· 2019-09-05 · 2015 EDITORIA l CAlENDAR ISSue AdVeRtISInG deAdlIne FeAtuReS bOnuS dIStRIbutIOn JAnuARy Ad Sales Close: 12/05/2014 Ad Material Due: 12/10/2014 • PROJECTS OF THE

the magazine of power generation

®

OFFICIAl MedIA pARtneR OF:

www.power-eng.com

www.coal-gen.comwww.renewableenergyworld-events.com

www.nuclearpowerinternational.comwww.power-gen.com www.power-gennaturalgas.com


Engineering Staff

General/Corporate Management

Operations Management and Staff

Purchasing, Fleet Management

Marketing/Customer Service

Other

Engineering Management

MAGAzIne OVeRVIeW: turn your marketing dollars into profits with Power engineering.

Established in 1896, Power Engineering magazine is the comprehensive voice of the power generation industry that provides readers with expert coverage of the industry’s important news and emerging trends. Each issue delivers the facts and analysis needed to stay current and to compete in today’s changing marketplace.

Advertising in Power Engineering puts your marketing dollar right where you want it - back to your bottom-line.

job FunCtIOn**

SubSCRIbeRS by buSIneSS And InduStRy*

puRCHASInG InFluenCe

is distributed to over

subscribers per issue…*

39.6%Electric Utilities

31.4% Consulting Firms

17.1% Process Industries

6.99% Independent Power Company, Unregulated Utility Subsidiary, Cogenerator or Small Power Producer

5% IT & Software Solution Providers & Others Allied to the Field

89%

70,00068%of our readers prefer gaining insight into company

products/services via print/online ads, promotions and/or sponsorships in this magazine.*

for three years in a row, power engineering has has been named the most read and useful magazine in the power industry.

Source: *June 2014 BPA Brand Report.

** 2014 Power Engineering Reader Survey deployed and implemented by a third-party, Qualtrics.

31%

12%

7%

2%

11%

25%

12%

of our readers rely on Power Engineering print editions to do their jobs.*

Of responding subscribers…**

67% 29%make

PurchasesAuthorize Purchases

over $1million

CIRCulAtIOn SnApSHOt

2015 EDITORIAl CAlENDAR

ISSueAdVeRtISInG

deAdlIneFeAtuReS bOnuS dIStRIbutIOn

JAnuARy Ad Sales Close:12/05/2014Ad Material Due:12/10/2014

• PROJECTS OF THE YEAR: Power Engineering Editors Select the Best Coal, Gas, Nuclear and Renewable Power Generation Projects of the Year.

• Renewable Energy Roundtable Discussion• Wind Power Integration: Technologies and Best Practices for

Managing the Wind• Advanced O&M Practices for Gas-Fired Power Plants

• Reinhold nOx Conference | Richmond, VA•Advertising Readership Study

FebRuARy Ad Sales Close:01/09/2015Ad Material Due:01/14/2015

• Combined Heat and Power: A Report on CHP (cogeneration) Projects in North America

• Coal Ash Management and Storage: Understanding your Options • Gas vs. Diesel Generator Sets• Boiler Maintenance Practices for Gas-fired Power Plants

• POwER-GEn Russia | Moscow, Russia• APPA Engineering & Operations Technical Conf. |

Sacramento, CA• EGSA Spring Technical & marketing Conf. | Jacksonville, Fl• Spring Coal forum (American Coal Council) |

Clearwater, FL

MARCH Ad Sales Close:02/06/2015Ad Material Due:02/11/2015

• Gas-fired Generation: A Report on Combined Cycle Projects in North America

• Clean Water Act 316(b) Compliance Strategies• Advanced Wind Turbine Technologies• Coal Plant Upgrades for Efficiency and Flexibility

• COAL PREP | Lexington, KY• national hydropower Assn. Annual Conf. | Washington D.C.• wInDPOwER | Orlando, FL

ApRIl Ad Sales Close:03/06/2015Ad Material Due:03/11/2015

• Decommissioning: The Risks, Benefits and liabilities• Improving Gas Turbine life and Durability • Boiler Cleaning Practices and Technologies• Energy Storage Breakthroughs

• POwER-GEn India & Central Asia | Mumbai, India•Advertising Readership Study

MAy Ad Sales Close:04/10/2015Ad Material Due:04/15/2015

• A ROUNDTABlE DISCUSSION: Coal-Fired Generation in North America

• Effluent limitations: Trends in Water Treatment Practices• Regulating and Reducing Greenhouse Gas Emissions• Turbine Rehabs: Delivering Greater Output and longer life• Material Handling: Coal Combustion Residuals

