Stackla UNI: Design

STACKLA UNIVERSITY: DESIGN

SO, WHAT IS DESIGN?

SO, WHAT IS DESIGN?

Designers seen by Developers

SO, WHAT IS DESIGN?

Designers seen by Project Managers

SO, WHAT IS DESIGN?

Designers seen by QA

SO, WHAT IS DESIGN?

Designers seen by Sys Admins

SO, WHAT IS DESIGN?

Designers seen by Sys Admins

Notice the pattern?

SO, WHAT IS DESIGN?

Designers seen by Designers

Before we go any further…

UX. What it’s like for somebody to use a particular product or service.

User ExperienceUX

UI. The layout or design of the interactive elements surrounding a product or service

User InterfaceUI

UX ≠ UI

SO, WHY ALL THE CONFUSION?

“The user interface (UI) designer’s job titleis the most bamboozling of them all.”

OLD MATE, STEVE SAYS:

Design is not just what itlooks like and feels like.Design is how it works.

Designer. Technician and artist. Develops solutions to commercial needs thatrequire the balancing of technical, commercial, human and aesthetic requirements.

/dɪˈzʌɪn/design

DESIGN IS JUST THE TIP OF THE ICEBERG

Strategy20%80%

Design

Startup costs have dropped near zero!

SO, WHY ALL THE FUSS ABOUT DESIGN?

It’s a virtual “free-for-all”.

$0

Startup costs have dropped near zero!

Source: http://blog.invisionapp.com/product-design-ecourse/

SO, WHY ALL THE FUSS ABOUT DESIGN?

It’s a virtual “free-for-all”.

$0Code is easy to replicate.

Technology is not the differentiator anymore.

http://blog.invisionapp.com/product-design-ecourse/

THE PRODUCT AND IT’S EXPERIENCE ARE THE NEW DIFFERENTIATORS

“In a crowded space, a delightfully designedexperience is how brands stand out.”

Scott Hurff Product @Tinder

DESIGN FOR DELIGHT

“You’ve got to start withthe customer experience

and work back towardthe technology—not the

other way around.”

Surface layer Visual design


Strategy Concepts & user research



Scope Requirements & content




Structure Site map & user flow




Structure Site map & user flow

Skeleton Wireframe & prototype

“Good UX is the result ofunderstanding the customer…and pursuing simplicity.”

SIMPLICITY SELLS

Easy is hard… the hard part is not deciding what featuresto add, it’s deciding what features to leave out.

SIMPLICITY SELLS

Easy is hard… the hard part is not deciding what featuresto add, it’s deciding what features to leave out.

Of the S&P 500

DESIGN & THE BOTTOM LINE

Only 15 companies = Design-led companies

Design-led companies have outperformed the S&P 500by an immense 228% over the past 10 years.

Source: https://www.linkedin.com/pulse/20140819060215-182158590-the-bottom-line-value-of-design


https://www.linkedin.com/pulse/20140819060215-182158590-the-bottom-line-value-of-design



The best businesses are wielding the potential of designthinking to disrupt and differentiate with great success.

They’re raising expectations for beauty and utility,empowering people and creating efficiencies in ways that

were recently only dreamed of.


a $1 investment in usability returns $10 - $100

DESIGN & ROI

Once in production, it costs 100 times more to fix a usability problem.

$1 = $100



DESIGN AS STRATEGY

“Design isn’t just to make things look pretty, or even improve usability.Design is delivering value through competitive advantage,

increased productivity and ultimately profitability.”

Jamie Skella UX Consultant @Kloud

EVERY DETAIL CAN BE DESIGNED

Design is more than just the interface.

Source: http://www.smashingmagazine.com/2013/06/13-tenets-user-experience/

Robert Hoekman, Jr. Writer, UX Strategist & Advisor

“Every detail of a company and its product says something about it.Strategy and design ensures that these messages are put forthwith intention and purpose. Design extends into each and every

detail, and each and every detail can indeed be designed.”

http://www.smashingmagazine.com/2013/06/13-tenets-user-experience/

ANY QUESTIONS?

Craig Henneberry Design Director @Stackla

@craighenneberry