2017 PARTNERSHIP OPPORTUNITIES - Cloudinary · 2017 PARTNERSHIP OPPORTUNITIES 3 Travel Manitoba is a Crown corporation whose role is to provide leadership by collaborating with tourism

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2 2017 PARTNERSHIP OPPORTUNITIES

32017 PARTNERSHIP OPPORTUNITIES

Travel Manitoba is a Crown corporation whose role is to provide leadership by collaborating with tourism businesses, communities, destination marketing organizations and governments to realize the full potential for tourism in Manitoba.

About Travel Manitoba

VISION :

MISSION :

OBJECTIVES :

Travel Manitoba will lead the marketing of Manitoba and will be recognized as a catalyst for economic development that contributes to the well-being of Manitobans.

Travel Manitoba will lead the tourism industry by aligning investment in tourism to grow revenues and create strong connections between visitors and Manitoba’s unique experiences.

• Lead Manitoba’s tourism industry to ensure it is competitive and sustainable. • Increase visitation to realize $2.0 billion by 2020. • Increase yield per visitor by extending length of stay and increasing visitation from longer haul markets. • Increase investment in the tourism sector by partnering with business and government. • Establish a strong brand for Manitoba within Canada and internationally. • Align tourism partners and strengthen relationships with industry and government stakeholders. • Optimize organization spending to deliver increased results in the most cost effective way. • Influence the development of a provincial tourism strategy to make tourism a $2 billion industry by 2020, ranking 5th in terms of market share amongst Canadian provinces and territories.

Our Strategy

• Lead Marketing Excellence

• Secure increased and sustainable investment

• Align partners and unify the tourism industry

• Raise the importance of the tourism industry

• Collaborate to build a competitive provincial tourism strategy


Opportunity to Attract High Yield VisitorsGlobally tourism is growing and is projected to become one of the largest and fastest growing sectors in the world. According the United Nations World Tourism Organization, International receipts reached $1.1 trillion USD in exports last year and are forecast to increase by 3.3% per year to achieve 1.8 billion in tourist arrivals by 2030.

International visitors stay longer and spend more per visit. Travel Manitoba has expanded its international marketing campaign to capitalize on the benefits of these high yield customers.

MANITOBA $1,014 Million

9,637,000 person visits $105 per person visit

Total Visitor Spending $1,603,368,000

Source: Statistics Canada – Travel Survey of Residents of Canada (TSRC) and International Travel Survey (ITS), Research Resolutions – 2014 Detailed Tabulations.

Total Visitation 11,027,000

OTHER CANADIAN PROVINCES $319.8 Million

958,000 person visits $333.8 per person visit

UNITED STATES $185.1 Million

354,000 person visits $523 per person visit

OVERSEAS $84.5 Million

78,000 person visits $1,083 per person visit

63% 87%20%

9%

3%12%

5% 1%


Factors Impacting Tourism Marketing Global Competition New and emerging destinations such as China are actively vying for their share of tourism revenue, aggressively investing in marketing their destination. Other Canadian jurisdictions such as Saskatchewan, Newfoundland and Labrador, and Nova Scotia, have significantly higher marketing budgets.

The Rising Importance of Content Marketing More of Manitoba’s potential customers are planning their vacations on-line using social and mobile communications. Travellers have fundamentally changed the way they research, plan and purchase their vacations. In response, tourism operators must publish on-line content on multiple platforms to connect with travellers regardless of the digital channel or device that they use.

The Collaborative Economy The collaborative economy is presenting challenges to traditional hotels, transportation services, restaurants and tour companies. (e.g. Accommodation sharing services like AirBnB, Homeaway; Transportation sharing services like Uber, Parkatmyhouse; Food services like Yelp, Cookening; and local guide services like Vayable).

Baby Boomers The baby boom generation is travelling extensively to international destinations. As this generation ages, acquiring more money and time to travel, keeping them within and/or attracting them to Manitoba becomes even more challenging. We must develop and market competitive tourism experiences to capture this growing market.

Millennials The millennial travel sector is catching the eyes of international tourism marketers everywhere, with the number of youth trips expected to double by 2020 to 300 million per year. It’s no longer a niche, but rather a catalyst for true growth, making millennial travellers valuable to the Canadian travel industry.

Traveller Expectations New tourism destinations are competing more fiercely than ever for the same traveller by delivering high quality experiences. To remain competitive, Manitoba tourism businesses will need to continually invest in the development of new experiences.


Moving Traveller Closer to BuyingTravel Manitoba has adopted Destination Canada’s Path to Purchase model, which helps focus efforts on the main opportunities to influence a consumer’s decision-making.

Visitors from outside Manitoba bring incremental wealth adding to our provincial exports. Our goal is to move visitors down the path to purchase, and inspire them to stay longer in Manitoba.

Consumers undertake a complex planning and purchase process to gather information to make a decision on a travel purchase. They buy an experience comprised of places to visit, places to stay and things to do. Visitors look for information before, during and after their trip.

Travel Manitoba’s 2017 Marketing Plan includes actions that impact consumers at every stage of the vacation planning and purchase process.


Target Customers Travel Manitoba has purchased Destination Canada’s Explorer Quotient (EQ), an award winning segmentation tool that provides access to some of the most in-depth and insightful tourism research currently available. Developed in partnership with Environics Research, EQ is used by several tourism jurisdictions across Canada and it provides a comprehensive understanding of Manitoba’s highest potential customers. With EQ, we have access to sound research that drives marketing related decision-making, providing Manitoba with a stronger competitive advantage.

Travel Manitoba has identified “Authentic Experiencers” and “Cultural Explorers” as two of the nine potential traveller types that are most drawn to the tourism experiences that Manitoba has to offer. Operators will be better able to understand their customers, the types of experiences that they are after and the kind of message that will resonate with them.

> Authentic Experiencers want the best of both worlds – to experience vast natural settings and to immerse themselves in the local culture. These travellers want to learn, they are spontaneous, independent and open-minded. Manitoba’s incredible natural settings and wildlife, as well as our rich culture, displayed through our festivals, cultural institutions and diverse communities really speak to these people. They want to paddle river rapids, hike through rugged backcountry, hunt and fish our world class product, swim with belugas, walk amongst polar bears, dig for 80,000,000 year old aquatic fossils and more.

> Cultural Explorers on the other hand, want to discover the entire experience of the culture, people and settings of the places they visit. They go off the beaten track to find out how people truly live. They want to attend our festivals, learn the culture, the language, share food and drink with the locals... and generally learn about the area from an historical perspective.