• POwER-GEn Europe | Amsterdam• Renewable Energy world Conf. & Expo Europe | Amsterdam• ASmE Turbo Expo | Montreal, Canada • ABmA Summer meeting | Hilton Head, SC• ISA/POwID Symposium

June Ad Sales Close:05/08/2015Ad Material Due:05/13/2015

• Coal to Gas Conversions• CCS Research and Development• Gas-Fired Reciprocating Engines• Workforce Challenges: Confronting the Shortage of Skilled Workers• Hydropower Projects and Technology

• hydrovision International | Portland, OR

July Ad Sales Close:06/05/2015Ad Material Due:06/10/2015

• A ROUNDTABlE DISCUSSION: The Future of Gas-fired Generation in North America

• Preventive Maintenance for Gas-Fired Power Plants• Gas Turbine Coatings• Optimizing Power Plant Performance • Energy Storage

• POwER-GEn natural Gas | Columbus, OH

AuGuSt Ad Sales Close:07/10/2015Ad Material Due:07/15/2015

• Gas Turbine Designs and Applications • Heat Recovery Steam Generators• Valves and Actuators• Demand Response: A Utility’s Perspective

• POwER-GEn Asia | Bangkok, Thailand • Renewable Energy world Asia | Bangkok, Thailand• EGSA fall Technical & marketing Conf. | Denver, CO• Pump User’s Symposium | Houston, TX• Solar Power Int’l | Anaheim, CA•Advertising Readership Study

SepteMbeR Ad Sales Close:08/07/2015Ad Material Due:08/12/2015

• Small Gas Turbines Play Bigger Role• Utility-Scale Solar Projects in North America• Water Intake Regulations: Compliance and Technologies• lubrication: Combating Build-up and Improving Reliability

• POwER-GEn middle East | Abu Dhabi, UAE• Solar Power International | West Coast• Gasification Technologies Conference |

Colorado Springs, CO

OCtObeR Ad Sales Close:09/11/2015Ad Material Due:09/16/2015

• Advanced Emissions Control Projects• Coal Dust Control • Biomass Projects in North America• The Promise of Small Modular Reactors• POWER-GEN International Preview• Energy Storage

• International water Conference | Orlando, FL •Advertising Readership Study

nOVeMbeR Ad Sales Close:10/9/2015Ad Material Due:10/14/2015

POwER-GEn International 2015 Show Issue • POwER-GEn International | las Vegas, NV• nuclear Power International | las Vegas, NV• Renewable Energy world north America | las Vegas, NV• COAL-GEn | las Vegas, NV

• A ROUNDTABlE DISCUSSION: Nuclear Power in North America

• Diesel & Gas Engines• Outage Management• Advanced O&M Practices

• Advanced Cooling Technology• Wind Turbine Technology• Hydropower• Energy Storage

deCeMbeR Ad Sales Close:11/6/2015Ad Material Due:11/11/2015

• ANAlYSIS: The State of Power Generation • SPECIAl REPORT: Power Plant Operating Performance • Construction Activity in North America• Policy and Regulation: A look at What’s Coming

• ABmA Annual meeting | Jan 16 - 19 | Carlsbad, CA

DEPARTmEnTS: Power Plant Profile; Industry Case Studies; Gas Generation; view on Renewables; nuclear Reactions; Clearing the Air; Industry watch; Demand Response

Bonus Distribution: POWER-GEN International: More than 20,000 copies. Approximately 30 additional domestic & international shows.


2015 DISPlAY ADVERTISING RAT ES

yOur MarkeTing ObjeCTives Our apprOaCh

CONTACT INFORMATIONRick HuntzickerNational Marketing Consultantphone: +1 770 578 2688e-mail: [email protected], AR, DC, FL, GA, KS, KY, LA, MD, MO, MS, NC, SC, TN, TX, VA, WV

Dan IdoineRegional Marketing Consultant phone: +1 330 875 6581e-mail: [email protected], DE, IL, IN, MA, ME, MI, NH, NJ, NY, OH, PA, RI, VT, New Brunswick, Nova Scotia, Newfoundland, Ontario, Quebec

Natasha ColeRegional Marketing Consultantphone: +1 713 449 6311e-mail: [email protected], AZ, CA, CO, HI, IA, ID, MN, MT, ND, NE, NM, NV, OK, OR, SD, UT, WA, WI, WY, AB, BC, SK, MANITOBA, NORTHWEST TERRITORY, YUKON TERRITORY

Tom MarlerInternational Sales Managerphone: +44 1992 656 608e-mail: [email protected]

