2019 Media Kit - Constructech€¦ · Constructech magazine – Fierce Advocates for Construction ... • Client communication • Campaign/advert reporting Print 40,000 Online Impressions

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2019 Media Kit - constructech.com

2019 Media Kit

Fierce Advocates for Construction

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MISSION

Constructech leads contractors and builders in today’s digital transformation by leveraging information and emerging

technologies, connected equipment, and must-have tools at the jobsite.

WHY CONSTRUCTECH?

As a media planner or advertiser, you know that content needs are constantly evolving. This fast-paced digital age is

pushing masses of big data that is leading Constructech to bring about a radical new reality that leverages artificial

intelligence with human understanding. As such we are building authentic relationships with buyers that envision the

future that includes bots, machine learning, deep learning, blockchain, and so much more.

Constructech lets you reach the best target in our media outlets by giving readers and buyers more choices in how and

where they view content as well as the ability to view it alongside of any banner or advertisement.

READER

• General contractors

• Builders

• Subcontractors

• Owners

• Architects

• Purchasers

Constructech magazine – Fierce Advocates for Construction

Kicking off our 21st year of publication, Constructech connects people, equipment, technology, and data.

CONTENT TRACKING ANALYTICS

• Audience influencer

• Content measuring

• Social media intelligence

• Readership monitoring

• Benchmarking/KPIs

• Client communication

• Campaign/advert reporting

Print

40,000

Online Impressions/

Month

495,770

Enewsletter

85,405Gross Contacts

410,724

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Constructech focuses on what at it calls a three-legged stool: infrastructure, labor/talent, and technology—across every

single medium available: print, web, radio, TV, conferences, and through the awards programs it offers.

INFRASTRUCTURE: Constructech examines how infrastructure needs to be rebuilt—domestically and globally—

highlighting concerns related to why infrastructure is failing; and to rebuild in a way that is efficient and productive.

LABOR: Constructech takes a deep dive into who is the “Worker of the Future,” providing concrete examples of

why understanding today’s worker can help address the challenges the construction industry faces today

with the labor shortage.

TECHNOLOGY: Constructech addresses how the pace of change is accelerating technology adoption and having

a dramatic impact on data, sustainability, transformation, safety, efficiency, shareholder value, labor, urbanization,

infrastructure, and the constant emerging tech impacting construction.

Technology Labor

Infrastructure

Constructech TV Views/Month

68,585

Social

15,112Custom Content

Unlimited

Podcast

115,000

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Constructech connects people, equipment, technology,

and data.

Constructech leads contractors and builders in today’s

digital transformation by leveraging information and

emerging technologies, connected equipment, and must-

have tools at the jobsite.

It has served the industry for more than 20 years and gives

construction professionals the information needed to

improve operations in the office and at the jobsite.

Constructech magazine is printed quarterly (Winter, Spring,

Summer, and Fall).

Constructech Print

INDUSTRY - 100% Commercial 89%

Retail, officeHospitalityHeavy Highway

-Roads, bridges -Infrastructure -Airports -Tunnels -Pipelines -Utilities -Wastewater

Institute -Educational -Healthcare

Industrial Building -Manufacturing -Chemical

Residential 11%

Multi-familySingle-familyTownhouses/Condos

-Constructech 2019 Readership Study

SALES VOLUME - 100%


$101 million - $250 million

More than $250 million

$26 million - $100 million

Less than $25 million

31%37%

21%11%

Print Readers

40,000App Downloads

4,926

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AUDIENCE AGE RANGE - 100%

Millennial (24-38)

Generation X (39-53)

Baby Boomer (54-72)

Adult (+75)

8.7%

42.4%

43.5%

5.4%

0% 50%

40% OF READERS PREFER TO READ PRINT.


“It’s tactical and provides value. Digital can be

ignored and is part of noise already there.”

“Ease of taking it with me to read before a meeting or pass on to someone else.”

“I retain the information for longer.”

TITLES - 100%

50%

0%

Top ManagementCEO/PresidentEVPVP

Operations/EngineeringAECO/Engineer Data Analysis/Data Scientist

36.9%

45%

11.4%6.7%

Middle ManagementProject ManagerEstimator/BIMIT Manager/DirectorBusiness DevelopmentPurchasing

Professional ServicesConsultantEducation

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Special Issues

45% OF READERS PASS THEIR ISSUE ALONG …… WHICH GIVES OUR PRINT ISSUE A REACH OF 58,000 AND

OUR ONLINE A REACH OF 118,108.-Constructech 2019 Readership Study

WINTER 2019

The first issue of the year kicks off with a focus on infrastructure, the

worker of the future, and how technology factors in, giving readers a

glimpse into what is to come in the year ahead. This issue will also feature

the commercial and residential 2019 Top Products winners. Marketed

specifically to construction companies that will be at the annual World of

Concrete show and residential homebuilders who will be attending the

National Assn. of Home Builder’s Intl. Builders Show, the issue receives

additional exposure at some of the biggest construction shows of the year.

SPRING 2019

New for 2019! Constructech will recognize the Heavy Equipment Operator

Awards, which honor the most successful female and male workers who

are working in the construction and mining industries. The winners will

also be recognized at a dinner. It will also feature greater insight into the

infrastructure and what is happening and who is making it happen.

SUMMER 2019

Perhaps one of the most sought-after issues of the year, Constructech

will announce the annual Constructech 50, which is a listing of the most

influential construction technology providers with a reliable and ongoing

market presence.

