2018 Trend Round-Up

Webinar April 2018

2

“THE IMPORTANT THING ABOUT ALL

THESE TRENDS IS WHAT THEY TELL

YOU ABOUT THE CONSUMER”- S.A. Whitehead, pizzamarketplace.com [paraphrased]

Global Cultural Shifts Shaping Food & Beverage Landscape

3

1/

WELLNESS WILL HAVE NO

FINISH LINE

Health is no longer the

opposite of illness – it is an

endless journey toward

optimization

2/

PROVENANCE WILL

BECOME AS IMPORTANT

AS PRODUCT

As consumers are moved

farther away from production,

they crave storytelling to bring

them closer to the product

3/

THE ENVIRONMENT WILL

BECOME A LUXURY

Nature is no longer a civil

right, and as pure

environments become more

scarce, they will become

luxury commodities. Scarcity

breeds status.

4/

NEXTPERTS WILL

REPLACE EXPERTS

As distrust of institutional

knowledge grows, consumers

are relying on differently-

credentialed thought leaders

to bring new solutions they

can buy into.

5/

EXPERIENCE WILL BE THE

NEXT NUTRIENT

As people embrace a more

holistic view of wellbeing to

pay more for access to

experiences than ownership

of product

6/

ECONOMIC POVERTY IS

GIVING WAY TO TIME

POVERTY

As developing nations

become developed nations,

and more women enter the

workforce (with increasing

demands on family), we are

seeing economic poverty be

replaced by time poverty

7/

ANCIENT WISDOM IS

INFORMING FUTURE TECH

Technology isn’t just opening

a doorway to the future, it’s

giving us an ability to take

wisdom from the past and

reimagine it in new, modern

ways.

8/

NEW SEMANTICS WILL BE

THE UNIVERSAL

LANGUAGE

The combination of

globalization and modernity is

driving us to lean on

languages that are universal,

data rich, and highly visual.

9/

ISH IS BECOMING THE

NEW ISM

Our identities no longer exist

in black and white, but rather

on a spectrum. We are

constantly identity- and

philosophy-dipping. When it

comes to our diet, we are

doing the same.

10/

HOME WILL BE A

NETWORK

The Internet of Things is

changing home from a haven

from commerce to a new

center of commerce with its

own network, grid and

production capabilities.

4

What’s Trending:

1. Inherent Nutrition

With simple and natural foods as a

cornerstone to wellness, consumers

are looking to all aspects of

food, from source to

ingredients to processing, to

contribute benefits

Ties to cultural shift:

5

What’s Behind the Trend?

Naturally occurring benefits are more appealing than products with

added nutrients or ingredients to enhance functionality

Inherent

Nutrition

Consumers More Proactive About

their Health

Greater Info Access Creates

More Food Literate

Consumers

Fresh, Simple & Natural = Quality

Nutrition

6

Simple and Natural as a Foundation to H&W

Making it Naturally

Connecting to a “Traditional

French recipe” and “made with

simple ingredients like whole

milk and real fruit”, invokes a

more natural approach.

OUI FRENCH STYLE YOGURT, U.S.

Source: Innova NPD

The idea of “real ingredients” carries meaning for consumers - and clues such as simple

natural ingredients, clean labels and traditional preparations invoke naturalness

“Sweetened only with fruit … No

added sugar” contains dried dates

for natural sweetening

ROSEN GARTEN MUESLI DRINK MIX, Germany

Natural Sweetening

“Never fried… No oil added. Non

GMO…No preservatives. Fat free.

Gluten free… No preservatives …

No added sugar.”

BARE BAKED CRUNCHY CARROT CHIPS,

U.S.

No Bad Stuff

Inherent

Nutrition

Nutrition Packed

7

Making Every Bite Count with Nutrient Rich Foods

WUNDER CREAMERY GRASS FED

QUARK, U.S.

“Nutrient-Rich Superdairy” with

15 grams of protein, probiotics,

whole milk https://www.wundercreamery.com/

Making Nutrients More Accessible

PRIMAL KITCHEN

CHIPOTLE LIME MAYO,

U.S.

Claims its olive oil

base “boosts the

bioavailability of

nutrients it’s paired

with”

Consumers view nutrient rich foods as efficient calories - allowing them to accumulate

positive nutrients that help the body work better

Sources: The Hartman Group; Innova

PROBAR MEAL BAR WITH

SUPERBERRY AND GREENS,

U.S.

