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HEADLINE STATS
OUR VISITORS
2017 IN NUMBERSCommercial Drinks is a trade event dedicated to the
on-premise liquor industry. The 2017 inaugural event brought together 53 exhibitors and over 3,400
visitors from the primary visitor group over the four day event.
“Really loved being a part of this event and cannot wait to get involved next year in Melbourne. We see this as a serious way to strengthen our brand presence and the
perfect way to meet new customers in a relaxed setting.” SHANE REID, DIRECTOR, ANTIPODES GIN CO
“Commercial Drinks was a great success for Zhuhai beverages, as we have been successful in making contact with some fantastic beverage providers.”
ANDREAS URBAN, CEO, ZHUHAI BEVERAGES
“Commercial Drinks had a great vibe around it. The quality of the visitors was a great balance of new venue operators and those interested in enhancing their offering. The seminar sessions
and tasting sessions were packed out. Archie Rose enjoyed our time at the show, connecting with the industry and it allowed us to celebrate the Australian Craft Spirits growth.
We have made some solid leads since the show and look forward to being a part of Commercial Drinks in Melbourne next year.”
NIGEL WEISBAUM, SALES & MARKETING MANAGER, ARCHIE ROSE DISTILLING
WHAT THEY THINK
OUR EXHIBITORS
WHO THEY ARE Industry sectors
WHERE THEY COME FROM Top job functions
WHERE THEY WORK Top visiting companies
• 3 Wise Monkeys Pub General Manager
• Accor Hotels Food & Beverage Manager
• Australian Beverage and Food Director
• Bacardi-Martini Australia National Business Manager
• Bar Toto Owners
• Beam Suntory Brand Activation Specialist
• Broadway Liquor Distributors Marketing Manager
• Café Sydney Director Operations
• Coogee Bay Hotel General Manager F&B
• Dan Murphy's Sales Manager
• Delegat Wines National On Premise Manager
• Diageo Liquid Development Technologist
• Dixon Hospitality General Manager
• Fonda Director
• Harvest Hospitality Group Manager
• Kittyhawk Managing Director
• Maloneys Hotel Group Operations Manager - Restaurant & Catering
• Merivale Sommelier
• PS40 Bar Owner
• Qantas National Purchasing
• Royal Oak Hotel Owner / Manager
• Shangri-La Sydney Sommelier
• Shortys Liquor, Procurement Manager
• The Barber Shop Director
• The Star Restaurant Manager
• The Vikings Group Group Food and Beverage Manager
• The Waterfront Café Owner
• Union Electric Owner Operator
• Virgin Food and Beverage Manager
Stephanie Earle
03 9261 4616 [email protected]
11 – 14 SEPTEMBER 2017INTERNATIONAL CONVENTION CENTRE SYDNEY,
DARLING HARBOUR
commercialdrinks.com.au
CONTACT USInterested in exhibiting at Commercial Drinks 2018 in Melbourne?
Get in touch today
Primary Industry Sectors
Restaurants 31%
Café 16%
Club/Bar/Venue 14%
Catering 12%
Wholesaler 9%
Hotels/Accommodation 7%
Pubs 4%
Liquor Distributors 3%
Liquor Importer/Exporter 2%
Liquor Retailers 2%
Secondary Industry Sectors
Manufacturers 38%
Consultants 20%
Independent Food Stores 14%
Associations 12%
Supermarkets 11%
Deli/Gourmet Stores 5%
“The information sessions were a must do, particularly the Commercial Drinks sessions. Some great tips and tricks from industry insiders and specialists. All businesses could
benefit from the insights shared. ” NATASHA POLLOCK, CORPORATE SERVICES MANAGER, BREWSKI BAR
28LEADS GENERATED ON AVERAGE
PER EXHIBITOR
$63,000SALES LEADS GENERATED
FROM EXHIBITING ON AVERAGE PER EXHIBITOR
24NEW OUTLETS EXPECTED TO BE
SERVED IN AS A RESULT OF EXHIBITING, ON AVERAGE PER EXHIBITOR
4,789TOTAL VISITOR ATTENDANCE
53NUMBER OF EXHIBITORS
3,487FROM PRIMARY VISITOR GROUP
1,302FROM SECONDARY VISITOR GROUPFurther breakdown below.
WHAT THEY THINK Visitor satisfaction
87%WERE SATISFIED OR VERY SATISFIED
WITH COMMERCIAL DRINKS 2017
94%VISITORS WERE SATISIFED WITH THE ALOCOHOLIC BEVERAGES THEY SAW
1 hr 45 minsAVERAGE TIME VISITORS SPENT AT
COMMERCIAL DRINKS 2017
12%11%
10%9%
8%
6% 6%5%
Owner/Proprietor
Manager Sales/Marketing
CEO/Company Director
Chef/Cook Managing Director
Executive Chef/Head
Chef
General Manager
