2017 Media Guide - Practical Pain Management · 2017 Media Guide PRACTICAL PAIN MANAGEMENT Advertising Office Office: 973-783-7009 Ext. 301 Fax: 973-707-5279 Email: [email protected]

2017 Media Guide

PRACTICAL PAIN MANAGEMENT

Advertising OfficeOffice: 973-783-7009 Ext. 301Fax: 973-707-5279Email: [email protected]

A Vertical Health, LLC publication PracticalPainManagement.com

2 Vertical Health, LLC • 7 North Willow Street, Suite 7A, Montclair, NJ 07042 • Sales 973-783-7009 Ext. 302 • Fax 973-707-5279 • www.PracticalPainManagement.com


Pain-Treating HCPs Are Calling for Practical Pain Management ! PPM Boasts Largest Circulation of Requestors in the Pain-Treating Space…

PPM’s subscriber base of ~44,000 includes 61% requestors 75% of requestors have subscribed in the past 12 months*

The Practical Pain Management (PPM) audience includes all pain medicine & pain management physicians in the United States that have

been classified according to the following specialties: • Pain Medicine (APM) • Pain Medicine (PMD) • Pain Management (PME) • Pain Medicine (PMM) • Pain Medicine

Neurology (PMN) • Pain Medicine Phys Medicine & Rehab (PMP) ***

89% of subscribers report that they routinely or periodically treat pain patients****

(for more on potential script impact, see case study on page 13).

* Publishers data Oct 2016 ** Kantar 2016 Readership Study *** DMD Marketing Corp, an authorized distributor of physician data from the American Medical Association (AMA) **** 3rd party phone survey

Tremendous YOY growth on http://www.PracticalPainManagement.com and http://www.OpioidCalculator.PracticalPainManagement.com:

Traffic Source Increase on PracticalPainManagement.com

Increase on Opioid Calculator

Direct Traffic 20% 28%

Organic Search (average)

22% 44%

Social 65% 61%

Google News 4300% n/a

Demographics by Region

REGION SUBSCRIBERS

New England 2393

Middle Atlantic 6367

East North Central 7157

West North Central 2912

South Atlantic 9010

East South Central 2750

West South Central 4558

Mountain 2471

Pacific 5912

US Territories 53

Total 43,583

The overwhelming majority, 73%, of PPM subscribers read cover-to-cover or read through an average issue**


PRACTICAL PAIN MANAGEMENT Contents

You may scroll through the entire media kit or choose the hand tool and click on the item in the contents list below.

Publisher’s Letter 4-5

Advertising and Marketing Tactics 6

Key Advertiser Dates, Editorial Calendar and Production Schedule 7

Readership Survey Results 8

BPA Audit Results and BPA information 9

Circulation & Demographics 10

Circulation Fact Sheet 11

2017 Bonus Distribution 12

2016 IMS Case Study Report 13

2017 Advertising rates 14

2017 Special Project Rates 15

Production Specifications 16

Cover Tip Layout Setup and Specs 17



Dear Friends and Supporters,

I want to take this opportunity to thank you for helping to support Practical Pain Management (PPM), the Premier Teaching Journal for Pain Practitioners, and its companion website, PracticalPainManagement.com.

As we look towards our 18th year, I am pleased to provide you with the PPM 2017 Media Guide. Herein, you can locate important information for your advertising needs in 2017, including the Editorial Calendar, advertising rates, premium position information and other marketing opportunities.

About PPM:As new pain medications and pain-treating technologies come to market, and issues around patient care, drug testing, medication compliance and reimbursement continue to evolve, Health Care Professional (HCPs) need a resource to help them digest, interpret and navigate these changes. PPM’s focus has always been on providing timely insight and guidance to practitioners to best adapt and adopt new advances and apply them to their individual practice settings.

PPM articles are written and reviewed by practicing HCPs from a variety of specialties—all adding their expertise and experience on the topics they know best. PPM is widely seen as a “must read” for ~44,000 practitioners nationwide looking for timely, relevant and helpful clinical information. We are extremely proud that PPM has, by far, the highest number of HCPs actually requesting a subscription as compared to all other pain-focused journals!

