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©2020 Authority Institute c/o Authority Advisory Sdn Bhd

©2020 Authority Institute c/o Authority Advisory Sdn …©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2 CRISIS COPYWRITING FRAMEWORK How to Craft Compelling & Converting

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Page 1: ©2020 Authority Institute c/o Authority Advisory Sdn …©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2 CRISIS COPYWRITING FRAMEWORK How to Craft Compelling & Converting

©2020 Authority Institute c/o Authority Advisory Sdn Bhd

Page 2: ©2020 Authority Institute c/o Authority Advisory Sdn …©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2 CRISIS COPYWRITING FRAMEWORK How to Craft Compelling & Converting

IDEAS. INSIGHTS. INSPIRATIONS.

©2020 Authority Institute c/o Authority Advisory Sdn Bhd 1

Page 3: ©2020 Authority Institute c/o Authority Advisory Sdn …©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2 CRISIS COPYWRITING FRAMEWORK How to Craft Compelling & Converting

©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2

CRISIS COPYWRITING FRAMEWORKHow to Craft Compelling & Converting Marketing Messages

Especially In Times of Uncertainty

Key Question

Key Question

Key Question

Key Question

Page 4: ©2020 Authority Institute c/o Authority Advisory Sdn …©2020 Authority Institute c/o Authority Advisory Sdn Bhd 2 CRISIS COPYWRITING FRAMEWORK How to Craft Compelling & Converting

We’re not “tour agents” who sell you the ticket and send you on your way.

We’re the tour guides who show you the potholes, shortcuts, best routes to take and how to best prepare

for the rides.

After all, we’ve not only studied others who have gone before us, but most importantly, we’ve travelled

that path before ourselves.

Entrepreneurship is your journey. Let us be your guide.

+6011 5103 3514 | [email protected] | https://newprofits.co

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