Embed Size (px)
Citation preview
MIA+BSI MEDIA KIT A Blueprint for ReachingYour Target Audience withSponsorships and Advertising
MIA+BSI’s visibility in the natural stone industry is unparalleled.With nearly 2,000 members worldwide, MIA+BSI is the leading source of industry standards and credible, relevant information about natural stone. In this media kit, you will find numerous opportunities to target the key influencers in the natural stone industry in a way that will deliver your name to a powerful, receptive audience—regardless of your budget.
MIA+BSI Website Advertising | Contact: [email protected]
Web Advertising Rates
The MIA+BSI website is viewed nearly 50,000 time each month, with around 20,000 unique visitors each month. MIA+BSI members, consumers, architects, designers, and others in the stone industry turn to the website for breaking news, technicaldata, safety information, industry events, and more. The site is designed for easy navigation and maximization of advertiser messaging, creating multiple opportunities for your advertisement to be seen during each visit.
Recent Stats: December 2016 November 2016 October 2016Visits 15,340 16,478 16,513Unique Visitors 12,481 13,048 13,384Page Views 29,941 32,938 32,283Average Session 1.37 2.05 1.47
Most-Viewed PagesStains • Stone Professional • MIA+BSI Member Directory
Home Page Banner Advertising* Your ad will appear as a pop-up banner on the MIA+BSI homepageand will link directly to your website. Each month, you will receive a report with the number of page hits your ad received.
NOTE: Single opportunity; only one banner ad is permitted per month.
Home page banner advertising: $1,000/month
Stone Industry Education Series SponsorshipsMIA+BSI and Stone World MagazineContact: [email protected]
The Stone Industry Education Series brings fabricator-based business and sales education to cities throughout the United States and Canada. On average, each event is attended by 42 fabricators from 25 companies. Events are advertised to over 19,000 Stone World magazine subscribers and over 6,000 recipients of The Cutting Edge.
Sponsorship Rates:Partner (3 year commitment): $9,000 per yearGold (1 year commitment): $10,000 per yearSilver (Single event commitment): $1,650 per eventHost Fee (Natural Stone Distributors Only): $2,850
Visit www.stoneindustryeducation.com for complete details.
*
Print and Digital Advertising | Contact: [email protected]
When advertising in MIA+BSI’s newsletter, The Cutting Edge, your message will be visible to over 6,000 key decision makerswho purchase machinery, services, and supplies, as well as industry professionals making buying decisions regarding all aspects of the trade. The Cutting Edge reaches all MIA+BSI members and is read by thousands of additional industry executives on a pass-along basis.
Print and digital editions of The Cutting Edge are distributed six times a year. The full archive of The Cutting Edge issues are
available in the Members Only section of the MIA+BSI website, guaranteeing your advertisement a long-lasting reach.
Advertisements in The Cutting Edge are full-color and available in a variety of sizes. Please note: advertising space is limited for each issue.
The Cutting Edge
The Cutting Edge Display Advertising Rates 1x Rate 3x Rate 6x Rate Placement Size (W x H) Member/Non-member Member/Non-member Member/Non-member
Full Pg. Insert 7-3/8” x 10” $1,000/$1,600 $800/$1,300 ea. $700/$1,100 ea.
Half Pg. Ad 7-3/8” x 5” $600/$1,200 $550/$1,050 ea. $500/$900 ea.
Third Pg. Ad 4-7/8” x 6” $500/$1,100 $450/$950 ea. $400/$800 ea.
Quarter Pg. Ad 4-7/8” x 3-1/4” $400/$1,000 $350/$850 ea. $300/$700 ea.
Business Card 3-1/2” x 2” $300/$900 $250/$750 ea. $200/$600 ea.