FALL 2019

Jam packed for the end of the year: this issue will feature the annual

Women in Construction winners, which honors 42 of the most

successful women working within the construction community who are

taking advantage of technology and the Vision Awards winners honor

construction companies that have realized the advantages of where

construction and technology converge and how they can successfully

apply it to their everyday businesses.

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World of Concrete January 22-25

Intl. Builders’ ShowFebruary 19-21

Outlook 2019:

The Worker of the Future

The Impact of Prefab

Manufacturing

Focus: Equipment

Winter

PUBLICATION DATE

12.18.18

CLOSE11.8.18

MATERIALS11.23.18

GO LIVE 1.2.19

PCBCMay 30-31

CFMA ConferenceJune 1-5

Rebuilding Infrastructure

Monitoring the Supplychain

Focus: Connected Solutions

Spring

PUBLICATION DATE

3.26.19

Technology DayAugust 21-22

InterDrone September 3-6

NECA Convention September 14-17

Companies that Lead

Eye on Asset Management

Focus: Information Technology

and Emerging Tech

Summer

PUBLICATION DATE

6.25.19

GreenbuildNovember 20-22

Surveying the Future of

Construction

Looking Forward with IT

Focus: Hardware

Fall

PUBLICATION DATE

9.24.19

ISSUE DATES EVENTS AWARDS HIGHLIGHTS

FEATURED CONTENT

2019 Calendar

CLOSE2.14.19

MATERIALS2.27.19

GO LIVE 4.2.19

CLOSE5.16.19

MATERIALS5.30.19

GO LIVE 7.2.19

CLOSE8.14.19

MATERIALS8.28.19

GO LIVE 10.1.19

Subject to change

Top Products Awards

Heavy Equipment Awards Men + Women

Constructech 50

W O M E N I N

CONSTRUCTION2 0 1 9

Women in Construction

Vision Awards

Best Team of the Year

#prefab #equipment

#infrastructure #supplychain

#assetmanagement #technology

#surveying #hardware

#construction #technology #IoT #M2M #artificialintelligence

#AI #machinelearning #cybersecurity

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CONSOLIDATED

MEDIA REPORT

Business Publication

Ended November 2018

………………………………….. CONSOLIDATED MEDIA REPORT Business Publication Ended November 2018

TOTAL GROSS CONTACTS: 410,724* …..

EXECUTIVE SUMMARY . .

PRODUCT . … CONTACTS . . PERIOD . . … ……

Constructech magazine Qualified Paid & Nonpaid 40,000 1 year ended Nov 2018

Websites: Constructech.com Average Page Impressions/month 495,770 6 months ended Nov 2018 Average Visits 150,106 Average Unique Users 81,454 ConstructechTV Average Views/month 68,585 6 months ended Nov 2018 YouTube Channel Events Total Registrants 242 6 months ended Nov 2018

E-newsletters Average Net Distribution/Issue: 85,405 6 months ended Nov 2018

Social Media Twitter Followers 10,947 As of Nov 2018 LinkedIn Members 1,902 As of Nov 2018 Constructech TV subscribers 2,263 As of Nov 2018 The Peggy Smedley Show Average Listeners /podcast 115,000 6 months ended Nov 2018 for Construction App Downloads Digital: IOS 4,458 As of Nov 2018 Digital: Andriod 789 As of Nov 2018 Constructech Digital 4,926 As of Nov 2018 *Total Gross include qualified Paid and Nonpaid Circulation, Unique Users, ConstructechTV views, event registration, E-newsletter Average, The Peggy Smedley Show, Twitter & LinkedIn, YouTube, Digital App. Gross Data is contained in this report. There was no attempt to eliminate duplicates.

40000

81454 6858585405

115000

0

50000

100000

150000

Constructechmagazine

Websites Constructech TV E-newsletters The Peggy SmedleyShow for Construction

*Total Gross include qualified Paid and Nonpaid Circulation, Unique Users, ConstructechTV views, event registration, E-newsletter Average, The Peggy Smedley Show, Twitter & LinkedIn, YouTube, Digital App. Gross Data is contained in this report. There was no attempt to eliminate duplicates.

for Construction

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COMMERCIAL

MAGAZINE PUBLISHER’S

STATEMENT Subject to

Audit - Sept 2018

135 E. St. Charles Rd, Carol Stream, IL 60188

Commercial Construction (SIC Division C, Codes 15 - 17) and others allied to the field (SIC Codes 20-99, )

Field Served:Definition of Recipient Qualification:C-Level, Presidents, Vice Presidents, Construction Mgr., Supt. and others in the commercial construction industry and those allied to the field.

1a Average Paid Circulation Averages for PeriodIndividual 21,899Association 0Group 0Bulk 0Single Copy Sales 0Total Average Paid Circulation 21,899

1b Average Qualified Non-Paid CirculationIndividual 19481Association 0Group 0Total Average Qualified Non-Paid Circulation 18.111

Total Average Paid & Qualified Non-Paid Circulation 40000

1c Average Non-Qualified CirculationNon-Continuous Market Coverage Copies, See Par. 11(a) 359Allocated for shows & conventions 250Miscellaneous, including staff copies, See Par. 11 (b) 203Total Average Non-Qualified Circulation 812

Paid & Qualified Non-Paid Circulation by Issues & Qualified Non-Paid Removals & Additions

2 Qualified QualifiedQualified Non-Paid Non-Paid

Issues Total Non-paid Removed AddedFall 2017 40,000 18,574 122 0Winter 2018 40,000 18,045 529 0Spring 2018 40,000 17,958 5087 5000Fall 2018 40,000 17,865 93 0Totals 40,000 18,111 5831 5000

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COMMERCIAL



Audit - Sept 2018

3a Business/Occupational Analysis for the Fall 2018 Issue

Qualified Other C-level Construction OtherNon-paid Owner President Executives Mgrs., Supt.

