Embed Size (px)
Citation preview
2019
Sponsorship Proposal
H O T A . C O M . A U
Min
istry of Sou
nd
Welcome home.
HOTA, Home of the Arts, is the Gold Coast’s home for art, live performance, festivals, cinema, markets, lake-side strolls and untethered culture experience.
At HOTA we put the spotlight on local talent, welcome international artists and create experiences like no other. Shows and performances bounce between the classic and contemporary, inside to out, boldly blurring the lines between art and life. From enthusiast to curious, art lovers everywhere are knocking on our door to explore a new creative frontier.
It’s been said ‘Home is where the heart is’ on the Gold Coast we like to say ‘Home is where the art is’
2
visitors 612,203
social media followers 45,000
50,000
30,000
student participants
subscribers
media audience 43,125,626
ticket sales increased 2.6%
2,964
230
performances and events*
free events
*Includes gallery, commercial, performance, external and community performances and events.
At HOTA, we believe art changes lives
We’ve grown (a lot) and there’s so much more to come
GLO
W
Surrounded by parklands and a lake with Surfers Paradise as the backdrop HOTA features a brand new purpose built Outdoor Stage, which last year hosted more than 20 000 visitors and in the next 12 months we will welcome more than 800 000 visitors to the precinct to enjoy our theatre, gallery, performance spaces, cinema’s and hospitality. And the best is yet to come.
Work has begun on the purpose built HOTA Gallery, which once open in early 2021 will be the largest public gallery outside a capital city in Australia, with the ability and ambition to present projects of a national and international scale.
Over six levels HOTA Gallery will feature 2000m2 of triple AAA rated exhibition space, retail stores, restaurant and a rooftop experience with 270 degree views of Australia’s favourite holiday destination.
The HOTA Gallery will feature blockbuster exhibitions and proudly present Gold Coast artists and curators, demonstrating to the rest of Australia (and the world) the wealth of cultural capital in our city.
3
GLO
W
2019 HighlightsPRESENTING, ENGAGING AND CREATING
GLOW 2019
HOTA presents GLOW Festival, where art meets life. We’ll light up our city’s cultural home and your imagination. Over three epic evenings from Aug 1–3 over 15 000 people will attend the Gold Coast’s most popular light Festival. The lake will be a spectacular centre piece as
guests take an immersive walk around the precinct and are inspired by of some of the world class artists. In partnership with leading local, national and international acts, GLOW proudly presents visual arts, multimedia, art outdoors, performance, music and culinary experiences.
15,000+visitors
All of precinct activation
34,000+people reached thru GLOW EDM’s
35,000+people reached thru HOTA Instagram posts
6 weekmarketing campaign
80%Gold Coast Audience
140,000+people reached thru organic and paid HOTA Facebook posts
25,000+people reached thru the GLOW event page
GLOW 3 Nightsin August
4
2019 HighlightsPRESENTING, ENGAGING AND CREATING
HOTA Outdoor Stage - Young Hearts Run Free
It’s been over 20 years since Baz Luhrmann turned the greatest love story ever told into the greatest sound track ever sold. This May, HOTA will bring back the 90’s nostalgia as Australian music royalty perform the full soundtrack at this year’s biggest masquerade dance party.
National Geographic—Symphony of our World
HOTA presents this inspiring 90-minute live orchestral performance with ground-breaking imagery and storytelling from 130 years of beloved National Geographic history matched in perfect synchronization with a live performance from Queensland Chamber Orchestra, Camerata and special performance from the HOTA Choir. Driven by a five-part composition, Symphony for Our World pairs artistry with science as it brings viewers from the depths of the sea, up to coastlines, over mountains and soaring into the sky. Each environment will be accompanied by a different orchestral movement, resulting in a powerful musical tribute to the beauty and wonders of our wild world.
5
BO
XW
AR
S - as p
art of Kid
s Take Over
The G
ruff
alo
ArtLab
Kids and families
At HOTA we believe that life is better offline. Kids and families join us this year for productions of classic books The Gruffalo, Possum Magic, The Young King and Hitler’s Daughter. We welcome the world famous Flying Fruit Fly Circus and
ArtLab Kids Workshops where kids learn, create and explore art. Our popular Kids Take Over mini-fests each school holidays go from strength to strength. And on the Outdoor Stage we get our groove on with Dancing on the Green.
