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MEDIA KIT 2018 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: [email protected] Ph: 561/997-8683, ext. 300 | Fax: 561/997-8909

2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

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Page 1: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

MEDIA KIT20181000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: [email protected]: 561/997-8683, ext. 300 | Fax: 561/997-8909

Page 2: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

DELRAY’S READERSDelray is the hottest little town in South Florida.

Delray draws residents and visitors from throughout the region. Delray embodies the best of both worlds: Old Florida charm with a trendy spin on the sophisticated urban tropics.

Total Adult Audience: 80,433 (4-Issue Cume)

Reader Profile:• 46% Male/54% Female• Average Age: 48• Combined Household Income: $5.6 billion

Readers love Delray magazine!88% of Delray magazine readers don’t read City & Shore magazine87% don’t read the Boca Raton Observer81% don’t read the Palm Beach Post (Sunday Edition)74% don’t read Atlantic Avenue magazine74% don’t read the Sun-Sentinel (Weekday Edition)74% don’t read the Palm Beach Post (Weekday Edition)73% don’t read Simply the Best magazine69% don’t read the Sun-Sentinel (Sunday Edition)66% don’t read Boca Life magazine66% don’t read Palm Beach Illustrated

Source: The Media Audit, Greater West Palm Beach Metro Market, 2016+2018

$8.8BILLION

IN COMBINED LIQUID ASSETS

Page 3: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

EVENTS: EXPERIENCES TO REMEMBERInnovative minds. Creative ideas. Customer-centric campaigns in print, digital and experiential platforms can bring a new focus to your brand.

JES Media is the most powerful media and events provider in South Florida. Our event divison can handle the marketing and follow-through on all of your event needs. From grand openings and galas to intimate dinners and even private parties, we help you develop your concept and take it from there.

Through our resources, we will streamline your marketing efforts, get your name out in the marketplace and bring a solid return on investment for your marketing dollars.

Let’s talk soon.

Contact [email protected].

Page 4: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

78%PUBLIC PLACE DISTRIBUTION

COPIES

OUR DISTRIBUTIONFormulated on a national magazine model, Delray magazine circulates through multiple distribution channels.

21,500total copies Including print copies distributed along Atlantic Avenue to prime hotels and business owners along Federal Highway, Linton Avenue and Pineapple Grove

7,500 digital copies Sent out to subscribers of our digital e-newsletter and e-blasts.

35%DIGITAL COPIES

65%PRINT COPIES

Page 5: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

15

20

25

30

35

33.4%

25%

10%

0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

15

20

25

30

35

33.4%

25%

10%

0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

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20

25

30

35

33.4%

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0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

15

20

25

30

35

33.4%

25%

10%

0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

15

20

25

30

35

33.4%

25%

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0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

5

10

15

12.3%

7.0%

0.5%

0

2

4

6

8

10

9.1%

4.6% 4.0%

0

2

4

6

8

10

9.7%

5.7%4.6%

0

5

10

15

20

25

30

35

33.4%

25%

10%

0

3

6

9

12

1515.1%

12.5%

7.1%

0

2

4

6

8

10

12

11.1%

8.5%6.2%

2016+2018 MEDIA AUDITCume RatingsMarket: Greater West Palm Beach Metro MarketBase: Adults age 18+Market Population: 1,602,203

DELRAY BEACH MAGAZINE + BOCAMAG.COM

DELRAY BEACH MAGAZINE

ATLANTIC AVE MAGAZINE

The Power of Our Audience

Page 6: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

BOCAMAG.COM/DELRAY-BEACH-MAGBocamag.com and our social media platforms (Facebook, Twitter, Pinterest, Instagram) have been honored four times by the Florida Magazine Association in the category of “Best Overall Online Presence.” Follow the leader in digital content from concert reviews to the area’s most popular dining guide. Reach your desired clientele with a sponsored blog, native blog, or vlog (video blog) provided by you or our talented editorial and creative teams.

E-BLAST650px W

(variable height)

TOP BANNER728px W x 90px H

SIDE BANNERS300px W x 250px H

MOBILE/TABLETBANNERS

300px W x 100px H

Page 7: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

E-NEWSLETTER “THE SCOOP”

650px W x 80px H

For web ads:• Supplied ads due two days before

publication date• Ads designed in-house due one

week before publication date• $125 in-house ad design• $175 in-house animated ad design

(Flash and/or HTML5 unavailable)

Source: Google Analytics, 2017

34KAVERAGE UNIQUE

VISITORS PER MONTHAVERAGE AGE OF VISITORS:

35

46%MALE USERS

54%FEMALE USERS

Page 8: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

PROGRAMMATIC AD DISPLAYSPrint + Digital = The most cost-effective way to build your brand!

