2018 MEDIA KIT - Labcomparemediakit.labcompare.com/Media/14/PDFs/AL2018_MediaKit_LR.pdf · 2 2018 MEDIA KIT americanlaboratory.com | [email protected] Integrated Platform

2018 MEDIA KIT

2

2018 MEDIA KIT

americanlaboratory.com | [email protected]

Integrated PlatformTechnological advances are facilitators of scientific progress, and American Laboratory and Labcompare provide

readers with up to date, relevant, in-depth coverage of instruments, chemistries and methods.

A Comprehensive, Professional Audience76,000 combined digital and print subscribers and 940,000 unique annual visitors

from a range of scientific disciplines depend on the information provided by AL/LC

to make informed purchasing decisions.

Marketing Channels Geared to ROI• Online advertising

• Print advertising

• Mobile advertising

• Email marketing

• Lead generation

Both integrated and distinct, American Laboratory and Labcompare provide access to a full range of laboratory professionals via a complete range of marketing channels.

One Source, All Channels

Testimonial“I have worked in several capacities with marketing agencies and marketing service providers for many years. When I started out as a Product Manager, I soon realized that the world of marketing in our business did not have a very deep understanding of either market knowledge or the products... Labcompare is an outstanding exception.”

Uwe Ross, PresidentBinder INC

• Webinars

• Video

• Direct mail

• Interactive Content Hub

• Custom Content

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2018 MEDIA KIT


Our editorial mission at American Laboratory | Labcompare is to provide scientists and researchers with up to the minute, in-depth technology, methodology and science news.

Distribution ChannelsAmerican Laboratory is available in multiple formats and distributed in several

ways. The printed magazine is mailed to our BPA-audited* subscriber list, and

is distributed at major industry meetings. The digital version is emailed to

the entire American Laboratory | Labcompare email subscriber database. All

articles are also posted online, where links are embedded for related products

to promote engagement and lead generation.

*BPA June 2016

Website traffic, search metrics, reader surveys and other analyses enable the AL/LC team of writers and scientists to

address key audience interests, putting your marketing in the middle of a finely tuned content-delivery vehicle.

Content that Drives Readership

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2018 MEDIA KIT


January/February 2017 Volume 49, No. 1

FEATURED ARTICLES

Bringing Raman Spectroscopy to the Undergraduate Laboratory

Comparison of Crystallization Behavior of Different-Colored Polypropylene Parts Using a Single DSC Experiment

Proper Monitoring of Refrigerators and Freezers to Protect Valuable Biomedical Inventory

High-Throughput VOC and Inorganic Gas Analysis: Automated SIFT-MS

Compact HPLC Systems for the Analysis of Pesticides, Dyes and Drugs

The Growth of Mass Spectrometry in the Clinic

A High-Throughput Method for Routine Analysis of Pesticide Residues on Cannabis

Integration of a Dilution Module in a Mass Spectrometry-Based Online Reaction Monitoring System

siRNA Knockdown: Implementing Negative Controls in Antibody QC

Timeline for Building the Francis Crick Institute

www.americanlaboratory.com www.labcompare.com

PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS

PITTCON PREVIEW ISSUE

FC_ALJanFeb2017.indd 1 1/13/17 11:22 AM

June/July 2017 Volume 49, No. 5

FEATURED ARTICLES

Pesticide Testing for the Cannabis Industry: The Importance of LC-MS/MS for Obtaining Accurate Results in a Complex Matrix

Particulate Analysis of Liquid Filtration Materials and Residues in Food Using FTIR Microscopy

How to Avoid Size Mismatch Between Solutes and Column Pores for Optimum HPLC Performance

Scalable Synthesis Technology

Using Raman Spectroscopy for Gemstone Analysis

What is Shear Rate and Why is it Important?

A New Era in Filtered Fume Enclosure Safety

The Touchy-Feely Side of Imaging

A Double Mass Measurement

www.americanlaboratory.com www.labcompare.com

PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS

CV1_ALJuneJuly2017.indd 1 5/31/17 3:40 PM

From 1968 to 2018 (50 years), American Laboratory

has been engaging scientists with news of the latest

technologies and methods. This venerable publication

addresses topics of interest to a BPA-audited readership

working in basic and applied research, food and

environmental science, analytical chemistry, biology,

pharmaceutical discovery, forensics, clinical chemistry

and materials science.