1541 General Contractors-Industrial Buildings 2245 720 1525 299 170 458 419 8991542 General Contractors-Nonresidential Buildings 10897 7155 3742 888 6987 1124 989 9091611 Highway and Street Construction, Except… 4145 3256 889 958 1850 125 956 2561622 Bridge, Tunnel, and Elevated Highway 850 302 548 22 126 99 419 1841623 Water, Sewer, Pipeline and Communications 989 589 400 435 399 41 69 451629 Heavy Constuction 6987 1123 5864 99 1985 219 3652 10321711 Plumbing, Heating and Air-Conditioning 1958 958 1000 288 844 361 220 2451721 Painting and Paper Hanging 65 53 12 44 7 5 9 01731 Electrical Work 1986 921 1065 517 856 254 345 141741 Masonry, Stone Setting, and Other Stone Work 95 95 0 22 58 9 6 01742 Plastering, Drywall, Acoustical, and Insulation Work 359 359 0 81 195 26 42 151743 Terrazzo, Tile, Marble, and Mosaic Work 77 53 24 19 25 7 8 181751 Carpentry Work 331 331 0 116 161 21 26 71752 Floor Laying and Other Floor Work, Not Elsewhere Classified55 55 0 9 12 7 4 231761 Roofing, Siding, and Sheet Metal Work 712 520 192 121 192 19 71 3091771 Concrete Work 1120 659 461 155 299 8 63 5951781 Water Well Drilling 46 46 0 9 23 8 2 41791 Structural Steel Erection 1259 992 267 120 94 14 901 1301793 Glass and Glazing Work 21 21 0 7 2 8 3 11794 Excavation work 512 407 105 92 80 22 168 1501795 Wrecking and Demolition Work 78 78 0 29 10 4 12 231796 Installation or Erection of Building Equipment, Not Elsewhere Classified127 127 0 19 26 11 32 391799 Special Trade Contractors, Not Elsewhere Classified 389 389 0 15 155 17 96 106

20-39 Manufacturing 1656 989 667 72 21 16 1106 44140-49 Transportation, Communications, Utilities 688 359 329 11 88 59 389 14152-59 Retail Trade 555 359 196 21 79 61 296 9860-67 Finance, Insurance and Real Estate 198 188 10 17 12 50 119 070-88 Hotels, Education, Health 1401 901 500 13 22 52 1125 18991-99 Public administration 199 130 69 0 0 0 115 84

Total Paid & Qualified Non-Paid Circulation 40000 22135 17865 4498 14778 3105 11662 5957

3b Age of Source Data Analysis for the Fall 2018 Issue:

Qualified WithinSource 1 year 2 years Total %

Qualified Non-Paid CirculationDirect request from recipient

Electronic 9840 1265 11105 27.76%Direct request from recipient's company

Written 112 97 209 0.52%Telecommunication 186 1365 1551 3.88%

Communication other than requestWrittenTelecommunication

AssociationBusiness DirectoriesLists, See Par 11 (c) 5000 5000 12.50%Acquired CirculationOther Sources

Total Qualified Non-Paid Circulation 17865 44.66%

Percent

Paid subscription Circulation 22135 55.34%Paid Acquired Circulation 0 0.00%Single Copy Sales 0 0.00%

Total Paid & Qualified Non-Paid 40000 100.00%Circulation

INDUSTRY DIVISION/SIC CODE TotalPaid

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COMMERCIAL



Audit - Sept 2018

3C Mailing Address Analysis for the Fall 2018 Issue:

QualifiedTotal % Paid Non-paid

Individual by name and title and/or occupation 37791 94.48% 20156 17635Individual by name only 1989 4.97% 1809 180Title or occupation only 3 0.01% 3 0Company name only 217 0.54% 167 50Bulk subscriptions 0 0.00% 0 0

Total Paid Subscription Circulation & 40000 100.00% 22135 17865Qualified Non-Paid Circulation

4 Geographic Analysis of the Fall 2018 Issue:Qualified Qualified

State & Zip Code Total % Analyzed Paid Non-Paid State & Zip Code Total % Paid Non-PaidME 039-049 192 0.48 96 96 KY 400-427 584 1.46 388 196NH 030-038 168 0.42 77 91 TN 370-385 802 2.01 462 340VT 050-059 102 0.26 86 16 AL 350-369 735 1.84 407 328MA 010-027 765 1.91 478 287 MS 386-397 400 1.00 112 288RI 028-029 121 0.30 60 61 East S Central 2521 6.30 1369 1152CT 060-069 402 1.01 121 281 AR 716-729 301 0.75 227 74

New England 1750 4.38 918 832 LA 700-714 746 1.87 423 323NY 100-149 1798 4.50 802 996 OK 730-749 467 1.17 217 250NJ 070-089 719 1.80 444 275 TX 750-799 3102 7.76 1456 1646PA 150-196 1659 4.15 721 938 West S Central 4616 11.54 2323 2293

Middle Atlantic 4176 10.44 1967 2209 MT 590-599 118 0.30 98 20OH 430-459 1620 4.05 812 808 ID 832-838 199 0.50 162 37IN 460-479 899 2.25 462 437 WY 820-831 68 0.17 61 7IL 600-629 1602 4.01 701 901 CO 800-816 899 2.25 584 315MI 480-499 1201 3.00 812 389 NM 870-884 180 0.45 141 39WI 530-549 859 2.15 500 359 AZ 850-865 863 2.16 382 481