JES Media has launched a multi-channel, targeted digital ad display and retargeting campaign to enhance site traffic and increase brand awareness. Additionally, we can pinpoint the appropriate target demographics and customer profile for future digital campaigns. JES is the only media company in South Florida to partner with this high-end international programmatic supplier. Know the difference and invest with the best.

Guaranteed display ad impressions!• Generate brand awareness and name recognition• Hyper-local, audience specific prospects• In-market consumers tailored to your core demographics• Contextual categories• Geotargeting, retargeting and audience targeting• Custom packages available upon request

CAMPAIGN PACKAGES

TITANIUM • 1.1 million display ad impressions

PLATINUM • 850,000 display ad impressions

GOLD • 575,000 display ad impressions

SILVE • 300,000 display ad impressions

BRONZE • 180,000 display ad impressions

Page 9: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

SPRING 2018

MIZNER’S DREAM2 0 1 8

T H E O F F I C I A L M A G A Z I N E O F T H E B O C A R A T O N R E S O R T & C L U B

chamber

CUSTOM PUBLISHINGUniquely made. Tailored to your audience.

JES Media sets the standard for top quality publishing through compelling content, stunning design and stories crafted by exceptional, seasoned writers. Our custom publishing division will develop a product that meets your unique company objectives and allows you to reach your target audience like never before.

Currently, JES Media produces the Greater Boca Raton Chamber Annual, Mizner’s Dream, the City of Boca Raton brochure, and Worth Avenue magazine, which was awarded first place in the category “Best Custom Magazine” by the Florida Magazine Association two years in a row.

From the hottest real estate to automotive to promotions and special events, discover how a custom magazine can advance your brand.

Page 10: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

JANUARY/FEBRUARYThe New DelrayThe Style IssueSpecial Ad Section: Savor the AvenueSpecial Ad Section: Great Gift IdeasSpace Close: 10/23 • On Sale: 12/28Press-Ready Ads Due: 11/27

MARCH/APRILDelray DiversionsSpace Close: 1/8 • On Sale: 2/22Press-Ready Ads Due: 1/22

JUNE/JULY/AUGUST50 Things We Love About Delray!Space Close: 4/16 • On Sale: 5/31Press-Ready Ads Due: 4/30

SEPTEMBER/OCTOBERThe Foodie IssueSpace Close: 7/9 • On Sale: 8/30Press-Ready Ads Due: 7/23

NOVEMBER/DECEMBERSpecial Holiday IssueSpecial Ad Section: Great Gift IdeasSpace Close: 9/10 • On Sale: 11/1Press-Ready Ads Due: 9/24

*Dates and editorial content are subject to change.

Delray magazine creates an engaging mix of stories about living life to the fullest in South Florida—and the people who make our region unique. With a mix that includes food, culture, travel, fashion, history and in-depth features, these pages deliver the ultimate guide. Here’s a sneak peek at what’s to come for 2018.*

EDITORIAL CALENDAR

Page 11: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

“We have worked with JES Publishing and their magazines to promote our business for more than 25 years. We consider them our partner. They are professional, willing to help make your ad a success and always offering promotion ideas.”

-BOBBY WOLLENBERG AND CATHY SAUER,

OWNERS, NINA RAYNOR

“I read the lovely piece that John Shuff wrote in the column, ‘My Turn,’ in the February issue of Delray magazine. Thank you for sharing your love story. I read that entire issue with a feeling that we’ve already met. If you could hear me talk about Delray Beach you would think I worked for the Chamber of Commerce!”

—IONE S. WIREN, NORTH PALM BEACH

“Delray magazine really works. Almost as soon as the issue I was in came out on newsstands, my phone was ringing off the hook. I got a lot of new, very good business. People really read that magazine.”

—JOEY SCLAFANI, OWNER, CAPT. FRANK’S FISH MARKET

“A friend just dropped off her copy of Delray magazine ... and the article about me is absolutely fabulous! The article is the complete and honest conversation that we had … no tomfoolery at all ... and he sure did his homework. I have never been so pleasantly surprised and so honestly explained. I can’t wait to show it off!! Thank you a million times over.”

