION

NORTHAMERICA

OCEANIA

ASIA

AFRICA

MIDDLEEAST

EUROPE

CENTRAL &SOUTH AMERICA

58% 17% 4%

4%

4%

11%

2%

TLE CIRCULATIONMonthly average print distribution: Yearly TLE Digital Edition page views:

11,316 202,426

years of experience as a geoscientist

20+

87%

12%

1%1%

11-206-10

Desktop/LaptopPhoneTablet

0-5

readers by device type

22.9%

14.6%62.5%

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THE LEADING EDGE Print/Digital Rates: For the same low price, your ad will appear in our print, digital, and mobile-app editions. All ads are full-color.

PRINT AD SPECS AND SIZES: Specs and sizes are the same for all publications.

2020 TLE EDITORIAL CALENDAR:

Issue Special Section Bonus Distribution Space Ad

Deadline Deadline

January CO2 NAPE Summit 10 Dec 2019 16 Dec 2019

February Reservoir characterization GEO 2020 / OTC Asia 10 Jan 2020 15 Jan 2020

March Reservoir characterization (part 2) SAGEEP 10 Feb 2020 17 Feb 2020

April Offshore OTC / CSEG 10 Mar 2020 16 Mar 2020

May Near-surface imaging and modeling AAPG / EAGE 09 Apr 2020 15 Apr 2020

June Middle East AMGE 11 May 2020 15 May 2020

July Reservoir monitoring URTeC / AAPG ICE 10 Jun 2020 15 Jun 2020

August Southeast Asia Summer NAPE 09 Jul 2020 15 Jul 2020

September Smart city geophysics SEG20 10 Aug 2020 17 Aug 2020 Annual Meeting Preview issue

October Machine learning and AI SEG20 / GSA 10 Sept 2020 15 Sept 2020

November Distributed acoustic sensing AGU / World Petroleum Congress 09 Oct 2020 15 Oct 2020

December Geothermal - 10 Nov 2020 16 Nov 2020

AD SIZE AD FREQUENCY RATE ❘ combined total of ads purchased for placement in 2020

24x 18x 12x 6x 1-5x

Inside front cover Page 1

$4,025 $4,430 $4,740 $4,950 $5,150 Inside back cover Back cover

Guaranteed $3,500 $3,900 $4,225 $4,430 $4,635 position

Full-page $2,935 $3,296 $3,600 $3,800 $4,020 Run of publication

2-page spread $5,800 $6,500 $7,100 $7,500 $7,900

2/3 page $2,165 $2,475 $2,780 $2,990 $3,200

1/2 page $1,650 $1,960 $2,260 $2,475 $2,680

1/3 page $1,442 $1,800 $1,960 $2,060 $2,165

1/4 page $1,130 $1,390 $1,545 $1,650 $1,750

Classified $1.90/word

Product showcase $600 (75 words, 1.3″ square image/photo, 3.45″x 2.75″)

Business card $400 (2.25″ x 3″)

Faux bellyband $4,860 $5,169 $5,400 $5,555 $5,710

Custom requests Contact for quote

1/3 V2.1875″x 9.43″56mm

x240mm

2/3 V4.5625″ x 9.43″

116mm x240mm

Full-page Float7.75″ x 10.375″

197mm x 264mm

Full-page with Bleed8.5″ x 11.125″

.125″ bleed past final trim.No live matter within .25″ of trim

trim size 8.25″ x 10.875″

Two-page Spread with Bleed16.75″ x 11.125″

trim size 16.5″ x 10.875″

1/2 V3.375″

x 9.43″86mm x240mm

1/4 V3.375″ x 4.6875″86mm x119mm

1/3 H7″ x 3.5″

178mm x 89mm

1/4 H7″ x 2.34″

178mm x 59mm

1/2 H7″ x 4.6875″

178mm x 119mm

1/3 Square4.5625″ x 4.6875″

116mm x119mm

7.5″ x 4″ Faux Bellybandw/bleed 7.75″ x 4.25″

190.5mm x 101.6mm w/bleed 196.85mm x 107.95mm

Business Card

Product Showcase

3.45″ x 2.75″ Product Showcase87.63mm x 69.85mm75 words, 1.3″ (33mm) square image/photo

57.15mm x 76.2mm2.25″ x 3″ Business Card

Print Ad Specifications: PDF files must be saved with the following specifications:• Acrobat XI compatibility (or lower).• All fonts embedded.• All colors converted to CMYK or grayscale (no spot, LAB, or RGB colors).• Please do not include crops or printer’s marks on your PDF.• When preparing a PDF for ads with full-page bleed, please include a 0.125″ bleed on all sides.