East N Central 6181 15.45 3287 2894 UT 866-888 402 1.01 200 202MN 550-567 765 1.91 402 363 NV 889-898 617 1.54 419 198IA 500-528 599 1.50 550 49 Mountain 3346 8.37 2047 1299MO 630-658 859 2.15 462 397 AK 995-999 99 0.25 99 0ND 580-588 121 0.30 113 8 WA 980-994 994 2.49 760 234SD 570-577 119 0.30 98 21 OR 970-979 501 1.25 340 161NE 680-693 198 0.50 131 67 CA 900-961 4112 10.28 2895 1217KS 660-679 470 1.18 299 171 HI 967-968 154 0.39 69 85

West N Central 3131 7.83 2055 1076 Pacific 5860 14.65 4163 1697DE 197-199 158 0.40 87 71 Single Copy Sales 0 0.00 0 0MD 206-219 899 2.25 449 450 U.S. Unclassified 0 0.00 0DC 200, 202-205 63 0.16 61 2 United States 39662 99.16 21797 17865VA 201, 220-246 1256 3.14 428 828 Poss. & Other Areas 4 0.01 4 0WV 247-268 188 0.47 66 122 004-009, 969 0.00 0NC 270-289 1095 2.74 653 442 U.S. & Poss.,etc 39666 99.17 21801 17865SC 290-299 712 1.78 301 411 Canada 227 0.57 227 0GA 300-319 1255 3.14 502 753 Mexico 15 0.04 15 0FL 320-349 2455 6.14 1121 1334 Other International 92 0.23 92 0

South Atlantic 8081 20.20 3668 4413 Total International 334 0.84 334 0Military or Civilian Personnel Overseas 0.00 0Other Unclassified 0.00 0

Grand Total 40000 100.00 22135 17865

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COMMERCIAL



Audit - Sept 2018

Analysis of the Sales of Total New and Renewal SubscriptionsSold During 6 Month Period Ended September 2017

5 Authorized Pricesa Basic Prices: Subscriptions: U.S., 1yr. $24.95 5636

Canada, 1 yr. $34.95. International, 1 yr. $54.95Single Copy: $7.00 0

b Higher than basic prices 0c Lower than basic prices 0d Association subscription prices

Total 5636

6 Duration Solda Three years or more 0b Two years or more<3 1536c One year or more < 2 4100d Less than one year 0

Total 5636

7 Sales Channelsa Ordered by internet and/or direct request 4701b Ordered through salespeople: 935

Catalog agencies & individual agentsPublisher's own and other publishers salespeopleIndependent agencies

c Association membershipsd All other channels

Total 5636

8 Use of Premiumsa Ordered without premium 5636b Ordered with reprinted materialc Ordered with other premiums

Total 5636

9 Post Expiration Copies Included in Paid CirculationPercentage of paid subscriptions serviced, from 1 issue to 3 months beyondexpiration, on the Sept/Oct 2016 issue NONE

Average percentage of paid subscriptions serviced, from 1 issue to 3 months beyond expiration, for the period NONE

11 Explanatory(a) Par. 1(c): Non-Continuous Market Coverage Copies include an average of 817 non-audited copies delivered to advertisers

(b) Par. 1 (c): Miscellaneous includes checking and promotion copies, averaging 203 copiesper issue, served to advertisers and agencies.

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ONLY DIGITAL FILES ARE ACCEPTED

Include an identifying list of the files and creative contact

information in the case of questions. Files must include

crop marks that reflect the final trim size of the ad. If a

bleed is desired, the graphic must extend .125” beyond

the crop marks. We accept the following file formats for

advertisements:

FULL PAGE ADS:

Press quality .PDF (only) with crop marks set at

8” (w) x 10.75” (h)

NON FULL PAGE ADS:

High resolution (300 dpi) .TIF, .EPS, or .PDF

We accept files via email (as long as the files are under 10

MB). If the file is larger, it will need to be mailed.

When emailing ad files, please put client name, magazine,

and issue in subject line of email.

For more information, please contact Lynne Flakus at

[email protected]

PROOFS:

You MUST provide a composite color proof at 100%.

Proofs must contain crop and registration marks, and be

submitted with the digital file. If a proof is not provided, we

are not responsible if the print ad appears different than

expected.

SIZE NON-BLEED BLEED* (LIVE PRINT AREA)**

Full page 7” x 10” 7.75” x 11” 7.75” x 10.50”

2-page spread 15” x 10” 15.75” x 11” 15.75” x 10.50”

⅔2/3 page 4.5625” x 10” 5.328” x 11” 5.078” x 10.75”

½-page vertical 3” x 10” 4” x 11” 3.75” x 10.75”

½-page island 4.5625” x 7.5” 5.243” x 8.137” 4.993” x 7.887”

½-page horizontal 7” x 4.875” 8.25” x 5.625” 8” x 5.375”

½-page junior spread 15” x 4.875” 16.25” x 5.491” 16” x 5.241”

1/3⅔ page vertical † 2.45” x 10” 3.45” x 11” 3.2” x 10.75”

¼ page 3.375” x 4.5” N/A N/A

*Measurements include .125” (each side) for proper bleed. **Live matter not intended to trim must be at least .25” from the edge. † Includes .5” white border.

MAGAZINE TRIM SIZE: 8” x 10.75” BINDING METHOD: Saddle stitched

SIZE GROSS COST

Full page $8,440

⅔ page $7,900

½-page $7,350

2 page spread $15,000

⅔ page vertical $5,710

¼ page vertical $3,950

*Premium and guaranteed positions require a full-year advertising contract. Premium positions carry a 25% mark-up; guaranteed positions carry a 10% mark-up

For additional rates, please contact

[email protected]

Print Rates and Specs

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Constructech.com is the contractor’s most powerful tool

for the current tech news and information. Advertising on

our dynamic website gives you the opportunity to reach

readers interactively.

