2018 MEDIA KIT - Amazon S3€¦ · We pledge transparency. The advertising prices shown are our best available. Frequency is key to any advertising strategy, so we encourage it with

1500 Main St reet , Wheel ing, WV 26003 | 304-233-0100 | www.the inte l l igencer.net

2018 MEDIA KIT

2018 THE INTELLIGENCER &WHEELING NEWS-REGISTER MEDIA KIT

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Our MissionThe Intelligencer/ Wheeling News-Register has built the largest audience of any media serving Ohio county and surrounding counties - more than 42,947 readers every day in print and online. Our print audience is 36,197 readers daily and our online audience is averaging 6,750 readers a day. Our mission is to match our audience with your customers through an individualized marketing strategy using our print and online products.

Our PhilosophyOur advertising consultants are taught to listen fi rst. We want to hear about your business, your customers and your goals. Then, we’ll provide the consultation, creative services and targeted audience you need.

Our PledgeWe pledge transparency. The advertising prices shown are our best available. Frequency is key to any advertising strategy, so we encourage it with our best incentives. Ask your advertising consultant about campaign packages.

Contact Us1500 Main Street, Wheeling, WV 26003 | 304-233-0100 | www.theintelligencer.netSource: AAM Quarterly Data Report, Q3 2017 RATES EFFECTIVE JANUARY 1, 2018

2018 THE INTELLIGENCER & WHEELING NEWS-REGISTER MEDIA KIT

3 SOURCE: Google Analytics 3-Month AverageOct.1, 2017-Dec. 27, 2017

With more than 42,947 readers every day

Audience

Daily ReadersMonthly Unique Users

Monthly User Sessions

Daily PageviewsSunday Readers

Audience

Our audience is bigger than ever.Print

36,197109,760

236,910

538,05248,075

DigitalNewspaper Readers*53.5National News (55.8)Local Television Evening News (55.1)

Visiting Newspaper Website41.4Typical adult going online (43.8)

Visiting Newspaper On Mobile38.6Facebook (41.3), Huffington Post: (39.4)

*Weekly newspaper readersSOURCE: Nielsen Scarborough: Median Age of

204,000 Respondents & Media Usage

Median age shows newspaper platforms well-distributed

2018 THE INTELLIGENCER & WHEELING NEWS-REGISTER MEDIA KIT

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Print AdvertisingSample Ad Sizes & Pricing

Color Advertising

Double Truck13 Col X 21 InDaily $12,981.15Sunday $14,155.05

Full Page6 Col X 21 InDaily $5,991.30Sunday $6,533.10

3/4 Page6 Col X 15.75 InDaily $4,493.48Sunday $4,899.83

1/2 Page V3 Col X 21 InDaily $2,995.65Sunday $3,266.55

1/4 Page V3 Col X 10.5 InDaily $1,497.83Sunday $1,633.28

1/8 Page V3 Col X 5 InDaily $713.25Sunday $777.75

1/8 Page H6 Col X 2.5 InDaily $713.25Sunday $777.75

1/12 Page2 Col X 5 InDaily $475.50Sunday $518.50

1/24 Page V1 Col X 5 InDaily $237.75Sunday $259.25

1/24 Page H2 Col X 2.5 InDaily $237.75Sunday $259.25

1/48 Page1 Col X 2.5 InDaily $118.88Sunday $129.63

1/4 Page H6 Col X 5.25 InDaily $1,497.83Sunday $1,633.28

1/2 Page H6 Col X 10.5 InDaily $2,995.65Sunday $3,266.55

Mechanicals:1 Col = 1.583 inches • 2 Col = 3.266 inches • 3 Col = 4.949 inches • 4 Col = 6.632 inches • 5 Col = 8.315 inches • 6 Col = 10 inches

Pricing applies to the sizes shown. Rates are based on the daily open space rate of $47.55 pci and Sunday open space rate of $51.85 pci. Pricing is based on black & white ads.