Detailed profiles for Authentic Experiencers and Cultural Explorers are available at:

quiz.canada.travel/caen/traveller-types/ttAE quiz.canada.travel/caen/traveller-types/ttCE

AUTHENTIC EXPERIENCERS

CULTURAL EXPLORERS



Target Markets Travel Manitoba will concentrate investments on markets where Manitoba has a competitive advantage. Emphasis will be placed on markets with the highest concentration and volume of authentic experiencers and cultural explorers.

We will ensure that our marketing strikes a balance between markets producing results now and those that are most likely to generate strong results in the future. We rely on Destination Canada’s market portfolio evaluation system to determine international markets which have the greatest potential.

Travel Manitoba has increased its marketing investments in the United States, China, Germany, the United Kingdom, France and Australia.

Canadian currency has lost value against the U.S. dollar, and the British pound and the euro are projected to lose value in 2017. Exchange rates can influence where visitors choose to vacation and how much they spend. This will make Manitoba more appealing as a destination.

CANADA UK

USA

GERMANY

CHINA

AUSTRALIA

FRANCE

INTERNATIONAL • United States • Germany • United Kingdom • China • France • Australia

CANADA • Manitoba • Alberta • Ontario • Québec

VISITATION 11,200EXPENDITURES $7,100,000

VISITATION 10,595,000EXPENDITURES $1,333,786,000







Target Markets: Key Insights

CANADA

Visitation

Visitation 10,595,000

Expenditures $1,333,786,000

Average Spend/Trip$126

Canadian Markets

Ontario, Alberta and Quebec are among the top five Canadian markets other than Manitoba. These markets account for 98% of total other domestic tourism expenditures.

> Ontario: $114.5 million in expenditures and 347,000 in person visits.

> Alberta: $63.8 million in expenditures and 151,000 in person visits.

> Quebec: $24.3 million in expenditures and 33,000 in person visits.

Canada is Manitoba’s largest market for visitation and tourism expenditures. In fact, 96% of visitation to Manitoba and 83% of tourism expenditures are attributable to Canadian visitors. According to the latest Travel Markets Outlook published by the Conference Board of Canada, total domestic overnight visits are projected to increase by 2.7% in 2016 boosted by domestic business travel. Manitoba’s economy is well-diversified and disposable income is on the rise. Looking ahead, reports suggest that domestic overnight tourism visitation will continue to post strong growth in Manitoba in 2017.


Winnipeg 3,207,000

Northern Region 502,000

Parkland Region 445,000

Interlake Region 1,291,000

Eastern Region 2,170,000

Western Region 1,779,000

Pembina Valley Central Plains Region

1,144,000

Trip Purpose

What do they want to do? Target Explorer Types

Visitation

Cultural Explorers

Authentic Experiencers

Market Insights (Global Tourism Watch – DC)

Canadian travellers see Canada as a destination that inspires them to explore the natural geography and to meet and engage with its people. Canada is also seen as a destination that offers authentic experiences. Older Canadians are more likely to put Canada on their list of dream destinations and are more likely to travel in Canada to visit friends and relatives. And increasingly, Canadian travellers are sharing their experiences and searching for travel information while on their trip.

BeachNational, Provincial or Nature ParkBoatingHiking or BackpackingFishing

Canada is Manitoba’s largest market for visitation and tourism expenditures. In fact, 96% of visitation to Manitoba and 83% of tourism expenditures are attributable to Canadian visitors. According to the latest Travel Markets Outlook published by the Conference Board of Canada, total domestic overnight visits are projected to increase by 2.7% in 2016 boosted by domestic business travel. Manitoba’s economy is well-diversified and disposable income is on the rise. Looking ahead, reports suggest that domestic overnight tourism visitation will continue to post strong growth in Manitoba in 2017.

Pleasure 40%Business 11%Visiting Friends & Relatives 41%Other/Leisure 8%



UNITED STATES The U.S. is Manitoba’s largest international market with the highest growth potential of all international markets. Over the long term, U.S. overnight visits are expected to increase by 3.2% in 2016 and 2.3% in 2017.

CALIFORNIA

NORTH DAKOTA MINNESOTA

WISCONSIN

ILLINOIS

MICHIGAN

OHIOINDIANA

Visitation

Visitation 354,000

Expenditures $185,093,000


Market Potential2,719,000

Marketing Strategy

The neighbouring states of Minnesota and North Dakota as well as Wisconsin, Michigan, Ohio, Illinois and Indiana are key markets, particularly for the fishing and hunting sector. California has strong growth potential for outdoor adventure experiences.


Trip Purpose


Visitation


Cultural Explorers



The U.S. is Canada’ largest international market, with an estimated 11.5 million overnight visitors in 2014 – accounting for 70% of total international trips to Canada. The momentum keeps building. So far this year, the purchasing power of our target travellers has increased 8.5%, with each U.S. visitor arriving by air spending about $1,619 per trip.

SightseeingShoppingOutdoor activities (boating, hunting, fishing)Nature and wildlife viewing/activitiesHistory, people and culture – museums, fairs, festivals

Winnipeg 147,000

Northern Region 26,000

Parkland Region 20,000

Interlake Region 33,000

Eastern Region 49,000

Western Region 27,000

Pembina Valley Central Plains Region

81,000



CHINA

Visitation

Visitation 4,800



Market Potential290,000

Marketing Strategy

Technology is changing the way Chinese tourists’ travel booking habits. China now has more than 620 million Internet users. Travel booking via the web or mobile apps has become very popular with independent Chinese travellers. The Chinese market is still developing initial experiences within sales channels and education is an important part of Travel Manitoba’s focus this year.

According to Destination Canada, overnight arrivals to Canada from China gained significant momentum with the granting of Approved Destination Status in 2010. Since then, total visitation to Canada has reached 454,000 visitors, expanding at an average rate of 24% per year. China is now the third-largest overseas market for Canada in terms of visitation and the second-largest market in tourism expenditures. However, the Conference Board of Canada states that the health of China’s economy is a major concern in 2016. China is going through a difficult rebalancing that is seeing it move away from investment and exports to consumption and services.

CHINA


Trip Purpose


Cultural Explorers



The new wave of Chinese tourists consider themselves explorers and seek local, unique experiences that group tours do not have access to. Experiential travel, that emphasizes different areas of local life – culinary, culture, history, shopping, nature or social life, is the emerging trend. Canada’s offers fit well with this emerging trend.

ShoppingWildlife viewing – National ParksSightseeingVisiting friendsHistorical sites




UNITED KINGDOM The U.K. is the largest source of overseas travellers to Manitoba. The Conference Board of Canada is estimating overnight visitation will increase 6.2% in 2016 and 4.1% in 2017. With added air capacity to London this year and continued marketing efforts by Travel Manitoba, Manitoba is also expected to see an increase in visitation and expenditures from the U.K. market.

