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2017 MEDIA KIT

2017 MEDIA KIT - 3upg5n1ajpdonqkkp34tcif1-wpengine.netdna ... · 2017 MEDIA KIT 10 Tech Market Research Get unrivaled access to real IT pros, real data, and real insights you can

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Page 1: 2017 MEDIA KIT - 3upg5n1ajpdonqkkp34tcif1-wpengine.netdna ... · 2017 MEDIA KIT 10 Tech Market Research Get unrivaled access to real IT pros, real data, and real insights you can

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Who are we? Spiceworks is a Texas-based software company that’s shaking up the tech space. We give millions of IT pros products and a community to do their jobs in a radically new way – one that’s revolutionizing the IT economy. IT buyers around the world use Spiceworks to manage their IT infrastructure, talk shop, and get the scoop on tech products and services from top tech vendors just like you. All in one place. All for free! Peek inside to see how it works…

Display Media

Inside Spiceworks

Rich Media

Targeted Email

Custom Content Solutions

Sponsored Live Events

Table of Contents

Custom Online Events

Tech Market Research

Getting Social with IT

Get Started

0403

0506070809101112

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Inside Spiceworks…

Meet Philip, IT Pro

Spends His Time...

Making Purchase Decisions.

IT Pros in Spiceworks

Unique Monthly Visitors

6M+

with Extended Reach8.5M+

Page ViewsPer Month

130M+

Total Devices Viewed inside Spiceworks

200M+

Companies inside Spiceworks

2M+

Per Company Average Annual Spend

$295K

Estimated annual spend on IT products and servicesby Spiceworks users

$600B

ConversationsInside Spiceworks

790K+

Product Reviews82K+

aka “IT Pro Extraordinaire”. He represents a Community of millions of users inside Spiceworks, spending an estimated $600B annually on IT products and services.

1⁄3 of his time is spent researching and purchasing technology products and services.

Reaching him early is critical, as he is likely 75% of the way through a purchasing cycle before reaching out to vendors.

Spiceworks gets you in front of difficult to reach IT pros--where they work, when they work.

Ready? Contact Spiceworks to get started.

7:30Check in. Network steady.

9:30Community feedback.

12:02Lunch (cold pizza).

2:30Visit vendor page.

4:30Water cooler time.

1:00Ping a SpiceHead regarding their review.

9:10Traffic spike alert.

10:15Problem solved.

12:45Surfing

product reviews.

1:45End user

needs reboot.

6:00A bit of Minecraft…

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Display Media

Drive product promotion and engagement with millions of IT buyers worldwide.Be seen by IT buyers in the workflow and while they are conversing about IT challenges, products and services, and everything in between.

With interactive, expandable properties, the Window Shade is a prime placement for driving engagement.· Pushdown Billboard 970 x 250· Video: Max. length 5 mins; 640 x 480· Infographic: Static or interactive; 600 x 800

Premium Run-of-sitePremium Run-of-site lets you take advantage of our best performing ad sizes to take your campaign to the next level.

Targeted Run-of siteTarget your audience, not the ad size. With Targeted Run-of-site you selecttargeting options and provide us with IAB leaderboard, medium rectangle and mobilerectangle artwork. We’ll deliver your ads to your audience in the right placementsfor the content they’re engaging with, whether it’s our apps or in the community.Our community now leverages three dynamic layouts, to vary the location of ads oneach page helping your ads to be seen.

Window ShadesTargeting Options

Geography

Industry

Company Size

Behavioral

Sticky Super Leaderboard 970 x 90

Medium Rectangle300 x 250

Mobile Sizes160 x 600, 320 x 50, 300 x 50

Sticky Leaderboard720 x 90

Super Tower 300 x 600

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Rich Media

Content Marketing Units

Drive IT pros even deeper into your content by providing them with rich media experiences in various formats.

Personalized Banner Ads

Increase the relevance of your message and drive ad engagement by personalizing your banner advertisements.

Carousel Ads

Enable IT pros to browse through your resource library, product or service tiers, complementary products, or multiple timely offers.

Infographic Videos Interactive Content

Talk to an industryTalk to an account

Options

Targeting Options

Geography

Industry

Company Size

Behavioral

Provide dynamic content directly in the IT pro workflow.

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Targeted Email

Over 1.5 million IT buyer inboxes worldwide standing by.From newsletters ads to dedicated third party email, readers actually like seeing new messages from Spiceworks. And with targeting options like geography, industry, IT interest, and company size– your buyers are sure to get the message... loud and clear!

Exclusive Promotional

Exclusive visibility to your brand, product, or offer to Spiceworks users who want to

hear from you.

SpiceDeals Emails

Take advantage of IT pros’ love of instant savings by offering your product or

service to targeted IT users looking for that special deal.

Newsletter Ads

Sponsor or offer promotions within Spiceworks’ newsletters that highlight

news, updates, features, and other resources.

Make your message pop with specialty email functionality.

Emails with countdowns timers Time swapped emailsPersonalized emails

Targeting Options

Geography

Industry

Company Size

Behavioral

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Custom Content Solutions

Drive in-depth engagement that can be used to build awareness and drive purchasing behavior.Spiceworks knows IT. Utilize our team of creative experts to develop content exclusively for your brand, helping IT pros cut through the clutter and gain the info they need when they want it.

Not sure what content IT decision makers want? Our research team is standing by to lead custom studies to help you create content that tells your story and connects.

Commercials

Capture the essence of your brand in a way that will connect

with your audience and stick with them long after viewing.