2 Color

$260

$350

$395

$235 $215 $200

$325 $290 $260

$370 $325 $280Process

1 Color

OPEN 13X 26X 52X


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Build your brand with Brand Builders Complete

Open RateTransient RateChurch Rate

Distributor

PUBLICATION DAY PUBLICATION DEADLINEMonday Thursday 5:00 p.m.Tuesday Friday 5:00 p.m.Wednesday Friday 12:00 p.m.Thursday Monday 5:00 p.m.Friday Tuesday 5:00 p.m.Saturday Wednesday 5:00 p.m.Sunday Wednesday 5:00 p.m.

650”

$28.75$29.35

$28.60

$28.45

$28.35

$28.20

$47.55$64.40$30.10$47.55

$31.95$32.60

$31.80

$31.60

$31.50

$31.35

$51.85$68.95$32.80$51.85

3,150”

1,600”950”

350”200”

Daily Commitment Level Sunday

Retail Advertising Contract Rates

Extra Neighbors - TMCPickup Discounts - $5.45 per inchPick up rates apply to any ad that appears in The Intelligencer or Wheeling News-Register which is placed into Extra Neighbors

Open Space - $21.85 per inchExtra Neighbors is distributed to non-subscribers in Brooke, Ohio & Marshall Counties

Our Brand Builders Complete advertising program is designed to create name awareness for your business at a substantial discount. Keep your business in the minds of readers by using frequency. Your message will be seen repeatedly by selecting any of our new packages listed below. Our new program emphasizes repetitive, modest sized branding ads anywhere from two to four to six days a week and one larger sized display ad to merchandise once a week.

Bronze PackageTwo 2x2 Ads Per WeekOne 2x5 Ad Per WeekMonthly Investment $595Annual Investment $7,140

Two 2x3 Ads Per WeekOne 2x5 Ad Per WeekMonthly Investment $800Annual Investment $9,600

Opal Package

Four 2x2 Ads Per WeekOne 2x7 Ad Per WeekMonthly Investment $955.50Annual Investment $11,466

Silver PackageSix 2x2 Ads Per WeekOne 2x8 Ad Per WeekMonthly Investment $1,140Annual Investment $13,680

Gold Package

Six 2x3 Ads Per WeekOne 2x8 Ad Per WeekMonthly Investment $1,600Annual Investment $19,200

Diamond PackageQuartz PackageFour 2x3 Ads Per WeekOne 2x7 Ad Per WeekMonthly Investment $1,255Annual Investment $15,060

Deadlines

Zone G

Zone D

Zone B

Zones Ordered

$50.00$50.00$50.00$50.00$50.00$50.00$47.00$47.00$45.00

Zone HZone I

Zone FZone E

Zone C

Zone A

NonContract

$48.00$48.00$48.00$48.00$48.00$48.00$45.00$45.00$43.00

13 Times Per Year

$46.00$46.00$46.00$46.00$46.00$46.00$44.00$44.00$42.00

26 Times Per Year

$44.00$44.00$44.00$44.00$44.00$44.00$41.00$41.00$39.00

52+ Times Per Year

Market Complete Daily Pricing

Market Complete Daily Preprints

Purchase two zones deduct $1.00 from CPM. Purchase Three zones deduct $1.50 from CPM. A surcharge of $4.00 cpm will be added to inserts exceeding 48 pages. Zone breakdown available on request.

Market Complete is a new marketing approach that allows our clients to create a daily distribution program that best suits their sales plan and maximizes their reach in the market(s) they believe best suit their needs. Market Complete offers a one buy approach that includes the distribution of all of our newspapers in a specific market.

Market Complete includes the daily distribution of: • Herald Star • Weirton Daily Times • The Intelligencer • Wheeling News-Register • The Times Leader • Wetzel Chronicle • Tyler Star News

Maximizing Distribution and Reach

Full RunQuantity43,701


6


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Newspaper Media: The Results are Real.Newspaper advertising drives action.