PDFs with RGB images or low-resolution images will be returned to the client for resubmission. Publisher will not be responsible for correcting print ad submissions. It is the client’s responsibility to submit a usable file for publication. Editing, design, and production of submitted art may incur additional costs to the client.

Ad Material Submission: Please email high-resolution PDF (CMYK, .125″ bleed, NO CROPS, file size limit 5MB) to: advertising@seg.orgRates are per insertion (GROSS USD). All ads are four-color. Agency commission is 15% of GROSS for recognized advertising agencies. Terms: Net due 30 days. Invoices are rendered within two weeks of issue printing.For additional specifications or questions, please contact: advertising@seg.org or +1.918.497.5524.

Bonus Distribution subject to change.

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TLE DIGITAL EDITION ONLINE AND APP RATES:Booked on a monthly basis per issue. Supported file types: jpg, png, gif, animated gifYearly TLE Digital Edition page views: 202,426 (GTxcel for 1 May 2018–30 April 2019)

Includes: Store front, Issue page, Mobile page, and TOC alert email

AD SIZE

AD FREQUENCY RATE ❘ combined total of ads purchased for

placement in 2020

24x 18x 12x 6x 1-5x

Leaderboard $1,160 $1,250 $1,315 $1,400 $1,550

Bellyband Cover $1,475 $1,575 $1,675 $1,775 $1,950

Bellyband single-page $1,150 $1,225 $1,310 $1,400 $1,550

Bellyband 2-page spread $1,475 $1,575 $1,675 $1,775 $1,975

Medium Rectangle $620 $660 $700 $750 $825

Video Contact for quote

TLE DIGITAL EDITION SPECS AND SIZES:LEADERBOARDProvide three sizes:Laptop: 728w x 90h pxTablet: 960w x 90h pxCell: 320w x 50h px

BELLYBANDImage size: Cover: 500w x 175h pxSingle page: 500w x 175h px2-page spread: 800w x 175h px

MEDIUM RECTANGLEImage size maximum: 300w x 250h px

VIDEODimensions of video player frame: 300w x 250h pxFile sizes no larger than 5MB.

INTERPRETATION & Geophysics RATES:INTERPRETATION (quarterly)Interpretation launched in 2013 to advance the practice of subsurface interpretation. Copublished quarterly by SEG and AAPG, Interpretation includes special sections in each issue focused on specific topics of interest to interpreters. This peer-reviewed journal is a dedicated forum for subsurface-interpretation geoscientists and appeals to members of both organizations and interpreters working in related disciplines.

Geophysics (bimonthly)Geophysics, published by the Society of Exploration Geophysicists since 1936, is an archival journal encompassing all aspects of research, exploration, and education in applied geophysics. Geophysics provides theoretical and mathematical tools needed to reproduce depicted work, encouraging further development and research.

GEOPHYSICS

Interpretation Space deadline Ad deadline

February 15 Jan 20 22 Jan 20

May 15 Apr 20 22 Apr 20

August 15 July 20 22 July 20

November 15 Oct 20 22 Oct 20

Geophysics Space deadline Ad deadline

January-February 17 Dec 19 23 Dec 19

March-April 17 Feb 20 24 Feb 20

May-June 17 Apr 20 24 Apr 20

July-August 17 June 20 24 June 20

September-October 17 Aug 20 24 Aug 20

November-December 16 Oct 20 23 Oct 20

AD SIZE

AD FREQUENCY RATE ❘ combined total of ads purchased for placement in 2020

24x 18x 12x 6x 1-5x

Inside front cover Page 1 $1,975 $2,220 $2,475 $2,675 $2,880 Inside back cover Back cover