Feedback From PPM Subscribers:“Excellent publication for clinically relevant information in a “quick read” format”. Dr. Tagayun, Neurologist, Clifton, NJ“Appreciate the real world application of pain management this publication provides”. Dr. Mueller, Pain Medicine & Palliative Care, Aptos, CA“Well done magazine. I always find something that helps me and my clients. Best one of many I receive”. Susan Collins, FNP, Flagstaff, AZ

PPM 2016: A Banner YearFunded in part by a record year in print advertising revenue, PPM has expanded its presence as a “voice” for pain practitioners from different specialties and disciplines. Our professional readers and contributors are united by a desire to help each other become more effective at treating chronic pain in its many iterations.

In 2016, PPM published our first “Special Edition” supplement: “Opioid Prescribing and Monitoring—How to Combat Opioid Abuse and Misuse Responsibly.” The 95-page supplement was mailed along with the September issue of PPM and was featured at several medical meetings in the second half of 2016. The book will be available at additional meetings in the first half of 2017. We have been overwhelmed by the response to the special edition and are busy printing additional copies to meet the requests coming in for unanticipated distribution. The timeliness and importance of the topic, the impressive lineup of KOL authors, and PPM’s editorial prowess have made our first special edition, like our regular publication, a “must read” among HCPs who treat pain across the country.

Online, we are seeing more crossover from PPM print to PPM digital as we continue to add additional features online. After doubling in visits from 2014-15, visits to the PPM Opioid Calculator (opioidcalculator.practicalpainmanagement.com), continued strong growth in 2016 with visits from search increasing 44% and direct traffic increasing 28%! PPM is currently developing additional practice-friendly tools for pain practitioners.

In 2016, coverage of the role of neuroinflammation in the development of chronic pain, genetic testing, looking beyond the joint to explore osteoarthritis, and the use of topical agents in sports medicine, proved to be some of the most engaging content for our readership.



PPM 2017: Engage and ExpandWe are heading into 2017 with exciting plans around content development. Leveraging and coordinating both our print and online properties, we will provide our readers with more information and more choices on how to access that information.

2017 plans include:• Expanding meeting coverage—adding additional meeting coverage and producing live coverage from certain

meetings in 2017• Development of a toolkit of apps to help pain docs create efficiencies in their practices, communicate with each other

and educate their patients• Expanding KOL video production• Expanding “Consensus” articles written by the PPM Editorial Board based on feedback from HCPs around the

country.• Review of medical management therapies• As in 2016, we will publish 10 issues in 2017, combining the January/February and July/August issues.

PPM Readership Surveys Summary*Physicians reported the following—based on their preferences—comparing PPM to all other pain management publications:

• The most preferred journal to receive• The most saved and referred journal received• #1 publication read by HCPs (4 out of every 4 issues received)• #2 in overall reading frequency

*Results of several readership surveys are included herein. One survey was sent to our readers in September 2014, the details of which are available on pages 8-9.

In Kantar Media’s first survey of pain-related publications conducted in early 2015, Practical Pain Management once again demonstrated the impact it has on the pain-treating practitioners. From the 188 respondents to the study, we learned that the vast majority of our readers go cover-to-cover or read/look through an average issue. In the 2016 Kantar study, with 165 respondents, the percentage of our readers that go cover-to-cover or read/look through an average issue actually increased by 14%! This confirms PPM’s understanding that our articles are satisfying a wide-array of interest among our large and varied audience.

The PPM 2017 Media Guide highlights the fact that PPM has incredibly strong overall readership in the market among pain management specialists and other specialists and HCPs who focus on the treatment of pain. These indicators demonstrates a terrific value for brands and organizations trying to reach deep into the field of pain practitioners.

My team and I welcome the opportunity to discuss your specific strategic needs and look forward to working with you toward the mutual goal of providing excellent service to our clients.