SEVEN IN TEN CONSUMERScite Sunday or weekday newspaper edition as their main coupon source.

NEARLY EIGHT IN TEN ADULTShave taken action in the past 30 days from a newspaper ad, including half who made a purchase.

$

SOURCE: News Media AllianceOctober 2016

24 Page

4-8 Page

12 Page

4 Page

CommitmentLevel Tab Pages

Tab Size

$82.75

$75.00

$86.75

$81.75

$42.00$53.75$56.75$59.50

$62.00$62.50

$41.00

$70.75

$53.75

$75.00

$59.50

$78.75

$64.50

28 Page

12-16 Page

32 Page

20-24 Page

36 Page

28-32 Page

40 Page

36+ Page

20 Page

2 Page

16 Page

8 Page

2 Page

NonContract

$78.50

$70.75

$82.25

$78.50

$37.50$50.00$52.25$55.25

$58.00$58.50

$36.50

$66.50

$50.00

$70.75

$55.25

$74.00

$60.00

13 PerYear

$75.50

$67.50

$79.00

$75.50

$35.25$47.00$50.00$52.50

$55.25$56.25

$34.25

$63.75

$47.00

$67.50

$52.50

$71.75

$58.00

26 PerYear

$71.50

$64.00

$75.00

$71.50

$32.50$44.00$46.50$49.25

$51.50$52.50

$31.50

$60.50

$44.00

$64.00

$49.25

$68.00

$54.50

52 PerYear

PreprintsPreprint Program Rates

TMC Preprint Rates

Packaging Tips

Improperly packed inserts can cause misses or multiples. We offer these important guidelines:• Stack inserts on non-returnable 4-way wooden pallets designed for use with forklift trucks.• Standard Pallet should be 40 x 48 inches with two runners 4 inches offthefloor.• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.• Do not double stack pallets.• Skids must be tagged with insert name, date of insertion, and quantity.• Small quantities can be delivered inboxesidentifiedontheoutside with insert name and quantity in each box.

Delivery Address240-20th StreetWheeling WV 26003

Delivery HoursMonday - Friday 7 a.m. - 3 p.m.No deliveries on Saturday or Sunday

Digital Display Ad SpecsMechanicals:• All ad sizes are in pixels• Preferred file formats: JPEG or GIF• Maximum file size: 50K Sizes shown are 1/3 scale.

Banner300x600 Pixels

Skyscraper160x600 Pixels

Rectangle300x250 Pixels

Leaderboard728x90 Pixels

Brand Builder200x200 Pixels

Digital Advertising2018 THE INTELLIGENCER &

WHEELING NEWS-REGISTER MEDIA KIT

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Let our website help drive traffic to your website. We can link ads to your website, Facebook page, or an ad.

Use our numbers to boost your number.

Local NewsPageviews

ObituariesPageviews

Sports PagePageviews

182K 134K 115K

SOURCE: Google Analytics

Digital Display AdsLength of Agreement

12 Months LeaderboardHome Page $225 Per Month 25,000 Impressions

50,000 Impressions$475 Per MonthSkyscraperLocal News6 Months

25,000 Impressions$300 Per MonthHalf PageObituaries3 Months

Variety of Impression Packagesto choose from

Average Rate$18-$21 cpmVariesOpen

Number of ImpressionsSize Rate

*These are just examples of online packages. There are many other options to pick from.

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Classified Advertising RatesNON-RECRUITMENT RECRUITMENT12 Month Contracts; Requires Daily Line Minimum 12 Month Contracts

