2017 Leadership in Digital Marketing Forum

Thursday, June 8, 2017 | san Francisco

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agenda

2017 Leadership in Digital Marketing Forum (San Francisco)

Thursday, June 8, 2017 | 7:45am – 5:30pm

7:45am – 8:45am

Breakfast

Kick off the day with a healthy breakfast and networking. Connect with your peers in the digital marketing community from a variety of industries before the morning’s content begins.

8:45am – 8:55am

Opening Remarks by Argyle Host

Kevin PhelanPresident, Agôn Partners;Former CMO, BP North America

8:55am – 9:30am

KeynoTe session FeaTuring ge digiTal:

“The CMO of the Digital Industrial Era”

There’s a lot of change in marketing, and much of it seemed impossible a few years ago. That said, the complexities in the industrial B2B sector are often more challenging and in some ways more rewarding. This session will highlight the path of one marketer and his view towards the future of what is becoming possible in this new era of digital.

Niloy SanyalChief Marketing OfficerGE Digital

agenda

9:30am – 9:50am

ThoughT leadership spoTlighT FeaTuring yahoo!:

“Keeping Credibility with Consumers in the Digital Age”

Now more than ever, maintaining credibility with consumers in the digital landscape is top of mind for marketers. Marketers are tasked with breaking through the digital noise and serving up relevant, seamless brand experiences all while staying clear of questionable digital environments. Join Courtney McKlveen, VP and Industry Lead, Retail, Travel and QSR, at Yahoo to understand what consumers now expect from brands and how marketers can best meet these expectations with their digital marketing strategies in order to maintain credibility.

Courtney McKlveenVice President, Industry LeadYahoo

9:50am – 10:15am

Networking Break

10:15am – 10:20am

session inTroducTion FeaTuring lionbridge

Monika PietraszekDirector, Business DevelopmentLionbridge

agenda

10:20am – 11:05am

panel discussion:

“Harnessing the Power of Digital to Create Seamless Customer Experiences”

Session topics include, but aren’t limited to:

• How digital transforms the customer experience

• Best practices for leveraging content and social media to drive connections across platforms

• An overview of the technologies that help shape the digital customer experience

• How are marketers leveraging emerging channels?

• Tackling the challenge of global scale: how organizations can expand their customer reach, and the biggest challenges that marketers are facing

Moderator:Tara SharpChief Marketing OfficerSonic

Panelists:Josephine ChewVice President, Digital Marketing Wells Fargo

Karina ReeseVice President, Client ServicesNielsen

Tony WellsChief Marketing OfficerSchneider Electric

agenda

11:10am – 11:30am

ThoughT leadership spoTlighT FeaTuring siTecore:

“Five Ways to Caffeinate Your Customer Experience in 2017”

In this session, you’ll hear Sitecore’s point of view on how to energize and optimize your customer experiences with practical advice and insights on personalization and omni-channel delivery – hot topics for today’s digital marketer.

Terry FortescueVice President, Product Marketing Sitecore

11:30am – 11:50am

Networking Break

agenda

11:50am – 12:40pm

panel discussion:

“Content Creation & Distribution Across Channels”

Session topics include, but aren’t limited to:

• How marketers are taking control of their content and distribution

• How is content affecting the traditional team structure, and what new roles are being created to handle content creation?

• Leveraging different channels and platforms for effective distribution, and how to determine the right platform for your message

• An overview of the different social platforms and how to tailor the message to fit the media

• Where data fits in - how leading marketers are targeting the right customer at the right time, via the right platform

• How to determine success in content marketing

• Which KPIs to look for, in terms of conversion, engagement and reach

Moderator:Joyce SzudzikVice President, Digital Marketing AEG Worldwide

Panelists:Melanie BatchelorVice President, Marketing Campari America

Peter CassidyChief Markting OfficerStackla

Brent HallHead of DigitalNokia

Tyler LessardVice President, MarketingVidyard

agenda

12:45pm – 1:05pm

ThoughT leadership spoTlighT FeaTuring marKeTo:

“Tomorrow’s Marketer - 3 T’s for Success in the Digital Age”

Yesterday’s marketing was a support function serving leads to sales. Tomorrow’s marketing will be a strategic function, driving digital transformation and owning the customer experience. But how do marketers get there? It’s not an easy journey – we need to make radical shifts in the techniques we adopt, the talent we hire, the teams we structure, and the technologies we implement. Join Matt Zilli, Marketo’s VP of Product & Segment Marketing, as he presents a new framework for becoming tomorrow’s marketer.

