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2017 ASHP/AJHPDigital Opportunities
Advertising RepresentativesCunningham Associates
180 Old Tappan RoadOld Tappan, NJ 07675
201-767-4170 • Fax: 201-767-8065
E-mail: [email protected] Pattis: [email protected]
Kevin Dunn: [email protected] Kucera: [email protected]
ASHP.orgAJHP.org
AJHP eTOCASHP NewsLinks
AJHP Residents EditionAJHP Voices
www.ajhp.org
ASHP: American Society of Health-System Pharmacists represents pharmacists who serve as patient care providers in both acute and ambulatory care settings. The ASHP/AJHP digital offerings provide numerous opportunities to reach our 43,000+ members and maximize exposure for your products. Offerings include:
Banner Advertising on both ASHP.org and AJHP.org• Averaging over 750,000 page views per month• Averaging over 170,000 unique visitors per month
AJHP eTOC• Sent 24x per year• Averaging 14,500 opt-in’s
ASHP NewsLinkASHP’s eNewsletters keeping members informed of the latest news and issues affecting health-system pharmacy. They include:
• ASHP General NewsLink: Distributed weekly to 32,000 opt-in’s/Open rate 20.7%
ASHP Section NewsLinksDeployed bimonthly (Feb, April, June, Aug, Oct, Dec)
• ASHP Inpatient Care Practitioners NewsLink: Distributed the 4th Friday of the month to 18,800 opt-in’s (20.45% Open Rate)
• ASHP Pharmacy Informatics and Technology NewsLink: Distributed the 3rd Friday of the month to 9,000 opt-in’s (20.52% Open Rate)
• ASHP Pharmacy Practice Managers NewsLink: Distributed 2nd Friday of the month to 12,500 opt-in’s (21.08% Open Rate)
• ASHP Clinical Specialists and Scientists NewsLink: Distributed 4th Friday of the month to 17,800 opt-in’s (20.97% Open Rate)
• ASHP Ambulatory Care Practitioners NewsLink: Distributed the 3rd Friday of the month to 13,600 opt-in’s (18.56%)
ASHP New Practitioner and Student Pharmacist NewsLinksDeployed bimonthly (Jan, March, May, July, Sept, Nov) on the 1st of the month
• ASHP New Practitioners NewsLink: Distributed to 6,700 opt-in’s (21.31% Open Rate)• ASHP Student Pharmacists NewsLink: Distributed to 13,200 opt-in’s (21.06% Open Rate)
AJHP Residents Edition• This online only edition of AJHP is published quarterly• Averaging over 21,000 views per edition• Available on an annual sponsorship basis
AJHP Voices• Monthly podcasts featuring interviews on contemporary pharmacy issues• Averaging 625 downloads per issue
2017 ASHP/AJHP Digital Opportunities
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AJHP eTOC• Rates are per month/2 eTOC’s per month
• Limited to one advertiser per eTOC
Ad Unit: 728 x 90 located at both top and bottom of eTOC
ASHP NewsLink• Rates are net per individual deployment (Discounts available for multiple deployments, contact ad rep for details)
• Limited to one advertiser per NewsLink
Ad Unit: 728 x 90 located at top of page
• ASHP General NewsLink (Deployed weekly): $2,800
• ASHP Section NewsLinks: Deployed bimonthly (Feb, April, June, Aug, Oct, Dec)• ASHP Inpatient Care Practitioners NewsLink: $1,665• ASHP Pharmacy Informatics and Technology NewsLink: $785• ASHP Pharmacy Practice Managers NewsLink: $1,050• ASHP Clinical Specialists and Scientists NewsLink: $1,575• ASHP Ambulatory Care Practitioners NewsLink: $1,135• ASHP New Practitioners NewsLink: $585• ASHP Student Pharmacists NewsLink: $1,225
AJHP Residents Edition• Contact advertising representative for sponsorship details
AJHP Voices• $1,200 net per deployment
• Contact advertising representative for recognition details
2017 ASHP/AJHP Digital Advertising Rates
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ASHP.org/AJHP.org Banner Ads
Ad Units Net CPM ROS Net CPM (US only/Specific Targeted Pages, etc)
728 x 90 $75 $85
160 x 600 $75 $85
1x 3x 6x 12x
$1,600 net $1,550 net $1,500 net $1,450 net
Banner Ad Sizes for ASHP.org and AJHP.org• Leaderboard: 728 x 90
• Skyscraper: 160 x 600
File Format: Flash, GIF, JPG, PNG, HTML5
Rich Media: On approval
Max File Size: 100kb
Max Looping/Animation: 3 loops/15 seconds
Flash Rate: 20 fps
URL: Link must accompany creative
Third Party Tracking: Accepted
AJHP eTOC Specs• Banner Size: 728 x 90
• File Format: GIF, JPG, PNG
• Max File Size: 40 kb
• Static or animated GIF’s accepted
• URL: Link must accompany creative
• Web Optimized
• Always provide a border around the ad of about 1 pixel
ASHP NewsLink Specs• Banner Size: 728 x 90
• File Format: GIF, JPG, PNG
• Max File Size: 40 kb
• Static or animated GIF’s accepted
• URL: Link must accompany creative
• Web Optimized
• Always provide a border around the ad of about 1 pixel
Requirements for Ad Clearance• All Advertising must be approved by ASHP
• Creative is required for testing 5 days in advance for website banner ads
• Creative is required for testing two weeks prior to deployment for eTOC/NewsLink banner ads
Digital CancellationsIn accordance with AAA/IAB Standard Terms and Conditions for Internet Advertising, Impression Based Campaigns (via CPM) require a 14-day written notice, prior to the start of the campaign, to avoid a penalty. (For example, if advertiser cancels the CPM based order five days prior to the scheduled start date, the advertiser will be responsible for nine days of those scheduled ad impressions.) Flat-Fee or sponsored programs require a minimum of 30 days written notice of cancellation to avoid penalties.
Send Insertion Orders and Material to:Cynthia KuceraCunningham Associates
201-767-4170 • Fax: 201-767-8065
Email: [email protected]
2017 ASHP/AJHP Digital Specifications
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