I wish you continued success in the second half of 2016 and an extraordinary 2017!

Sincerely,

David Ganz, CEOVertical Health, LLC [email protected]

Practical Pain ManagementPracticalpainmanagement.comOpioidCalculator.Practicalpainmanagement.comPracticalpainmanagement.com/patient


PRACTICAL PAIN MANAGEMENT Advertising and Marketing Tactics

Advertising and Marketing Tactics Available With Practical Pain Management

Print:1. Print ads in Practical Pain Management, the Journal, 10 editions per year2. Sponsorship of the 2017 PPM Special Edition

a. 2017 topic is TBDb. Special Edition distributed with PPM journal and at multiple pain meetings in 2017-18c. Additional copies distributed to Pain Societies and Medical Groups throughout the US as

requested

3. Advertorials in PPM

4. Outserts, Inserts, Cover-tips and other custom print advertising options

Online:1. Professional banner ads on:

a. PracticalPainManagement.com, andb. OpioidCalculator.PracticalPainManagement.com

3. HCP List Match Banner campaigns focused on PPM and run across Vertical Health portfolio of websites

4. Sponsorship of regular eNewsletters from PPM to 30K+ pain-treating HCPs

5. eMail campaigns to PPM’s opted-in database

6. Market Research from pain-treating HCPs

7. eDetailing to pain-treating HCPs

8. Branded or unbranded Resource Centers, which can include:

a. Article contentb. Videoc. Researchd. Other educational/marketing materials

5. Consumer advertising across Vertical Health’s portfolio of pain-focused consumer websites


PRACTICAL PAIN MANAGEMENT PPM 2017 Editorial Calendar

* Tentatively scheduled

Issue Month and

Mail DateLead 1 Lead 2 Meeting Distribution

Meeting Highlights

Ad Close

Advertiser Creative

Due

Jan/Feb

(2/15)

Intersection of Hormones & Chronic Pain, Including Headaches

Women’s Pains: Personalized Care

American Academy of Pain Medicine March 16-18Orlando, FL

1/12 1/19

March

(3/15)

Centralized Pain: Update on Consensus on Treatment

Substance Use Disorders and Chronic Pain: Codependency, New MAT Programs, and Social Support

2/22 2/29

April

(4/14)

Rheumatoid Arthritis & Mental Health

Review of Pharmaceutical Agents

Elderly Pain Care: Look at Sedation and Drug-Drug Interactions

American Pain Society (APS) May 17-20 Pittsburgh, PA

AAPM Meeting Highlights

3/18 3/25

May

(5/15)

Interdisciplinary Pain Rehabilitation: Spotlight on Centers of Excellence

Myofascial Pain: Overview and Treatment Options

American Headache Society* June 9-11Boston, MA

APS Highlights 4/18 4/25

June

(6/15)

Alternative Pain Care: When and How to Prescribe

Migraines: Developing New Treatments

5/23 5/30

July/August

(8/10)

Psoriatic Arthritis

Review of Pharmaceutical Agents

Safe Opioid PrescribingPAINWeek September 5-9,Las Vegas, NV

AHS Highlights*

7/13 7/20

September

(9/14)

Surgical Pain Management: Preemptive Analgesia

Workplace Pains (Repetitive Pain Syndromes; Writers Wrist; Tennis Elbow; Carpel Tunnel)

Academy of Integrative Pain ManagementOctober 18-22 San Diego, CA

8/12 8/19

October

(10/16)VA Pain Management Task Force

Electromedicine ReviewNorth American Spine Society

TBD

PAINWeek Highlights

9/16 9/23

November

(11/15)

Depression: Stim vs ECT vs Medication Management

Smoking: Risk Factor in Chronic Opioid Use

10/20 10/27

December

(12/15)Post Concussion PTSD

An Uncomfortable Topic: Constipation

AAPM Highlights

11/21 11/28



Audiance Survey Results

Data Collection Methodology 2014In August 2014, an email was sent to a random, multi-specialty sample of Practical Pain Management subscribers. More than 170 surveys were completed in less than 7 days. NO incentive was offered to the survey completers.