Jenna HallClassified/Employment & Supplier Showcase Adsphone: +1 918 832 9249e-mail: [email protected]

www.power-eng.com

1X 3X 6X 9X 12X 18X 24X 36X 48XFull Page Spread $18,990 $18,430 $18,060 $17,700 $17,340 $16,360 $15,540 $14,720 $13,930

1/2 Page Spread $14,465 $14,065 $13,785 $13,510 $13,245 $12,490 $11,860 $11,230 $10,630

Full Page $9,995 $9,700 $9,510 $9,320 $9,145 $8,620 $8,180 $7,750 $7,335

2/3 Page $7,840 $7,595 $7,460 $7,310 $7,160 $6,675 $6,100 $6,000 $5,675

1/2 Page $7,180 $6,965 $6,750 $6,700 $6,575 $5,995 $5,675 $5,355 $5,030

1/3 Page $5,490 $5,330 $5,230 $5,110 $5,030 $4,135 $3,850 $3,555 $3,300

1/4 Page $4,725 $4,600 $4,490 $4,420 $4,320 $3,215 $2,945 $2,700 $2,465

Distributed on the 15th of the issue month.

pRIORIty pOSItIOnSInside Front Cover Spread Inside Back Cover Spread Back Cover Inside Front Cover Inside Back Cover

Rate plus 15% Rate plus 10% Rate plus 20% Rate plus 15% Rate plus 10%

SupplIeR’S SHOWCASe RAteS1/6 Page Vertical Ad

# Of InSERTIOnS GROSS RATE

1x $1,335

4x $1,210

7x $1,140

10x $1,075

12x $1,005

Supplier’s Showcase now online.

pOWeR enGIneeRInG ClASSIFIed RAteS

# OF InSeRtIOnS

Std. pAGe

2/3 pAGe

1/2 pAGe

1/3 pAGe

1/4 pAGe

1/6 pAGe

1 COl In.

1x $6,420 $4,265 $3,215 $2,145 $1,610 $1,025 $210

3x $6,150 $4,110 $3,080 $2,050 $1,540 $975 $200

6x $5,905 $3,760 $2,955 $1,960 $1,475 $935 $195

12x $5,640 $3,380 $2,815 $1,895 $1,425 $900 $185

enHAnCed OFFeRInGSmaximize your reach through one of the following advertising opportunities in the magazine digital edition.

• Digital Magazine Sponsorship - $1,335 • Distributed to more than 29,000 subscribers, the digital edition sponsorship

features: - Sponsor ad adjacent to the digital magazine cover - Click-through to sponsor website - An exclusive opportunity to advertise on the front cover


web

DIGITAl COnSuMptIOn SnApSHOtExpanding on its 100+ year history of providing quality media products, PennWell continually strives and adapts to exceed the needs of its consumers and advertisers. Though our roots started in print, we’re not only embracing the digital age – we are leading the charge.

Power Engineering is constantly evolving in how it provides content and interacts with its growing audience. Digital channels help companies disseminate information to large audiences rapidly and cost-effectively. We keep a pulse on media consumption rates and habits, including the ever-increasing use of our digital products, video and social media channels.

SOURCE: Information and statistics gathered through internal sources, of social media sites and / or third-party deployment and implementation products. *Third-party, Qualtrics, 2014 Power Engineering Reader Survey.

WebCASt

e-NEWSlETTERS

trAFFicMOntHly AVeRAGe (JULy 2013 - JULy 2014)Page Views . . . . . . . . . . . . . 406,828

Unique Visitors . . . . . . . . . 109,846

MOntHly AVeRAGe (JULy 2013 - JULy 2014)Mobile Device Page Views . . . . . . . . . . . 53,628

Mobile Device Unique Visitors . . . . . . . . 14,508

Mobile App Page Views . . . . . . . . . . . . . 20,980

mobileconSumpTIon

SocIal media

2,5244,8132,444

totAL Audience (As of June 2014)

9,781 Total Social Media Audience

75%of the responding subscribers use webcasts in the research and evaluation stage of the buying process.*

over 55,000 Recipients

the m agazi n e of power ge n eratio n

DIGITAL MAGAZINE COVER AD - $1,380*

Circulation: Over 29,000 unique subscribersFrequency: Monthly

FEATURES:• Sponsor ad is adjacent to digital magazine cover• Includes click-through to sponsor website• Excl

Format: Ads may be delivered in .jpg, .tiff, .png, .pdf, .eps or non-animated .gif.