Open Space; Minimum Charge $68.40

Daily Rate Per Line

Daily Rate Per Line

Sunday RatePer Line

Sunday RatePer Line

LinesPer Year

LinesPer Year

Daily Rate Per Inch

Daily Rate Per Inch

Sunday RatePer Inch

Sunday RatePer Inch

10,500 $1.80 $2.08$21.63 $24.12

5,250 $1.97 $2.15$23.61 $25.83

7 to 14 Days $3.87 $4.26$46.46 $51.18

42,000 $1.74 $1.97$20.85 $23.61

21,000 $1.86 $2.09$22.71 $25.05

$1.80 $2.04$21.63 $24.3873,500$1.72 $1.90$20.59 $22.8273,500

$1.85 $2.08$22.29 $24.8242,000

$1.76 $1.98$21.21 $23.7321,000

$1.90 $2.10$22.82 $25.1710,500

$3.30 $3.63$39.59 $43.5415 + Days

$1.85 $2.09$22.29 $25.055,250

$1.86 $2.10$22.37 $25.212,500

COLOR RATES

Two Colors

OpenSpace

26 PerYear

NumberOf Colors

13 PerYear

52 PerYear

$260 $215

$350 $290

$395 $325

$235 $200

$325 $260

$370 $280Three Colors

One Color

RECRUITMENT ADVERTISING ONLINE

CLASSIFIED COLUMN WIDTHS1 Column = 1.163 Inches2 Column = 2.426 Inches3 Column = 3.689 Inches4 Column = 4.952 Inches

5 Column = 6.215 Inches6 Column = 7.478 Inches7 Column = 8.741 Inches8 Column = 10 Inches

DEADLINESPublication Day: Sunday Line Ads Friday Display Ads WednesdayPublication Day: Monday Line Ads Friday Display Ads ThursdayPublication Day: Tuesday Line Ads Monday Display Ads FridayPublication Day: Wednesday Line Ads Tuesday Display Ads FridayPublication Day: Thursday Line Ads Wednesday Display Ads MondayPublication Day: Friday Line Ads Thursday Display Ads TuesdayPublication Day: Saturday Line Ads Friday Display Ads Wednesday

$1.98 $2.16$23.68 $25.972,500

$4.56 $4.97$54.74 $59.711 to 6 Days

Now you can increase performance for online recruitment advertising, without being locked into one specific job board. The Job Network offers the ability to post your advertising through a multitude of high performing & relevant national job boards, social media and industry sites targeted to your individual needs based on job descriptions, as well as our local newspaper site.

Contact one of our Classified Advertising Consultants to help you decide which of our specialized packages can benefit your specific needs.

jobs.theintelligencer.net

Open Space; Minimum Charge $52.20

7 to 14 Days $3.21 $3.47$38.60 $41.69

$3.16 $3.37$37.93 $40.4815 + Days

$3.48 $3.81$41.69 $45.701 to 6 Days

Special Advertising Opportunities


Ohio Valley Real Estate TodayMonthly PublicationFull Page $163.20 Half Page $112.20Frequency DiscountsSix Months 10%Twelve Months 15%2+ Ads Per Issue 10%

Auto Dealer DirectoryPublishes Tuesday, Wednesday & Saturday1st Listing $167.73/mo. Additional Listing $44.34/mo.

Best On The LotFive Vehicles In This Full Color Strip. Publishes Every Friday.Excellent Value at $128.52

Hot AdsPlace Your Non-Recruitment Newspaper Ad Online.

Extra NeighborsDistributed To Non-Subscribers in Brooke, Ohio & Marshall CountiesOpen Space $18.64 Per InchPick-Up Rate $5.51 Per InchLine Ad Rate 46¢ Per Line


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AdvertisingPam BennettAdvertising DirectorExt. 311 • [email protected]

Classifi ed and Inside SalesShellie HigginsClassifi ed and Inside Sales ManagerExt. 238 • [email protected]

No matter who you’re trying to reach...

we deliver!

304.233.0100

1500 Main Street, Wheeling WV 26003www.theintelligencer.netTO SUBSCRIBE: 304.233.0701

1500 Main St reet , Wheel ing, WV 26003 | 304-233-0100 | www.the inte l l igencer.net

Documents

2018 MEDIA KIT - Amazon S3€¦ · We pledge transparency. The advertising prices shown are our best available. Frequency is key to any advertising strategy, so we encourage it with