Online & Digital

Drive traffic to your website by engaging the Constructech

audience via our website:

• Banners

• Custom content

• Enewsletter advertising

ADVERTISERS RECEIVE

• Industry targeting

• Campaign reporting

• Weekly updated content on the website

Constructech.com offers both online

and digital content. Content available to

all site visitors includes:

• Blogs

• News Analysis

• Thought Leadership

• Issue Archives

• Tech Finder

• Constructech TV episode

• Press Releases

• Event Details

• Awards Details

• Purchased Profile Listings

• Top Products Profiles

• Constructech 50 Profiles

• Optional Advertising Content

All print content is also available online to

those that subscribe.

Average Unique Users

81,454

Average Visits

150,106

Average Impressions

495,770

14



CT TODAY

Constructech’s weekly enewsletter, the CT Today, is distributed

each Tuesday morning to our 85,405 opt-in subscribers. The weekly

enewsletter features a news analysis, a highlight from the print/digital

issue as it relates to that week’s theme, blog, thought leadership, and a

link to the latest Constructech TV episode.

There are two sponsorships available each week.

300x250, non-animated banners are accepted for newsletter

sponsorships.

CONSTRUCTECH TV

Once each new episode of Constructech TV is posted, an email and

notification is sent out promoting the live show. The newsletter is sent

to 85,405 opt-in subscribers, in addition our 2,275 YouTube subscribers

are sent a notification. New episodes are posted on the first and third

Tuesday of the month.

There is one sponsorship available for each enewsletter.

300x250, non-animated banners are accepted for newsletter

sponsorships.

SOCIAL MEDIA

Tap into all of Constructech’s followers through its various social media

channels. Social media is the best way to reach our readers instantly.

Sponsored posts are available on our Twitter and LinkedIn accounts.

11,000 followers

1,902 forum

members

2,275 subscribers

72 followers

Enewsletter Subscribers

85,405

CONSTRUCTECH TV

CT TODAY

15



LISTINGS INCLUDE

• Complete company contact information

• A company logo

• A company URL

• A 100-word company writeup

• Unlimited product categories

• Up to eight product listings with a 50-word description of each

• Up to five current press releases

• Active link to Constructech TV episodes

• Active link to Constructech Top Products win

• Active link to Constructech 50 win

• Active link to Constructech Vision Award win

• Active link to Contributed Article from the homepage

Get listed at https://constructech.com/tech-finder-submission

TECH FINDER

The Tech Finder is a web only listing of consultants, apps, equipment,

software, hardware, tools, and services to the construction industry. It is

searchable by company name, category, and/or market served. Get your

company listed, for the nominal fee of $595 net.

THOUGHT LEADERSHIP (CONTRIBUTED ARTICLES)

Thought Leaderships are an opportunity for a company to heighten

awareness on a particular topic, enabling greater exposure on a specific

technology trend to the Constructech readers. These web-based articles

are featured on the Constructech homepage, in the CT Today, and in the

contributed articles archives.

THOUGHT LEADERSHIPS INCLUDE

• Executive headshot

• Headline

• Body copy

• Executive name, title, and company

• Additional images (optional)

• Social media promotion through all of the Constructech channels

Rates start at $3,000 net.

For more information contact Laura Black at [email protected]

TECH FINDER

THOUGHT LEADERSHIP

16



Online Advertising OptionsRICH MEDIA – Encourage interaction with construction professionals by purchasing rich media on the website.

TARGETING – Reach the masses by advertising on the homepage. If you are looking to specifically reach subscribers,

advertise on one of our gated page (including articles and blogs).

CUSTOM NEEDS – Are you looking for a pushdown, a site takeover, a billboard? Our sites are designed to accommodate

anything your campaign desires. If you are looking for something more specific, just ask.

MINI SKYSCRAPER

120x

300 px

LARGE SQUARE BANNER

300 x

250 px

HEADER LEADERBOARD

1000x90 px

STANDARD BANNER

468x60 px

RANGE OF WEB ADVERTISING RATES:

All banner types available on every page of the Constructech website.

Homepage placement $1,920 - $8,000/month

Prime internal placement $1,680 - $4,000/month

Secondary internal placement $720 - $3,000/month

300 x

600 px

VERTICAL SKYSCRAPER

Banner Rates and Specs

17



STANDARD AD BANNER SPECS

• Banner should be sized according to position purchased

(1000x90, 300x600, 300x250, 468x60, or 120x300)

• Files accepted are .GIF, .JPG, or .FL (Adobe Flash) native

files

• Banner file size should be kept under 50KB

• Target URL must be provided when sending file

• Banners are due 3 days prior to go live date

• Note: all banners are set to open in a new Webpage

All files should be emailed to Lynne Flakus at

lflakus@specialtypub. Please indicate position and Website

when sending the files.

300 x

250 px

RICH-MEDIA SPECS

If you have purchased a rich-media banner, please contact

Lynne Flakus directly at [email protected] for your

specifications.

ENEWSLETTER BANNER SPECS

• Banner should be sized 300x250

• Banner cannot be animated

• Files accepted are non-animated .GIF or .JPG only

• Banner file size should be kept under 5KB

• Target URL must be provided when sending file

• 8-word company tagline or slogan must be provided when

sending file

• Banners are due 3 days prior to go sponsorship date

All files should be emailed to Lynne Flakus at

lflakus@specialtypub. Please indicate position and sponsorship

date when sending the files.