Guaranteed $1,700 $1,950 $2,175 $2,375 $2,575 position

Full-page $1,450 $1,650 $1,850 $2,050 $2,250 Run of publication

2/3 page $1,150 $1,350 $1,550 $1,750 $1,950

1/2 page $925 $1,200 $1,350 $1,500 $1,650

1/3 page $825 $1,025 $1,250 $1,375 $1,450

1/4 page $725 $900 $1,050 $1,150 $1,225

EDITOR’S CORNERThis issue of GEOPHYSICS, Valentina Socco, Editor 1JA

TECHNICAL PAPERS

GEOPHYSICS LETTERSBasis-constrained Bayesian Markov-chain Monte Carlo difference inversion for

geoelectrical monitoring of hydrogeologic processes, Erasmus Kofi Oware, James Irving, and Thomas Hermans A37

CASE HISTORIESA comparative study of inline and broadside time-domain controlled-source

electromagnetic methods for mapping resistive targets on land, Hai Li, Qing-Yun Di, and Guo-Qiang Xue B235

Exploration of permafrost with audiomagnetotelluric data for gas hydrates in the Juhugeng Mine of the Qilian Mountains, China, Bo Yang, Xiangyun Hu, Wule Lin, Shuang Liu, and Hui Fang B247

Deep onshore reflection seismic imaging of the chalk group strata using a 45 kg accelerated weight-drop and combined recording systems with dense receiver spacing, Janina Kammann, Alireza Malehmir, Bojan Brodic, Mattia Tagliavento, Lars Stemmerik, Egon Nørmark, Holger Lykke-Andersen, and Lars Nielsen B259

3D inversion of airborne gravity gradiometry data for the Budgell Harbour Stock, Newfoundland: A case history using a probabilistic approach, Meixia Geng, J. Kim Welford, Colin G. Farquharson, and Alexander L. Peace B269

Case study: Phase-component amplitude variation with angle, Elita Selmara De Abreu, John Patrick Castagna, and Gabriel Gil B285

ANISOTROPYReflection and transmission responses for layered transversely isotropic media

with vertical and horizontal symmetry axes, Song Jin and Alexey Stovas C181Attenuation compensation for time-reversal imaging in VTI media, Tong Bai,

Tieyuan Zhu, and Ilya Tsvankin C205

BOREHOLE GEOPHYSICSWavefield separation for borehole acoustic reflection survey using parametric

decomposition and waveform inversion, Nobuyasu Hirabayashi and W. Scott Leaney D151Cased borehole acoustic-wave propagation with varying bonding conditions:

Theoretical and experimental modeling, Can Jiang, Xue-Lian Chen, Yuan-Da Su, and Xiao-Ming Tang D161

Numerical study of the effect of cement defects on flexural-wave logging, Ruolong Song, Hefeng Dong, and Xueshan Bao D171

ELECTRICAL AND ELECTROMAGNETIC METHODSApplication of supervised descent method to transient electromagnetic data

inversion, Rui Guo, Maokun Li, Guangyou Fang, Fan Yang, Shenheng Xu, and Aria Abubakar E225

Effect of clay content and distribution on hydraulic and geophysical properties of synthetic sand-clay mixtures, Gordon Osterman, Madhuri Sugand, Kristina Keating, Andrew Binley, and Lee Slater E239

VOL. 84, No. 4 | July-August 2019

Contents continued on inside front coverISSN 0016-8033 (print)ISSN 1942-2156 (online)

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SEG PARTNERSSEG GEOPHYSICS MARKETPLACE

The Geophysics Marketplace has been created specifically for serious buyers of your products or services. Enhancing your presence in the Geophysics Marketplace ensures that your company’s brand and message are delivered directly to those who matter most to your business.

Visit: geophysicsmarketplace.com

SEG SmartBriefSEG SmartBrief is a FREE, daily email newsletter that saves readers time while keeping them smart. By providing the latest need-to-know industry news and information, SEG SmartBrief reaches senior executives and emerging leaders who make purchasing decisions and shape industry trends.

For more information contact advertising@seg.org

Increase brand awareness and generate traffic to your website with online advertising on seg.org, wiki.seg.org, and library.seg.org.

- Run of sites: seg.org, SEG Library, SEG Wiki - Files types: jpg, png, static/animated gif, HTML5 files - Approximately 200,000+ ad impressions/month - Ads rotate every 30 seconds - Frequency discounts available

Ad file due three business days prior to the go-live date. File sizes no larger than 5MB.