Future AnalysisPractical Pain Management will be conducting surveys of its readership throughout 2017 and sharing select insights with interested clients. We are hopeful that in 2017 a more thorough and exhaustive 3rd party survey is conducted focusing on what chronic-pain-treating HCPs are reading in order to provide broader insight as to where this important audience turns for information and guidance.

2014 Survey Respondents: If you could only read one pain publication, which would it be?

Practical Pain Management

Pain Management

Pain Medicine

Pain Medicine News

The Journal of Pain

The Journal of Pain Symptom Management

Practical Pain Management

Pain Physician

The Journal of Pain

Topics in Pain Management

Other Journalc Combined

33.2%

79.6%

3.7%4.3%

3.7%8.7%

16%17.6%

18.7%

7.5%7%

Highlights From the Studies:

Kantar Media Pain Medicine Readership Study: PPM Reading Patterns Among Its Readers

Source: Kantar Media Pain Medicine Readership Study (among pain specialists), 2015, 2016

2014 Survey Respondents: Please indicate how frequently you read Practical Pain Management.

Read 4 out of every 4 issues received





Cover to Cover or Read/Look thru the entire issue

TOC & Articles

Skim

66.3%19.4%

62%26%

12%

4.6%5.8% 4%


TOC & Articles

Skim73%

16%

11%







TOC & Articles

Skim

66.3%19.4%

62%26%

12%

4.6%5.8% 4%


TOC & Articles

Skim73%

16%

11%







TOC & Articles

Skim

66.3%19.4%

62%26%

12%

4.6%5.8% 4%


TOC & Articles

Skim73%

16%

11%

2015 2016



BPA Audit Results

Comparison of BPA Audited Publications

1627 23174720

5982 71508200 7500

22700

42631 41763

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

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Pain P

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Pain M

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Total Circulation*

PPM circulation has risen to 43,583 as of Oct 16 **

* PPM, PMN and Journal of Pain - BPA June 2016 Statements, All other publications- publisher’s own data culled from media kits and websites in October 2016.

** Publishers data Oct 2016

Direct Request, 0Direct Request, 0

Other Sources, 1,124 Other Sources, 42,631

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Journal of Pain Pain Medicine News(PMN)

Practical PainManagement

(PPM)

Direct Request Other Sources

Circulation Source ***

Other Sources, 14,777

Direct Request, 26,986

Of the audited publications by BPA only Practical Pain Management reports 61% percent requesters who have subscribed to recieve the publication.

*** BPA June 2016 Statements


PRACTICAL PAIN MANAGEMENT Circulation & Demographics

Select DatabaseWe have more than ~44,000 medical practitioners who have indicated that pain management is high on their agenda, and who, based on our analysis, are most likely to read our publication. By diligently pursuing subscription renewals and refreshing addresses through list firms, we have maintained our Periodical Publishing Permit in compliance and can report that over 65% of our recipients are current requesters. A Periodical Publishing Permit assures faster delivery, assurance that the mailing is accurate, and separation from Standard Mail that is available without circulation monitoring.

Selection/Qualification ProcessPractical Pain Management initially built its circulation by employing the services of Integrated Business Service, Inc. a renowned medical and research firm that owns Medbase200®, a master file of more than 200 medical, dental and healthcare databases, which also serves as the source for list brokers. We also continue to receive additional qualified doctors through “passed on magazine” subscription requests, subscription cards, pain organization members, pharmaceutical company lists, and subscription marketing efforts.