“the right nutrient-dense

calories for lasting

energy and

nourishment”

Inherent

Nutrition

8

There’s an entire garden underwater, and it’s becoming mainstream with nutrient density and

sustainability and flavor appeal

Nutrient Rich Waters

WHOLE FOODIES KELP

NOODLES, Australia

“Kelp is a rich source

of dietary iodine, a

trace mineral

essential for thyroid

health and a mineral

that's difficult to find in

the average diet.”

WRAWP SPIRULINA FLAT

BREAD WRAPS, U.S.

a complete product

that gives you

everything you look

to put in your body

that is healthy, raw

and full of flavor

SEA BEE TREE MIXED

SEEDS PORRIDGE,

IRELAND

“With Irish

Seaweed”

SEAMORE I SEA BACON

SEAWEED BACON,

Netherlands

“Low carb. Low

calories. Suitable for

vegan. Seastainable“

Inherent

Nutrition

9

Source: https://www.foodbev.com/news/ancient-nutrition-secures-103m-expand-bone-broth-protein/

“…superfood powder… made from real bone broth”

ANCIENT NUTRITION ORGANIC BONE BROTH PROTEIN

POWDER, U.S.

Animal-based protein in a new way

“nourishing provisions

…We take great pride

in slow cooking our

bones to extract

maximum amounts of

nutrient rich collagen,

minerals, and gelatin”

EPIC ARTISANAL SIPPING

BROTH, U.S

Bone Broth as Time Honored Natural Protein SourceInherent

Nutrition

10

What’s Trending:

2. Traditional Wisdom

“Traditional” offers credentials for

wisdom, cures, ingredients and

methods as a route to the more

natural

Ties to these cultural shifts:

11

What’s Behind the Trend?

Ingredients that have roots as traditional health and wellness

solutions offer appeal as consumers seek naturally functional

solutions

AuthenticityExploration of

Cultural Memory and Tradition

Simplicity and Safety

Traditional

Wisdom

Fermentation Revival Persists

12

From miso to sourdough and kimchee to kefir,

fermentation is connecting as an old-fashioned and natural process

with wide ranging benefits and global variations in tradition, taste and form

Slow Dough: Pinza-–an ancient

Roman style of pizza that uses a flour

blend with longer fermentation periods

to make the bread easier to digest-–

will spur a revolution in the way crusts

are crafted.

Source: https://www.srg.com/attachments/Culinary_Trendjectories_2018.pdf

Rising international interest in gut

health, combined with a continued

increase in consumer gluten sensitivities,

is leading more people to seek out less-

processed, easier-to-digest foods.

In 2018…

Traditional

Wisdom

13

Self-care Through ‘Super-foods’

Rising superfood stars in

2018Connect to nutrient density and

have perceived restorative,

preventative or medicinal benefit

Your morning coffee routine will include superfoods.

Traditional

Wisdom

14

High fiber and packed with nutrients, beets are claiming a range

from mental and physical performance benefits to lower blood

pressure and inflammation

Source: Innova NPD

The Drum BeetTraditional

Wisdom

15

Functional Mushrooms

Proponents’ claim benefits from brain health and stress reduction to medicinal benefits including high-blood sugar control and help for inflammatory diseases like arthritis

GOOD LIFE ORGANIC COCOA

MAGIC, South Africa

Incorporates powdered

reishi, shiitake and

coriolus mushrooms to

provide “natural support

for the heart, liver, skin

and brain”

Source: Innova NPD

CHOICE TEAS ORGANIC SHIITAKE TURMERIC WELLNESS TEA,

U.S.

“Shiitake and reishi, two of Asia’s most cherished

mushroom remedies, help to maintain immunity

and cell health while promoting normal adrenal,

cardiovascular, and cognitive performance.

Turmeric, a time-honored herb used throughout the

world, supports healthy joint, brain, and immune

function”

FOUR SIGMATIC MUSHROOM COFFEE MIX,

U.S.

Beyond the Portobello, an entire

kingdom of mushrooms exists, many

with amazing health benefits for

immunity, energy, and longevity

that have been studied for centuries. https://us.foursigmatic.com

Traditional

Wisdom

16

Mental Wellness

Herbal and spice ingredients to improve mood, energy, mental clarity and relaxation and a

need for balance in managing hectic, complicated lives

http://youtheory.com/

MANGO, PEPPERMINT AND

GREEN TEA JUICE BEVERAGE

PLUS BOTANICALS, US

Claims acerola will give

you a “refreshing lift to

your day and get you

energized without the

"crash“”

https://drinklemonkind.com

MOON JUICE BRAIN DUST, U.S.