Visitation

Visitation 11,200

Expenditures $7.1 Million



Marketing Strategy

Trusted sources such as in-person, social media and online channels are the biggest travel decision influencers for U.K. travellers. Travel Manitoba focuses on partnerships with Destination Canada and on working with travel media influencers and the travel trade in the U.K. Travel Manitoba utilizes travel media influencers and the loyalty-based relationships of the travel trade to expand destination understanding through multiple seasons, regions and experiences in the U.K.

UNITED KINGDOM


Trip Purpose


Pleasure 40%Business 10%Visiting Friends & Relatives 40%Other/Leisure 10 %

Cultural Explorers


SightseeingShoppingNature and wildlife viewing/activitiesHistory, people and culture – museums, fairs, festivals


GERMANY


GERMANY

Visitation

Visitation 8,600




Marketing Strategy

The most influential sources, according to German travellers, are friends and family (80%), travel agents (73%) and travel guidebooks (69%), but there were some marked differences between the age groups.

Travel Manitoba is represented by a General Sales Agent to support the strength of travel trade as a booking channel to German consumers who are protected by laws regulating advertising and travel. Travel Manitoba partners with Destination Canada and works with German travel media influencers and the travel trade to promote fly-drive itineraries throughout Manitoba or in partnership with other provinces, overnight stays in Winnipeg and expanding the seasonality of Churchill visitation.

While Germany is ranked third globally for international tourism expenditures, Germany is ranked second in Manitoba for overseas visitation and expenditures. According to Destination Canada, Germany’s consumer confidence reached the highest since the financial crisis of 2008/09. Looking ahead, the Conference Board of Canada is forecasting a 0.7% increase in overnight visitation in 2016 and 1.6% in 2017.


Trip Purpose


Cultural Explorers



German travellers are more sensitive than most to ensuring they receive the best ‘value’ possible. Canada competes well with other long-haul destinations and leads the U.S. on all value attributes. ‘Green’ destinations and active holidays are becoming increasingly popular with German travellers. Popular activities include hiking, cycling and exploring destinations with touring. Customized packages offered by German operators continue to report strong growth. Full packages, on the other hand have been declining.

Nature and wildlife viewing/activitiesSightseeingHiking and walkingCamping and canoeingHistory, people and culture – museums, fairs, festivals

While Germany is ranked third globally for international tourism expenditures, Germany is ranked second in Manitoba for overseas visitation and expenditures. According to Destination Canada, Germany’s consumer confidence reached the highest since the financial crisis of 2008/09. Looking ahead, the Conference Board of Canada is forecasting a 0.7% increase in overnight visitation in 2016 and 1.6% in 2017.




AUSTRALIA

Visitation

Visitation 4,600


Average Spend/Trip$1,184


Marketing Strategy

While Australians have been as keen as any to embrace the digital world, and are more than capable of researching and booking trips online, they still tend to turn to travel agents when booking long-haul travel. Travel-trade marketing remains key to promoting Canada to first-time Australian travellers. However, compared to the competing long-haul destinations, visitors to Canada have little reservation in recommending it to friends and family – the most influential source of information and advice on where to go and what to see. Sharing their experiences, particularly through social media and travel-review websites, should be encouraged.

The Conference Board of Canada estimates that overnight visitation from Australia to Canada will increase 3.4% in 2016 and 4.7% increase in 2017. Awareness of Canadian vacation opportunities has increased dramatically in recent years. The number of Australian long-haul travellers who say they are likely to visit Canada in the next two years is up from 20% in 2007 to 32% in 2014.

AUSTRALIA


Trip Purpose


Cultural Explorers



While Australian long-haul travellers have a great appreciation of Canada’s natural beauty, there is less known about what else it has to offer. There is certainly an appreciation of the fact that we can provide unique and authentic travel experiences, but this may be tied to brand imagery around scenery and outdoor adventures. This is particularly important in attracting younger Australians to Canada, who are looking for more than just beautiful scenery.

ShoppingWildlife viewing – National ParksSightseeingVisiting friends

The Conference Board of Canada estimates that overnight visitation from Australia to Canada will increase 3.4% in 2016 and 4.7% increase in 2017. Awareness of Canadian vacation opportunities has increased dramatically in recent years. The number of Australian long-haul travellers who say they are likely to visit Canada in the next two years is up from 20% in 2007 to 32% in 2014.




FRANCE

Visitation

Visitation 3,800

Expenditures $2.6 Million



Marketing Strategy

Similar to the other European markets, in-person interactions remain the primary information source on Canadian destinations; followed by traditional offline sources such as TV travel shows, travel guides, and brochures. The French are less reliant on online sources such as social media and travel sites. French travel trade show high interest in Franco-Manitoban experiences and emphasize the importance in French Language Services for their clients.

FRANCE

France is Canada’s second-largest overseas inbound market after the U.K., and is ranked third in Manitoba for overseas visitation and expenditures. The French economy accelerated significantly overall in 2015 compared to 2014, and based on the latest border entry statistics, 2015 overnight arrivals from France achieved the highest level in history. The Conference Board of Canada estimated that overnight visitation from France increased by 3% in 2015. A similar growth rate is expected for 2016.


Trip Purpose


Cultural Explorers



French travellers seek destinations that offer a combination of scenery, opportunities to explore local lifestyles, cultural and historical attractions, and Indigenous culture. To compete with its rivals, Canada needs to emphasize value for money, convey a sense of urgency and work to diversify French travellers’ perceptions of the country as one of more than beautiful scenery and nature. Though Canada has a dominant presence among French travellers, more travellers first consider the U.S. for a holiday. Over the long term, Canadian destinations would benefit from growing top-of-mind consideration.

History, people and culture – museums, fairs, festivalsShoppingNature and wildlife viewing/activitiesSightseeing



@ST

VMCD


Marketing Objectives > Provide brand leadership and align tourism partners to deliver a unified message in key domestic, national and international markets.

> Build a province-wide tourism marketing platform with scalable opportunities for industry participation.

> Increase Manitoba’s international reach through partnerships with the tourism industry, powerful brands and third party influencers.

> Deepen consumer engagement on digital platforms.

> Lead innovation in the delivery of visitor services.

Brand Awareness CampaignTravel Manitoba’s brand, “Manitoba, Canada’s Heart… beats” has attracted attention locally, nationally and internationally. The brand has won numerous marketing awards, has gained the support of industry, business and government, and most importantly, has drawn visitors and made Manitobans proud. Travel Manitoba will continue its brand awareness campaign in high profile mediums such as Air Canada video seatbacks, Air Canada’s in-flight magazine, and television advertising in its primary markets during highly rated programs and special events.