Degree BreakdownMedical Doctors

MDs 38,041DOs 2,384DDS/DMDs 162DPMs 80Total Medical Doctors 40,667 (93.00%)

Academia/Science (PhD, MEd, MS) 395 (1.00%) Other (PharmD, RPH, PA-C, RN, CRNA) 2,521 (6.00%) TOTAL 43,583 100.00%

Demographics by Region

New England(ME, NH, VT, MA, RI, CT)

2393

Middle Atlantic(NY, NJ, PA)

6367

East North Central(OH, IN, IL, MI, WI)

7157

West North Central(MN, IA, MO, ND, SD, NE, KS)

2912

South Atlantic(DE, MD, DC, VA, WV, NC, SC, GA, FL)

9010

East South Central(KY, TN, AL, MS)

2750

West South Central(AR, LA, OK, TX)

4558

Mountain(MT, ID, WY, CO, NM, AZ, UT, NV)

2471

Pacific(AK, WA, OR, CA, HI)

5912

US Territories(0, AP, PR, VI)

53

Total 43,583

In Circulation by Specialty*

ANESTHESIOLOGY / PAIN MANAGEMENT

3089 7.09%

CARDIOLOGY 55 0.13%

DENTISTRY 70 0.16%

EMERGENCY MEDICINE 180 0.41%

GENERAL SURGERY 188 0.43%

HEMATOLOGY/ONCOLOGY 100 0.23%

NEUROLOGY/NEUROSURGERY 3843 8.82%

ORTHOPEDICS 2774 6.36%

PAIN MEDICINE 6142 14.09%

PEDIATRICS 210 0.48%

PHYSICAL MEDICINE & REHAB 3941 9.04%

PRIMARY CARE 19,303 44.29%

PSYCHIATRY 755 1.73%

RADIOLOGY 119 0.27%

RHEUMATOLOGY 1620 3.72%

Other 1194 2.74%

Total active qualified subscribers:

43,583 100.00%

*Publisher’s data


PRACTICAL PAIN MANAGEMENT Circulation Fact Sheet

PERIODICALS MAIL SERVICE

Periodicals Mail Service is the publication service of the United States Postal Service (USPS) and the most economical service for subscribers in the United States, but not all publications can meet the stringent requirements and postal audits needed to qualify for the reduced rates.

• PPM was qualified by the USPS for a periodical license in November 2002 under the Requester Publication Category by meeting—and subsequently have maintained current with—the following key periodical requirements:

• The publication’s circulation records are kept and are available for USPS examination. Subscriber cards and other digital subscriber records (web subscribers and direct subscriber new/renewal calls) are kept in the New Jersey office.

• The publication must have a legitimate list of persons who have requested the publication, or a member of a requesting organization that has adopted a formal resolution that each member receive a copy, and 50% or more of the copies must be distributed to persons who have made such requests.

• Subscription requests that are more than 3 years old cannot be considered valid requests. PPM flags subscriber records in advance of expiration and submits expired requesters with phone numbers to a marketing fim to secure renewals.

• Expiring subscriptions for which we don’t have phone numbers are submitted to a list firm to refresh the address information.

• PPM uses the USPS’ Automated Address Correction Service (ACS) for automated address corrections and undeliverables.

• PPM also participates in a co-palletization program at our printer for more efficient, economical, and quicker distribution to US postal sites around the country.

PPM SUBSCRIBER LIST MAINTENANCE

1. ACS records are downloaded from a secure USPS Internet site and a database program then uses the files to automatically correct addresses in the PPM database and remove “nixies” that are undeliverable.

2. Subscription cards, faxes, and website subscriptions are sorted into renewals and new additions. New additions are vetted against the database to prevent duplicate subscriptions. Questionable subscriptions are confirmed using Internet doctor search sites before adding to the database.

3. Interactive dupe checking is then performed on the database using last name, a few digits of the address, city, and state. Suspected duplicates are displayed to allow database tagging of the ones to keep before purging the dupes.

BUSINESS PUBLICATIONS AUDIT (BPA)

• Audited by BPA to verify subscriptions.

• BPA audit information sheet is available by request.