Matt ZilliVice President, Product Marketing Marketo

1:05pm – 2:05pm

Lunch

Take a midday break to grab lunch, network with your peers, and discuss the morning presentations.

agenda

2:05pm – 2:50pm

panel discussion:

“Translating Data into Insights”

Session topics include, but aren’t limited to:

• Where is marketing on its journey to become a more data-driven science?

• How leading marketers connect with customers with different touchpoints throughout the buying cycle

• How to utilize technology and data to personalize the experience so it becomes engaging and humanized

• How to effectively communicate your brand value proposition to compel customers to purchase

• Best practices for prioritizing and governing investments in data analytics and insight

• Measuring results and demonstrating ROI in the new digital context

Moderator: Lisa Sullivan-CrossChief Marketing Officer Art.com

Panelists:Paul JohnsonHead of Product ManagementPeet’s Coffee & Tea

Allison KelleyVice President, Customer Analytics & Marketing EffectivenessThe Gap

Kapil RainaVice President, Product Marketing HyTrust

2:50pm – 3:10pm

Networking Break

agenda

3:10pm – 3:45pm

KeynoTe session FeaTuring WesTern union:

“From Retail to Digital - 5 Key Steps to Build Out your Business”

Hear how this retail financial services company switched gears and started investing head-first in digital. Girish Balasubramanian and Eric Markowitz will share a step-by-step case study of how, over a 5-year period, Western Union has fully expanded their online offerings.

Girish BalasubramanianVice President and General Manager, Product Management, Operations and Analytics Western Union

And

Eric MarkowitzHead of Global and Digital Marketing Western Union

3:45pm – 4:20pm

KeynoTe session FeaTuring clorox:

“Building a Brand in the Age of Tech”

In order to fully invest in digital, the organization needs to start on the inside - from building out a team of experts to handle digital capabilities, to instilling a larger focus on cross-channel marketing, and more. In this session, hear from Clorox’s VP of Digital Experience as he discusses how this legacy brand is not only embracing digital for optimization, but how it can be used to drive the business as a whole.

Doug MillikenVice President, Digital Experience Transformation Clorox

4:20pm – 4:30pm

Closing Remarks by Argyle Host

Kevin PhelanPresident, Agôn Partners;Former CMO, BP North America

agenda

4:30pm – 5:30pm

Closing Reception

Wrap up the day with a cocktails and hors d’Oeuvres. Head home with new connections and a notebook full of key takeaways to implement back at the office.__________________________________________________________________________________

*Please note, the agenda is subject to change.

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parTners

Thought leadership spotlight partners

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small com-panies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Sitecore is the global leader in customer experience management that lets marketers own the experience of every customer or prospect who engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. Sitecore boilerplates 3 The Sitecore® Experience Platform™ is deeply con-nected, delivering one connected experience across both online and offline channels, empow-ering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimiza-tion, and analytics into a single, unified platform. Sitecore captures every minute interaction–-and intention—that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately and can easily act on it in real time, within the same session. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, and easyJet—trust Sitecore to help them deliver the meaningful interactions that win customers for life.

parTners

panel & app partner

Vidyard is the video platform for business. Enable your sales team to use video to communicate with customers and prospects. Drive greater engagement in your videos, track viewing activities of each viewer, and turn those insights into action.

panel partners

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. In recent years, Nielsen has bolstered its advertising effectiveness capabilities and offers clients the ability to understand who their ads have reached, how their ads have resonated and whether their ads drove a con-sumer reaction, such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solution suites that measure the reach and resonance of ads across platforms. For more information, visit www.nielsen.com.

Today’s social networks and sharing culture have given marketers unprecedented access to a massive footprint of organic, visual customer stories. Stackla is the user-generated content (UGC) platform that puts these customer stories at the heart of brand marketing.

With Stackla, brands can easily discover and curate the most compelling customer stories from top social sites and display them across all their multi-channel marketing platforms. By showcasing these stories throughout customer experience touchpoints, brands are able to connect with con-sumers in a more authentic and personalized way – lifting engagement, strengthening consumer trust and ultimately driving sales.