Print Advertising

Testimonial“The main thing that stood out for me as a Marketing Manager was the structure of the program which we were able to create with American Laboratory. I was able to piece together a program that included the featured issues in which we wanted to be seen and avoid the issues which might not show us the most ROI...”

James D. LaPenna, Marketing Manager Brabender CWB

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2018 MEDIA KIT


Reprints - Trumpet Your EnterpriseTechnical articles help position your company as being at the forefront of technology. Reprints increase your impact

at seminars, conferences and via direct mail, and are available in color and B&W. Licensed PDF files are also offered.

Direct Mail MarketingInform your prospects and customers about product introductions, conference attendance, upcoming

webinars, special offers and more via the American Laboratory Direct Mail Program. List selects include scientific

discipline, facility/organization type, work area, job title, and products used — all from our BPA-audited list.*

Combine categories as needed, fine-tune your list and deliver your message to a

highly targeted sample from the American Laboratory audience.

High Visibility Inserts & TipsGet noticed. A variety of special positions and inserts are offered to increase marketing

visibility and impact. Supply your own material, or have us print it, and “poly-bag” it with

an issue, tip it onto the cover or inside the publication. Ask your sales rep about

special opportunities.

Testimonial“The Sales team at Labcompare is always thinking about the future of the business and the Content Creation team is a rare breed of people with both marketing and technology/science backgrounds. Their results are the best I have seen in the industry.”

Kevin McLaughlin, Sr. MarComm Coordinator, Shimadzu Scientific Instruments

Additional Print Options

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2018 MEDIA KIT


Labcompare Product Listings Deliver Leads, RFQs

Generate Product-Specific Sales LeadsEnd users come to Labcompare to

research products and services using our

comprehensive database. Organizing

products into easy–to–navigate and

easy–to–read categories enables users to

quickly find and compare products

side-by-side, with a view of all specifications

and product information. Qualified leads

are generated when the user clicks on the

“Request Quote” button.

Featured ProductsIncrease awareness with Featured Product

listings, which are prominently displayed

on both the American Laboratory and

Labcompare home pages, and throughout a

dedicated section. Make announcements or

feature promoted technologies.

Testimonial“Labcompare has been a wonderful site for us. After having our products listed on the site for less than a year, we’ve had numerous quote requests and have been pleased with the strong, qualified sales leads Labcompare has provided.”

Tara J. Vanderploeg, Marketing Specialist,BioTek Instruments, Inc.

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2018 MEDIA KIT


Remarketing Program

RemarketingThe Remarketing Program allows you to show

display ads to Labcompare visitors across a vast

network of internal sites as they browse on

either desktop or mobile devices.

• Remarketing allows you to expand the

reach of your display advertisements

beyond the Labcompare site using the

Google Ad Network

• Helps to increase awareness and

engagement with your brand

Features

• Minimum 25,000 impression per campaign

• Creative can be swapped once per month for

campaigns running longer than a month

• Select from multiple ad sizes, maximum

three sizes are included

• Monthly report with the following metrics

is included: Number of impressions and

number of clicks

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2018 MEDIA KIT


Exhibit Hall PreviewThe American Laboratory | Labcompare Exhibit

Hall Preview helps drive traffic to your booth

and promote new products, events, and

giveaways. It is published for most major

meetings including Pittcon, AACC, ASMS,

SFN, ACS and more. American Laboratory and

Labcompare also promote the Exhibit Hall

Preview through targeted group email blasts

and eNewsletters.

Display AdsYour online ads are well-positioned for high

visibility on the Labcompare and American

Laboratory websites. Banner Ads can lead to

higher click-throughs, better branding and

increased interaction with your brand and

its products.

• Medium Rectangle: 300 × 250 pixels

• Leaderboard: 728 × 90 pixels

• Wide Skyscraper (Labcompare only):

160 × 600 pixels

Online Advertising

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2018 MEDIA KIT


Targeted eNewslettersDynamic, topic-centric and timely content provides a

unique opportunity to deliver messaging to a specific,

qualified audience.

• Laboratory Instrumentation News

Sent three times a month with multiple sponsorships.

• Targeted eNewsletters

Sent monthly with a primary and secondary sponsorship.

Topics include: Clinical Diagnostics, Drug Discovery

/ Clinical Trials, Environmental, Food-Beverage,

Forensics, Informatics–LIMS, Life Science, Materials

Testing & Research, Optics Image Analysis / Microscopy,

Petrochemicals, Pharmaceutical, Separation Science /

Chromatography & Spectroscopy.