“superherbs and supermushrooms

that help combat the effects of

stress…ingredients with proven

benefits…enhance focus and

mental stamina…promote mental

clarity and concentration…positive

mood”https://moonjuice.com

YOUTHEORY

SAFFRON, U.S.

Traditional

Wisdom

17

What’s Trending:

3. Plant-based Eating

Deepening its Roots

Increased plant-based eating is going

mainstream as a path to

healthier eating

Ties to these cultural shifts:

18

What’s Behind the Trend? Plant-based

Eating

Creative and stepped up R&D

More Convenient

Options

Penetrating More

Categories

Perceived to Improving Health

Weight

Management

Reducing

Meat/Dairy/Sugar

Adding Protein

Ethical Reasons

Animals

Environment

It’s not about veganism/vegetarianism.

It’s about including more plants in your eating plan.

19

Swapping the familiar

The Soup The Swap The Sneak

Moving into 2018, Ready-to-drink

soups are moving into the spot

light for convenient on-the-go

vegetable consumption

FAWEN DRINKABLE SOUP, US

https://drinkfawen.com

This recent addition to Portillo’s

meat-free line-up swaps traditional

beef patty for a Portobello look-

alike https://www.portillos.com

Even larger brands are adopting “the

sneak”. This Barilla Veggie Pasta

incorporates vegetable puree to

provide one full serving of

vegetables per portion https://www.barilla.com

Plant-based

Eating

20

Cauliflower in Unexpected Places

Bread

Pizza

Cake

Fazer, a leading bakery in Finland,

has introduced a bread with a 30%

vegetable content

Reinventing a favorite with a

cauliflower crust

Sainsbury, a grocery in the UK

incorporated cauliflower and tahini

into a chocolate cake.

Plant-based

Eating

21

Plant Proteins Expanding

Plant protein is expanding into new categories And offering new options in established

categories

Plant protein is a small part of the protein market, but seeing stronger growth with some

consumers looking for alternatives for perceived health or environmental reasons

VERIVAL ORGANIC PUMPKIN &

TOMATO, GERMANY

A savory… available in

Germany that is high in

protein

BEYOND MEAT PREPARED

VIETNAMESE LEMONGRASS BOWL,

U.S.

“lending Mother Nature a

helping hand and positively

impacting climate change by

conserving water, energy,

and land”

Source: Mintel

https://www.ripplefoods.com

RIPPLE PEA MILK, U.S.

“ Ripple means no compromise.

All Ripple products have just as

much protein as milk”

“The Ripple Effect

“We don’t claim that making plant-

based foods will save the world…but

we think it can help”

Plant-based

Eating

22

This U.K. brand with “super grains and

granola…contains ≥ 15% of the reference intake

of magnesium… [which] contributes to the

reduction of tiredness and fatigue.”https://www.kelloggs.co.uk

“nutritious and uplifting plant-based foods”

Move Over Quinoa

Traditional and heritage grains driving product innovation

that allows consumers to justify these “better carbs”,

especially if they offer higher fiber, protein or other nutrient

content.

Source: Innova NPD

Good Carbs …. And Feel Good Carbs

BOB’S RED MILL GRAINS OF DISCOVERY, U.S.

Plant-based

Eating

23

What’s Trending:

4. Processing as Value

Added

Processing is gaining focus as a route

to cleaner eating, healthier

food & premiumization

Ties to these cultural shifts:

24

What’s Behind the Trend? Processing as

Value Added

Inherent Benefits

Taste

Preference for Natural

Aversion to Perceived Chemicals

Seeking Higher Food Quality

In the latest evolution in clean foods,

consumer ideas are evolving from a more simplified notion

that processed foods are bad - to defining good processing

25

Cold Processing Expands

WEGMANS ORGANIC PLAIN GREEK YOGURT

WITH RASPBERRY, U.S.SO GOOD PRUNE AND LOVE NUTRITIOUS

ORGANIC BABY FOOD, U.S.BODYLOGIX NATURAL WHEY PROTEIN

POWDER, U.S.

“Cold pressure (HPP) protects the

fruit's fresh flavor.”

