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INFORMATIVE ENTERTAINING FOR EVERYONE
STEAL
ME
WESTJETMAGAZINE.COM
2017 MEDIA KIT
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
W E L C O M E T O W E S T J E TJust as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential
audience of high-flyers seeking the best the world has to offer.
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
R E A DY T O S OA R
*BY
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Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream
took root. Today the airline flies to more than 100 destinations. It’s become one of Canada’s greatest success stories, and was named one of the country’s top-three brands*. WestJet Magazine, the editorial
arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach.
CUBA
HAWAII
SCOTLAND
CANADACOSTA RICA
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
Destinations, product reviews, itineraries, insider perspectives, shopping and dining— WestJet Magazine, along with its website and bi-monthly newsletter, is the storytelling medium
of one of North America’s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories,
WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more.
O N E -S T O P W O R L D
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
AUDIENCE
Marc the frequent business traveller
Marc works in an extremely fast-paced and demanding
environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking
experience that earns him travel rewards and offers plenty of scheduling options, minimal
time in-transit and fee-free flight changes.
“Time is money.”
Helenthe fairly frequent leisure traveller
Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct
thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they
can pursue hobbies like ballroom dancing, golf and photography.
“Well honey, where should we go this time?”
Roger the occasional business traveller
An IT manager in the telecom industry, Roger travels both for
business and for pleasure. When he travels for work, he’s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he’s willing to pay for a Plus up-grade. He’s a member of several
travel reward programs“Smooth, simple and
satisfying.”
Michelle the family traveller
This busy teacher is raising a young family. Once an avid trav-eller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years.
She’s willing to research for seat sales and specials—but she
prefers to purchase from friendly, helpful brands that make the ex-perience simple and reassuring.
“Just make it easy.”
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
ABBOTSFORD
NANAIMO
FORT ST. JOHN
COMOXVANCOUVER
PR INCE GEORGE
TERRACE
WHITEHORSE
CALGARYKAMLOOPSKELOWNA
PENTICT ION
EDMONTON
FORT MCMURRAY
YELLOWKNIFE
GRAND PRAIR IE
BRANDON
SASKATOON
REGINAWINNIPEG
CHARLOT TETOWN
SYDNEYKITCHENER-WATERLOO
WINDSORCHICAGO
DALLAS -FORT WORTH
HOUSTON
L AS VEGAS
PHOENIX
PALM SPR INGS
LOS ANGELES
SAN FRANCISCO
SAN DIEGO
DUBL IN
GL ASGO
LONDON
W
CANCUN
COZUMEL
VARADEROSANTA CL ARACAYO COCOHOLGUIN
NASSAU
FORT LAUDERDALE MIAMI
ANTIGUA & BARBUDAST MAARTEN/ST.MARTIN
ST. LUCIA (HEWAHORRA)K INGSTON
MONTEGO BAY
L A ROMANAPUNTA CANASAMANA
SAN JUANPUERTO PL ATA
TURKS AND CAICOS (PROVIDENCIALES )
CURACAOARUBA
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MANZANILLOPUERTO VALL ARTA
MAZATL AN
BERMUDA
GRANDCAYMAN
BRIDGETOWNPORT OF SPAIN
ORL ANDO
NEW YORK (LAGUARDIA & J FK )
MYRTLE BE ACH
FORT MYERSTAMPA
TORONTO
LONDON
HALIFAX
MONCTON
QUEBEC C ITY
THUNDER BAY
DEER LAKE /CORNER BROOK
ST. JOHN’SGANDERMONTRE AL
OT TAWA
NASHVILLE
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CABO SAN LUCA S
ORANGE COUNTY-ANAHEIM
HAMILTON
LORETO
BOSTON
SARASOTAWEST PALM BEACH
MERIDA
HUATULCO
SAN JOSE
BEL IZE
FREDER ICTON
CANADAAbbotsford Brandon Calgary Charlottetown Comox
Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Fredericton Gander Grande Prairie Halifax Hamilton Kamloops
Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina
Saskatoon St. John’s Sydney Terrace Thunder Bay Toronto
Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife
U.S.ABoston Chicago Dallas-Fort Worth Fort Lauderdale Fort Myers Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles
Maui (Kahului) Miami Myrtle Beach Nashville New York (LaGuardia & JFK) Orlando Orange County-Anaheim
Palm Springs Phoenix San Diego San Francisco Sarasota Tampa West Palm Beach
INTERNATIONALAntigua and Barbuda Aruba Belize Bermuda Bridgetown, Barbados
Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland
Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica
La Romana, Dominican Republic Liberia, Costa Rica London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico
Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico
Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican
Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks & Caicos (Providenciales)
Varadero, Cuba
CODE-SHARE PARTNERSAeromexico American Airlines Air France Cathay Pacific China Airlines China Eastern China Southern Delta Airlines Emirates Hainan Airlines
Japan Airlines KLM Korean Air Philippine Airlines Qantas TAM Airlines
KAUAI ( L IHUE )
HONOLULU
MAUI (KAHULUI )
KONA
100+DESTINATIONS
3,000+FLIGHTS PER WEEK
DESTINATIONS
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
AUDIENCE
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89%HAVE
POST-SECONDARY EDUCATION
WESTJET MAGAZINE
RATED HIGHEST IN
SATISFACTION AMONG
CANADIAN FLYERS
60%CHOOSE
HOTELSAND RESORTS
20%CHOOSE
CONDOSAND VACATION
RENTALS
AFFLUENTCURIOUSINFLUENTIAL LOYAL PRACTICAL
47 AVERAGE AGE
69%EMPLOYED
18%RETIRED
45% MALE55% FEMALE
78%TRAVEL TO RELAX
63%TRAVEL FOR SIGHTSEEING
34%TRAVEL FOR FAMILY
ADVENTURES
ADVENTUROUS
PRINT: MAGAZINE
AUDIENCE
OF WESTJET GUESTS ARE
LEISURETRAVELLERS
WHO TYPICALLY FLY
3.1xEACH YEAR
49%
EARN MORE THAN $80K
IN HOUSEHOLD INCOME EACH YEAR
2/3
WESTJETTRAVELLERS MAKE
VACATIONS A FINANCIALAND LIFESTYLE
PRIORITY
WESTJETTRAVELLERS ARE
SEEKING ESCAPES,ADVENTURES AND
INDULGENCES
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
30%MALE
DESKTOP
69%MOBILE & TABLET
31%
GENDERDEVICE AGE ENGAGEMENT
18-24
25-34
35-44
45-54
55-64
65+
70%FEMALE
WEB: WESTJETMAGAZINE.COM
6%
19%
15%
26%
26%
10%
AUDIENCE
INTERESTSSPENDING POWER
ON AVERAGE, WESTJET GUESTS RESEARCH VACATION
TRAVEL PLANS
56 DAYSBEFORE BOOKING
76% OF WESTJET GUESTS FIND
VACATION INFORMATION ON THE INTERNET, AND
WESTJET GUESTS VISIT WESTJETMAGAZINE.COM
5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE)
WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN59%
OF ONLINE VISITORS ARE
45+ WITH DISPOSABLE
INCOME FOR SHOPPING,
FOOD/COOKING, ENTERTAINING AND
HOME DECOR SHOPPINGFOOD AND DRINK
TRAVEL ARTS AND ENTERTAINMENT
WES
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Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
54%MALE
ENGAGEMENTGENDERAGE
18-24
25-34
35-44
45-54
55-64 64+
46%FEMALE
DIGITAL ISSUE
27%
12%
34%
6%6%
16%
84% OF WESTJET GUESTS
OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA,
WHERE THEY FIND TRAVEL IDEAS AND INFO, AND
CONNECT WITH FAVOURITE BRANDS
AUDIENCE
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Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
FEBRUARY 2016 | WESTJETMAGAZINE .COM22
SWEET S TAYS
SEEK
Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map—literally—to find the perfect spots for poets, wine-lovers and free spirits.
THE URBAN COWBOY, BROOKLYNAdventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg town-house, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) —Valerie Howes
WILD AT HEART
NUMBER 31, DUBLIN“When I die, Dublin will be written into my heart,” wrote James Joyce. Write Ireland’s capital into your love story this Valentine’s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby city-centre bustle. While Number 31 is steps from St. Stephen’s Green, the property’s lush garden is an Eden in its own right. You’ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet po-tato cakes. (number31.ie)
C ITY SOLACE
ANGELINE’S INN, ONT.In Bloomfield, Ont., in the heart of Prince Ed-ward County’s wine country, couples can revel in the labour of love that is Angeline’s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida—who studied interior design in Florence and Toronto—with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community’s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County’s local bounty—think sticky black pep-per molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca)
COUNTRY QUIRKY
MADE WITH LOVEB E D & B R E A K FA S T P E R F E C T I O N
THE U
RBAN
CO
WBO
Y PH
OTO
BY
LYO
N PO
RTER
seekSeek is a traveller’s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures.
stayEach month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine’s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate.
roamA destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller’s must-haves: inspiration and a sense of direction.