PRACTICAL PAIN MANAGEMENT 2017 Bonus Distribution

2017 MEETINGS

AMERICAN ACADEMY OF PAIN MEDICINE

March 16-18

Orlando, FL

Bonus Distribution: Jan/Feb Issue

AMERICAN PAIN SOCIETY (APS)

May 17-20

Pittsburgh, PA

Bonus Distribution: April Issue

AMERICAN HEADACHE SOCIETY*

June 9-11

Boston, MA

Bonus Distribution: May Issue

PAINWEEK

September 5-9

Las Vegas, NV

Bonus Distribution: July, August Issue

ACADEMY OF INTEGRATIVE PAIN MANAGEMENT

October 18-22

San Diego, CA

Bonus Distribution: September Issue

NORTH AMERICAN SPINE SOCIETY

TBD

Bonus Distribution: October Issue

Practical Pain Management has a major presence at the top pain meetings. Plan ahead to advertise in one of our

convention issues where your ad is sure to be seen.

* Tentatively scheduled



Prescription Lift via Practical Pain Management—A Case Study

Data pulled from April 2016 - Aug 2016, IMS AdIQ performance report

Throughout 2016 a relatively new pain medication was featured in premium positions within Practical Pain Management and captured several key sections of PracticalPainManagement.com. An IMS study was conducted to identify script writing behavior among the MDs who were exposed an ad online.Consistent exposure to the engaged and high-prescribing audience of PPM was shown to have substantial results, showing a 40% lift in new prescriptions.

IMS Performance Report Data

Brand NRx Lift

40.82%

Campaign-to-date

Impact



Ad Rates. Earned rates are based on frequency of advertising insertions from individual corporations and their subsidiaries. For insertion of two or more pages, each page receives one insertion credit.

Special Projects. Consult special projects rate card for available rates.

Cancellations. Cancellations or changes in orders may not be made by the advertiser or agency after the published closing date.

Terms. All charges for space are due 30 days from invoice date (same as actual date of issue) for recognized companies that have established credit. Any charges for typesetting, art, ad creation, reprints, etc, are to be prepaid. Rate Adjustment. The rate for contracted ads during a contract year will be adjusted to reflect the actual numbers of ads run.

Agency Commission. Agency commissions will apply in appropriate situations.

Circulation. Practical Pain Management is a controlled circulation publication mailed to approximately 44,000 medical practitioners routinely involved in the diagnosis, treatment, or management of pain (please see demographics).

Publisher’s Approval. Ads are accepted upon the representation that the advertiser and agency have the right to publish the contents thereof. In consideration of publication, the advertiser and agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher reserves the right to reject or cancel any ad, insertion order, space reservation, or position commitment at any time without cause. The publisher reserves the right to insert the word “Advertisement” above or below copy that is not easily recognized as advertising.

2017 Advertising Rates

Contact Ethan Ash, 607-216-1482, [email protected] Contact Maya Polton, 973-783-7009 x 302, [email protected]

Contact Troy Colligan, 973-783-7009 x 304, [email protected]

2017 STANDARD

1x 3x 6x 12x 24x 36x 48x 60x

Full page 4,529 4,423 4,364 4,247 4,201 4,134 4,055 3,969

2/3 page 3,436 3,396 3,370 3,318 3,232 3,166 3,120 2,714

1/2 island 3,225 3,166 3,120 3,068 3,001 2,943 2,896 2,864

1/2 page 2,923 2,870 2,857 2,772 2,718 2,686 2,633 2,598

1/3 page 2,172 2,119 2,080 2,053 2,021 1,975 1,948 1,923

1/4 page 1,777 1,731 1,711 1,678 1,646 1,619 1,592 1,570

COLORS

2nd Color Matched Color 3 or 4 Color 5 Color 6 Color

889 1,299 2,685 3,321 4,966

Preferred*

Cover 4 Cover 3 Cover 2 TOC Opposite Letter to the Editor

50% of Earned B/W

25% of Earned B/W unless with Cover 4

25% of Earned B/W

25% of Earned B/W

25% of Earned B/W

*Split runs for preferred positions do not qualify for a discounted rate.

