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2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

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Page 1: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

2017

Page 2: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
Page 3: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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Hospital

Page 5: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

21c Louisville KY

Page 6: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Water Works

Page 7: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

National Center for Atmospheric Research

Page 8: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Nassau 42

Page 9: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Republic Metals Corporation

Page 10: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

R&D Coatings

Page 11: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

California Pizza Kitchen

Page 12: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Temecula Pub & Grub

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Temecula Valley

Hospital

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Broward County Hospital

Page 15: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Norton Women’s &

Kosair Children’s Hospital

Page 16: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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Amway Center

Page 18: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Louisville International

Page 19: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Wilmington College

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University of Louisville

Page 21: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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Mas

s P

rod

ucti

on

Po

ssib

le &

Re

liab

le

Art Wolfe

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Page 37: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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*Provides 21-month life for photo based images mounted vertically facing south in Florida. Other locations, orientations or shading will significantly extend the life of the image.

**Utilization of full density (1.0 or higher) prints as sign graphics will result in 3 years or more of life.

Free replacement panels for any photo images not satisfying the end customer for two years and full color signs for three years.

UV Resistant

Using Epson 4-color ink sets Expected Life:

2 years*

(photography based)

3 years**

(signage based)

The life of this product is directly linked to the ink used during the printing process.

Page 46: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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There are currently no

ANSI or ISO Print

Permanence Test Method

Standards that can

answer the question: “How

Long Will a Print Last.”

Page 49: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is
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325

510

2850

0

500

1000

1500

2000

2500

3000

Kodak Endura Fuji Crystal LatestChromaLuxe/Epson Ink

Ho

urs

to

Failu

re**

* 25° C, 50% RH, 50 kLux @ 420 nm - Window Glass Filter

** WIR version 3.0 End point Criteria, Color of Bar Indicates Failure Mode

Page 52: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Financials

Page 53: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

The Economics of ChromaLuxe® Cost & Margin Overview

• Unit Cost Example: 16” x 20” Aluminum Panel

– Net purchase price: $20.95– Freight: .50– Packaging: 1.00– Ink/paper: .33

• Landed Material Cost: $22.78

• Labor @ 30/hour min @ $20.00 loaded .65

• Total Landed Material and Direct Labor: $23.43

Page 54: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

The Economics of ChromaLuxe® Pricing / Sales Tips

• Do not underestimate what someone is willing to spend!

– Quality and WOW factor mean a lot.

• Comp shop. – What are pro lab’s charging and other fine art printers

in your area?

• Make artists / photographers your sales agents– Provide samples and promotional materials

SizePrint

Only

8x10 $20.00

8x12 $26.00

8x24 $46.00

8½x11 $26.00

10x10 $27.00

10x14 $34.00

10x20 $39.50

10x30 $69.00

11x14 $42.00

11x17 $40.00

12x12 $29.00

12x18 $49.00

12x24 $63.00

12x36 $88.00

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Tips for Success

Page 56: 2017 - Professional Marketing Services, Inc.proimagingsupplies.com/docs/WCAF 2018 Photo...The Economics of ChromaLuxe® Pricing / Sales Tips •Do not underestimate what someone is

Low Resolution Source Image High Resolution Source Image

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