EVERY MONTH IN WESTJET MAGAZINE
feastFeast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places.
drink upThis popular piece—equal parts in-vestigation and inspiration—is one of the highlights of the Feast section.Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It’s a fascinating and informative take on imbibing that’s a must-read for food lovers, hosts and bon vivants.
CONTENTS
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
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2017 EDITORIAL
CALENDARJANUARYWHERE TO GO IN 2017The best places to go and events to experience in 2017, including “must-visit” destinations with milestone anniversaries, special events, new attractions, and emerging culinary scenes. Plus: A tour of four of Turks and Caicos’ islands, and what to see, do, and taste on each one.Booking deadline: Nov 16, 2016
FEBRUARYISLAND ROMANCEFrom destination weddings and choosing the perfect honeymoon spot to looking for a place to mark a milestone anniversary or enjoy a romantic getaway, these dreamy islands fit the bill. Plus: Explore the glamour, art, culture and cuisine of Downtown LA and discover how it has evolved.Booking deadline: Dec 15, 2016
MARCHTHE FAMILY TRAVEL PLANNERFamily travel ideas to suit a variety of tastes and budgets, from easy escapes in kid-friendly cities like San Diego to laid-back beach holidays in Punta Cana and family reunions in Scotland. Plus: A guide to Boston’s lesser-known must-dos on a tour through four of the city’s neighbourhoods. Booking deadline: Jan 17, 2017
APRILGOLF GETAWAYSOur annual list of top golf getaways features the latest and greatest golf destinations, with trip suggestions, travel advice and insider tips from resident pros, course designers, celebrity golfers and other experts across the WestJet universe. Plus: An in-depth feature on Alberta’s most distinctive places and attractions.Booking deadline: Feb 16, 2017
MAYNEW ADVENTURES IN CANADA’S NATIONAL PARKSAdmission to Canada’s national parks is free throughout 2017, and in this piece, we highlight some of the brand-new adventures on offer throughout the parks, from surfing and whitewater rafting to hiking, geocaching and more. Plus: Explore the history, beauty and culture of four of Mexico’s “pueblos magicos,” or magical towns.Booking deadline: March 16, 2017
JUNE CITIES THAT RULE THE SUMMERA special feature spotlighting 10 cities in WestJet’s network that do summer right. With festivals, outdoor concerts, buzzing green spaces and refreshing waterways in destinations from Vancouver to London (England). Plus: Art, nature and culinary delights in four of Florida’s hottest destinations.Booking deadline: April 18, 2017
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
JULYSPECIAL COLLECTOR’S EDITIONA special, all-Canadian issue to mark Canada’s official 150th anniversary. Shining the spotlight on all Canada has to offer, from coast to coast to coast, the stories in this issue include trip ideas to iconic destinations, only-in-Canada adventures, national historic sites and insights into the country’s most endearing quirks and customs.Booking deadline: May 18, 2017
AUGUSTTASTE OF TRAVELThe fifth annual Food Issue hunts down the hottest places to dine, the best food tours to take, the coolest food festivals to experience, and those hidden spots the locals love. We celebrate culinary adventures across the WestJet universe. Plus: Venture away from the Strip to the historic neighbourhoods, landmarks, and attractions of Las Vegas’s past.Booking deadline: June 16, 2017
SEPTEMBERWINE COUNTRY ESCAPESFrom world-renowned regions to under-the-radar trails in California, British Columbia, Ontario, New York, Nova Scotia and beyond, discover ideas for the best wine-focused trips. Plus: Solo travel—whether it’s a weekend escape or a month-long adventure, practical tips and advice to go it alone.Booking deadline: July 19, 2017
OCTOBERSHOULDER SEASON SECRETSDuring shoulder season, WestJet’s best-loved destinations in Canada and the U.S. have fewer crowds, milder weather and fantastic deals. This feature reveals the ways in which you can “live large” for less money while you’re there. Plus: The best road trips to take on Hawaii’s four main islands: Oahu, Maui, Kauai and the Big Island.Booking deadline: Aug 15, 2017
NOVEMBERTHE DISCOVERY ISSUESeasoned travellers and local tastemakers share their under-the-radar finds. From emerging neighbourhoods and blossoming cities to the next big destinations, the excitement of discovering something new never grows stale. Plus: A lowdown on the Caribbean’s hottest islands.Booking deadline: Sept 19, 2017
