2019 NATIONAL MEDIA KIT

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INTERNET / DIGITAL

PROFESSIONAL OUTREACH

SENIOR OUTREACH

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• Comprehensive Digest Size / Full Color Reference Guide• Easy To Navigate: Color-Coded Sections• Comparison Housing / Home Health Grids• Educational Articles Throughout• Distinct Pass-Along Readership

• Searchable Listings• Gold, Silver And Bronze Level Packages• Online Live Chat And 1-800 Referral Phone Line• Full Professional And Senior Event Calendars• E-Flip Book with Hyperlinks to your Home Page

• DPRN (Discharge Planners Resource Notebook)• Monthly Email Promoting Featured Provider / Specials /

Featured Events• E-Blast Event Flyers• CEU and Professional Event Calendars• Monthly Speed Networking Meetings Hosted by SBB

• Full Event Calendars• Monthly E-Newsletter With Specials / Discounts / News• Live Online Chat Line• Presence At Local Fairs / Expos

• Live Chat Line• 1-800 Referral Phone Line• Direct Referrals Online To Our Advertising Partners

The Seniors Blue Book prints over 2.6 Million guides annually in 27 unique markets throughout the country!

SeniorsBlueBook.com 800.201.9989

RESOURCES FOR AGING WELL

WHY SENIORS BLUE BOOK?

Maximize Your Advertising Dollars

Aging Adults, Caregivers, Adult Children

Senior Industry Professionals

Discharge Planners,Case Managers,Nurses

REACH YOUR TARGET AUDIENCE Comprehensive distribution • digital marketing • events • DPRN

LONGEVITY Extended shelf life with a distinct “pass along” readership

PROFESSIONALS GUIDE OF CHOICE Requested by social workers & medical professionals

COMPARISON GRIDS Easily compare: Housing • Home Health • Hospice • Skilled Nursing

UNIQUE FEATURES E-blast flyers • networking • online calendars • educational articles

DISCHARGE PLANNING Meets COP requirements

SHOWCASE YOUR BUSINESS TO OUR READERS!

• Comprehensive – 70 categories of resources for aging well• Personalized online search options• Online event calendars• Educational articles written by community partners• E-version flip books including hyperlink feature• Referrals via our live chat and 1-800 referral line

NETWORK WITH REFERRAL SOURCES!

• Professional / senior event promotion via monthly newsletter• Monthly professional networking e-blast• SBB sponsored monthly speed networking events• Online event calendars• Referrals via our live chat feature to our advertising partners

REACH DISCHARGE PLANNERS AND CASE MANAGERS• Discharge Planners Resource Notebook: A separate referral

guide used as a tool for discharging patients by case managers and social workers

• Free comprehensive guide for patients and families that meet COP requirements

• CEU event calendars

We are a true AUTHORITATIVE PUBLICATION.

Au•thor•i•ta•tive adj • Able to be trusted as being accurate, reliable Synonyms: reliable, dependable, trustworthy, sound, authentic

WHERE CAN YOU FIND US?

Increase Your Exposure with Seniors Blue Book!

2.6 MILLION EDITIONS PRINTED ANNUALLY

• Doctor’s Offices• Hospitals / Medical Clinics• Senior Centers• Libraries• Pharmacies• Home Care Providers• Financial / Elder Law Advisors• Social Workers

• Nurses• Case Managers• Discharge Planners• Churches & Synagogues• Health Care Professionals• Senior Housing Communities• Senior Expos & Fairs

ONLINE• SeniorsBlueBook.com• Activity Calendars | Newsletters• E-Flip Book with Hyperlinks• Facebook | Linked-in

OUTREACH• Health Fairs• Seminars | Symposiums• Support Groups

THOUSANDS OF HAND-PICKED, LOCAL DISTRIBUTION POINTS

SERVING SENIORS AND PROFESSIONALS FOR OVER 37 YEARS

"We have been advertising in the Seniors Blue Book for 8 years and have increased our ad size several times over the years due to its effectiveness. The book is a main resource used by people looking for senior services. Advertising in the Seniors Blue Book is a must in the Colorado market.” — Tom L

“I have been a Seniors Blue Book advertiser for many years. The book isvaluable for colleagues in the industry and for families seeking resources. If you are a company seeking to grow your business the Seniors Blue Book is theopportunity to gain exposure with peers and potential clients.” — Pamela W

“People notice our Seniors Blue Book ad and share very positive comments andfeedback and many have become clients of our firm. The quality of the SeniorsBlue Book is first rate, the material is organized and effective as a powerfuladvertising tool.” — Jennifer G