Case Studies

Your customer success stories speak for themselves- so show

them off!

White Papers / Ebooks

Work with us to gain insights from your target audience, and

then craft them into a compelling story for your customers.

Infographics

Create unique infographics to engage your target audience

with information to drive awareness and sales.

Testimonials

Capture customer quotes on film, and leverage them to increase awareness and consideration.

Interactive Product Selectors and Business Case Generators

Increase consideration through a highly-interactive tool that delivers a

customized solution.

Interactive Quizzes and Advisors

Drive in-depth engagement with interactive content for product

promotions that tell a story.

Capture Attention

Drive Consideration and Purchase

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Sponsored Live Events

IT Conferences

Be a part of the most happenin’ IT conference around! Twice a year, SpiceWorld brings together IT pros and tech marketers for how-to sessions, networking, happy hours, parties, and FUN.

SpiceCorps: Local IT Meetups

Connect and engage in-person with SpiceHeads by sponsoring one of hundreds of SpiceCorps meetups happening in cities all over the country. You’ll get the chance to speak about and demo your product – in a casual, no-fuss environment.

Spiceworld — Austin

We bring together thousands of IT pros and tech marketers for

three jam-packed days of tech-rich sessions, networking, and fun.

Expected number of attendees: 1,500

Expected number of attendees: 20 per meetup

All Access London

All Access is a 1-day “unconference” event taking place in Europe.

With an agenda built by IT pros, it’s a full day of technical content

delivered by tech experts and plenty of time for IT pros to re-

connect and talk tech with you - the sponsors!

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Custom Online Events

It’s showtime! Drive meaningful engagements through Spiceworks online events. Whether you bring the content or we create it for you, we have a host of ways to drive an event that packs a punch!

On the Air

Bring your team to our “On the Air” Studio in Austin to broadcast your message through a vendor livestream. Our talk show format combined with high quality production creates a fun, engaging atmosphere for you to talk tech and engage an IT audience.

Video Meetup

Build some buzz and deliver peer validation through this online video event where Spiceworks facilitates a discussion between

your experts and real IT pros.

Expert Round Table

Have your expert sit on a tech vendor panel as Spiceworks

moderates a conversation around a tech topic crowd-sourced by

the Spiceworks Community.

Webinars

IT buyers come to Spiceworks to polish their IT know-how. Deliver

valuable content on the latest tech trends straight to IT pros

through vendor-driven webinars.

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Tech Market Research

Get unrivaled access to real IT pros, real data, and real insights you can trust. Whether you’re a marketer tasked with creating thought leadership content, a product manager building a new solution, or a corporate researcher informing brand strategies, our crew of researchers is at the ready to custom build a solution that will supercharge your business.

One-of-a kind tech data.

VOICE OF IT PANELOver one million verified IT pros ready to provide feedback and share opinions. TECH USAGE DATAAggregate usage stats on over 200 million devices being managed by IT pros.

SOCIAL INTELLIGENCEThousands of conversations in the Community about brands and products.

Surveys

Get the answers you need from the people you care about. Tap into our Voice of IT panel to get fast facts that will increase your brand’s success.

Social Sentiment Reports

Listening leads to insight, and insigh leads to action. Gain a competitive advantage and

optimize your marketing by analyzing real IT Pro conversations.

Focus Groups

Bounce ideas off IT pros and have deep conversations – from new product concepts to

marketing copy.

SpicePanels- Beta Testing

In beta testing or product trials? Get one-of-a-kind feedback from IT pros to learn what’s

working, what isn’t, and what you haven’t even thought of.

In-Depth Interviews

Get inside your audience’s head. Have a focused dialogue with IT pros to uncover the motives behind their attitudes, perceptions, and more.

Business Intelligence Reports

Mine our tech usage data to identify key patterns and trends that provide valuable

insights on what’s happening in the market.

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Getting Social with IT

Product Pages

The place where IT pros share, rate, and review products and services from the companies that help them get work done.

Reach buyers where and when they’re making those decisions, earning and building trust along the way.

Vendor Pages

A Spiceworks Vendor Page is where companies can build their reputation, share information about their company or products, and

develop a following of IT professionals.

Social Solutions Keep your buyers in the loop with a Spiceworks Vendor Page, personalize your brand with a Spiceworks Community Account, and give your products some love with a Spiceworks Product Page. IT ... just got social!

Community Accounts

Engage in the thousands of conversations happening every month in Spiceworks. A Community Account lets your employee jump into

conversations to help IT pros solve problems or find the right products and solutions, while building strong relationships with IT influencers and

personalizing your brand.

Group Sponsorships

Be a part of the discussion by simply being there, where IT pros are discussing technology and getting answers in specific IT-topic groups.

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Ready to get started with Spiceworks?

Contact us and we’ll get you started on your way to better engagement, better reach, and better success with IT decision makers around the world.

1 877.319.9304or reach out via email at [email protected]

IT Pros Love Spiceworks!

Like what you see? Spiceworks has created the world’s most trusted IT marketplace—a place where millions of IT pros and thousands of tech brands come together. They come to Spiceworks to build the lasting relationships and trust that today’s IT purchase decisions are made of. And you can be a part of it all!

Meet SpiceRex.They gave themselves a mascot!

IT pros ‘Spice IT up’! SpiceWorld 2014 • Austin, Texas

They dress to impress based on Spiceworks’ Community trends.

They create board games about the App/Community!

IT pros emblazon their babies with our logo!