Hundreds of global brands – including Disney, Expedia, Heineken, McDonald’s, Sony, Toyota and Unilever – use Stackla’s industry-leading predictive intelligence and automation technology to power customer-centric marketing at scale.

parTners

senior supporter partners

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connect-ed devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform’s ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.

session introduction & app partner

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, on-line marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com

R2i is a full-service digital agency organized to build marketing technology solutions and run results-focused customer experiences. Our marketing cloud technology expertise is integrat-ed with a laser focus on connecting our clients with their customers in meaningful ways that drive business results. Our diverse expertise and hands-on involvement has made us success-ful with leading brands such as Microsoft, Chevron, PG&E, Irvine Company, Under Armour, and Atlantic Health System. Headquartered in Baltimore, MD with full-service offices in Silicon Valley, Seattle, and NYC, R2i focuses on helping clients build high performance marketing systems and campaigns that are truly integrated, manageable, and measurable.

parTners

senior supporter partners

Rauxa was founded in 1999 as a direct marketing agency with a mission to meet clients’ needs by helping them acquire, retain, and grow customer relationships. 18 years later, Rauxa has grown in size, capability, and diversity, while maintaining a commitment to that founding mission.

And as the requirements of that mission expanded, so did Rauxa. Data science, social strategy, and technology capabilities were added so that the agency could enable clients to grow their businesses by any and all means measurable.

Today, as the largest independent woman-owned advertising agency in the U.S., Rauxa has 230 employees across its six offices. A certified woman-owned business, Rauxa is proud to represent a diverse portfolio of clients, including some of the world’s most recognized brands—Verizon, Gap Inc., Alaska Airlines, TGI Fridays, Vans, and more.

Rauxa continues to deliver winning results for clients by combining data, technology and content. The agency operates under the belief that the most successful marketing strategy rests on a foun-dation of data science and insight. Its team of creators and thinkers use insight from target audi-ence behaviors, brand differentiators and values, technology platforms and ultimately business demands to develop strategy and content that engages consumers, transforms their experiences and ultimately builds loyalty.

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• Louis Cheung, Head of Supply Chain Management, Arkema

• Michael Hewitt, Associate Professor, Director of Supply Chain Management, Loyola University of Chicago

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• Sam Eberts, Chief Legal Officer, Corporate Secretary & SVP of Corporate Affairs, LabCorp

• Leslie Thornton, Senior Vice President, General Counsel & Corporate Secretary, Washington Gas

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• Amy Inlander Minniti, Vice President, Deputy General Counsel, Washington Nationals

• Sumara Thompson-King, General Counsel, National Aeronautics and Space Administration (NASA)

June 20, 20172017 leadership in e-commerce Forum (los angeles)los angeles, ca

Perspectives by:

• Aaron Wahle, Senior Vice President, International Digital Marketing, Sony Pictures Entertainment

• Lisa Archambault, Head of Global Advertising, Caesars Entertainment

• Anne Coelen, Head of Marketing, eCommerce, Playboy Enterprises

• Ujjwal Dhoot, Vice President, Marketing, Charming Charlie

• David Goodrich, Vice President, Digital Strategy and E-Commerce, 20th Century Fox

• Drew Leahy, Chief Technology Officer, CoFounder, SnapSuits

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• Pash Pashkow, Vice President, Brand Management & Creative Development, Disney ABC Unlimited

• Dea Lawrence, Chief Marketing Officer, Variety

• Erin O’Malia Gehan, Chief Marketing Officer, Candy Club

• Dave Beveridge, Vice President, eCommerce, Planet Blue

• Carlos Saavedra, Head of Culture Marketing & Innovation, PepsiCo

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June 20, 20172017 Chief Information Security Officer (CISO) Leadership Forum (San Francisco)san Francisco, ca

Perspectives by:

• Thomas Borton, Chief Information Security Officer, San Francisco International Airport

• Eric Svetcov, Chief Security Officer & Chief Privacy Officer, MedeAnalytics

• Raj Patel, Chief Information Security Officer, City of Palo Alto

• Floyd Fernandes, Vice President & Chief Information Security Officer, CBS Interactive

• Tom August, Chief Information Security Officer, John Muir Health

september 1, 20172017 marketing & Technology in Financial services (san Francisco)san Francisco, ca

Perspectives by:

• Jonathan Alloy, Vice President, Wholesale Banking Product Management, Wells Fargo

• Jennifer Heyman, Vice President, Digital & Social Media, Wells Fargo

• Rahul Todkar, Vice President, Marketing Analytics and Enterprise Data Science, Charles Schwab

• Karen O’Brien, Vice President, Global Social Media, Western Union

• Rinoti Amin, Head of Marketing Strategy - Latam, PayPal

• Marta Karolak, Vice President, Digital Channels, First Republic Bank

• Bart Molenda, Head of Paid Acquisition, Square

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Perspectives by:

• Julian Aldridge, Former Vice President, Brand Evangelism and Activation, Charles Schwab

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