• Digital Edition Alert & Pre-Issue Alert

Monthly newsletter linking to the latest magazine

online is sent to all American Laboratory and

Labcompare email subscribers, providing wide

reach and a unique audience.

• International Newsletters

Expand your footprint with entry to the vast European

and Indian laboratory markets.

Email BlastsPermission-based marketing option provides a cost-effective

and value-rich opportunity to promote your seminars,

webinars, product demonstrations and other news and

events to a list targeted by recipient title, facility, area of

work, discipline, geography and more.

Email

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2018 MEDIA KIT


Video

Tradeshow VideosVideos engage viewers and drive traffic. Educate prospects

after the conference and throughout the year.

Product Brochure VideoProduct Brochure videos are mini-commercials on your

offerings that can be leveraged and multipurposed towards

any marketing/sales needs. The video features a combination

of compelling graphics, music, and audio narration.

Product Demo & TrainingDemonstrate your products to prospects and customers

through online videos. Sales and marketing can use them

in presentations; scientists can view them independently

throughout the year.

Customer Profile & TestimonialCustomer Profile and Testimonial Videos showcase your

products in action at a laboratory, or feature a customer

discussing your product at a conference. These videos allow

scientists to see how others have benefitted from purchasing

your product.

Video Features:

• Production coordination

• HD camera/lighting package

• Script development/storyboarding with client

• Video editing, motion graphics, sound design

• Professional voiceover narration/recording

• Optimized for online and mobile devices

• 6-12 months hosting on global server network

• Featured on American Laboratory | LabCompare video pages

• Deliverables: .mov/.wmv/.mp4 copies and HTML embed code

• Turnaround time six weeks from start of project including three rounds of changes

• Client owns the copyright

• Complete reporting of views, clicks and downloads

• Contact details of those who downloaded your poster, if gated option selected

• 3D Animation services available at an additional cost

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2018 MEDIA KIT


Webinars

On-Demand Webinars Filmed at ConferencesTurn your conference presentations into enduring online video content. We film at major industry conferences. Converting your presentations to On-Demand Webinars allows scientists to view seminars and presentations online long after the conference ends.

Live WebinarsFully customizable, live web seminars may

be used for customer training, educating

potential buyers on your new products,

hosting online classrooms, or continuing

education events. American Laboratory |

Labcompare Live Webinars put you in front of

a large audience without the travel costs.

On-Demand WebinarsThe interactive functionality of online webinars provides

viewers with an in-depth look at a technology or process, and

allows scientists to toggle to pages of interest, submit queries

or to request a quote. These high–value, cost–effective

presentations include:

• Audio and/or Video recording and editing up to 30 minutes

• Custom-branded webinar interface

• HTML5 format that is mobile compatible

• Interactive chapters and search tool

• Prominent call-to-action buttons for lead generation

• 12 months hosting on global server network

• Featured on American Laboratory | Labcompare video pages

• Copyright owned by client

• Deliverables: final URL and HTML embed code for placement

on webpages

• Turnaround time four weeks from start of project including

three rounds of changes

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2018 MEDIA KIT


Custom Video Solutions

3D Animation3D animation is the ideal format for delivering a visually

rich, informative overview of your latest product. Take

the viewer on a tour inside your product, spin your

product 360°, or zoom in on a sample at the molecular

level. Combining 3D animation with voiceovers and

commentary from technology experts provides

customers with a deep and detailed look at your

technology’s benefits.

Viral Video CommercialsIt’s a video that spreads like a virus, as the link is emailed

from scientist to scientist. By creating highly entertaining

videos aimed at your target audience, our viral videos

help your products literally market themselves as

viewers forward them to their colleagues and friends.

By embedding the video on a page alongside more

technical information about your product and a link to

request a quote, viral campaigns deliver your product

message and generate sales leads.

MicrositeA Microsite is a webpage designed to educate buyers on

your new product or upcoming event through detailed

information, interactive video, and an easy form where

they can request more information. Fully customizable

to meet any marketing needs, a Microsite will help you

boost awareness, drive sales leads and registrations,

and precisely measure ROI on your marketing spend.

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Lab IntelligenceLabcompare’s Lab Intelligence content

hubs zero-in on topics of interest to

those working in labs across industry,

government and other organizations.

Our inaugural launch focused on the

intersection of economics, sustainability

and performance and their relationship

to how lab equipment is used.