To help build on the continuing success of Travel Manitoba’s brand campaign, we’ve created a menu of marketing opportunities that will encourage travellers to come visit you! These opportunities are outlined in the following pages.



2017 Partnership Opportunities

U.S. Campaign ......................................................................................................... 28

International ......................................................................................................... 30

Content Publishing Partnerships ................................................................... 32

Digital Opportunities ........................................................................................... 34

Content Marketing ............................................................................................... 39

Visitor Information Centre (VIC) Opportunities ........................................ 43

Fish & Hunt Opportunities ................................................................................. 46


U.S. Campaign

The United States is Manitoba’s largest international market with the highest growth potential of all international markets. Recognizing that with the state of the Canadian currency and Canada being viewed as a safe place for Americans to travel, Travel Manitoba has significantly increased its investment in the U.S.

Travel Pages

Compelling stories about Manitoba experiences and attractions will be included in the weekend edition of the Grand Forks Herald (Circulation: 23,900) and Fargo-Moorhead Forum (Circulation: 41,000) between May and September, 2017.

Opportunity

Purchase an ad to be published alongside Travel Manitoba’s editorial.

Grand Forks Herald – Distribution: Sundays, 6 ads/page

Fargo-Moorhead Forum – Distribution: Sundays, 6 ads/page

Cost: $750

Newspaper Inserts

Travel Manitoba will reach important U.S. markets through a targeted insert in major daily newspapers: Minneapolis Star Tribune, Grand Forks Herald, Fargo-Moorhead Forum, AAA North Central, and Chicago Tribune, for a total distribution over 700,000.

Opportunity

Purchase a half page ad in any paper distributed in June, 2017.

12 opportunities available per paper.

Cost: $4,500

SPECIAL ADVERTISING FEATURE

From the wildlife of the north to the cultural wonders of Winnipeg,

discover something new!

G o W I L D i n M A N I T O B A

The world’s only human rights museum will stay with you. Explore moving stories and awesome architecture at the Canadian Museum for Human Rights in Winnipeg, Canada.

Make memories that will last a lifetime. humanrights.ca

Be Inspired

#AtCMHR

SPECIAL ADVERTISING FEATURE SPECIAL ADVERTISING FEATURE

If you want an amazing sensory experience this summer, you need to visit the Canadian Museum for Human Rights in Winnipeg.

Bridging past, present and future, the Museum delivers a visitor experience unlike anything else in the world, taking you on a journey of inspiration from darkness to light. And the building is just the start.

Inside 12 themed galleries connected by glowing alabaster ramps, the latest in modern technology supports the oldest and most human form of communication – storytelling. Stories of violation, survival, resistance and inspiration encourage learning from past and present to engage in a conversation about the future.

What’s a prom dress from a Georgia teenager doing in a human rights museum in Winnipeg, Canada? You’ll explore hundreds of stories, from Maréisha Rucker organizing her high-school’s first integrated prom in 2013 to Malala Yousafzai’s campaign for girls’ education in Pakistan to Nelson Mandela’s struggle against apartheid in South Africa to graffiti art demanding democracy in Egypt. With a focus on ideas, not objects, it has re-invented the museum experience. Setting new standards for universal accessibility, a rich experience awaits every visitor regardless of ability. Dynamic exhibits encourage participation, as you vote to express your opinion on human rights court rulings or join your kids or grandkids in an interactive digital game about bullying.

Open seven days a week to September 5, the Canadian Museum for Human Rights provides a powerful experience for people of all ages.

T he m o s t B E A U T I F U L B U I L D I N G i n Canad a … was designed to inspire


U.S. Digital Retargeting Campaign

With Travel Manitoba expanding our reach into target U.S. markets we have put Manitoba content in front of more Americans than ever before. These campaigns are building an interested audience of potential U.S. travelers who are already familiar with our province.

Opportunity

Partners can buy into four different campaigns targeting this interested audience pool who have already interacted with our content sometime in the past 3 months.

Partners’ ads will feature partner-specific content and lead directly to a landing page on the partner’s website. Partners can choose to be part of either an Urban or Outdoor campaign in one or more of the seasons below:

> Winter: January/February/March (overlap in March with Spring)

> Spring: March/April/May (overlap in March with Winter)

> Summer: June/July/August

> Fall: September/October/November

Cost: $750

@KR

IS10

PETE

RS


Travel Manitoba will be attending the following marketplaces in 2017:

• Feb 1-9, 2017 Canada Corroboree - Australia

• Feb 12-15, 2017 Education Travel Conference - St. Louis

• March 8-12, 2017 ITB – Berlin – Attended by German General Sales Agent

• May 9-12, 2017 Rendez-vous Canada (RVC) - Calgary

• June, 2017 Adventure Elevate (Location: TBD)

• Oct, 2017 Showcase Asia (Location: TBD)

• Nov 28 -Dec 2, 2017 USTOA – Hollywood, Florida

Opportunity A

Inclusion in profile sheets, RVC rebate, connecting with high volume buyers, gaining direct international market exposure, extending your marketing dollars, and benefiting from on-line market exposure and access to industry data.

Meet and greets with Travel Trade, Media and Incentive operators during group FAMs (minimum of two per year).

Cost: $1,500 per year

Opportunity B

All opportunities from above plus the opportunity to attend a California sales mission, as well as another sales mission in either New York City or Chicago. This opportunity also includes attendance at SITE SoCal on Dec.13, 2016, and an invitation to attend evening reception at Incentive Canada 2017 in Winnipeg.

Cost: $3,000/year

International

Travel Trade and Incentive TravelTravel Manitoba provides numerous opportunities to market and interact with decision-makers and leaders in international markets. Working with tour operators, travel companies, conference and incentive travel planners, affinity/special interest groups and adventure tourism companies, Travel Manitoba aims to increase tourism revenues by targeting high income consumers through key re-sellers in our target markets.

Efforts in international marketing present an additional outlet for consumers to purchase their travel needs and offer further reach for Manitoba suppliers into markets that may otherwise not be reached. A significant percentage of visitors to Manitoba book using the travel trade or through incentive travel, providing considerable visitation and revenue from this important channel.

Meetings, conventions and incentive travel attract close to two million visitors each year to Canada with total spending of $1.7 billion–almost a quarter of all money spent by inbound overnight travellers. Canada is the number one location for outbound meetings business from the U.S., which brings in $1.4 billion annually.

Clients are interested in exciting urban experiences and outdoor adventures found in Manitoba, such as kayaking alongside beluga whales, watching polar bears in their natural habitat, or fishing in remote locations. As a partner in Travel Manitoba’s international travel trade/incentive initiatives, you will receive many benefits including:

1. Show leads and profiles

2. Marketplace registration rebates – Rendez-Vous Canada only

3. Access to state of the art database information

4. Product audits

5. Co-op marketing investment matching opportunities

As well, Travel Manitoba’s in-market agent for Germany prepares and distributes a newsletter to over 150 tour operator partners in the German speaking European markets each quarter. Travel Trade partners will receive first priority for news and product updates in this newsletter which has open rates of 60-80%.


