2019 – 2020 Partnership Opportunities with CPHR Manitoba · 2019-01-15 · Partnership Opportunities with CPHR Manitoba 2019 – 2020 10 Held annually each May, the Legislative

2019 – 2020

Partnership Opportunities with CPHR Manitoba

2Partnership Opportunities with CPHR Manitoba 2019 – 2020

CPHR Manitoba is the professional association dedicated to strengthening the human resources profession and upholding the highest standards of performance in Manitoba. CPHR Manitoba is the sole certifying body of the Chartered Professionals in Human Resources (CPHR) designation in Manitoba — the leading standard for certification of HR professionals in Canada. The association continues to grow each year, with a 4% increase in members in 2017–2018.

CPHR Manitoba has many partnership opportunities throughout the year including sponsorships, partnerships and advertising options. By aligning your brand with CPHR Manitoba, you will reach a vast network of HR professionals and position your company as a leading provider of services in your industry. Our members have a high degree of decision making power in their organizations and are an influential group of professionals in the business community. They span a wide range of industries in the private, public, and not-for-profit sectors.

The following pages list the various partnership opportunities that are available with CPHR Manitoba in the 2019–2020 year. Please contact Laura Haines-Morrissette to discuss options that will work for you.

WHO ARE OUR MEMBERS?(2017–2018 MEMBERSHIP SURVEY & MEMBERSHIP DATABASE STATISTICS)

NUMBER OF EMPLOYEES IN MEMBERS’ ORGANIZATIONS

GENDER

under 5051-100101-250251-500501-1000over 1000unidentified

14%

36%

19%

11%

4%

7%9%

60+51–6041–5031–4030 & under14%

31%32%

18%5%

AGE

members

1490MEMBERSHIP TYPE

CPHR/FCPHRCPHR CandidateRegular & AssociateStudentRetiredLife Member

35%20%

30%12%

2%<1%

women men

85% 15%

ABOUT CPHR MANITOBA


Who attends the HR & Leadership Conference?

300+ number of attendees

Over 80% are members of CPHR Manitoba

50% of attendees practice at the STRATEGIC or EXPERT level

Our 2018 attendees had great things to say about the event:

“ This was my first time at the conference, and I was very pleasantly surprised. I very much enjoyed the speakers and all the breakout sessions. I felt stimulated and rejuvenated with information to go back to my workplace with.”

“It was a wonderful first time experience overall.”

“I was rewoke! [The conference] revitalized me to return to work!”

“Overall, a very well put together conference. I enjoyed my two days immensely.”

SPONSORSHIP OPPORTUNITIES:

Sponsorship Level Presenting Sponsor

Champion Sponsor Partner Sponsor Supporter

Sponsor

Fee $15,000 $6,500 $4,000 $2,500

Recognition as official Presenting Sponsor X

Signage in main plenary for full duration of conference X

Welcome delegates at keynote Opening Keynote

Choice of remaining keynotes

Opportunity to place branded materials at place settings during sponsored keynote

X X

VIP seating in main plenary X During chosen keynote

Verbal recognition at opening and closing keynote X X X X

Complimentary full conference registration(s) 5 3 1 1

CPHR MANITOBA HR CONFERENCE OCTOBER 29 & 30, 2019


Opportunity to purchase additional registrations and keynote tickets for 25% off listed price

X X X X

Keynote tickets 2 for each keynote

4 for sponsored keynote

1 lunch keynote ticket each day

1 lunch keynote

ticket Day 1

Advertisement in conference program Full colour, back cover

Full colour, full page

Full colour, full page — discounted rate of $500

Full colour, full page — discounted

rate of $500

Sponsor table* Double, 2-day Single, 2-day Single, 2-day Single, 1-day

Choice of one special property

One of the following: breakout room sponsor,

keynote sponsor, reception sponsor or logo on delegate lanyards

Company Recognition

Logo on all registration email confirmations to delegates X

Logo in conference ad in HRmatters Fall 2019 magazine X

Logo on conference program front cover X

Logo on all delegate name badges X

Logo on all internal and external conference advertisements X

Logo on conference website banner on CPHR Manitoba homepage X

Logo on all conference signage X

Company name included in header of all conference emails X

Logo in footer of all conference emails X X

Logo on registration webpage X X X X

Logo on conference website X X X X



Sponsor


Logo in conference program (including company bio) X X X X

Logo in conference slideshows X X X X

Sponsorship Leveraging Opportunities

Opportunity to provide delegate bags with company logo at sponsor cost X

One complimentary e-blast to CPHR Manitoba membership X X Discounted rate of $750 Discounted

rate of $750

Opportunity to provide door prize to be awarded in Main Plenary X X X X

Opportunity to place item in delegate bag at sponsor cost X X X X

Opportunity to negotiate leveraging opportunities that are mutually beneficial to sponsor and CPHR Manitoba

X X X X



Sponsor

* sponsor tables are assigned on a first come, first served basis in order of sponsor level.