These sponsored traffic magnets

are refreshed throughout the year and

promise to attract readers engaged in

areas relevant to the topic at hand.

Marketing support includes a wealth of

emails and online and print promotion all

designed to keep the content hub before

readers on an ongoing basis. Continuing

content updates keep the hub in view

of search engines and offer sustained

engagement. Sponsors contribute

appropriate white papers, articles,

videos and related information to

expand branding and awareness.

Contact your sales rep to find out how

these dynamic products can boost your

marketing efforts and bring engaged

readers closer to your products and

your brand.

Interactive Content Hubs

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2018 MEDIA KIT


Testimonial“Unlike print advertising, the ability to compare products at your fingertips, Labcompare provides quality driven leads direct to your email. Definitely a great return on your investment.”

John D. Peters, Assistant Marketing Director,NuAire, Inc.

Research Services

SurveysLeverage the breadth of American Laboratory | Labcompare users worldwide. We can assist you with creating and

deploying custom surveys to specifically meet your market research needs.

• Survey creation and input into survey software

• Email blast design and deployment

• Prizes and prize administration

• Basic or custom reporting

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Advertising RatesPrint* 1X 3X 9X

Full Page $8,000 $7,500 $7,000

Half Page $7,000 $6,500 $6,000

Third Page $4,500 $4,250 $4,000

Quarter Page $3,500 $3,000 $2,500

Cover Tip

*Net and includes printing based on standard paper stock.

$7,500

Product/Catalog Highlight $1,250

Article PDF Conversion $1,000

Inserts** Cost

16-page bound insert $12,800

8-page tipped insert $9,000


4-page tipped insert $8,000


Wall Calendar Cost

Wall Calendar Single Spot $3,500

Wall Calendar Double Spot $5,000

Digital Edition Cost

Digital Blow-in Ad $1,000

Digital Edition/iPad App Embedded Video $1,000

Online Cost

Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site with Targeted URLs

$90 CPM

Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site

$85 CPM

Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site with Targeted URLs

$85 CPM

Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site

$80 CPM

Featured Article / White Paper / Virtual Poster Annual Hosting

$1,000 each

Enhanced Featured Product on Labcompare and American Laboratory

$1,750

Exhibit Hall Preview $1,000

Product Listing with Lead Generation Custom quote

Pay per Click, Lead, Impression Custom quote

Remarketing Program Custom quote

*Prices are gross and include 4-Color. **Net prices.

Email Blast Cost

Custom Email Blast ($1,500 minimum drop)$0.40 per

email address

Creative Design Fee $500/hour

Direct Mail Marketing Cost

Direct Mail $0.20 per address

eNewsletter Sponsorship Cost

Digital Edition Alert - Primary Sponsor $2,500

Laboratory Instrumentation News - Primary Sponsor $2,500

Laboratory Instrumentation News - Secondary Sponsor $1,500

Targeted eNewsletter - Primary Sponsor $1,500

European & India Lab eNewsletter - Primary Sponsor $1,500

Video Cost

Live Webinar $10,000

Audio Webinar $2,500

On-Demand Video Webinar $3,000

Product Brochure Video $6,500

Tradeshow Video $3,500

Video Microsite Custom quote

Video Hosting (Annual)/per video $600

Commercial Video Custom quote

3D Animation Custom quote

Demo/Training Video Custom quote

Customer Profile/Testimonial Video Custom quote

Survey Cost

Custom Survey and Report Custom quote

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2018 MEDIA KIT


Specifications

HALF HORIZONTAL

HALF ISLAND

THIRD VERTICAL

THIRD SQUARE

QUARTER PAGE

HALF VERTICAL

Full Page with Bleed*

Bleed size: 8.75" x 10.75" (223mm x 273mm)Trim size: 8.5” x 10.5” (216mm x 267mm)

Full Page without BleedPage Trim Size: 8.5” x 10.5” (216mm x 267mm)

Please keep all text/live material within 0.25” (6mm) from trim/edge*Bleed only available on full-page ads

Half Page Island: 5”w x 6.75”h (127mm x 172mm)

Half Page Horizontal: 7.5”w x 4.5”h (191mm x 114mm)

Half Page Vertical: 3.625”w x 9.5”h (92mm x 241mm)

Print File FormatsPress Optimized PDF (preferred)

Adobe Creative Suite (InDesign, Illustrator, Photoshop, provide linked images and fonts)