ENEWSLETTER

300 x

250 px

WEBSITE

18



This video format takes advantage of YouTube and focuses

on infrastructure, labor, and technology.

It looks at the economics of projects that are dominating

global agendas and how they are influencing the planning

of infrastructure priorities. Constructech TV will teach

watchers:

• How the worker of the future will be enticed to

enter construction firms

• What skilled laborers are seeking when it comes

to automation

• How implementing technology is going to help

Constructech TV also supports the construction industry in

an ever-changing marketplace. Drilling into the changing

economic conditions on a global basis, Constructech TV

covers all the market trends taking place in the space

today, and how technology factors in.

ADVERTISING PLACEMENTS

SHOW SEGMENT SPONSOR

Includes company logo and call out

30-SECOND VIDEO COMMERCIAL

Run throughout the show in-between segments

File needed: 1920x1080 .mov file

SEGMENT INTERVIEW

Guest appearance by key individual within a company (subject to host approval)

Includes logo placement and promotion, via social media, once the interview is live

SPONSOR PACKAGE OPTION

Constructech TV to create a 30-second commercial for client

Commercial to air on four different episodes of Constructech TV, consecutively

Guest appearance for a segment interview on Constructech TV

Logo placement during interview

Promotion of guest on social media

Constructech TV

Average Views/Month

68,585

19


*Subject to change.

AI in Education

Changes Construction

Predictions on Tech

and Economics

1

15

January

#AI #artificialintelligence

Infrastructure Changes

and Priorities

All about Residential

Construction and Economics

5

19

February

#infrastructure #economics

A Closer Look at

Connected Equipment

The Impact of

Prefab Manufacturing

5

19

March

#equipment #prefab

Machine Learning:

From the Contractor to Owner

A Focus on Steel Construction

Activity and Economics

16

2April

#machinelearning #economics

The Economics of

Connected Tech

What’s Needed to

Rebuild Infrastructure

7

21

May

#infrastructure #technology

Economics, Architecture,

and Construction

Safety: Tech Impact

4

18

June

#safety #technology

The Financial Promise

of IoT in Construction

Companies that Lead

2

16

July

#IoT #construction

The Bottomline of

Asset Management

Economics of Next-Gen

Information Technology

6

20

August

#assetmanagment #technology

Predicting the Worker

of the Future

Three Secrets for

Specialty Trades

3

17

September

#trades #construction

Women

who Lead

Surveying:

The Next Generation

1

15

October

#women #surveying

Economics of Construction: GC

Needs and Solutions

Inside the Minds

of Investors

5

19

November

#construction #technology

The ROI of

Critical Infrastructure

2020: What’s Ahead

3

17

December

#infrastructure #predictions

#construction #technology #IoT #M2M #artificialintelligence #AI

#machinelearning #cybersecurity #economics

2019 Calendar

20



The Peggy Smedley Show for Construction radio show

is a unique medium to reach the construction industry.

The Peggy Smedley Show for Construction is the only

podcast for construction technology that says it just like it

is with the leaders of the industry each and every episode.

This quarterly show was created to challenge listeners

looking to understand emerging technology and the

IoT (Internet of Things) for construction. Each segment

creates an extraordinary opportunity to reach listeners

seeking technology insight, leading to enhanced business

opportunities.

THE SHOW REACHES

• Commercial contractors

• Residential builders

• Corporate building owners

• Property managers

• Technology providers

• Equipment manufacturers

• Universities

• Government leaders

• Anyone interested in the construction space

The Peggy Smedley Show for Construction

The Peggy Smedley Show for Construction broadcasts

quarterly from 12 – 1 p.m. CT on Tuesday and is accessible

via peggysmedleyshow.com, iTunes, Spotify, Stitcher,

Amazon Alexa, Google Home, or iHeartRadio.

ADVERTISING OPPORTUNITIES

30-MINUTE SEGMENT

• Product, service, and/or trend discussion

30-SECOND SHOUTOUT

• Host will talk about your technology on air

30-SECOND COMMERCIAL

• One 30-second commercial to air

between segments

“BROUGHT TO YOU BY” SPONSOR

• Advertiser name is read during broadcast

as sponsorship of segment

SEGMENT SPONSORSHIP

• 30-minute interview

• Writeup of guest segment in newsletter

• Prepromotion of interview via social media

• Marketing materials for sponsor to use

• Podcast promoted via social media

• Audio link

for Construction

Average Listeners

115,000

21



Awards and Conferences

VISION AWARDS https://constructech.com/constructech-vision-awards-learn-more/

The Constructech Vision Awards

honor construction companies that

realize the advantages of where

construction and technology

converge and how they can

successfully apply it to their

everyday businesses.

TYPES OF AWARDS

• Vision Award

• Vision Award for Safety

• Connected Home Award

• Project of the Year Award

Deadline to submit: Feb. 6, 2019

Winners announced: Fall 2019

CONSTRUCTECH 50https://constructech.com/constructech-50-learn-more/

The Constructech 50 is a listing of

the most influential construction

technology providers with a reliable

and ongoing market presence.

Some of the criteria considered,

when determining the winners,

includes, ongoing customer

satisfaction, growth, and outreach

and educational efforts for the

construction industry.

Deadline to submit: April 10, 2019

Winners announced: Summer 2019

WOMEN IN CONSTRUCTION https://constructech.com/about-women-in-construction/

The Women in Construction list is

comprised of the most successful

women working within the

construction community who are

taking advantage of technology

and represent many of the most

innovative construction companies

in the country.

