2020 Media Kit - Richmond Weddings · 2019. 9. 25. · INSTAGRAM. Having a social presence on Instagram is quickly . becoming a necessity for wedding vendors. In the digital world

DIGITAL · PRINT · SOCIAL · SHOWS

2020 Media Kit

Your comprehensive set of resources to connect with engaged couples

Richmond Weddings 2020 MEDIA KIT

OUR STORYRichmond Weddings™ began in 1989 as The Wedding Guide, founded by Mickie Bowman. Today, RW remains a local, family-owned business belonging to Mickie’s daughter, Amye and her husband Scott who bought the business in 2005. Marissa joined in 2017 and is an invaluable part of the team. Their focus remains the same, to promote their clients and to unite them with engaged couples in Central Virginia.

They care about the success of their clients and consider them an extended family. Everyone is positive and authentic in who they are and what they do. Richmond Weddings™ is a local community in the wedding industry and advocates of guiding businesses in helping them reach their goals.

OUR MISSION IS TO CONNECT THE BEST RICHMOND WEDDING PROFESSIONALS WITH EACH OTHER AND WITH THEIR TARGET AUDIENCE.


OUR AUDIENCEThe Richmond Weddings™ audience is made up of brides and grooms in the Richmond, VA area who are serious about wedding planning and understand the importance of having seasoned, professional vendors on their big day. They have found their audience is willing to spend their hard-earned money to have a beautiful, one-of-a-kind wedding, and they need YOUR help.

Average Age 28

Average Income $87,800

Average length of engagement 15 months

Where are they getting married? 93% in Greater Richmond

Average Budget >$26,000


MEMBERSHIP OVERVIEWThrough our website, magazine, social media presence and shows, Richmond Weddings™ offers you the best and most comprehensive set of resources to connect with engaged couples. A true one-stop-shop for any couple looking to plan their dream wedding in Richmond, Virginia. Your annual membership includes the following benefits:

* additional investment required

PRINT ADPrint ad in two issues of Richmond Weddings Magazine™, published in January and July

ONLINE MAGAZINEFull magazine is available on all mobile, desktop and tablet devices

CONTRIBUTING EDITORIALSWe’ll work with you to include your knowledge and expertise in an article with name and company credit

ADVERTORIALS*Two and four page spreads in two issues of the magazine

MAGAZINE

WEB PRESENCECustomizable member profile page with reviews

DIGITAL PROMOTIONBlog features and social media posts promote your business

REVIEWSHave clients leave compliments about your services

BANNER ADS*Multiple sizes available with prime placement on five of our most popular web pages

WEBSITE

WEDDING SHOWS*Monetary savings and right of first refusal on booth space for members

Exclusive early opportunity to sign up for the semi-annual shows

Professionally produced and well organized with high quality paying attendees

Unique setting with multiple booth size options

FACEBOOKPrivate RW members group page to seek advice, share opportunities

FACEBOOKPromote your business, upcoming events, company specials

INSTAGRAMShare images of your recent events or new products and services

WEDDING SHOWSSOCIAL MEDIA

NETWORKING EVENTSAn exclusive opportunity for members to meet each other and build bridges

SUPPORT SYSTEMOur staff will help you each step of the way via phone or in person

NEW CONNECTIONSPersonal introductions to RW members you would like to work with

EDUCATIONAL SEMINARSEvents cover professional topics, delivered by experts in a variety of fields

PROFESSIONAL GROWTH


MAGAZINERichmond Weddings™ is the area’s longest running wedding publication, and it’s the primary resource for engaged couples in Central Virginia.

Magazines are available in over 150 outlets including Barnes & Noble, bridal salons, our wedding shows and an extensive network of wedding professionals.

Our regular features include local weddings, advice, resources and inspiration to help couples plan the best wedding day possible.

As an RW member, you’ll be able to contribute articles. Geared toward wedding education, your advice will be in the hands of Richmond couples. Not a writer? Don’t worry! Our managing editor, Marissa, is here for you!

RW photographers may also contribute images. These will be used in the magazine, on our blog, and on social media for various reasons. In each instance the photographer is clearly credited.

62% of readers take action after seeing a print magazine ad

AMERICANS OF ALL AGES READ MAGAZINES—ESPECIALLY YOUNGER ADULTS

READ MAGAZINE MEDIA IN THE LAST SIX MONTHS (PRINT AND DIGITAL EDITIONS)

Source: MRI-Simmons, Starch Advertising Research, July 2017 – June 2018

91%of adults

93%of those under 35

94%of those under 25


ADVERTORIAL*An advertorial in Richmond Weddings™ is a spotlight all about you! RW will send our managing editor for an interview, learning all about your story and what makes you and your business special. We’ll even conduct an onsite photoshoot if you’d like! With a background in journalism, Marissa will take your story and present it in a way that is effortlessly readable and unmistakably you. Together with our graphic designer we’ll put together a two or four page spread, with the spotlight shining on YOU.