Held annually each December, CPHR Manitoba’s Holiday Mix & Mingle is a free networking event for members and partners.


Sponsorship Level Presenting Sponsor Partner Sponsor

Fee $1000 $500

Opportunity to welcome attendees X

Opportunity to set up display table during event X

Opportunity to place signage in meeting room (i.e. company banner or similar signage approved by CPHR Manitoba)

X X

Logo Recognition

Logo on event registration webpage X X

2 complimentary registrations to the event X X

HOLIDAY NETWORKING EVENT DECEMBER 2019


Held annually each spring, our Special Membership Meetings provide an opportunity to give our members an update on the activities of the association and provide an update on our Strategic Plan. Three meetings are held annually, one in Winnipeg, and one in each of our Pembina Valley and Westman Chapters. Sponsorship of the Special Membership meetings includes the benefits listed below for each of the three meetings.


Sponsorship Level Presenting Sponsor Partner Sponsor

Fee $1000 $500


Opportunity to place signage in meeting room (i.e. company banner or similar signage approved by CPHR Manitoba)

X X

Logo recognition:

Logo on event registration webpages X X

2 registrations to each meeting X X

SPECIAL MEMBERSHIP MEETINGS SPRING 2020


CPHR Manitoba’s HR Excellence Awards showcase the great work of HR Professionals and shares emerging best practices in Human Resources.

We invite you to sponsor this prestigious event and join us in celebrating HR and recognizing the outstanding talent we have here in Manitoba.

Who attends the HR Excellence Awards?

Over 250 attendees annually

What our attendees have to say about the event:

“ The event sets the bar for all similar events in Manitoba. I’ve not been to one that is more well organized.”

“It is inspiring to hear what companies are doing and the significant role HR plays.”

“It is a great way to show the amazing talent we have in the HR industry in Manitoba.”

“ It celebrates the work of our profession and raises the profile of organizations and individuals who are truly leading the way.”

“A well organized and energizing event.”



Award Category Sponsor

Reception Sponsor

Supporter Sponsor

Corporate Table

Sponsor (10)

Corporate Table

Sponsor (8)

Fee $5,000 $2,500 $2,500 $1,000

Recognition as official Presenting Sponsor X

Table of 8 at the event with premium seating X

Complimentary tickets to event Two tickets Two tickets Two tickets

2–5 minute welcome speech X

Opportunity to introduce award on stage and announce recipient of award

X

Opportunity to take keepsake photo with recipient X

HR EXCELLENCE AWARDS APRIL 2020


Opportunity to place your company’s signage throughout reception

X

Table with preferred location (based on first come first served basis)

Table of 10 Table of 8

Table sign with company logo X X X

Two complimentary e-blasts to CPHR Manitoba membership X

Two complimentary tile ads in CPHR Manitoba e-newsletter X

Logo Recognition

Logo on all event signage X

Logo in footer of all HR Excellence Awards emails to members

X

Logo in event program

X Front cover

and sponsor thank you

page

X Next to award category and sponsor thank

you page

X Sponsor

thank you page

X Sponsor

thank you page

X Sponsor

thank you page

X Sponsor

thank you page

Logo on event registration webpage and sponsorship webpage

X X X X X X

Logo in event slideshow X X X X X X

Logo included in HRmatters magazine recap X X X X X X


Award Category Sponsor

Reception Sponsor

Supporter Sponsor

Corporate Table

Sponsor (10)

Corporate Table

Sponsor (8)


Held annually each May, the Legislative Review features an array of legal professionals who share a variety of employment law developments from the previous year that have had an impact on the HR profession and discuss important employment law topics relevant to the HR profession. Attendees come back year after year, valuing the importance of complying with legislation in their workplace.