DECEMBERWINTER ADVENTURES IN CANADALoaded with tips and advice on ski resorts to visit, backcountry trails to traverse, après experiences to try and where to dine and stay in Canada’s favourite winter-friendly destinations, from British Columbia to Newfoundland. Plus: Perfect gifts and gear for friends and family members who love to travel.Booking deadline: Oct 17, 2017
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CALENDAR
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
2017 MEDIA KITWESTJETMAGAZINE
DEADLINES SUBJECT TO CHANGE
ISSUE SPACE MATERIAL AVAILABLE
JANUARY 2017 NOV 16, 2016 NOV 23, 2016 JAN 1, 2017
FEBRUARY 2017 DEC 15, 2016 DEC 22, 2016 FEB 1, 2017
MARCH 2017 JAN 17, 2017 JAN 24, 2017 MAR 1, 2017
APRIL 2017 FEB 16, 2017 FEB 23, 2017 APR 1, 2017
MAY 2017 MAR 16, 2017 MAR 23, 2017 MAY 1, 2017
JUNE 2017 APR 18, 2017 APR 25, 2017 JUN 1, 2017
JULY 2017 MAY 18, 2017 MAY 25, 2017 JUL 1, 2017
AUGUST 2017 JUN 16, 2017 JUN 23, 2017 AUG 1, 2017
SEPTEMBER 2017 JUL 19, 2017 JUL 26, 2017 SEP 1, 2017
OCTOBER 2017 AUG 15, 2017 AUG 22, 2017 OCT 1, 2017
NOVEMBER 2017 SEP 19, 2017 SEP 26, 2017 NOV 1, 2017
DECEMBER 2017 OCT 17, 2017 OCT 24, 2017 DEC 1, 2017
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A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION
ALONG WITH THEM AFTER LANDING.
DEADLINES
1/2 DOUBLE PAGE SPREAD
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2017 MEDIA KITWESTJETMAGAZINE
WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL
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BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75%
OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY.
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STANDARD LEADERBOARDA large, prominent banner centred at the top of the page. Expandable accepted. 728w x 90h pixels
COMPANIONReinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box
STANDARD BIG BOXSometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels
HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration)
REQUIREMENTS • Max file size 40kb, RGB, 72 dpi, .jpeg,
.png, .gif, HTML5 or .swf• Third-party server accepted• .swf ads need to have URL links
in file
• No sound• Please include URL separately with
file submission if not .swf file• Include a 1-point stroke around the
edge of the ad• Software that monitors and sends
information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted
• Client must include flash video (.flv
or .fla if built into flash files)• Client is allowed to send in working
files• Client must ensure ‘click-through
tags’ are correctly built and working
RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leader-board and big box adsNot all platforms support Flash. We recommend HTML5
CONTACT Digital Traffic CoordinatorT: 403-232-7717 E: [email protected]
FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING
FEATURED PARTNERPlace your story where readers’ eyes go first — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:
• Logo — 72 dpi, 200 pixels square, acceptable formats: .jpeg, .png, .gif
• Headline copy (up to 60 characters) • Brief introductory summary (one sentence, up to 75
characters)• Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable
formats: .jpeg, .png, .gif• Edited body copy (up to 500 words) — copy should
mimic the style and voice of editorial on site• Social media links, web URL, address, phone number,
hours and pricing
Editorial guidelines require “Featured Partner” to be added.
ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:
• Material required is the same as Featured Partner• HTML5 Video may be accommodated
Editorial guidelines require “Advertising Feature” to be added.
DIGITAL PRODUCTION SPECS
Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca
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Connect your brand with one of Canada’s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services
noticed where WestJet travellers go to find advice, make spending decisions and be inspired— WestJet Magazine and westjetmagazine.com.
2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)
2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)
2014 Interbrand Canada’s Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada’s Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014 Highest equity score airline, vacation package supplier brands (Harris/Decima EquiTrend Study)
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c/o REDPOINT MEDIA & MARKETING SOLUTIONS
100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2
T: 1-877-963-9333 ext 0
F: 403-240-9059
westjetmagazine.com/advertise
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