Fresh organic prunes, nothing added

… Cold pressured protected. High

Pressure Process (HPP)”

“Cold processed cross-flow

microfiltration undenatured whey

proteins sourced from grass-fed

cows”

Cold processing, touted as an alternative to heat processing that maintains natural taste and

nutrients of raw ingredients, is seeing expanded application beyond juices and coffee

Source: Innova NPD

Processing as

Value Added

26

Activated Charcoal

Activated charcoal seeing applications from product and personal purification

to high impact natural colorant

ARTISAN SALT COMPANY HIWA KAI SMALL

HAWAIIAN-STYLE SEA SALT, US WOW DARK DETOX WITH COLD PRESSED

RASPBERRY JUICE

“steam-distillation … filtered through

silver-birch charcoal. "“pure Pacific sea salt and activated

charcoal made from coconut

shells”

“Activated charcoal (6 carbon)

contains a millions of surface pores,

capable of trapping toxins, gas

and impurities”T AND E AROMATIC BOTANICALS & GREEN

FRUIT NON-ALCOHOLIC BEVERAGES WITH

BACKBONE, UK

Source: Innova NPD

Processing as

Value Added

27

More Activating Buzz

Activated (sprouted) nuts, seeds and grains claim a traditional process

that purifies and unlocks nutrients

MOZZARISELLA VEGAN CHEDDAR, UK

“Made from organic sprouted

brown rice and cold pressed

coconut oil”

BOUNDLESS ACTIVATED NUTS & SEEDS, UK

“A good soak removes the bitter

phytic acid and protective

enzymes, enabling better

digestion”

TRUROOTS SPROUTED RICE & QUINOA, U.S.

“Sprouting is an age old tradition.

TruRoots uses a proprietary

sprouting process to break down

the protective coating of the

legumes, which helps unlock its

nutrients.”

Source: Innova NPD

Processing as

Value Added

28

What’s Trending:

5. Values-based Eating

Consumers expect food companies to

dive deeper to demonstrate that their

food is produced

ethically, responsibly and

transparently

Ties to these cultural shifts:

29

What’s Behind the Trend?

Consumers expect transparency as they associate

transparency with how authentically committed a company

is to ethical action

Values-based

Eating

Desire to Know More About

Food

How Products

are Made

Who Made

Commitment to Ethical Action

Company’s

Actions

Truth in

Marketing

Third Party

Certifications

What Drives

Consumer Trust?

Trust

Consumers in the Drivers Seat

30

A French dairy company recently demonstrated understanding of the need to respond to

consumer concerns in a transparent way - by inviting their input

The name of this French milk brand

translates to “Who’s the boss?!”

The company surveyed 6,850 consumers online

about half a dozen criteria, from farm gate price

to packaging, in order to develop its product

Values-based

Eating

Full Disclosure

31

Live-streamed food production on the farm/in the factory is emerging as a compelling tool

for transparency - and consumer peace of mind

https://megafood.com/who-we-are/live-facility-cams/

“The strategy is simple: Shoppers want

proof of quality food, so why not use

modern technology to give them a live look

at it?” – ADWEEK http://www.adweek.com/brand-marketing/ad-day-uk-

grocer-waitrose-live-streaming-video-its-farms-week-170877/

This nutritional supplement company live-

streams all aspects of production

Full Disclosure Values-based

Eating

Value in Local Sourcing

32

“The dairy we use in our BETTERWITH Ice Cream is completely

traceable, meaning we know exactly the one local farm where the

cream comes from, and we know that the cows who produce it are

happy, healthy, and well taken care of. Accountability is really

important to us, because when we are all held accountable, we can

crate the absolute best product” http://betterwith.com/home

Local sourcing taking on value beyond its mainstream consumer appeal as fresher food

and expanding as a tool to provide reassurance of traceable practices that support

community, the environment and the animals

BETTERWITH ICE CREAM, CANADA

Values-based

Eating

Tackling Food Waste The Circular Economy

33

Strategies that Invite

Consumers to Participate in

Food Waste Reduction

• Root-to-Stem cooking, that makes

use of the whole fruit or vegetable

• Making use of “Ugly produce” by

purchasing imperfect fruits or

vegetables, or supporting juice or

other companies that make use of

them.

www.regrained.com

Food production in a resource-wise

and efficient system, that takes

waste (water, energy, material)

from one process is used to feed

another – that in turn, provides it’s

waste to another.

FRESHPAPER NATURAL FOOD SAVER SHEETS, U.S.