* additional investment required


WEBSITEFor over 25 years, couples in Richmond have been turning to Richmond Weddings™!

Richmond Weddings™ members receive all the benefits of a listing including links to their websites and social media outlets, photo gallery, reviews, and a map, to name a few.

RichmondWeddings.com ranks highly in most wedding related search results with a professional firm in place to continually improve our online visibility.

SITE METRICS

Average visitors per month 8,500

Average page views per month 31,700

Average unique visitors per month 6,100


WEBSITERichmondWeddings.com makes it easy for couples to find the vendors they need for all things wedding, from photographers and bakers to venues, musicians, and more!

PREMIUM PACKAGE

PREMIUM PLUS PACKAGE

FEATURED PACKAGE

BASIC PACKAGE

STANDARD PACKAGE


WEBSITEAs a member of Richmond Weddings™, you have the ability to make a big impression on our couples! Use your listing to showcase everything they need to know about your unique services!

PHOTOS/VIDEOS

BLOG MENTIONS

REVIEWS


SOCIAL MEDIAPicture this, you’re newly engaged living in Richmond. After you post your own engagement pictures, you look for LOCAL inspiration to help you start your planning. Search anything with the words "Richmond Weddings", and we’re the first to pop up. A no-brainer follow.

Social Media is quickly becoming the way couples are planning their wedding, and here at Richmond Weddings™ we’re capitalizing on this with our 16,000+ (and growing) followers.

Based in Richmond, we work hard to get our member’s messages in front of our captive audience. And as a member of Richmond Weddings™ you’ll be able to tap into this expansive and exclusive resource.

A note: Once our followers get married, they rarely unfollow us. This creates a relationship with them that lasts long into their marriage. With this added subset of followers, you can appeal to first time homeowners, new parents, and more.


FACEBOOKThe engagement numbers speak for themselves when it comes to our Facebook page. With an average of 1,200 engagements, our posts get the likes, comments, and shares you want.

Included in a Richmond Weddings™ membership is the opportunity to be featured. Whether it be a Vendor Spotlight (an informal Q+A interview for our followers to get to know you better), a post to fill open dates, a great sale you have going on, or just a great picture to share! Our Facebook page has proven to be a TRUSTED resource while marketing to Richmond couples.

7,000+ follows93%women

90%in the Greater Richmond, Virginia area

25-34Average age


INSTAGRAMHaving a social presence on Instagram is quickly becoming a necessity for wedding vendors. In the digital world we live in, couples in Richmond are leaning more and more on Instagram to research their ideal vendors. Here at Richmond Weddings™ we have a very unique, captive audience with almost all of our followers based in Richmond.

Included in a Richmond Weddings™ membership is the opportunity to be featured on our Instagram. With thousands of followers (and quickly increasing!), get your message to your EXACT target market. From open dates to pretty pictures you just have to share, our Instagram is an exclusive and proven outlet.

6,800+ follows86%women

97%in the Greater Richmond, Virginia area

25-34Average age


BLOGThe Richmond Weddings™ blog houses everything from vendor interviews and tips for planning to real Richmond wedding features and the latest in trends! As a member, you have the exclusive opportunity to be featured with a vendor interview and/or an article that you’ve written!

Every item that is posted on the blog is also promoted on social media. The blog is one of the top looked at pages on our website and updated multiple times every week. This is a tremendous opportunity to let couples get to know you on a personal level as well as show off your expertise in the wedding industry.


SHOWSThe Richmond Weddings™ Show is the area’s most elegant and longest running wedding show—since 1994. Held semi-annually at the beautiful Main Street Station, it’s the most relaxing and enjoyable showcase of wedding professionals in the Central Virginia area.

· We offer early entry tickets at a higher price for attendees who want to beat the crowds and have a more intimate experience!

· Choose from a variety of booth sizes.

· Our highly experienced show staff will be there every step of the way to help you unload on Saturday afternoon or Sunday morning, whichever option is best for you.

· You will receive a list of names of attendees who consented to be contacted. Be sure to follow up to get the MOST of your experience at the Richmond Weddings Show!

10’x5’ booths $930/$980 10’x10’ booths $1310/$1360

Additional opportunities available through the show program and sponsorship.


PROFESSIONAL GROWTHWe love our network, and are committed to helping you grow.

NETWORKING EVENTS

Attend our monthly events where you’ll make new contacts, expand your business referrals and see what different venues have to offer couples planning their weddings.

PERSONAL ACCOUNT MANAGER

We will help you utilize all the resources and benefits of your membership.