Team MediaOpportunity

Join our media team in showcasing your world class offer. Team media partners will be invited to participate in the exclusive events listed below, where they will partner with Travel Manitoba to highlight their destination and products to top international media. Your membership in the team ensures you will be front and centre at our media events, and that you will be featured as a premium destination in our annual story guide.

Team Media events:

• UK Media Blitz and International Media Marketplace March 2017

• Canada Media Marketplace major event sponsor April 2017

• German Media Blitz Fall 2017

Cost: $3,000

Note: Travel expenses to events are not included.

@LE

THA

LLEN

S


enRoute (Air Canada in-flight magazine)

Travel Manitoba will have two 12-page inserts in Air Canada’s enRoute magazine, one in April (Spring/Summer) and one in August (Fall/Winter). Together with its Air Canada Express regional partners, Air Canada serves close to 35 million passengers annually and provides direct passenger service to more than 175 destinations on five continents.

Distribution

119,942 copies will be placed aboard Air Canada flights for each of the two months. The magazine has a monthly readership of more than 1,148,000 (9.6 readers per copy).

Opportunity

Purchase an advertorial or an ad in Air Canada’s enRoute to get your message in front of this important demographic segment.

Cost: Full Page Advertorial – $7,000 (4 available per issue)

Half Page Advertorial – $3,500 (4 available per issue)

1/2 Page Ad – $3,000 (4 available per issue)


Content Publishing Partnerships

Travel Manitoba will be pursuing content publishing partnerships with several of Canada’s leading magazines, offering partners opportunities for editorial, advertising, digital and social engagement with their readership. Details on specific opportunities and prices will be available.

Canadian Living Canadian Living is the #1 media brand for Canadian women. Sharing inspiring food, fashion, health, family, crafts, DIY, work and home décor ideas.

Canadian Geographic Canadian Geographic reaches 3.1 million print readers and 1.3 million digital viewers per issue, and is the largest reaching paid travel magazine.

Chatelaine (French edition) The French language version of Canada’s largest women’s brand.

Opportunity

Travel Manitoba will provide a full range of opportunities for our partners to invest in with us.

Cost : $1,000 to $7,000


Canada Summer Games Manitoba Vacation Guide

Travel Manitoba will be creating a Manitoba Vacation Guide directed towards the athletes and their families, spectators and tourists who will be traveling to Manitoba for the 2017 Canada Games. This one-time publication will highlight attractions and events taking place the two weeks prior, during and the two weeks after the Canada Games along with travel information that relates to the Canada Games.

The Guide will be available in all Travel Manitoba Visitor Information Centres, and available online, as of March 31, 2017.

Opportunity

Purchase an ad to be featured in this guide which will encourage travellers and athletes to either extend their stay or come back.

Cost: Full page Ad – $750

Half page Ad – $375

Quarter page Ad – $200

enRoute (Air Canada in-flight magazine)

Travel Manitoba will have two 12-page inserts in Air Canada’s enRoute magazine, one in April (Spring/Summer) and one in August (Fall/Winter). Together with its Air Canada Express regional partners, Air Canada serves close to 35 million passengers annually and provides direct passenger service to more than 175 destinations on five continents.

Distribution

119,942 copies will be placed aboard Air Canada flights for each of the two months. The magazine has a monthly readership of more than 1,148,000 (9.6 readers per copy).

Opportunity

Purchase an advertorial or an ad in Air Canada’s enRoute to get your message in front of this important demographic segment.

Cost: Full Page Advertorial – $7,000 (4 available per issue)

Half Page Advertorial – $3,500 (4 available per issue)



2016 Travel Manitoba Vacation Planner

This year, Travel Manitoba will be creating and releasing one planner that highlights Manitoba’s activities and events throughout the entire year.

Distribution

321,000 guides will be distributed in mid-January in our primary domestic markets – Winnipeg, rural Manitoba, NW Ontario, Toronto, English-speaking Quebec, North Dakota and Minnesota, as well as an additional 40,000 in visitor centres around the province.

Opportunity

Purchase a full colour ad or advertorial in the vacation planner.

Cost: Inside Front Cover Ad – $7,000

Inside Back Cover Ad – $7,000

Outside Back Cover Ad – $7,800

Advertorial:

Full Page – $5,500

1/2 Page – $3,700

Ads: Full Page – $5,000

1/2 Page – $3,200

Coupons/Packages – $600


Digital Opportunities

Block ads

From January 1- September 1, 2016 website ads received a total of 1,757,120 impressions and 7,611 click-throughs to partner sites with an overall click-through rate of 0.43%. This exceeds the industry average. Changes in the style of the block ad have increased click-through rate substantially over 2016 and we are offering the same in 2017.

Opportunity

Purchase a block ad on our homepage or interior pages (Where to Stay, What to Do, Places to Go, Events and Festivals, our Manitoba Hot Blog, or Everything Churchill site). Submit a photo, 25 words (max) of enticing text and a URL that you would like the photo to link to.

Limited opportunities available per landing page.

Cost: $2000/year/page

TravelManitoba.com is the number one source of information for potential visitors to Manitoba. The website is easier to navigate and it offers even more trip inspiration and opportunities to send users to your website to close the sale.

With over one million page views from January 1- September 1, 2016 alone, travelmanitoba.com continues to increase the number of leads directed to partners. With our new tracking system, we are better able to provide you with more accurate data capture.

Website Category Header Images

Travel Manitoba’s website includes one large high resolution header image for each category listed on our website.

Opportunity

Purchase the category header image for one month in the category of your choice listed on travelmanitoba.com and Travel Manitoba will include your organization’s name linking to your website on the image.

Numerous opportunities available.

Cost: $500/month


Travel Packages

Travel Packages will be featured on the Travel Deals page linked from the travelmanitoba.com homepage. 24 partner packages in 2016 received a total of 13,420 hits between January 1-September 1, 2016.

Opportunity

Purchase a Travel Package which will include your organization’s logo, one image, and description of your package.

Cost: $500/package

Featured Package

Each month, Travel Manitoba will be highlighting three packages on our homepage.

Opportunity

Upgrade your package ad as one of the exclusive feature packages on Travel Manitoba’s homepage for one month. Three opportunities per month.

Cost: $500/month

Enhanced listings / Custom ID page

Enhanced listings are very effective and are clicked more often than basic listings on travelmanitoba.com. There were 38,853 views and 14,950 click-throughs on enhanced listings from January-September, 2016.