Innovative, recyclable & compostable

paper sheets designed to help keep

produce fresh in the home for longer.

The sheets are infused with organic spices

to keep produce fresh for up to four times

as long, helping reduce food waste.

Doing Something About Food Waste Values-based

Eating

World’s first plastic-free supermarket

aisle debuts as momentum builds to

reduce waste

34

Declaring War on Plastic

Increasingly negative attention for plastics, from governments, NGOs and consumers,

will drive alternatives

"75% of all aluminum we use today was first mined back in the 1800s. It's infinitely recyclable." – Josh White, co-

founder of CanO Water,

London

Resealable aluminum

can for sparkling water

frozen entrée

line packaged

in bowls made

of plant-based

fiber

Look for more environmentally

friendly packaging materials like

plant based fibers, and the

development of completely bio-

degradable “plastics” and films

https://www.cnn.com/

HEALTHY CHOICE POWER BOWLS, CANADA

EKOPLAZA, HOLLAND

Values-based

Eating

35

Lab developed foods received mentions in 2018 trend forecasts as imminent and are

already marketing their appeal to the animal welfare and environmentally concerned

With this product animal-free milk from cultured milk proteins, Perfect Day founders

claim to be lovers of all things dairy and seeking to “complement cow-based milk that

takes some of the stress away from the factory farming system, rather than replace

dairy cows entirely”. http://www.perfectdayfoods.com/#animalfree

Vegetable-based burger that claims to consume a fraction of

land and water resources that animal beef production does

and cooks, looks and tastes just like the real thing. https://www.impossiblefoods.com/

Science Forward

Published April 11, 2018

Values-based

Eating

36

What’s Trending:

6. System-wide Health

As consumers increasingly take a

holistic view of health and

wellness, they are beginning to see

concepts such as microbiome and

inflammation as contributing factors to

overall wellness

Ties to these cultural shifts:

- Mark Hyman

Individualistic

ApproachHealthful

Experimenting

37

What’s Behind the Trend?

It’s about making small changes to one’s lifestyle, giving the body time

to adjust and then seeing how you feel and sticking with the things that

work and ditching the ones that don’t. For tech forward individuals, this

process may include targeted nutrition through bio-testing.

Advancing Technology &

Medical Research

Fragmentation & Personalization

Personalization & Fragmentation

Biohacking for Wellness

System-wide

Health

Targeted Nutrition

“Its more important to

understand the

imbalances in your

body’s basic systems

and restore balance,

rather than name the

disease and match the

pill to the ill”

Source: The Hartman Group

38

Gut Microbiome, a Growing Concept for Wellness

Fermentation Focus Probiotics Continue

Expansion into Non-traditional

Categories

Prebiotic Fiber as Food for

Good Bugs“…if you introduce good bacteria into

the body via fermented foods, you’ll

allow for a healthy, balanced gut

that can send illness packing!”http://shop.goldminenaturalfoods.com/

“Refresh. Rebalance. Reset… With

probiotic cultures and dietary fiber… A

healthy digestive system is one of

the keys to overall wellness and

feeling great.”

Claims to provide fuel, in the form of

prebiotic plant fibers, for good gut

bacteria that “70% of immune system

depends on”

Source: Innova NPD

MICROBIOME BAR, U.S.

GOLD MINE SAUERKRAUT, U.S.

MARIANI PROBIOTIC APRICOTS, U.S.

System-wide

Health

39

Anti-Inflammation League

VEGAN ROBS MORINGA PUFFS, U.S.

“Delicious daily dose

of health”

ETHAN'S APPLE CIDER

VINEGAR SHOT WITH

TURMERIC-APPLE, U.S.

Inflammation has been receiving

attention as a contributor to a

variety of health conditions with

effects on many body systems.

This attention is feeding consumer

interest in a variety of foods with anti-

inflammatory halos:

➢ Turmeric

➢ Ginger

➢ Moringa (“the new Kale”?)

➢ Nuts

➢ Coffee

➢ Foods naturally high in omega-3

(like fish, seeds, spinach, kale)

Source: NNB; Innova NPD

“…miracle moringa is

like a "vegetable

tree". Loaded with

health and beauty

supporting vitamins,

minerals and

enzymes…[contains]

organic moringa leaf

powder, turmeric,

ginger, lemon oil.”

Source of omega-

3, omega-6,

omega-9

essential fatty

acids…Calms the

inflammation in

the body.