Testimonials

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*Multiple Markets in State

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N A T I O N A L P R I N T R A T E SSENIORS BLUE BOOK 2019 RATE CARD

Annual Rates - NET

Markets Distribution Publishing Dates 1/4 Page 1/2 Page Full Page 2 Page Spread ALABAMA

Gulf Coast 60,000 September N/A $2,400 $3,600 $6,200

COLORADO

Boulder County 42,000 October $1,150 $1,900 $3,000 $4,350

Colorado Springs 65,000 November $1,200 $2,000 $3,100 $4,400

Denver South 80,000 May $1,600 $2,750 $4,400 $6,250

Denver North 80,000 May $1,600 $2,750 $4,400 $6,250

Western Slope of Colorado 45,000 July $925 $1,500 $2,500 $3,400 Northern Colorado - Larimer/Weld/Morgan Counties 60,000 October $1,200 $2,000 $3,100 $4,400

Southern Colorado - Pueblo 55,000 March $925 $1,500 $2,500 $3,400

CONNECTICUT

Southern Connecticut 120,000 March/September $1,900 $3,200 $5,400 $8,000

FLORIDA

Collier-Lee Counties 175,000 September $2,220 $4,140 $6,000 $9,000

Orlando 120,000 January/July $2,200 $3,600 $5,800 $8,600 Sarasota-Bradenton-Charlotte Counties 175,000 January/July $2,220 $4,140 $6,000 $9,000

IDAHO

Boise & the Treasure Valley 70,000 April/October $2,000 $3,400 $5,800 $9,000

ILLINOISChicago - Southland & Will County & NW Indiana 160,000 April/October $2,200 $3,600 $5,800 $8,600

Chicago - North/west Suburbs & DuPage County 160,000 February/August $2,200 $3,600 $5,800 $8,600

KANSAS - MISSOURI

Kansas City Metro 120,000 December/June $2,200 $3,600 $5,800 $8,600

MASSACHUSETTS

Boston - West Metro 120,000 May/November $2,200 $3,600 $5,800 $8,600

MINNESOTA

Twin Cities Metro Area 120,000 January/July $2,200 $3,600 $5,800 $8,600

MISSISSIPPI

Southeast - Gulf Coast/Pine Belt 44,000 January/July $1,350 $2,500 $3,700 $6,900

NEW JERSEY

Bergen - Passaic Counties 90,000 April/November $1,900 $3,300 $5,500 $8,000

Essex - Hudson - Union Counties 100,000 March/August $1,900 $3,300 $5,500 $8,000

Morris - Somerset Counties 70,000 April/October $1,700 $2,800 $4,600 $7,600

Ocean - Monmouth Counties 80,000 April/October $1,900 $3,300 $5,500 $8,000

PENNSYLVANIA

Pittsburgh - Greater Metro Area 120,000 May/November $2,200 $3,600 $5,800 $8,600

South Central PA 100,000 February/August $2,200 $3,600 $5,800 $8,600

TEXAS

Greater Dallas 120,000 January/July $2,200 $3,600 $5,800 $8,600

UTAH

Utah 100,000 September $2,200 $3,500 $5,800 $9,600

TOTAL 2,651,000 $47,690 $82,780 $132,600 $199,150

800-201-9989 - Oliver@SeniorsBlueBook.com - Oliver Hersch, Publisherwww.SeniorsBlueBook.com

SENIORS BLUE BOOK ON THE INTERNET

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A Visit Website: reroutes the searcher to advertiser’s own Home Page

B Video upload capabilities (available on Silver & Gold level packages)

C Up to 5 scrolling photos help illustrate your building/business

D Direct Email inquiry feature gets routed to email address of your choice

E 50–100 word descriptive paragraph

F Full contact information

G Amenities: extracted directly from our Comparison Grids in printed guide

H Visit Website: reroutes the searcher to advertiser’s own Home Page

I Geo-coded location map

J Walking score map

Digital Marketing Packages

1,500 (300 per per Additional Internet Ad)

1,000 (200 per per Additional Internet Ad)

500 (100 per Additional Internet Ad)

GOLD – Site Sponsorship – Top of page position rotates with other Gold advertisers equally/fairly with every click/refresh. Banner ads on all pages. Search query PRIORITY placement over Bronze and Silver advertisers. VIDEO upload, 1-5 scroll-ing photos/logo, 50-100 word description, email contact form, URL address linking out to YOUR company website

SILVER – Banner ads on all pages. Search query PRIORITY placement over Bronze advertisers. VIDEO upload, 1-5 scrolling photos/logo, 50-100 word description, email contact form, URL address linking out to YOUR company website

BRONZE – 1-5 scrolling photos/logo, 50-100 word description, email contact form, URL address linking out to YOUR company website

ANNUAL INTERNET RATES – SeniorsBlueBook.comDigital Marketing Packages Gold1 Silver2 Bronze

50-100 word description P P P

Logo and photos P P P

Full contact info P P P

Priority placement positioning P P

Add VIDEO P PBanner ads on all pages P P

Sponsored listing P

11st Priority Placement 22nd Priority Placement

State and National Sponsorships Available As Well!