Deadline to submit: May 1, 2019

Winners announced: Fall 2019

W O M E N I N

CONSTRUCTION2 0 1 9

SKILLSET ACADEMYhttps://constructech.com/skillsetacademy/

The Skillset Academy host sessions that

combine the best advice in skills mentoring

and professional development for personal

growth. These unique thought leadership

forums consist of the top influencers who bring

business and leadership best practices by

focusing on the necessary strengths required

to advance amid increasing uncertainty and to

seize opportunities at all levels.

For additional information contact Peggy Smedley at [email protected]

22



TOP PRODUCTS 2020 https://constructech.com/constructech-top-products-learn-more/

The Constructech Top Products awards celebrate the

best information and emerging technologies, connected

equipment, and innovative products, as well as any

significant updates or enhancements to existing products,

or new concept products, geared toward the commercial

and residential homebuilding markets. Technology vendors

are eligible to submit in one of three categories.

APPLICATIONS ARE ACCEPTED IN THREE CATEGORIES:

• New Product

• Trusted Product

• Concept Product

Deadline to submit: Oct. 2, 2019

Winners announced: Winter 2020

HEAVY EQUIPMENT OPERATOR AWARDS 2020 https://constructech.com/women-heavy-equipment-operator/ https://constructech.com/men-heavy-equipment-operator/

The Heavy Equipment Operator Awards honors the most

successful people who are working in the construction

and mining industries. The Heavy Equipment Operator

is chosen based on the individual’s machine ability,

mechanical aptitude, and how the individual embraces

technology.

Deadline to Submit: Oct. 16, 2019

Winners announced: Spring 2020

TECHNOLOGY DAY EVENT

Aug. 21-22, 2019 | Chicago, IL. https://constructech.com/tech-day/

The annual Technology Day Conference will focus on a

three-legged stool: infrastructure, labor, and technology.

This event will cover the opportunities for addressing

the infrastructure supply chain, ways to tackle the skilled

labor shortage, and how emerging tech coupled with

digital transformation will play a pivotal role in driving and

empowering the next generation workforce.

TECHNOLOGY DAY WILL INCLUDE:

• A day-and-a-half of sessions, with real-world examples,

on tech implementation and success stories

• Two simultaneous tracks – one focusing on the U.S. and

the other on international

• An exhibit hall displaying the most transformative tech

solutions and hand-on demonstrations

• Networking opportunities with fellow tech professionals

and industry leaders

TECHNOLOGY DAY 2019

CONSTRUCTECH

HOW CAN YOU GET INVOLVED?

For additional information, please see the Technology Day prospectus or contact Lynne Flakus at [email protected]

23



Targeted Marketing

The Constructech staff have the expertise, reputation, and relationships to help build recognition for our advertisers.

Below is just a sample of some of things we can offer, but we are only limited by our imagination.

WEBINARS/WEBCASTS

Constructech magazine will create a marketing plan to

promote your webinar to its audience (including banners,

emails, editorial content, and social media). We will capture

leads, which will be provided to you, and one of our

editorial staff will moderate/lead the event, and the audio

will be archived and shared with you and attendees.

WEB CONTENT

Constructech has many ways to reach its audience

to articulate your message. One of the most effective

methods is the Constructech website. Your message will

be seen by hundreds of thousands of site visitors seeking to

understand your products and services to the construction

space. We can also help to create your messaging and the

materials needed to have a presence on our site. We work

in both standard and rich media content.

CONTENT LICENSING

Do you like the coverage you received in Constructech

magazine? Use our third-party endorsement of your

product/company and purchase the rights to use our

content either digitally or in print. How about our logos?

Work with our team to participate in the many award-

marketing partner programs.

RESEARCH

We can develop, design, gather, and put together

a complete report with analytics and facts on any

construction related topic you are interested in.

SPONSORED AND CORPORATE EVENTS

Let our experienced editors keynote, moderate, or

participate on a panel at your events. With more than

three decades of experience, they can bring the latest

knowledge about emerging technology within the

construction and IoT spaces.

VIDEO STRATEGY AND PRODUCTION

With the addition of Constructech TV, we now have all the

equipment and staff to create high-quality videos about

your company for web and TV. Our digital resources puts

you front and center of those that want to not only hear

what you have to say, but see it.

CUSTOM CONTENT

Whitepapers and reports can help validate why your

company is the best in your field. Let us speak with your

executives, gather industry data, and create a custom piece

for what your company is all about.

CUSTOM PUBLISHING

Specialty Publishing Media, the parent company behind

Constructech magazine, has the benefit of being a

full media house. That means if you are looking to get

something written, designed, printed, and/or promoted, we

can help. We provide the third-party voice to help grow or

promote your business.

We have a full staff of employees that can write custom

articles, create custom marketing pieces in print, digital,

banners, mailers … you name it.

CONTENT MARKETING MANAGEMENT

Let us take your content to the next level. Let us promote

the items you have created to reach contractors and

corporate owners through social media, our website, our

print, digital issues, through our app, and to our email

subscribers. Not only will your awareness in the market be

boosted, but you will reach a new audience that will hear

your story in a new and effective way.

24



ADVERTORIALS

Advertorials provide a platform for companies to present

their products and services in extensive detail. An

advertorial consists of one to two pages of copy tailored

to your company, alongside a call-to-action ad. These are

available in both print and/or digital format.

TIP COVER/BIND-INS

Constructech’s tip-cover program puts your marketing

message where no one can miss it—on the cover of the

print magazine. Covers are printed on heavy stock and

can be sent to the entire circulation or just a segment,

depending on your needs.

