2020 BROCHURE - Smart Media... ABOUT SMART MEDIA Smart Media provides 360-degree integrated advertising solutions for Dis-Chem brands in-store and offers a unique in-store media mix

www.smartmedia.co.za

2020 BROCHURE


ABOUT SMART MEDIA

Smart Media provides 360-degree integrated advertising solutions for Dis-Chem brands in-store and offers a unique in-store media mix throughout the shopper journey, with the shopper always top of mind, from front of store to point of purchase. Exemplifying our philosophy of taking branding, to buying.Providing

360-degree innovative advertising solutions for Dis-Chem brands in-store, nationwide

Strategic Planning

Innovation

Integration

Lucrative Partnerships and Suppliers

Smart Execution and Implementation


OUR MEDIA - Smart Media Windows

Large footfall

Massive brand exposure

Taylor-made designs

• Main shopfront windows

• Tailored towards your brand

• Highly impactful solution

• Strong brand presence

• Visual merchandising

• Unique, creative eye-catching designs

• Brings your brand to life with actual

• Brings your brand to life with actual product placement

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OUR DIGITAL MEDIA - Smart Media Digital Windows

• Highly impactful new age digital technology

• Prominent and striking placement in malls with high shopper footfall

• Cost effective and quick distribution of content

• Create striking, flashy and eye-catching displays tailored to your unique target audience

• Influences consumers at the critical moment of entering the store

Efficient lead times

Real-time content

Striking eye-catching displays


OUR MEDIA - Smart Media Beepa Sleeves

Highly sought-after opportunity

Front of shop exposure

Large footfall

• Powerful and impactful brand awareness

• Customised according to your campaign and brand

• Allows your brand to reach millions of consumers entering Dis-Chem’s across South Africa


OUR DIGITAL MEDIA - Smart Media Holograms

Head-turning innovation

Full 3D displays

Entertaining and engaging content

• Eye-popping, jaw-dropping, head-turning innovation

• Influencing customer buying decisions in real-time

• Elevating customers experience and engagement

• Full 3D, HD brand and product visuals

• Creates the ultimate buzz around your brand and attracts your customers undivided attention


OUR MEDIA - Smart Media Dispensary Posters

• High impact during focused dwell time

• Highly sought-after captive environment

• Gives your brand that high-quality look and feel and the opportunity to communicate to a captive audience with little else to do while waiting in the queue

Captive environment

Timeous installation

Prime positioning


…A UNIQUE IN-STORE MEDIA MIX THROUGHOUT THE SHOPPER JOURNEY…


OUR MEDIA – Smart Media OTC Arches

• Top-of-mind awareness for both the customer and pharmacist

• Maximum brand exposure amongst a captive audience

• Increases brand and product credibility in-store

• Creates advantageous and trustworthy relationships between your brands and customers in-store

Eye-catching and impactful

Prime presence

Category exclusivity


OUR DIGITAL MEDIA - Digital Shelf Strips

• In-store innovation

• Ultimate brand exposure

• Improves product shelf performance

• Reduces clutter and overcrowded aisle advertising

• Communicates multiple brand messages to customers whilst influencing their buying decisions

Premium digital shelf signage

Captivating customers

Brand exclusivity


OUR DIGITAL MEDIA - Digital Shelf Strips

• In-store innovation

• Ultimate brand exposure

• Improves product shelf performance

• Reduces clutter and overcrowded aisle advertising

• Communicates multiple brand messages to customers whilst influencing their buying decisions

Premium digital shelf signage

Captivating customers

Brand exclusivity


OUR MEDIA - Smart Media Basket Advertising

Brand intimacy

Triggers buying decisions

Mobile brand exposure

• Standard and unique basket and trolley advertising opportunities

• Brand-in-hand shopper intimacy

• Multiple branding areas and opportunities

• Influences both customer and shopper buying decisions


OUR MEDIA - Tillpoint Signage

Niche brand exposure

Prime opportunity

Ultimate presence

• Ideal for rewards programs, 3rd party partnerships and financial institutions

• Incredible brand presence at point-of-purchase

• Prime opportunity to communicate with customers directly when wallet is in hand

• Keeps customers up to date with the latest rewards and loyalty programs that your brand has to offer


SMART MEDIA - OFFICIAL ADVERTISING SALES PARTNER FOR DIS-CHEM

The Dis-Chem Benefits magazine is a highly successful health, beauty and well-being consumer niche title, published quarterly focusing on seasonal messaging to enhance the Dis-Chem shopping experience.

Distributed in-store directly to shoppers at the point of purchase it offers advertisers an interactive opportunity with Dis-Chem’s loyal Benefits customers. Sister publication Dis-Chem Benefits Parent & Child quarterly magazine is a niche title published for moms and moms-to-be. Offering current and informative articles, expert advice and tips to guide and support moms during these exciting years.


THANK YOU

Tel: 010 007 4748

Email: [email protected]

Website: www.smartmedia.co.za

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2020 BROCHURE - Smart Media... ABOUT SMART MEDIA Smart Media provides 360-degree integrated advertising solutions for Dis-Chem brands in-store and offers a unique in-store media mix