2019 HighlightsPRESENTING, ENGAGING AND CREATING
6
Dju
ki Mala
Dan
cing
on th
e Green
- NA
IDO
C w
eek
The S
app
hires
First Nations
HOTA proudly presents our First Nations. This year our indigenous program, presented by Bond University, features The Sapphires a heart-warming tale inspired by the true story of four Yorta Yorta women during the
Vietnam War. Direct from North East Arnhem Land, Indigenous sensations and landmark dance /theatre company Djuki Mala will appear in the HOTA Theatre.
2019 HighlightsPRESENTING, ENGAGING AND CREATING
7
Dan
gerou
s Liasons
Wicked
Mad
ame B
utterfly
2019 HighlightsPRESENTING, ENGAGING AND CREATING
Music, theatre, dance
Timeless stories with impossible beauty are brought to life in 2019 with Opera Australia’s performance of Madama Butterfly, Queensland Ballet’s take on the seductive classic Dangerous Liaisons and on the Outdoor Stage
Bleach* Major Event Verdi’s Requiem by Opera Queensland, featuring the Queensland Conservatorium Symphony Orchestra. We also welcome Shen Yun, The Ten Tenors and a local musical theatre production of Wicked.
8
2019 HighlightsOUR FRIENDS ARE YOUR FRIENDS
· Bleach* The Gold Coast Festival · Gold Coast Film Festival · GC Laughs · Storyfest
9
Bendigo BankMajor Partner, GLOW Festival 2018
‘Veracity is proud to be a corporate partner with HOTA, Home of the Arts. We have found this partnership to be particularly beneficial for our clients, staff and company in general. In December 2018, we hosted an amazing event for our clients at HOTA. It was remarkable because HOTA cared as much as we did about making it sizzle.
HOTA’s development, technical, catering and events teams all worked tirelessly in unison to ensure our client exhibition & lunch was truly memorable. Great partnerships aspire to do more than achieve agreed goals. They challenge us to be better businesses. Veracity is a better business for partnering with HOTA’.Bill Owens, Veracity
PRESENTING
Paradise Point Community Bank® Branch
CORPORATE CULTURALSUPPORT
Corporate HospitalityBehind the scenes access
Our Partners say
HOTA Partners
10
Partner Benefits
HOTA Partner x 2
(new)
By negotiation
Presenting Partner x 6(2 still available)
$30 000
Corporate Partner x 10(4 still available)
$10 000
Naming rights This is a really big deal and means you’ll be seen everywhere!
Private film screenings (3) You own the guest list, free pre screening entertainment
Priority event activation and promotion Your name up in lights· Inclusion in event advertising and public relations· Merchandise and onsite promotion· Signage and activation· Vip hosting and ticketing options
Email to our followers with a feature about your company (40 000+ subscribers and growing)
Two email features
Program Presenter You’ll present a show, exhibition, concert or lifestyle event and feature across all promotions
Complimentary venue hire For meetings, functions and anything else you can dream up
Two venue hires (excludes catering)
Recognition We thank you online, in print and at our home on our partners pillar and informal publications
Brand and advertising Tell us what your goals are and we’ll help promote them· Box office digital screen· Onsite advertising
Cinema advertising Feature on the silver screen. We’ll run your ad in our cinema that reaches more than 160 000 visitors
2900 screenings 1425 screenings
Digital promotions We’ll share the love across our channels· Facebook· Instagram· HOTA Blog
Curator tours Receive VIP tours and behind the scenes access from our curatorial and HOTA programming team
Entertainment Be our guest and receive an exclusive package featuring private room hire and catering
40 guests Value over $4000
20 guests Value over $2000
Ticketing Get your hot little hands on exclusive and complimentary tickets to events throughout the year
80 complimentary tickets to your
choice of events (including opening
nights). Value over $4000
20 complimentary tickets to your
choice of events. Value over $1000
Join our house parties We’ll invite you to opening nights, previews, Exhibition openings. Have a yarn with our Board members, executive management and partners.
Four partner representatives
(per event)
Two partner representatives
(per event)
Every partnership is bespoke but we want to give you an idea of what to get excited about…
We’d love to welcome you to our home
11
Dan
cing
on th
e Green
Come on board our future is bright
In our first year as HOTA, Home of the Arts we’ve presented artists of a calibre not seen before on the Gold Coast. As we complete construction of our new HOTA Gallery and link to Chevron Island and Surfers Paradise with our new pedestrian bridge HOTA will become the central cultural precinct for the city’s thriving cultural and artistic activity.
At HOTA, we believe art changes lives — and the best is yet to come.
CONTACT
Nicole Arrowsmith Fundraising, Sponsorship & Philanthropy Manager
07 5588 4003 0408 520 285 [email protected]
135 Bundall Road, Surfers Paradise, Gold Coast, QLD, 4217
H O T A . C O M . A U