Reach the construction industry decisionmakers by

including your marketing collateral in a unique way—

inserting it directly into the publication.

CORPORATE COMMUNICATIONS

Constructech can promote your press releases to our

tech market or even help clients create releases to gain

the exposure they desire in the space. Let us take on the

challenge of promoting your company and brand.

SOCIAL MEDIA

Constructech has a presence on the most valuable social

media platforms including Facebook, Twitter, LinkedIn, and

YouTube. Reach our followers to promote your company

and product. We can also help create the messaging,

research the hashtags, and supply analytics as recorded by

the third party services of these companies.

ANALYTICS

Constructech can provide clients with analytics for your

web content, banners, newsletter sponsorship, etc., to find

the best way to reach your desired audience.

DIGITAL MARKETING

Do you have content that you want to promote? Blast

your message out to more than 85,000 opt-in email

subscribers. Digital marketing through custom emails allow

you to send your message to Constructech readers in a

custom HTML email.

?

LEADS GENERATION AND NURTURING

If you are looking for leads, let us help. Constructech has

the ability to set-up a gated registration that will capture

information on any reader who signs up for what you have

to offer, whether it be an ebook, a whitepaper, access

to your custom page, etc. The sky is the limit with what

Constructech can provide.

TRAINING AND EDUCATION

Are you looking to educate your staff about the

construction space? Constructech can help. With more

than 20 years of experience, our staff knows the ins and

outs of the space and how technology has been advancing.

Let us be the experts you are looking for.

25



CONTRACT CONDITIONSPublisher reserves the right to hold advertisers and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

A 15% discount will be paid to recognized advertising agencies upon payment of invoice. No discounts or commissions will be paid on invoices not paid within 30 days. If invoices are paid within 10 days, a 2% discount applies. An additional 3% will be added to invoices paid by credit card.

Insertion orders must be signed each month by advertisers for each individual insertion and received by issue close date. Insertion orders for contract advertisers are used for materials and billing information—they do not affect the already signed contracts.

Neither the advertiser nor its agency may cancel (or make changes to) insertion orders after closing date. Cancellations or changes to insertion orders must be in writing, and are not considered accepted until confirmed in writing by publisher.

It is understood that the advertiser and/or agency will indemnify and hold the publisher harmless from and against any loss, expense, or other liability resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement, or any other claims or suits that may arise out of the publication of such advertisement.

Advance orders will be billed at the rates prevailing when the advertisement is published. No space cancellations will be accepted after closing dates. All special positions are accepted only on a non-cancelable basis.

Orders that earn volume discounts may be canceled by agencies upon written notice 30 days prior to closing date of the issue. Payment of account becomes due in full, including the difference between rates billed and rates earned on the space used. Advertisers will be short-rated to recover discounts forfeited because of unfulfilled contract.

Artwork converted at cost plus service charge, alterations made to printing materials at cost to be paid by advertiser.

Specialty Publishing Media (SPM), reserves the right to refuse advertising that is, in its estimation, not in keeping with the nature of Constructech’s editorial mission.

LOGO CONDITIONSThis Logo Use Agreement (“Agreement”) governs the use by the Licensee of the SPM logo, trademark, trade name, service mark and/or other intellectual property (collectively the “Mark”) owned by SPM, located at 135 E. St. Charles Rd. Ste. D, Carol Stream, Ill. and for which use is permitted by and pursuant to that Agreement. The Mark will be used as is and will not be altered in any way. The Mark must be linked directly to the article/award that it represents. Any other use of the Mark must be prior approved in writing from SPM.

Term; Termination: The Agreement shall remain in effect for a period of one-year from the date of acceptance. SPM may terminate the Agreement immediately with notice if it determines in its sole discretion that Licensee’s use of the Mark would result in any damage to the reputation or goodwill associated with SPM, SPM’s products and services, or the Mark. Upon termination, Licensee agrees to immediately discontinue all use of the Mark and any designation confusingly similar thereto, and to give SPM satisfactory evidence of destruction of materials bearing the Mark.

AWARDS POLICIESTop Products/Constructech 50After submitting the ballot online, you will be taken to a PDF payment form. The form must be completed and returned with your entry to be processed. Judging is conducted by the editors of Constructech magazine. Information submitted becomes the sole property of Constructech magazine.

The winners of the 2019 Constructech Top Products will be confidentially notified prior to the announcement in the Winter 2019 issue of the magazine.

The 2019 Constructech 50 will be announced in the Summer 2019 issue.

VISION AWARDS After submitting the ballot online, you will be taken to a PDF payment form. This form must be completed and returned for your entry to be processed. Information submitted becomes the sole property of Constructech magazine. The winners of the 2019 Constructech Vision Awards will be notified confidentially in June 2019.

In submitting a Vision Awards nomination, you agree to have a representative from the end user company on hand at the awards ceremony to accept the award, if chosen as a finalist. Winners will be officially announced at the Technology Day conference in Aug. 21-22, 2019. Additional fees to attend may apply.

ADVERTISING PACKAGESConstructech magazine offers marketing packages throughout the year for its awards programs (including, but not limited to, Top Products, Constructech 50, Vision Awards, etc.). All items offered as part of a marketing package must be utilized within one year of the initial announcement of the package; anything not utilized during this time period will be forfeited.

WEB/ONLINE ADVERTISINGFull payment for all online advertising must be received at time of purchase; for yearly placements payment terms are net 30 for existing advertisers; due upon receipt for new advertisers.

Documents

2019 Media Kit - Constructech€¦ · Constructech magazine – Fierce Advocates for Construction ... • Client communication • Campaign/advert reporting Print 40,000 Online Impressions