The Cutting Edge Exclusively for MIA+BSI Members March/April 2017
I would like to thank all of you for the privilege to serve as your 2017 BSI President. Aaron Hicken did an incredible job in the role last year and we demonstrated that we work extremely well together with MIA as one organization, MIA+BSI.We had a very productive show and meetings at TISE and it truly feels as if we are all one association. I know that it was different on the BSI side last year as our normal schedule was changed to accommodate all of the transition of both organizations working towards coming together and acting as one.We hope that all of you felt aware of what was being accomplished and
continued on page 3
The winners of the 2016 Pinnacle Awards were announced at the MIA+BSI Awards Luncheon at TISE 2017 in Las Vegas, NV. For the 9th year, a Grande Pinnacle Award was presented to the best overall project. The 2016 Grande Pinnacle Award was presented to the 6 companies responsible for the Minne-sota State Capitol renovation: Polycor, Twin City Tile and Marble, Italmarble Pocai, Tennessee Marble Company, Cutting Edge Stone, and Bonstone. This marks the fi rst time in the program’s history that multiple companies have been honored with this award.The Minnesota State Capitol exterior stone restoration may be the largest and most complex restoration project the United States has ever seen. Stone fi eld measuring, fabrication, installation, and carving took place over a four year period without breaks from the harsh Minnesota winters. The project architects used the same White Georgia marble selected by the building’s fi rst architect, Cass Gilbert, 115 years ago. This selection resulted in a fi nal product where the new stone matched perfectly in color and veining to the original building stone. The project architects took great care in preserving as much original stone as possible. In the end, 4,000 new stones were supplied. Each stone required its own set of shop tickets plus patterns, which ultimately made each stone unique for installation and blending into the existing facade. Established MIA+BSI companies Polycor and Twin City Tile and Marble Company had key roles in making this project a success. Polycor, owner of the White Georgia quarry, coordinated the block selections and all fabrication. Twin City Tile and Marble Company performed the fi eld measuring, jobsite scheduling, and ornamental stone carving. Five separate stone companies from North America and Italy fabricated the stone with three being MIA+BSI companies; Tennessee Marble Company, Italmarble Pocai, and Cutting Edge Stone. Success in communication between all stone team members resulted in less than a 1% fabrication error rate and kept the stone schedule on time and within budget. In the end, it was a team effort by all stone companies. As project architect Virginia Lackovic wrote: “The work will endure for genera-tions to come, as will the friendships and working relationships developed in the process of this ambitious undertaking.”The Pinnacle Award judges commented that “the number of disciplines working together on this project is exemplary and shows overall quality throughout.” They called the project “a monumental task accomplished with great skill and teamwork.”
2016 Pinnacle Awards continued on page 2
IN THIS ISSUE2016 Pinnacle Awards ................................2MIA President’s Message ...........................4Meet Army SGT Gregory Hedrick ................6What’s New with CEU ................................8Member Spotlight: BACA Systems ............10Upcoming Stone Summits ........................12Upcoming Chapter Events ........................132016 Accreditation Class Honored ...........14New Accredited Company ........................152017 Coverings Class Schedule ................16KBIS Recap ...............................................182016 CEU Educator of the Year ................192017 TISE Recap ................................. 20-21Natural Stone University Update ..............22Here+There ..............................................232017 MIA+BSI Convention ................. 24-25Women in Stone Year in Review ...............26Construction Corner .................................28A Note from Jane .....................................302016 Person of the Year ...........................31A Note from Jim .......................................32Safety Committee Leadership ...................32Natural Stone Promotional Campaign ......34Queries+Quandaries ................................36Law Library ...............................................38Welcome New Members ..........................39
Minnesota State Capitol Restoration Wins Grande Pinnacle Award
2017 BSI PresidentDaniel G. Wood
Lurvey Landscape SupplyVolo, Illinois
Are you looking for opportunities that will maximize your exposure to customers attending TISE, Coverings, and other trade shows? MIA+BSI trade show sponsorships are designed to ensure recognition before, during, and after events—sponsors will be recognized in The Cutting Edge after each show.
MIA+BSI Board Dinner - $1,500 (TISE)This sponsorship gives you an opportunity to promote your company and network with past Presidents and current MIA+BSI board members. Board dinner sponsors will be listed in the show program and may send two representatives to the dinner.
Booth Giveaways - $1,500 (TISE and Coverings) Increase visibility for your company name and logo by sponsoringrefreshments, t-shirts, or other giveaways in the MIA+BSI booth during TISE and Coverings.
Awards Luncheon - $1,500 (TISE)The MIA+BSI Awards Luncheon is a fabulous way to show your support for the beautiful stonework of our industry. A representative from the sponsoring company may attend the luncheon free of charge. Each sponsor may distribute promotional literature on the tables, and will be recognized through signage and the show program.
The Stone of the Year Program is a sponsorship available exclusively to member natural stone producers. It is a great way to brand your stone in the US market and support MIA+BSI.
Member Certificate and Code of EthicsThe Stone of the Year is featured on the backdrop of the membership certificate and code of ethics. Most members frame and display these documents in their showroom or offices.
MIA+BSI Marketing UseThe Stone of the Year will be used throughout the year in MIA+BSImarketing materials. Past Stones of the Year have been featured on MIA+BSI party invitations, trade show signage and floor mats,member welcome folders, and in The Cutting Edge.
MIA+BSI Membership Directory The Stone of the Year is featured on both the front and back cover of the annual print membership directory. Approximately 2500 directories are printed and distributed to members, key industry stakeholders, and at industry tradeshows (TISE, Coverings, AIA, KBIS, etc). Electronic copies of the directory are distributed to over 20,000 architects and designers. Stone World magazine publishes the directory. The back cover of the directory is fully reserved for your marketing message and can also feature up to four additional stones.
Stone of the Year: $8,000/year
Trade Show Sponsorships | Contact: [email protected]
Stone of the Year | Contact: [email protected]
380 E. Lorain Street • Oberlin, OH 44074 • Phone: 440.250.9222 • Fax: 440.774.9222www.naturalstoneinstitute.org