MS Office or Publisher are NOT acceptable

Photo/Image/Logo CMYK, 300 dpi, .tif, .eps, .jpg, .aiAll spot colors/RGB will be converted to CMYK

Submitting ArtworkEmail (under 8 MB): [email protected] (preferred)

Internet: www.hightail.com, DropBox or other online file transfer service

Contact Jennifer Campbell for artwork questions [email protected] or 317-288-0773

Print Banner Display AdsMedium Rectangle: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Skyscraper: 160 x 600 pixelsExpandable Ads: Contact us for more information.Rich Media/Video Ads: Contact us for more informationFile Size: 40kb size limitAnimation: 15 second animation limit, 3 animation loops maxFile Formats: .gif or HTML/Third Party

Featured ProductsProduct Name or Catalog NumberImages: 400 x 300px (.jpg format) Up to 4 total (5 without video)No logosVideo (Optional) Hosted videos on Labcompare.com onlyProduct Description: Up to 80 words, No hyperlinks

Remarketing Program

EmailSubject Line: Compelling, specific subject line containing a call to action or sense of urgencyFile Formats: HTML 4.0 (use inline styles; avoid CSS), Template, or Creative Services (layered .psd)If sending raw materials: High resolution photo, text, link, & logo fileDimensions: Width should be no more than 600pxFile Size: 50kb size limit

EnewsletterTitle: Brief, one line title summary of product to be featuredImage: Your product image or logo, with the dimensions 187 pixels wide by 140 pixels highBody Copy: 40 to 80 words (limited to 600 characters) in one paragraph of product or branding copy (limit HTML formatting to bold or italics)URL: One link to a lead form, website or landing page.

Exhibit Hall PreviewLogo: High resolution .jpg or vector fileImage or Video: 400 x 300px (.jpg format) Hosted videos onlyContact Information: Include website urlBooth Number (if exhibiting)Company Overview: Company history, featured technologies, product descriptions, etc., Include links, Up to 250 wordsCompany Specials: Specific offers that are available at your booth during the showUp to 40 words for each offer; Limit to 3 offersShow Events: Demonstrations, seminars, workshops, etc.Include times & locations

Third Page Square: 5”w x 4.5”h (127mm x 114mm)

Third Page Vertical: 2.375”w x 9.5”h (60mm x 241mm)

Quarter Page: 3.625”w x 4.5”h (92mm x 114mm)

Product/Catalog HighlightApproximately 70 word description, web address and a high resolution product/catalog cover image (300 dpi jpg or PDF).

Available sizes include:• 250 x 250 – Square• 200 x 200 – Small Square• 468 x 60 – Banner• 728 x 90 – Leaderboard• 300 x 250 – Inline Rectangle

• 336 x 260 – Large Rectangle• 120 x 600 – Skyscraper• 160 x 600 – Wide Skyscraper

Formats: GIF, JPG, PNGMax size: 150KB

Mail: CompareNetworks Jennifer Campbell 11650 Lantern Road, Suite 136 Fishers, IN 46038

18

2018 MEDIA KIT


Sales - United StatesMatthew Gray McClosky Sales Director650.416.0510 | [email protected]

S. McCorvie WhamSenior Account Executive203.209.7299 | [email protected]

Jack Apostolik Senior Account Executive 650.243.5639 | [email protected]

Jenny StevensSenior Account Executive 619.385.1075 | [email protected]

Sales - InternationalHilary Turnbull [email protected] +44 (0)1875.825700

CorporateJeanely HuntVice President, [email protected]

Shiena Enerio Account Coordinator [email protected]

Michelle Palomares Web Content Manager [email protected]

395 Oyster Point Boulevard, Suite 321 South San Francisco, CA 94080 650.243.5600

Editorial

Robert L. StevensonEditor [email protected]

Donna FrankelDirector of Editorial [email protected]

Consulting EditorsRathin C. DasBarbara FosterAshok K. ShuklaMukta Shukla

ProductionJennifer Campbell Art Director [email protected]

Allison Kem Production Manager [email protected]

CirculationCindy CardinalCirculation [email protected]

twitter.com/labcomparetwitter.com/americanlabfacebook.com/labcomparefacebook.com/AmericanLaboratory

Contact Information

Documents

2018 MEDIA KIT - Labcomparemediakit.labcompare.com/Media/14/PDFs/AL2018_MediaKit_LR.pdf · 2 2018 MEDIA KIT americanlaboratory.com | [email protected] Integrated Platform