Opportunity

Upgrade your basic listing on travelmanitoba.com to an enhanced listing. You can also customize and update your page yourself. Upload offers, images and videos and include links to existing social media feeds: Twitter, Flickr, Facebook. As a bonus, your listing will be rotated on the homepage for increased visibility.

Cost: $1,200/year


Enhanced Events

Highlights

Featured events will be highlighted at the top of the Travel Manitoba events page (www.travelmanitoba.com/events) under the “Special Events” category and will be designated as a “Featured Event” for the month or months when your event takes place.

Opportunity

Upgrade your basic event listing on travelmanitoba.com to a featured event listing.

Cost: $500/event

Heart Wall

This interactive wish list allows users to “Browse & Discover” or to take a “Guided Tour” of Manitoba’s tourism experiences. Users can browse categories that contain listings of experiences, attractions, services and destinations to create custom itineraries. After a visitor has selected a listing by clicking on its photo icon, a listing page will provide expanded information including a description and contact information. Visitors can add this listing to their customized itinerary and then return to the home page to continue to explore Manitoba’s travel experiences.

While originally built as a digital tool for the Visitor Information Centres, based on user feedback we are changing the focus of the Heart Wall to online and mobile use, accessible anytime and anywhere. The online/mobile version of the Heart Wall also features a link to the partner’s website in the listing so users can click through to book an experience, buy tickets, etc. directly from the Heart Wall listing.

Opportunity

Heart Wall Home Page – Tier 1 (top half of the page):

There are three opportunities to be featured in one of six randomly selected spots that change on refresh. The opportunities will appear as one of three sizes, and partners will receive weighted representation.

Cost: $750 per month

Heart Wall Home Page – Tier 2 (bottom half of page):

There are five opportunities to be featured in one of ten randomly selected spots that change on refresh. The opportunities will appear as one of three sizes, and partners will receive weighted representation.



There are eight main categories on the navigation of the Heart Wall: Great Outdoors; Arts & Culture; Winnipeg; Churchill; Cities & Towns; Family Fun; Fishing & Hunting; and Events. Each category will have the same partner opportunities:

Category Home Pages – Tier 1 (top half of the page):

There are three opportunities to be featured in one of six randomly selected spots that change on refresh. The opportunities will appear as one of three sizes, and partners will receive weighted representation.


Category Home Pages – Tier 2 (bottom half of page):

There are five opportunities to be featured in one of ten randomly selected spots that change on refresh. The opportunities will appear as one of three sizes, and partners will receive weighted representation.



Consumer E-newsletters

In order to keep our readers engaged, 52 e-newsletters will be sent out throughout the year (one per week). The content of each e-newsletter will include primary and secondary stories that entice the subscriber to dig deeper and click through to read the entire e-newsletter

Open Rate: 22%

Click Rate: 3%

Distribution

Each e-newsletter will be sent out to our database of approximately 8,500 people.

Opportunity

Have your ad appear in the e-newsletter for two weeks of your choosing.

Cost: $500/two weeks (one ad/e-newsletter/week)

E-cards

E-cards have been a highly effective targeted tool for operators. Based on 14 e-cards sent through January-September 2016, the open rate was 23% with an average click rate of 1%. Eighteen e-cards will again be sent out throughout the year, each featuring one partner exclusively.

Distribution

Each e-card will be sent out to our database of approximately 8,500 people.

Opportunity

Purchase and design an e-card to market your own unique experience, package, etc.

Cost: $1,500


E-cards

E-cards have been a highly effective targeted tool for operators. Based on 14 e-cards sent through January-September 2016, the open rate was 23% with an average click rate of 1%. Eighteen e-cards will again be sent out throughout the year, each featuring one partner exclusively.

Distribution

Each e-card will be sent out to our database of approximately 8,500 people.

Opportunity

Purchase and design an e-card to market your own unique experience, package, etc.

Cost: $1,500

Content Marketing

Live Influencer Campaign

Travel Manitoba’s blog ManitobaHot.com has a dedicated following that sees almost 100,000 page views and 30,000 unique visitors each month. And these numbers are constantly growing as our team works to create meaningful and engaging content to inspire, attract and draw visitors to Manitoba.

A Travel Manitoba blogger will visit your event, venue, attraction or experience and share their adventures through Travel Manitoba’s Twitter, Facebook, Instagram and blog.

Opportunity

Sign up to host a Travel Manitoba blogger for an experience ranging from one to two days. All itineraries/experiences must be consumer ready and bookable for a minimum of two people. Requirements include hosting costs for the visiting blogger.

Your live influencer campaign will include the following:

> Three tweets

> One Instagram post

> One blog post on Manitoba Hot

> One boosted Facebook post of your blog post

> Travel Manitoba will take your blog post and generate it into evergreen content to be used on TravelManitoba.com

> Inclusion in consumer e-newsletter

10 opportunities only.

Cost: $1,500


Creative Content Campaign

Travel Manitoba will design a creative content campaign for your unique event, venue, product or destination. The content team will brainstorm two shareable ideas and will work with you to produce a piece worthy of engagement.

Opportunity

Your creative content campaign will include:

> Three tweets

> One Instagram post

> One blog post on Manitoba Hot

> One boosted Facebook post of your blog post

> Travel Manitoba will take your blog post and generate it into evergreen content to be used on TravelManitoba.com

> Inclusion in consumer e-newsletter

You can also enhance your creative vision even further by adding the wow factor to your campaign. Ideas may include: an infographic, a video, a challenge/competition or anything Travel Manitoba can dream up with you.


Cost: $2,500

Content Photography

The first step to great marketing is great photography!

Opportunity

Travel Manitoba would like to work cooperatively with our partners to enhance not only our digital assets but those of our partners. Travel Manitoba will send our Visual Content Specialist or contract photographer to take high resolution photographs that both the partner and Travel Manitoba can use for marketing.

Based on the requirements of the photo shoot, Travel Manitoba will work with the partner to identify full costs and then the partner and Travel Manitoba will share in the cost. In the case of multi-day shoots the partner may be asked to contribute to the hosting costs.

Limited number of opportunities available.

Cost: $500 -$3,000


Facebook Boosted Posts

Travel Manitoba’s Facebook page has more than 73,000 likes and receives more than 300,000 engagements with a reach of more than 4 million on average, each month.

Opportunity

Travel Manitoba will ‘boost’ your Facebook post, thereby increasing the number of newsfeeds it appears in and the amount of engagement you will get. Facebook boosted posts are a great way to promote ‘evergreen’ content or a special time limited offer for your brand. Requirements include a link and four high quality images.