—MARIE NOFSINGER, MUSICIAN

“I was so thrilled when I picked up the last edition of Delray. I applaud your article on the farming families of Delray Beach. These families work hard and are rarely given the credit they deserve for the economic impact or vibrancy to our community. It’s great to see you looking past Atlantic Avenue to some of these other businesses that make our area tick. With the article on the horse folks and the Blue Anchor, I may just have to have this issue laminated and hung on my wall. Bravo, great magazine, great articles and thank you for all you do for the community.”

—BILL BATHURST, BROKER, GOLDEN BEAR REALTY;

BRAND STRATEGY CONSULTANT

“I picked up a copy of your July/August issue while visiting Delray Beach and truly enjoyed the issue. I lived and worked in Delray Beach as a chef at the Pineapple Grille, and Delray has always been one of my favorite spots. Your magazine’s stories and articles have kept the focus on a city that is vibrant and hip. Thanks for a great magazine!”

—FREDA GORE, CARIBBEAN CULINARY

TOURS & VACATIONS

“Thank you for the great write up in the October issue. It looks wonderful, and Rich [Pollack] did a great job of capturing my message. I’m very proud to be a member of the Delray Beach business community, and I’m very grateful for the support I receive from Delray magazine.”

—LORI RICHARDS, OWNER, THE OLIVE TASTE OF DELRAY

TESTIMONIALS

Page 12: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

THE MAGAZINE1/2

HORIZONTAL

2/3VERTICAL

1/3SQUARE

Submitting Your AdMandy Wynne, Production Manager: [email protected] • 561/997-8683 x226

FTP: ftp.bocamag.com • username: bocamag • password: b0c@m@g • path: /home/bocamag

Hightail.com: each file size must be less than 50MB

Design fees will be applied unless otherwise noted on the signed contract with a special addendum or notation; a charge equiva-lent to the size of the ad will be added to the advertising space cost on the invoice.• Designing: full pg.= $225;

2/3 pg.= $175; 1/2 pg.= $150; 1/3 pg.= $125; web banner= $125; animated web banner= $175

• Revising: minor changes (30 min. max) = $35; major changes (>30 min.)= $70

• Photoshop/Retouching: $80/hour

• SWOP Kodak color proof: $35/proof

Important InformationA $250 penalty for late materials will be charged if you haven’t received an extension beyond the press-ready deadline authorized by the Production Manager.• Printing: web offset,

4-color process (CMYK), perfect bound

SPECIFICATIONS WIDTH HEIGHTTwo-page spread 18˝ (18.25˝ w/ bleed) 10.875˝ (11.125˝ w/ bleed)Full page 9˝ (9.25˝ w/ bleed) 10.875˝ (11.125˝ w/ bleed)2/3 Vertical 4.75˝ 9.75˝1/2 Horizontal 7.75˝ 4.75˝1/3 Square 4.75˝ 4.75˝

No live matter within .25˝ of trim edge. All proof marks and notations at least .125˝ away from trim edge.

1/3SQUARE

Page 13: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

President/PublisherMargaret Mary Shuff

Director of AdvertisingSuzanne Norton Davis

[email protected]

Marketing ManagerPortia Smith

[email protected]

Director of Community RelationsOlivia Hollaus

[email protected]

To contact one of our Account Managers, please email [email protected].

See more online at advertise.bocamag.com

Page 14: 2018 - Boca Magazine · DELRAY’S READERS Delray is the hottest little town in South Florida. Delray draws residents and visitors from throughout the region. Delray embodies the

JES Media produces Boca Raton magazine, Delray Beach magazine, Greater Boca Raton Chamber Annual, Worth Avenue and Mizner’s Dream.

JES Media also produces Salt Lake magazine, Utah Bride and Groom, Utah Style & Design and Salt Lake Visitor’s Guide.

[ YOUR TOWN, YOUR MAGAZINE ]

Get Stoked

for

50+THINGS

WEABOUT

DELRAY

chamber

MIZNER’S DREAM2 0 1 8

T H E O F F I C I A L M A G A Z I N E O F T H E B O C A R A T O N R E S O R T & C L U B

BO

CA

MA

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OM

BillMurrayYOUR FUNNY VALENTINE:

GUIDE TO 2018 FESTIVAL OF THE ARTS

OUR FAVORITE L❤VE STORIES,FLORIDA’S WILD URBAN LEGENDS, & MORE!

RENOWNED CELLIST JAN VOGLER AND SINGER BILL MURRAY

SO FLA'S ULTIMATE DINING GUIDE: 150+ REVIEWS

WINTER 2018

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