NEW CONNECTIONS

We will introduce you to fellow RW members you would like to connect with.

EDUCATIONAL SEMINARS

Build your business moxie with events that cover various professional topics, delivered by experts in a variety of fields.


SHARING SUCCESSWe are always looking for new ways to help promote our clients as well as finding as many opportunities as possible to work together.

Amye and Scott are the best thing to happen to my business! They provide numerous learning opportunities, monthly networking, two fantastic wedding shows and endless support yearly! Joining their team was the best investment for my business! They have created an amazing family of vendors that support and help each other. I am so glad I found Richmond Weddings and can’t image navigating this industry without them!—Debbie Miller, Owner, Sunshine Events by Debbie

I am so very grateful for all of your help. I want you to know that I have made so many important connections for the restaurant because of Richmond Weddings and really value our relationship.—Lisa Trani, Public Relations, La Grotta Ristorante

The entire experience was breathtaking and really helped me to find some great vendors. —Monshaye, Show Attendee

I have worked with the Richmond Weddings team for nearly SIXTEEN years now and hands down, they are the BEST!!! They treat everyone in the wedding industry like family.—Angela Smith, Owner, XOXO Weddings & Events

We found our venue BECAUSE of the directory! It was so helpful and so perfect! Thanks!! —Allie, Future Bride

Richmond Weddings is the essential wedding resource for both wedding couples and wedding vendors. RW has created a family of vendors who support and help each other so that every couple can have the wedding that they have always dreamed of. They have created an easy way for wedding couples to find the best local vendors in the Richmond area.—Noelle Parent, Owner & Lead Curator at gifted

Amye and Scott are two of the best I have ever worked with. They have not just created a wonderful network of resources, they have created a family. The people I have met through their networking events have changed my level of confidence to recommend vendors to my brides and grooms. Kudos to you both and the wonderful tool you provide!!—Phyllis Case, Director of Catering & Events, The Dominion Club

We love working with Richmond Weddings because they are innovative, kind and extremely reliable. Amye & Scott care deeply for the needs of their clients. They are the perfect blend of professionalism and efficiency. I would highly recommend Richmond Weddings to all wedding professionals. It would be a disservice to their company to not work with Amye & Scott.—Paula Ramirez, Proprietor, Historic Mankin Mansion

Had a wonderful time at The Richmond Weddings Show yesterday. So many awesome vendors. This was a fun and well organized event at a beautiful venue. Very exciting and helpful. Thank you for hosting a terrific event.—Jennifer, Show Attendee


ANNUAL MEMBERSHIP PACKAGESWe offer you a comprehensive set of resources through our website, magazine, social media and shows. All packages are for a full one year membership and include an ad in the January and July issues of Richmond Weddings magazine and listing on RichmondWeddings.com. Payment plans are available.

· Two page magazine ad*· Primary web placement· Ad Design: $250· only $10 admission to networking events**$5,820 Annual Investment

· One page magazine ad*· Top tier web placement· Ad Design: $150· only $10 admission to networking events**$3,290 Annual Investment

PREMIUM PLUS PACKAGE PREMIUM PACKAGE

* additional investment required for inside front cover, inside back cover, pages 1-7 or last page ** $35 per person for non-members

Full page with bleed: 8.75"(w) x 11.25"(h)

Full page with bleed: 8.75"(w) x 11.25"(h)


· Third page magazine ad· 3rd tier web placement· Ad Design: $100· $25 admission to networking events**$2,080 Annual Investment

STANDARD PACKAGE

1/3 page vertical: 2.25"(w) x 9.75"(h)

1/3 page square: 4.75"(w) x 4.75"(h)

· Half page magazine ad· 2nd tier web placement· Ad Design: $125· $25 admission to networking events**$2,530 Annual Investment

FEATURED PACKAGE


1/2 page horizontal: 7.25"(w) x 4.75"(h)

** $35 per person for non-members


· Quarter page magazine ad· 4th tier web placement· Ad Design: $75· $25 admission to networking events**$1,720 Annual Investment

PRINT AD SPECIFICATIONSVendors must supply high resolution print-ready artwork for their ads (300 dpi).

Artwork for ads must be submitted and approved 4 weeks prior to magazine print date.

AD DEADLINESJanuary issue: Ad artwork due October 15

July issue: Ad artwork due April 15

BASIC PACKAGE


** $35 per person for non-members

Contact us and learn how we can help

elevate your brand today.

Amye & Scott Brunette, [email protected]

804-789-9110

Documents

2020 Media Kit - Richmond Weddings · 2019. 9. 25. · INSTAGRAM. Having a social presence on Instagram is quickly . becoming a necessity for wedding vendors. In the digital world