Cost: $300

Twitter Posts

Travel Manitoba’s Twitter audience has grown to over 25,000 followers and receives over 600K impressions on average, each month. Twitter allows you to promote upcoming events, new products and special offers.

Opportunity

Travel Manitoba will send three separate tweets to promote your event or attraction. Requirements include a link, hashtag (if available) and four high quality images.

Maximum 2 opportunities/month.

Cost: $150

Twitter Advertising

Opportunity

Use Travel Manitoba’s large and engaged audience to drive traffic to your website promoting your upcoming event, new product or special offer. Requirements include a link, hashtag (if available) and four high quality images.


Cost: $300


Instagram

Travel Manitoba’s Instagram has more than 41,000 followers and has received almost 100,000 likes and 22,000 comments. Instagram features the most stunning and most beautiful images in social media.

Opportunity

Promote your brand with an Instagram ad on Travel Manitoba’s feed. Requirements are four high quality images. Images must be of the most striking and high quality variety possible. Travel Manitoba reserves the right to reject submitted content.


Cost: $300

Insta-meetup

Harness the power of local influencers by hosting an Instagram meetup at your attraction.

Opportunity

Travel Manitoba will invite local photo enthusiasts to attend as they tour your attraction sharing photos with their followers. A Travel Manitoba escort will be in attendance. Requirements include any hosting costs.

Four opportunities available.

Cost: $500/meet-up

Pinterest

Pinterest is every marketer’s dream, catering to a primarily affluent, female audience who are typically the decision makers in their homes. Travel Manitoba has a following of 2,300 on Pinterest, where stunning images and the best content are shared.

Opportunity

Get your brand noticed with targeted Pinterest advertising. Requirements include a link and four high quality images. Images must be of the most striking and high quality variety possible.

Travel Manitoba reserves the right to reject submitted content.


Cost: $150


WOW Wall/ 5 Screens

The WOW Wall is a five screen video wall that is 4’x12’. It will show 4K video of Manitoba’s travel experiences and Signature Partners.

Visitor Information Centre (VIC) Opportunities

Travel Manitoba’s new Visitor Information Centre at The Forks showcases the range of Manitoba’s tourism experiences. Here, our experienced travel counsellors have welcomed 17,500 more visitors than last year. Our interactive trip planning tool, which allows visitors to create a custom trip plan, supports the knowledge offered by our Travel Counsellors as well as the information available from the partner brochures on display. The green screen has proven to be a fun way to explore Manitoba for people of all ages and our immersive video screens are capturing the attention of visitors at The Forks. Our new Visitor Information Centre is a place to be wowed by the beauty, diversity, and hospitality of Manitoba.


Lounge Screen

This screen is located in the far end of the VIC, making it the ideal spot for travel counselling sessions.

Opportunity A – Visitor Information Centre at The Forks

Partners will have 30 second spot twice per hour to showcase their commercials/video images. This screen runs from 7:00am to 9:00pm daily.

10 opportunities per quarter.

Cost: $1,000 per quarter

Opportunity B

Each of the Emerson, Kirkella and Whiteshell Visitor Information Centres have screens.

Partners will have a 30 second spot twice per hour to showcase commercials/video images. The screens run from 10:00 am to 6:00pm daily.

Cost: $500 per centre

Exterior Event Screen

The purpose of the exterior screen is to grab people’s attention and bring them into the VIC, asking “where can I do that?” The screen shows varied content including still images and event information.

Opportunity

Partners can purchase to be one of six feature events featured on the exterior screen to be displayed with an image and your event information (date, location, website).

6 opportunities available a month.


Green Screen Photo Wall

A green screen lets visitors put themselves in some of Manitoba’s most iconic destinations. Visitors receive their green screen photos via email/text.

Opportunity

The green screen features ten partner images that change monthly. Partner images and the emailed photo include content messages (ie. logo, brand statement, etc). Partners must provide photos that meet the specifications required for the green screen technology.

10 opportunities per month.

Cost: $300 per image per month.


Screens above Travel Host desk

There are video monitors placed above the Travel Hosts’ desks that include point of sale information and events listings.

Opportunity

Partners can purchase to be one of three featured events of the week to be displayed with an image and your event information (date, location, website).

We will feature 3 events each week in all four Visitor Information Centres: The Forks, Kirkella, Whiteshell, and Emerson Visitor Information Centres.

Cost: $200 per week per event

Visitor Information Centres - Emerson, Whiteshell and Kirkella

Visitor Information Centre washrooms are a common pit stop for road travellers. The visitor centre washrooms are open 24 hours a day, 365 days a year and are used very frequently by travellers entering Canada.

Travel Manitoba’s Visitor Information Centre at the Emerson border is a key way to inform U.S. travellers about Manitoba events and attractions. Walk-in traffic from January-September, 2016: 21,818 visitors.

The Whiteshell Visitor Information Centre is open from May to October. Walk-in traffic from May-September, 2016: 28,600 visitors.

The Kirkella visitor centre is open from May to September. Walk-in traffic from May-September, 2016: 15,371 visitors.

Washroom Advertising

Opportunity

Advertise your message at the Emerson, Kirkella, and Whiteshell Visitor Information Centres.

Ads will be prominently displayed above urinals and in washroom stalls. Size: 11” x 17” full colour - 2 partners per poster

Emerson:

Men’s washroom: 8 opportunities/quarter Women’s washroom: 8 opportunities/quarter

Whiteshell:

Men’s washroom: 12 opportunities/season Women’s washroom: 12 opportunities/season

Kirkella:

Men’s washroom: 6 opportunities/season Women’s washroom: 4 opportunities/season

Cost: $300 per season

MORE

OPPORTUNITIES

ADDED!


Fish & Hunt Opportunities

Manitoba Marvels Fishing Magazine

Last year, Travel Manitoba launched its revamped printed fishing guide. The sleeker publication was a hit with industry and anglers alike. This year, the guide will feature more relevant content on Manitoba’s signature angling experiences, highlighting the major product segments and the benefits of fishing with a pro. Manitoba Marvels will also feature bigger and better contests along with the Top 5 Master Angler catches for each species from the last year.

Distribution includes direct mail of 15,000 copies to 2016 Master Angler recipients in Canada and the U.S.; circulation of 2,000 copies at All Canada shows in Chicago, Minneapolis and Green Bay; custom mailer of 10,000 copies to Northland Outdoor subscribers in the northern/Midwest U.S.; 3,000 copies at Travel Manitoba Visitor Information Centres; in addition to inclusion in Travel Manitoba’s Vacation Guide. 230,000 copies will be distributed in January to our primary domestic markets – Winnipeg, rural Manitoba, NW Ontario and North Dakota.

Opportunity

Purchase an ad in Manitoba Marvels, and as a bonus, your ad will also appear in the 2017 Travel Manitoba Vacation Planner fishing section.