SUNFLORO COLD

PRESSED HIGH OLEIC

SUNFLOWER OIL AND

COLD PRESSED WALNUT

OIL, BULGARIA

System-wide

Health

40

Championing Your Health

https://foodmarble.com/#how-it-works

Habit Nutrition Test Kit includes DNA and blood testing to

determine how your body handles carbs, fat and protein -

allowing Habit to make recommendations based on biology,

lifestyle and goals

The Aire system = breath testing unit + App

Tests for gases originating in digestive track and coaches

consumers in FODMAP food choices to improve gut health

https://habit.com/

System-wide

Health

41

What’s Trending:

7. Playful Food

In a counterpoint to healthier eating,

consumers are giving themselves

permission to engage in a more playful

attitude that includes nostalgia,

sensory, stress relief and

social touch-points

Ties to cultural shift:

42

What’s Behind the Trend?

Today’s notion of holistic health & wellness allows pressure-valves

for mental and emotional health

Playful Food

Accentuate “The Experience”

Optimizing Time

Spent Off-line

Online Shareability

Emotional Outlet for

Stress-filled Lives

Nostalgia

Indulgence

Creativity

43

Texture is the latest tool to

engage senses and deliver

share-worthy fun

experiences

Playful foods & flavors

“…items including

chicken nuggets,

tater tots, scoops of

edible cookie

dough, Pop Rocks,

Carvel ice cream

cake and Cheetos

are showing up in

unexpectedly

refined places…

Childhood dreams!” (source: af&co.)

https://www.bustle.com/p/whats-on-the-cheetos-restaurant-menu-i-tried-everything-it-was-the-best-meal-of-my-life-

76981

Entertain Me and Make it Worth Sharing Playful Food

44

http://www.whimn.com.au/live/food/this-millennial-pink-food

https://www.312food.com/pretty-little-latte-list/

Food as Visual Art Playful Food

45

"Mixologists" create custom BBLz soft drinks with mix-in candy ingredients

Source: Datamonitor

https://www.bonappetit.com/story/museum-of-candy-new-york

WHIP SCREAM SUNDAE LAFFING LIME

PepsiCo's BBLz soft drink mixology concept

debuted at Hersheypark and Disneyland

Shanghai the summer of 2017, a new take on

"sugar revenge"

Unashamed Sugar Playful Food

46

What’s Trending:

8. Taste Experience

Consumers have a growing willingness

to use taste as a vehicle to explore

the world, it’s ecosystems and

cultures and view food as an

experience

Ties to these cultural shifts:

Multicultural

SocietyPleasure

47

What’s Behind the Trend?

A desire to keep food experiences fresh and new pave the way for

culinary-inspired discovery

Greater Exposure to Global Culture

& Cuisines

Desire for New Experiences

Global InternetSource: Pinterest

Taste

Experience

1. Authentic ethnic cuisine

2. Peruvian cuisine

3. African flavors

4. Filipino cuisine

5. Ethnic fusion cuisine

Global Exploration Close to Home

48Source: National Restaurant Association

Spices

Native to the Middle East & N. Africa:

▪ Cardamom

▪ Harissa

▪ Ras El Hanout

▪ Sumac

▪ Za’atar

Condiments

Korean sauces trending:

▪ Gochujang (red chili

paste)

▪ Ganjang (soy sauce)

▪ Korean BBQ Sauce

▪ Ssamjang (spicy paste)

Peppers

▪ Timut Pepper (Nepal):

Spiky, zesty, and grapefruity, that

leaves a tingly heat on the palate

▪ Sichaun Peppercorn (China):

A unique numbing and tingling

sensation

Trending at Restaurants:

Global cuisine trends are first introduced at restaurants

Authentic

Regional

Mexican

Taste

Experience

Purple Corn Chips With

Peruvian Chili And Andean

Spices

SOULFUL MAC AND CHEESE: KOREAN MAC,

UK

Macaroni cheese with Gochujang

pepper sauce topped with Kimchi

cabbage and black cabbage

Global Exploration from the Comfort of Home

49Source: National Restaurant Association; Innova

Flavors and textures currently trending in restaurants may appear on store shelves within

six to 12 months

WASI ORGANICS PURPLE CORN CHIPS,

SpainHARVEST STONE ORGANIC

SPROUTED NATIVE GRAINS

CRACKERS, U.S.