INSERTS AND OUTSERTS*

1x 3x 6x 12x 24x 36x 48x 60x

2 page 9,887 9,702 9,570 9,321 9,217 9,055 8,894 8,750

4 page 19,780 19,265 19,145 18,642 18,422 18,105 17,799 17,498

6 page 29,672 29,083 28,713 27,951 27,634 27,143 26,710 26,276

8 page 39,559 38,780 38,231 37,272 36,833 36,186 35,603 34,997

*Outserts subject to ridealong surcharge.

Advertising:


PRACTICAL PAIN MANAGEMENT 2017 Special Project Rates

Bound In:1. Full-page card (8 3/8 ” x 11 1/8 ” bleed; trims to 8 1/8 ” x 10 7/8 ”)2. Postcard: 4 1/2” x 6” card with perf tab (8 3/8 ” wide)

Tipped In:3. Full-page, no bleed (7 5/8 ” x 10 5/8 ”)

4. Postcard: 4 1/2” x 6” card with perf tab (7 5/8 ” total width) or without perf tab (6” total width)

BRC supplied by AdvertiserFor printing by PPM (up to 4 colors), please inquire for pricing.

1x 3x 6x 12x 24x 36x 48x 60x

BRC Bound In

1. Full-page card 9,886 9,702 9,574 9,320 9,216 9,055 8,893 8,731

2. Postcard 10,071 9,875 9,748 9,494 9,390 9,223 9,066 8,916

BRC Tipped In

3. Full-page card 11,798 11,607 11,480 11,232 11,122 10,960 10,810 10,649

4. Postcard 11,988 11,781 11,665 11,406 11,295 11,134 10,972 10,810

*Special rate for a full-page card or postcard accompanied by a full-page 4C advertisement in the same issue.

INSIDE CARD/BUSINESS REPLY CARD (BRC)

DVDs/Product Samples supplied by Advertiser* Rates include poly wrap and paper label.

1x 3x 6x 12x 24x 36x 48x 60x

DVD or Product Sample* $23,100 $23,742 $22,610 $23,173 $23,047 $22,816 $22,575 $22,323

DVDs and Product Samples are subject to a USPS ride-along surcharge per item/per copy in addition to the prices listed. Total weight must not exceed 3.3 ounces and all elements of a multi-piece assembly must be stitched or tipped to each other.

*Custom cover tip pricing subject to change, depending on specs.

CD-ROMS and PRODUCT SAMPLES

*Subject to a ride-along surcharge per DVD or Product Sample assembly, per copy.

Cover Tip/Belly Band supplied by AdvertiserCustom cover-tip rate includes poly wrap and paper label. For printing by PPM (up to 4 colors), please inquire for pricing.

Poly Wrap 1x 3x 6x 12x 24x 36x 48x 60x

Full Page Cover Tip No $16,675 $16,250 $16,069 $15,584 $15,219 $14,826 $14,522 $14,249

Custom Size Cover Tip* Yes $19,222 $18,761 $18,822 $17,979 $17,530 $17,039 $16,615 $16,196

Belly Band No $17,596 $17,179 $16,936 $16,462 $16,050 $15,645 $15,256 $14,880

Contact Ethan Ash, 607-216-1482, [email protected] Contact Maya Polton, 973-783-7009 x 302, [email protected]

Contact Troy Colligan, 973-783-7009 x 304, [email protected]

Advertising:


PRACTICAL PAIN MANAGEMENT Production Specifications

Advertising

Ethan AshVice President, Business [email protected]

Maya PoltonDirector, Business Development973-783-7009 [email protected]

Troy ColliganVice President, Business Development973-783-7009 [email protected]

Insertion Orders:Emily CallahanClient Services973-783-7009 [email protected]

Maximum Insert Weight: 80 lb

Press-ready high-res X1a PDFs. For press-ready, high-res PDFs using the PDF/X1a standard, please verify that fonts and images are embedded, all elements are encoded as CMYK, and all image trapping values are correctly set for either knockout or overprint.