CONTACT INFORMATIONRick HuntzickerNational Marketing Consultantphone: +1 770 578 2688e-mail: [email protected], AR, DC, FL, GA, KS, KY, LA, MD, MO, MS, NC, SC, TN, TX, VA, WV

Dan IdoineRegional Marketing Consultant phone: +1 330 875 6581e-mail: [email protected], DE, IL, IN, MA, ME, MI, NH, NJ, NY,

Scotia, Newfoundland, Ontario, Quebec

Natasha ColeRegional Marketing Consultantphone: +1 713 449 6311e-mail: [email protected], AZ, CA, CO, HI, IA, ID, MN, MT, ND, NE, NM, NV, OK, OR, SD, UT, WA, WI, WY, AB, BC, SK, MANITOBA, NORTHWEST TERRITORY, YUKON TERRITORY

Tom MarlerInternational Sales Managerphone: +44 1992 656 608e-mail: [email protected]

Jenna Hall

Showcase Adsphone: +1 918 832 9249e-mail: [email protected]

2015 DIGITAL OPPORTUNITIESwww.power-eng.com

YOUR MARKETING OBJECTIVES OUR APPROACH

MOBILE APP SPONSORSHIP- $640 *

The Information Age is here. We understand that many people are on the move and want to stay informed 24/7, no matter their location. Power Engineering has launched a smart phone app to make it even easier for them to access up-to-the minute industry news, features, newsletters,

Dimensions: 320x50, 20K

*Minimum Purchase: 3 Consecutive Months

POWER ENGINEERING ON THE GO News, features, videos, newsletters, conferences and more from the editors of Power Engineering magazine.

DOWNLOAD IT FREESearch Power Engineering in the App Store


*All rates listed are gross per month.

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the magazi ne of power ge neratio n

POWER ENGINEERING E-NEWSLETTERProviding broad reach at a low cost, these e-Newsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, or technical white papers on our website.

Circulation: Over 75,000Frequency: Every Tuesday and Friday

LEADERBOARD & ANCHOR – $2,390 (Intro Ad - $2,000)Dimensions: 728x90, 40K

MIDDLE #1 & #2 COMBINATION – $1,685 Dimensions: 468x60, 40K

MIDDLE #3 – $1,685Dimensions: 180x150, 40K

SKYSCRAPER #1 – $2,015Dimensions: 160x600, 180x600 or 120x600, 40K

SKYSCRAPER #2 – $2,015Dimensions: 160x600, 180x600 or 120x600, 40K

Format for e-Newsletters: Banners must be in .gif (animated or static) or .jpg format and may include a 50-word (max) text backup with link. Additional sizes may be available. Flash banners are not accepted in e-Newsletters.


E-MAIL LIST RENTALE-mailing your message is an effective and inexpensive direct response medium. Your message will be sent to industry professionals you’ve

of promotional programs.

PRICING: M = per thousand names.• Magazine Advertisers: $465/M (plus select fees)• Non-Advertisers: $545/M (plus select fees)


Anchor

Half Banner 1 Half Banner 2 Half Banner 3

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WEBSITE ADVERTISING HOME PAGE AD OPPORTUNITIESHome Page Plus online sponsorships generate broad visibility for your brand and product messaging among industry professionals worldwide. These prominent banner positions align your company with the most respected content serving the information needs of thousands of

LEADERBOARD HOME PAGE PLUS - $2,510* (Leaderboard and Anchor) Dimensions: 728x90, 40K

HOME PAGE AD - $3,260* The Home Page is a high impact ad unit offering ultimate brand visibility. The Home Page is seen by site visitors once every 24 hours and is exclusive to one advertiser per month.Dimensions: 800x600, 80K

PAGE PEEL - $2,825*The Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a “dog ear” in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive opportunity with a potential of higher than average click-through rates, resulting in targeted

• Dog Ear: Animated logo displayed in upper-right corner 75x75, 40K

• Page Peel: Expands to reveal sponsor’s site content 900x650, 100K

RIGHT RAIL SITE SPONSOR - $2,300* Site Sponsor #1, #2, #3, #4 and #5 rotating positionsDimensions: 300x250, 40K

HALF BANNER #1, #2, OR #3 - $870*Dimensions: 224x60, 30K

SEARCH SPONSORSHIP PLUS - $2,390* Through a keyword rich text link adjacent to the website search box you will enhance your site’s search engine relevance and ranking. The text link remains throughout the site. This solution enhances your SEO strategy by

• Text link position: Listed under search box on all web pages; 1 text line, 17 characters• Text link: Banner ad link will go on the sponsor website.

