MEDIAWritten examination

Monday 19 November 2018 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 5.15 pm (2 hours)

QUESTION AND ANSWER BOOK

Structure of bookSection Number of

questionsNumber of questions

to be answeredNumber of

marks

A 11 11 55B 2 2 20

Total 75

• Studentsarepermittedtobringintotheexaminationroom:pens,pencils,highlighters,erasers,sharpenersandrulers.

• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orcorrectionfluid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof20pages,includingassessment criteria for Section Bonpage20• Additionalspaceisavailableattheendofthebookifyouneedextrapapertocompleteananswer.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.• Answerall questionsinthespacesprovided.• AllwrittenresponsesmustbeinEnglish.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2018

SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2018

STUDENT NUMBER

Letter

2018MEDIAEXAM 2

SECTION A – continued

Narrative and ideology

Question 1 (3marks)Outlinean exampleofhowamediacodeorconventionhasbeenusedtoconveymeaninginonemedianarrativethatyouhavestudiedthisyear.

Medianarrative

SECTION A

Instructions for Section AAnswerallquestionsinthespacesprovided.

3 2018MEDIAEXAM

SECTION A – continuedTURN OVER

Question 2 (7marks)Discusshowmediacodesandconventionsworkedtogethertoconveymeaninginonepartofonemedianarrativethatyouhavestudiedthisyear.Youmust useadifferentmedianarrativefromtheoneusedinQuestion1.

Medianarrative

2018MEDIAEXAM 4

SECTION A – continued

Question 3 (4marks)Explainhowamediacodeand/orconventionwasusedtocreateaudienceengagementinonemedianarrativethatyouhavestudiedthisyear.Thismedianarrativemaybeanyofthemedianarrativesthatyouhavestudiedthisyear.

Medianarrative

5 2018MEDIAEXAM

SECTION A – continuedTURN OVER

Question 4 (6marks)Explainwhyaudiencereadingsmadebytheintendedaudiencemaybedifferentfromreadingsmadebypresent-dayaudiences.Inyourresponse,refertoonemedianarrativethatyouhavestudiedthisyear.Thismedianarrativemaybeanyofthemedianarrativesthatyouhavestudiedthisyear.

Medianarrative

2018MEDIAEXAM 6

SECTION A – continued

Media production process

Question 5 (6marks)a. Describehowyourexplorationofstyleandgenreinformedthedevelopmentofyourmedia

productiondesign. 3marks

b. Describehowthedevelopmentofyourskillsintheuseofmediaequipment,technologiesorprocessesinformedthedevelopmentofyourmediaproduction. 3marks

7 2018MEDIAEXAM

SECTION A – continuedTURN OVER

Question 6 (3marks)Audienceengagement,consumptionandreceptionarecentraltomediaproduction.

Howdidyourunderstandingofyourproposedaudienceinformaspectsofyourmediaproductiondesign?

2018MEDIAEXAM 8

SECTION A – continued

Question 7 (6marks)Mediaproductionsofferopportunitiesandchallenges.

Explainhowreflectionandfeedbackprocesseshelpedyourefineorresolveyourmediaproduct.

9 2018MEDIAEXAM

SECTION A – continuedTURN OVER

Agency and control in and of the media

Question 8 (4marks)Theimagesbelowshowtwofamiliesconsumingmedia,oneinthe1950sandoneinthepresent.

Source:Photographoffamilyviewingtelevision,c.1958;NationalArchivesandRecords

Administration(USA),Annual Report 2000,p.2, 306-PS-58-9015

Source:wavebreakmedia/Shutterstock.com

Describewhattheseimagessuggestaboutchangesintherelationshipbetweenthemediaandaudiences.

2018MEDIAEXAM 10

SECTION A – continued

Question 9 (6marks)Evaluatetheimpactofoneethicalorlegalissueonat least oneofthefollowing:theproduction,distribution,consumptionorreceptionofamediaproduct.

Question 10 (4marks)DescribeonerationaleforregulatingtherelationshipbetweenthemediaandaudiencesinAustralia.

11 2018MEDIAEXAM

END OF SECTION ATURN OVER

Question 11 (6marks)Identifyanddescribeoneissuerelatingtothewayinwhichthemediaisusedtodaybyglobalisedmediainstitutionsandindividuals.

2018MEDIAEXAM 12

SECTION B – Question 1–continued

Question 1 (10marks)Analysehowmedianarrativesareshapedbytheideologicaland/orinstitutionalcontextinwhichtheyareproduced,distributed,consumedorread.Inyourresponse,refertomedianarrativesthatyouhavestudiedthisyear.

SECTION B

Instructions for Section BAnswerallquestionsinthespacesprovided.Yourresponseswillbeassessedaccordingtotheassessmentcriteriasetoutonpage20.

13 2018MEDIAEXAM

SECTION B – continuedTURN OVER

2018MEDIAEXAM 14

SECTION B – Question 2–continued

Question 2 (10marks)Discussthedynamicandchangingrelationshipbetweenthemediaandaudiences.Inyourresponse,refertoone or moreofthefollowing:• globalisedmediainstitutions• governments• theindividual

15 2018MEDIAEXAM

END OF SECTION BTURN OVER

2018MEDIAEXAM 16

Extra space for responses

Clearly number all responses in this space.

17 2018MEDIAEXAM

TURN OVER

2018MEDIAEXAM 18

19 2018MEDIAEXAM

TURN OVER

Ananswerbookisavailablefromthesupervisorifyouneedextrapapertocompleteananswer.Pleaseensureyouwriteyourstudent numberinthespaceprovidedonthefrontcoveroftheanswerbook.At the end of the examination, place the answer book inside the front cover of this question and answer book.

2018MEDIAEXAM 20

Assessment criteria for Section BTheextended-answerquestioninSectionBrelatingtoUnit3,Areaofstudy1willbeassessedagainstthefollowingcriteria:• discussionofrelationshipsbetweenmedianarrativesandaudiences,includingconstruction,

engagement,consumptionandreading• analysisand/ordiscussionoftherelationshipsbetweenmedianarratives,ideologiesandinstitutional

contexts• useofappropriatemedialanguage

Theextended-answerquestioninSectionBrelatingtoUnit4,Areaofstudy2willbeassessedagainstthefollowingcriteria:

• analysisand/ordiscussionoftherelationshipsbetweenthemediaanditsaudience• discussionofinfluencesonandbythemediaanditsaudience• useofmedialanguage

END OF QUESTION AND ANSWER BOOK