Total Impressions: 73,988 per month Top banner: $700/mo Lower banner: $500/mo Frequency discounts available

Includes five SEG opt-in emails – Doodlebugger (Weekly) – Pubs Monthly – Partner Events – Your SEG (Weekly) – Abstracts Monthly

300x250

Impressions over 12 months:Podcast unique listens: 29,317Social media posts: 180,000Podcast emails: 90,150TLE (print and digital): 213,742Total Impressions: 513,209

– Three episodes each month – Monthly episodes highlighting the latest in The Leading Edge – Exclusive interviews with SEG authors, award winners, and geophysics legends – Inside stories behind the latest technology and hottest topics of the day – Behind the scenes access to the projects of Geoscientists Without Borders®

Sponsorship includes: – Sponsor logo on episode presentation on seg.org – Sponsor mention at beginning and end of podcast – Sponsor logo/link on monthly Seismic Soundoff email to more than 5,000 subscribers – Logo on three social media posts each month promoting the latest episode – Logo on TLE ad promoting Seismic Soundoff (print and digital) – Frequency discounts available

IN-DEPTH CONVERSATIONS IN APPLIED GEOPHYSICS

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P O D C A S T

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OFFICIAL PROGRAM Space Deadline: 27 July • Materials Due: 12 AugustAttract delegates to your display and tell your sales story with an ad in the SEG Official Program. Every delegate will be carrying the program throughout the SEG 90th Annual Meeting.

Rates & Sizes:

Covers:Inside Front ..................................... $4,600Inside Back ..................................... $4,600Outside Back ................................... $4,600

Faux Bellyband:4″ x 7.5″ ................................Call for Quote

Other Positions:FRONT Section Tab Dividers*.................... $4,100BACK Section Tab Dividers* ..................... $3,600HALF-PAGE Run of Publication ................. $1,600FULL-PAGE Run of Publication ................. $2,800TWO-PAGE SPREAD Run of Publication ..... $5,100*4 (front) and 4 (back) available

2019 Official Program advertisers will be offered first refusal on their previously held positions until 29 May 2020. After that date, those positions will be offered on a first-come, first-served basis. When reserving advertising space, please state your first-choice position.

Mechanical Information

Sizes (Full-page) Dimensions (inches)Full-Page Nonbleed .............7.75 x 10.375Full-Page Bleed .....................8.5 x 11.125Full-Page Finished Trim.......8.25 x 10.875Half-Page .................................7 x 4.68752-Page Spread Nonbleed ........16 x 10.3752-Page Spread Bleed.........16.75 x 11.1252-Page Finished Trim ..........16.5 x 10.875

SEG Annual Meeting ❘ 11–16 October 2020 ❘ Houston, Texas, USA ❘ George R. Brown Convention Center

DAILY EVENTS EMAILSSpace Deadline: 12 September • Materials Due: 23 SeptemberDelegates will receive a daily event email Sunday-Wednesday with a list of the most popular events of the day. There are three ads available in each email. Advertise your late-breaking news, event information, announcements, and more.Reserve your space TODAY! Limited to one top banner, one middle banner, and one lower banner per day.

Schedule: One email per daySunday .............................. 11 OctoberMonday.............................. 12 OctoberTuesday ............................. 13 OctoberWednesday ........................ 14 October

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PRE-SHOW ANNUAL MEETING UPDATE EMAILSSpace Deadline: 15 July • Materials Due: 1 AugustReach Annual Meeting-Goers as excitement ramps up for SEG20! One update email will be sent each week for 7 weeks after the 24 August 2020 early bird deadline. Approximately 8,000 impressions per email.

Banner Ads (650w x 94h pixels):Top Banner: 1x: $200; 3x: $540; 7x: $1,120 Middle Banner: 1x: $150; 3x: $405; 7x: $840 Lower Banner: 1x: $120; 3x: $324; 7x: $700

Native Content Ad (320w x 250h pixel image plus 50 words): 2 available per email 1x: $200; 3x: $540; 7x: $1,120

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and the editors of E&P Magazine will be publishing the SEG show dailies for 2020. We will publish a preview issue that will be available at the icebreaker on Sunday evening and at the show Monday plus two editions with live coverage to be distributed Tuesday and Wednesday.

Contact advertising@seg.org, +1.918.497.5524 for rate information and specs.

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FOR ADVERTISING OPPORTUNITIES CONTACT:Direct: +1.918.497.5524Email: advertising@seg.org

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