PUSHDOWN BANNER - Contact your Sales Representative for pricingInteractive, rich media ad. Auto-expands beneath site navigation once every 24 hours and provides ongoing visibility even when collapsed. Provide a detailed message through streaming video or including multiple targeted links.

*All rates listed are gross per month. Minimum three consecutive month contract


Dog Ear


SUPPLIERS DIRECTORY - ONLY $500!*

Our All Access Program provides Members one-stop access to Power Engineering’s targeted audience, with millions of connections across multiple channels and media types. Your All Access content serves as a base from which content is pushed.

Customize your All Access Microsite Pages with news, events, videos, products, blogs, social media feeds, photos and more to build your brand and keep your network informed.

• Create and publish press releases delivered to our audience via our highly respected email newsletters

• Receive a dedicated email promotion of your All Access content to a custom select of 10,000 subscribers

• Enhance SEO with searchable content and links to your website, and receive priority treatment in search results in power-eng.com searches

• Choose unlimited Suppliers Directory (formerly Buyers Guide) categories in which to showcase your company listing, products and more to potential customers

• Your logo will receive run-of-site rotation on the Power Engineering website and your content will be included in relevant editorial topic centers

• Get Featured Company status within the Suppliers Directory with showcased products and video

• We’ll highlight your program membership via our social media channels

Add $100/month to make it full service!



TOPIC CENTER SPONSORSHIPSe

ARTICLE TOOLBAR SPONSOR - $545*The article toolbar sponsorship offers tremendous brand visibility on all article pages. This unmatched branding opportunity is located on each article page inside the sharing tools visitors use to distribute article links by e-mail.

• Logo positions: On all article display pages (excluding wire stories)• Dimensions: 88x31, 40K• Banner ad positions: Follows all toolbar save, print and e-mail features• Dimensions: 460x60, 40K

need quickly and giving you the targeted advertising opportunities by niche markets within the industry. Choos from the following topic centers: Boilers, Coal, Gas, Renewables, Nuclear, On-site Power, O&M, Emissions, Business, Water Treatment, and New Projects. For space availability and pricing, contact your sales representative.

*All rates listed are gross per month.


WHITE PAPER PREMIUM PACKAGE - $9,411*

Deliver your white paper to the right people for the right investment.

FEATURES:• Hosting your white paper on Power Engineering’s web site for 3 months.• Two text intro ads promoting your white paper in two Power Engineering

eNewsletters.• Power Engineering’s eNewsletters are deployed each Tuesday and Friday

to approximately 49,000 opt-in readers.• Targeted e-mail promoting your white paper to up to 12,000 names from

Power Engineering’s e-list.• Social media promotion of white paper to followers, connections and likes

of all publications and events in PennWell’s Global Energy Group.

WEBCAST EXCLUSIVE EDITORIAL WEBCAST SPONSOR - $9,415*VENDOR WEBCAST SPONSOR - $15,000*

•

YOUR MARKETING OBJECTIVES

YOUR MARKETING OBJECTIVES

OUR APPROACH

OUR APPROACH

company’s expertise to industry professionals. Sponsors can participate in brand-selected topics (Editorial Webcast) or fully sponsor a custom topic (Vendor Webcast).

FEATURES: Web Exposure includes promotion box on homepage, webcast listing page, webcast landing page and showing up in search results for six (6) months after the event live date

• Three (3) promotional emails to targeted audience members nO· e (1) email two (2) weeks prior to the live event nO· e (1) email one (1) week prior to the live event nO· e (1) email two (2) days prior to the live event

• Reminder e-mail messages to all registrants ·24-hour before webcast ·30 minutes before webcast

• Leads ·24/7 protected access to registration database

luF· l reporting on all registrants wodkaerB· n of live attendees & on-demand users

TECHNICAL BRIEFINGS - $2,945*

Power Engineering magazine articles that provide readers with in-depth, valuable information on key industry topics in a downloadable PDF format. Garnered from the pages of our highly respected magazines and websites, Technical

audience but from online search as well.

Sponsorship includes your logo on the cover and each page of the guide, two full-page ads, and a resource page providing links to your online information and offers. Dedicated promotion of editorial guides to targeted members of Power Engineering, generates additional sponsor visibility and targeted lead opportunities for your database and follow-up marketing.

*All rates listed are gross per month. Minimum Purchase: 3 consecutive months.


Documents

· 2019-09-05 · 2015 EDITORIA l CAlENDAR ISSue AdVeRtISInG deAdlIne FeAtuReS bOnuS dIStRIbutIOn JAnuARy Ad Sales Close: 12/05/2014 Ad Material Due: 12/10/2014 • PROJECTS OF THE