SUBMISSION OF AD MATERIALS / ADDITIONAL QUESTIONSPlease contact your local Ad Representative for more information.

Please email camera ready ads to: Terisa@seniorsbluebook.comIf ad materials are too large for email, contact your rep for alternate delivery email or drop box.

The Seniors Blue Book is produced in a 100% digital pre-press, direct-to-plate environment. We require digital materials for advertisements running in our publications. If you cannot provide your ad according to our requirements, we would be happy to create your ad for you. Please contact your sales representative for further information and rates.

SBB is produced in Macintosh platform CS6. Please create your ads in these programs. Please submit your ads in high-resolution camera-ready PDF, TIF or EPS format: 300 DPI at 100% of printed size, all colors CMYK, all fonts and graphics embedded. Use POSTSCRIPT TYPE 1 fonts when possible, TRUE TYPE FONTS may not print correctly. If submitting native files, please include all linked graphics and fonts. NOTE: if your ad is not produced by the SBB Art Staff, a professional Ad Agency or Design firm, and is not properly constructed for technical electronic digital printing, the final printed product may not print correctly and may differ from your screen proof. Please flightcheck your ad before submitting to SBB. Publisher reserves the right to charge for all costs incurred in preparation of material submitted that does not meet the Seniors Blue Book digital specifications.

• All colors, logos, and images in your ad need to be CMYK builds at 300 dpi at 100% size• Construct your file document size to our size specifications and save your PDF to 100% of size

AD SIZESPDFX-1A COMPATIBLE IS GENERALLY ACCEPTABLE AS HIGH-RESOLUTION ART

PLEASE KEEP IMPORTANT TEXT AND GRAPHICS WITHIN LIVE AREA**

ALL CRITICAL TEXT AND GRAPHICS MUST BE AT LEAST 3/8 INCH AWAY FROM TRIM**

ADS PRODUCED BY THESENIORS BLUE BOOKIf we are building your ad, please provide the following materials:• A general layout of the ad• Typewritten text in email or Word• High-resolution (300 dpi min.)

digital images, 100% of size or larger

• Digital logo(s) in .jpg or .tif format at 300 dpi, 100% of size or larger (we may scan your logo or photos if digital files are not available)

**When creating camera ready 2 page Spread or Bleed ads, please be aware of the gutter and trim needs. Do not place text or important images too close to trim edge or gutter fold (must have at least 3/8 inch clearance on each side of fold) as SBB can not be held responsible for cut offs on Ads due to book fold or trimming.

NOTE: Cardstock ads require a bleed

Full Page4.625w x 7.75hPremium Full Page

5.875w x 8.875h -BLEED

4.625w x 7.75h -LIVE

5.375w x 8.375h -TRIM

Housing Grid Ad7.65w x 3h

Non-Medical Care or Home Health Grid Ad

3.85w x 3h

1/4 Page4.625w x 1.8h

1/2 Page4.625w x 3.75h

10.75w x 8.375h TRIM

TECHNICAL SPECIFICATIONS:

WHEN CREATING YOUR AD, PLEASE NOTE:

RESOURCES FOR AGING WELL

LOGO SPECS - Logo for Web needs to be 500 pixels (7 inches) wide, 72 DPI, RGB color format, JPEG. Preferably in a squarish proportion for best readabilityPHOTO SPECS - Photos should be NO LESS than 500 pixels (7 inches) wide, JPEG. 72 DPI, RGB color format, and have an aspect ratio of 4:3 for best visual.

INTERNET/WEB LOGO AND PHOTO

SUBMISSION SPECS

RESOURCES FOR AGING WELL

2019 MEDIA PLANNER

FOR MORE INFORMATION, CONTACT:

Oliver Hersch, CEO, National Sales

Phone: 800.201.9989Fax: 888.448.9842P. O. Box 9364, Salt Lake City, UT 84109

Oliver@seniorsbluebook.comSeniorsBlueBook.com

YOU CAN’T BE EVERYWHERE …

SENIORS BLUE BOOK CAN!