Cost : Advertorial: $6,500

Full Page Ad: $6,000

Half Page Ad: $3,000

Manitoba Marvels Hunting Magazine

This year, Travel Manitoba is pleased to offer our hunting consumers a publication just for them. This new magazine will feature exclusive content on Manitoba’s signature hunting experiences, including the benefits of hunting with a pro. The magazine will highlight Manitoba’s diverse regions and the species available in each. Manitoba Marvels will also provide a complete overview of the rules and regulations of the new Manitoba Master Hunter Awards program as well as information on Manitoba’s hunting regulations. Manitoba Marvels will complement the new-look huntfishmanitoba.com as well as the brand new Manitoba Master Hunter Awards program website, hunters.travelmanitoba.com.

Distribution includes circulation of 2,000 copies at All Canada shows in Chicago, Minneapolis and Green Bay; a custom mailer of 15,000 copies to Northland Outdoor subscribers in the northern/Midwest U.S.; and 3,000 copies at Travel Manitoba Visitor Information Centres.

Cost : Advertorial: $6,500

Full Page Ad: $6,000

Half Page Ad: $3,000


Fish & Hunt Opportunities

Ads on the fish/hunt website and blog have been shown to be very effective at driving traffic to lodge and outfitters websites. Huntfishmanitoba.ca had 80,000 unique visitors and 190,000 page views from January - September 2016, with over 30,000 new users throughout the United States.

Enhanced Listings All lodges and outfitters will receive a listing at no charge which will include one photo and longer description.

Opportunity

Enhanced listings will include up to 10 images in a photo gallery, videos, coupons/packages, social media links and be listed at the top of the page.

Cost: $1,000

Leaderboard Ad Leaderboard ads will appear on interior pages (What You’ll Catch/What You’ll Hunt/Master Angler Program/Li’l Angler Program/Fishing Licenses).

Opportunity

Purchase an ad and it will appear on all interior pages.


Cost: $500 Annually


Species Sponsorship

The species sponsorship is available as a leaderboard ad located on the species content pages.

Opportunity

Your ad will appear on your species of choice. Fishing species sponsorship opportunities: Walleye, Northern Pike, Lake Trout, Arctic Grayling, Channel Catfish, Smallmouth Bass, Perch, Lake Sturgeon, Black Crappie, Rainbow Trout, Brown Trout, Brook Trout, Tiger Trout, Splake, Carp, Freshwater Drum, Goldeye, and Mooney. Hunting species sponsorship opportunities: Black Bear, Moose, Caribou, Elk, Whitetail Deer, Predator, Migratory Game Bird and Game Bird.

6 opportunities available per species page.

Cost: $400/year

Regional Destination Page

Each of Manitoba’s regions is profiled with a “Destination Spotlight” page – Western, Interlake, Northern, Parkland, Pembina Valley Central Plains and Eastern.

Opportunity A – Header Images

Purchase the header image for one quarter (3 months) on the regional page of your choice and we will include your organization’s name linking to your website on the image.

Cost: $500/quarter

Opportunity B – Block Ads

Purchase a block ad for one year on the regional page of your choice.

Limit 2 per regional page/year

Cost: $500/year

Opportunity C – Package Ads

Purchase a package ad for one year on the regional page of your choice.

Limit 2 per regional page/year

Cost: $500/year


Fishing E-newsletters

We will be sending out 12 e-newsletters per year to our Master Angler database.

Opportunity A

Purchase the feature story on the newsletter and write the content to feature your product/destination for the month of your choice. Available months are February, April, June, August, October and December.

Limit of one partner per month (subject to approval/editing by Travel Manitoba).

Cost: $1,500

Opportunity B

Purchase a block ad for the month of your choice. Available months are January-December.

Limit of 3 partners per month.

Cost: $500/e-newsletter


Fish/Hunt Blog

The fish/hunt blog has become a go-to source for thousands of targeted fishing and hunting enthusiasts. This popular site showcases engaging content on Manitoba’s unique fishing and hunting opportunities and destinations, plus a variety of fish and game recipes, how to articles, contests and special events. Huntfishmanitoba.com/blog had over 22,000 unique visitors and 26,000 page views from January-September 1, 2016.

Opportunity A – Block Ad

Purchase a block ad to show up on all blog pages.

Cost: $500/year

Opportunity B – Feature Story

Purchase a feature story on the blog and write the content to feature your product/destination (subject to approval/editing by Travel Manitoba).

Cost: $750/submission

Opportunity C – Species Spotlight Video Post Sponsorship

Sponsor one of our species spotlight video blog posts (fishing or hunting) and receive a sponsorship link to your own website as well as sponsorship recognition during video promotions on our Facebook and YouTube channels.

6 opportunities available.

Cost: $500/video

Opportunity D – Destination Spotlight Video Sponsorship

Sponsor the video production of your fishing or hunting destination with content showcasing the destination experience and one or various species of choice. Your website will be included in the video and as a sponsorship link in the video post on the fish/hunt blog and YouTube channels.

Video production in Go Pro format. Must allow 30 days for production/editing of the video.

Raw footage will be supplied to the advertiser after the video airs.

Cost: $1,800 plus hosting costs/video

Opportunity E – Blog Feed

Have your blog feed on our fish/hunt blog! Place your blog feed under a related fishing or hunting product category for one year.


Cost: $400/year


Opportunity D – Destination Spotlight Video Sponsorship

Sponsor the video production of your fishing or hunting destination with content showcasing the destination experience and one or various species of choice. Your website will be included in the video and as a sponsorship link in the video post on the fish/hunt blog and YouTube channels.

Video production in Go Pro format. Must allow 30 days for production/editing of the video.

Raw footage will be supplied to the advertiser after the video airs.

Cost: $1,800 plus hosting costs/video

Opportunity E – Blog Feed

Have your blog feed on our fish/hunt blog! Place your blog feed under a related fishing or hunting product category for one year.


Cost: $400/year

Tricia Woikin Partnership & Visitor Experiences Specialist

204 -999-9885 [email protected]

Travel Manitoba21 Forks Market RoadWinnipeg, Manitoba R3C 4T71-800-665-0040www.travelmanitoba.com

If you are interested in our Partnership Opportunities, please contact:

Lilian Tankard Director, Partnership & Visitor Experiences

204-612-9430 [email protected]

Lindsay Egan Partnership & Visitor Experiences Specialist

204-228-3435 [email protected]

Documents

2017 PARTNERSHIP OPPORTUNITIES - Cloudinary · 2017 PARTNERSHIP OPPORTUNITIES 3 Travel Manitoba is a Crown corporation whose role is to provide leadership by collaborating with tourism