Sprouted native grains crackers

with Peruvian Aji Amarillo

flavor

Taste

Experience

Coffee Flavor Exploration and Expansion

50

Experimenting with flavors ranging from the expected

(hazelnut, vanilla bean, Nutella) to the unexpected

(horchata, lavender honey, cardamom rose)

Off the shelf coffee house cultureCoffee House Culture Expanding Flavor

Taste

Experience

HILLSIDE SUPPER CLUB

(SF) Serves cold brew

drinks made from Mr.

Espresso

beans and flavored

with spices including

cardamom and

orange peel.

Source: Af&Co.; Innova

ICON MEALS

CAPPUCCINO

COFFEE FLAVORED

PROTEIN POPCORN

CAFFEINATED

KERNELS, US

KONA

COFFEE

BUTTER

SPREAD, US

BARE

COFFEE

BEAN

COCONUT

CHIPS, US

SIMPLY GUM

NATURAL

COFFEE

FLAVOR, US

Food in Bloom

51

Source: Innova NPD

https://www.pinterest.com

http://www.wholefoodsmarket.com

Honey Lavender Lattehttps://www.sugarshackdmv.com

Hibiscus Lavender Rose Elderflower Violet

Taste

Experience

52

What’s Trending:

9. Eating Throughout

the Day

In today’s food culture, snacks are not

just complementing but replacing

meals, increasing the need for

snacks to fulfill traditional

meal functions and driving

the trend towards healthier

snacking

Ties to these cultural shifts:

53

What’s Behind the Trend?

Upending of Traditional, Daily Food

Rituals

Competing time

pressures &

commitments

Declining

cooking & meal

planning

skills

Changing Wellness &

Culinary trends

Eating in the

service of health

& wellness

Food as

experience

Growing Accessibility

Food

everywhere

Growing

number of

brands/options

Several shifts in our lifestyles, eating culture, and food values have led to

the prominence of snacking

Eating

Throughout

the Day

54

Healthy Snacking

Source: Innova NPD

Vegetables feature heavily in new snack products, offering guilt-free

options

Baked, Dried and Puffed imply a

healthier processing alternative to

fried

“… a perfectly crisped, flavorful

snack experience loaded with

fiber, potassium and vitamin A”

and offering a way to pick up

needed nutrients

With Kalamata, Marinated

Lemon and Oregano Olives,

and Chili Black Pepper -

flavor is a key component in

portable serving size packs

GAEA OLIVE SNACKS, U.S.

ALADDIN BAKERS BAKED

IN BROOKLYN DILL PICKLE

SNACK STICKS, U.S.

GOLD EMBLEM ABOUND

ASIAN PEAR FREEZE

DRIED FRUIT CRISPS, U.S.

RHYTHM SUPERFOOD CARROT STICKS, U.S.

Eating

Throughout

the Day

55

Mini Meals

Source: Innova NPD

…And at Foodservice

Nutritious “Mini meals”

“All natural …a perfect on-the-go …

snack…packed with plenty of

protein and essential nutrients.”https://www.brothersallnatural.com

Filling-up and Filling-in with

Fast & Easy Beverages

“We solved nutrition. It just needed

shaking up.”

Trending at Retail

https://www.soylent.com/

Eating

Throughout

the Day

56

What’s Trending:

10.Conveniently

Getting the food and beverage

experiences you want, how and

where you want them in the

easiest way possible

Ties to cultural shift: Ties to these cultural shifts:

57

What’s Behind the Trend?

Self-

Expression

Technology

Saving your time to spend it in the best way possible

Expanded

Options

Time-poor

Consumers

Conveniently

“Insperience”

58

“Insperience”

Folding more appeal into the

retail grocery experience

Bringing the restaurant experience home with

a helping hand providing the ability to cook

new cuisines and dishes

The Butcher

The Farmers Market

Conveniently

“Insperience”

59

Ease Please!

• Ordering – online and mobile aps, voice activated

• Delivery – grocery; Grub Hub, Uber Eats, etc.

• Planning & Preparation – meal kits, 5 G and smart appliances

http://www.suvie.com

Conveniently

Customize Gourmet Meals Online

Receive Fresh & Raw Ingredients

Your SuvieTM Does the Rest

Dairy Implications

60

Upgrade the Dairy Experience

In-store, in-home

Inspire Innovation

New products, new packaging, new positioning

Communicate Ethics

Highlight company/industry narrative – responsible production, shared values