Sponsorship Level Presenting Sponsor Supporter Sponsor

Fee $3500 $1500


Verbal recognition at event by Master of Ceremonies X X

Opportunity to place a marketing piece at each place setting X

Opportunity to leverage your sponsorship on-site at the event including set up of a booth to distribute your collateral X X

Company Recognition

Logo in event reminder emails X

Name recognition as Presenting Sponsor in event listing in HRmatters newsletter X

Logo recognition on the event registration webpage and event program X X

Complimentary registration(s) to the event 2 1

LEGISLATIVE REVIEW MAY 2020

SPONSOR LEVERAGING

CPHR Manitoba recommends all sponsors leverage their sponsorship in order to maximize their Return on Investment (ROI). We recommend pursuing additional leveraging opportunities and would be happy to discuss ideas with you to help ensure maximum ROI. These opportunities must be discussed with CPHR Manitoba far in advance of the sponsored event in order to ensure sufficient time to activate.

In addition to the opportunities outlined in this document, we are happy to create customized opportunities that address your company’s specific marketing strategy. Contact us today to discuss how we can partner with your company.


Advertising with CPHR Manitoba is an excellent and affordable way of effectively reaching over 1,500 HR professionals in Manitoba. CPHR Manitoba offers a number of options to market your HR services, events, and products. Consider the various advertising opportunities listed below and pick those that will best meet your business needs.

Dedicated E-blast

A dedicated e-blast is an email advertisement sent to all CPHR Manitoba members from CPHR Manitoba on your behalf. With an open rate averaging 40% (double industry average), advertising with a dedicated e-blast to members is a great way to connect with HR professionals. These can be used to promote upcoming trainings or events, a product or a service. E-blasts are very popular and are limited to one per week, so planning far in advance will be required.

Investment

Accredited Partners — $700 + GSTMembers — $850 + GSTNon-members — $1,500 + GST

Weekly HRmatters* — MediaEdge Digital

Our weekly e-newsletter is sent to 1200+ members each week. Promote your event, job opening, or organization in CPHR Manitoba's most-read publication. Limited available ad space makes each position exclusive. Change artwork monthly at no additional cost to promote time-sensitive offers and events.

See Media Kit for more information

HRmatters magazine* — MediaEdge Digital

Published twice per year, HRmatters keeps HR professionals informed about the industry’s trends, changes, and issues. Ad space is available for purchase in both the printed and digital versions.

See Media Planner for more information

Membership Directory & Resource Guide* — MediaEdge Digital

Our annual roster is a handy tool provided to CPHR Manitoba members each year. With all members and contact information listed, this resource is invaluable; it’s our version of a phone book and members look forward to the updated version when it comes out each summer.

See Media Planner for more information

ADVERTISING WITH CPHR MANITOBA

https://cdn.ymaws.com/www.cphrmb.ca/resource/resmgr/docs/CPHR_e-newsletter_mediakit.pdf

https://cdn.ymaws.com/www.cphrmb.ca/resource/resmgr/docs/CPHR_mediaplanner_2018_FINAL.pdf

https://cdn.ymaws.com/www.cphrmb.ca/resource/resmgr/docs/CPHR_mediaplanner_2018_FINAL.pdf


To further support Continued Professional Development needs of our growing population of Chartered Professionals in Human Resources (CPHRs), and in recognition of the quality of some of the HR professional development programs offered throughout Manitoba, we are proud to offer the CPHR Manitoba Accreditation Program. This program provides academic institutions and organizations that deliver HR and strategic business programming the ability to market their programs to our members and guarantee participants in their programs will receive Continuing Professional Development (CPD) hours.

Accreditation licences are granted for events and programs individually on an annual basis and are not dependent on the number of offerings of the program throughout the year.

Length of program (or special event) Annual licence fee (add GST)

Annual licence fee $400 + GST per event/program

Over 10 programs Contact CPHR Manitoba to discuss options

Attaching the Accreditation Seal to your marketing materials will provide you with:

• the ability to enhance your marketing to CPHR Manitoba members • increased recognition for the quality of your offering • the ability to guarantee CPD hours to CPHRs

The Accreditation Seal may be used on your organization’s website in locations where a licenced program is being promoted, on collateral materials promoting the licenced program and other instances as approved by CPHR Manitoba.

Accredited Partners may also purchase dedicated eblasts at a discounted rate of $700 to promote licenced programs (see previous page for more information).

For more information on the CPHR Accreditation Program, visit cphrmb.ca/accreditationprogram

CPHR ACCREDITATION PROGRAM

CONTACT

Laura Haines-MorrissetteDirector of Marketing, Partnerships & [email protected]

Documents

2019 – 2020 Partnership Opportunities with CPHR Manitoba · 2019-01-15 · Partnership Opportunities with CPHR Manitoba 2019 – 2020 10 Held annually each May, the Legislative