Digital Artwork. Preferred file formats accepted are (PC or Mac): InDesign, Illustrator, and Photoshop or high-res PDF (Acrobat 6.0 or higher). For proper trapping of your ad in the computer-to-plate printing process, all image backgrounds must be set to “NONE.” You may provide a high quality proof with the material. All images should be saved as CMYK at 300 dpi. Graphics format should be tiff or eps. All fonts and screens must be included on disk.

2/3 1/2island

1/2

V1/2 H

V

H

1/4V

H1/3

Display Ad Sizes Width Depth

2 page spread 15 1/4 ˝ 10 ˝

Full page 7 1/8 ˝ 10 ˝

2/3 page 4 3/4 ˝ 10 ˝

1/2 page island 4 3/4 ˝ 7 1/2˝

1/2 page vertical 3 1/2 ˝ 10 ˝

1/2 page horizontal 8 1/8 ˝ 5 3/4˝

1/3 page vertical 2 3/8 ˝ 10˝

1/3 page square 4 3/4 ˝ 4 3/4˝

1/4 page vertical 3 1/2˝ 4 3/4˝

1/4 page horizontal 4 3/4˝ 3 1/2˝

Material for Bleed Bleed Trim

Full page 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝

2 page spread 16 1/2” x 11 1/8 ˝ 16 1/4 ” x 10 7/8˝

Half page spread 16 1/2” x 5 1/2 ˝ 16 1/4 ” x 5 3/8 ˝

Insert 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝

Material Transmittal. All advertising material must be received no later than the “Material Due Date” of the issue and submitted as follows:

1. Mail or Delivery Service — Send to: Emily Callahan Vertical Health, LLC 7 North Willow Street, Suite 7A Montclair, NJ 07042 973-783-7009 ext. 316 [email protected]

2. Inserts Shipping Address: Practical Pain Management c/o Publishers Press 13487 South Preston Highway Lebanon Junction, KY 40150 Contact: Jeff Newton, 1-866-644-3705 [email protected]

3. Electronic Submission: For FTP server information to upload ad submissions, please contact Brent Phelps at [email protected]

4. Accounts Receivable to: Vertical Health, LLC P.O. Box 498038 Cincinnatti, OH 45249 [email protected] 513-588-2771



Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip

Cover Tip Layout Setup and Specs

• Rates include 75% earned B/W rate for cover position.

• Full page cover tips must allow for 2 inches of white space across the top of the page, for the Practical Pain Management masthead. Masthead to be positioned by PPM. Full page cover tip size 8” x 10 ¾”

• Full page cover tips must allow space for the address label. Per USPS guidelines, address labels must be placed ½” from the bottom of the page, and the label must be 1.5 x 3.75 inches; positioned in the lower left corner.

Please leave this area clear on your cover tip creative, or, note that any text or content in this area may be covered by the address label.

• Custom size cover tips require a poly wrap bag and paper label per the USPS. Maximum custom size: 8” x 8 3/8 ”

• Belly Band is wrapped around the cover and shipped without a poly wrap bag. 18 1/4 ” x 5 1/2” includes a 1 1/4 ” glue underlap with 2 folds (flat area = 17” x 5 1/2”)

COVER TIPS and BELLY BANDS

Volume 14, Issue 9October 2014

The Nation’s Premier Teaching Journal for Pain PractitionersPRACTICAL PAIN MANAGEMENT

A Vertical Health, LLC publication | www.PracticalPainManagement.com

Also In This Issue:•Sleep and Pain•Role of Endorphins in Pain Management•Highlights from PAINWeek

Cover October 2014.indd 1 10/2/14 12:06 PM

8” x 10.75”

No ad art 2” from top

Please leave2” from bottom x 4.25 from left hand side for mailing label from post office

2” from

bottom4.25”

.125” bleed

Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip



Documents

2017 Media Guide - Practical Pain Management · 2017 Media Guide PRACTICAL PAIN MANAGEMENT Advertising Office Office: 973-783-7009 Ext. 301 Fax: 973-707-5279 Email: [email protected]