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2016-2017 MEMBERSHIP DIRECTORY Florida Society of Ophthalmology Advocacy Education Outreach Florida Society of Ophthalmology 2017 Advertising Opportunities The Florida Ophthalmologist Display ads Display ads can be submitted as a .jpeg, .tif or .pdf format. If sending a .pdf the fonts needs to be turned to outline. All ads are full color. Classified ads Classified ads run one time per quarterly issue. Ad rates are based on length of copy. One line = $9.50 (Approximately nine words. Divide the word count by nine and multiply by $9.50 to obtain the cost). Closing Dates FSO Website The Florida Society of Ophthalmology is now offering advertising on its website www.mdeye.org. Advertising is accepted on a monthly basis. Membership Directory Each year the FSO distributes a digital membership directory to all members. In addition to contact information the directory also includes a history of the society, bylaws and links for reference. All ads are full color. Onsite Meeting App Advertising Policy All advertising copy is subject to approval and the FSO reserves the right to refuse any advertising. The acceptance of advertis- ing does not guarantee or endorse the products except where noted. Either the FSO or the advertiser may discontinue adver- tising at any time by giving a written notice 30 days prior to the next scheduled issue. The FSO maintains the right to discontinue advertising due to delinquent payment. The FSO guarantees to maintain the rates to all advertisers without discrimination. General and annual meeting advertising packages are available. Please contact Eric Scott for details and pricing. Contact Us For more information, please contact: Eric Scott Director of Marketing and Communications Florida Society of Ophthalmology 6816 Southpoint Parkway, Suite 1000 Jacksonville, FL 32216 904-309-6225 [email protected] Size Dimensions 1X 2X 4X Center Spread 15” x 10 $1000 $900 $650 Full Page 7 1 /2” x 10” $650 $600 $550 1 /2 Page 7 1 /2” x 5” $575 $525 $475 1 /4 Page 3 3 /4” x 5” $350 $300 $250 Issue Space Materials Spring January 13 January 27 Summer April 7 April 21 Fall July 10 July 24 Winter October 13 October 27 Size Dimensions Rate Full Page 7 1 /2” x 10” 7 1 /2” x 10” $950 1 /2 Page 7 1 /2” x 5” $750 1 /4 Page Back Cover 3 3 /4” x 5” $300 $2,000 The Florida Ophthalmologist is the official quarterly newsletter for members of the Florida Society of Ophthalmology (FSO). The publication updates eye physicians on practice management issues, statewide legislative issues and other key healthcare topics, as well as society news. The main goals of the newsletter for the over 500 members is education, advocacy and outreach. Banner ads must be submitted as a .png file format. Size Monthly Call for details $200 THE FLORIDA OPHTHALMOLOGIST - SUMMER 2016 | PAGE 1 Let me start by thanking everyone who had anything to do with me becoming President of the Florida Society of Ophthalmology (FSO) for the 2016-2017 term. It is truly an honor, and a big responsibility, which I do not take lightly. Before introducing myself, I’d like to thank our outgoing President, Dr. Brad Oren. Dr. Oren, along with many dedicated FSO members and needed revision of the guidelines involving the in the state of Florida. This revision was by the EVP/CEO of the American Academy of Ophthalmology and contained three members of the FSO, including its Chairman, Dr. Mark Michels. Under Dr. Oren’s astute guidance, his term included a well-received Masters of Orlando Grande Lakes in Orlando. Great strides in the ght against amblyopia were accomplished during Amblyopia Awareness Month in August and several successful amblyopia screenings throughout the state of Florida. Dr. Oren proved leader. He will certainly be a tough act to follow. blessed with three amazing kids. I have just over 20 years’ experience in ophthalmology and truly choose ophthalmology all over again, as I think most of us would. Let’s face it, we have a great profession. Of course, it is a profession that is constantly being challenged, both by external forces as well as from within. I hope to use my passion for my chosen career to serve the FSO ability. I ask in return, that ophthalmologists already involved in the FSO, stay involved. For ophthalmologists that are not involved, it’s or your financial support, but preferably both. spirit of the Fourth of July, freedom is certainly currently do, the way in which we were all trained, unfortunately should not be taken for granted. In on our daily professional life each year. One only has to look to California. If the optometrists were successful, they would have once again increased Board- Ophthalmologist when you can see a deserve, we need to get every ophthalmologist involved. If you are not a current member, or know someone who is not, I implore you to join. In conclusion, please don’t be a stranger. Contact me with your thoughts, your concerns, bluntly, if you are not in the game, then you don’t deserve a say in the game. As the recently departed Elie Wiesel stated so eloquently, most insidious danger of all.” Once again, thank you for the privilege to serve. I look forward to PRESIDENT’S MESSAGE SUMMER 2016 IN THIS ISSUE: EDUCATION Pages 2-3 ADVOCACY Pages 4-7 OUTREACH Page 8-11 MEMBER CONNECTION Pages 12-18 Adam Katz, MD If you are not a current member, or know someone who is not, I implore you to join. Place an ad in the mobile meeting app that all attendees will have access to for the meeting. Reach all attendees through this vital tool. Meeting attendees include ophthalmologists, nurses, office administrators and ophthalmic technicians. Ad price: $500. Inquire about dimensions. Ads can be submitted as a .jpeg, .tif or .pdf format. ophmasters.com 7 June 2–3, 2017 National Doral Miami Miami, FL

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Page 1: 2017 Advertising Opportunities - Ophmasters FSO Rate Sheet.pdf · 6816 Southpoint Parkway, Suite 1000 Jacksonville, FL 32216 904-309-6225 escott@mdeye.org ... 500 members is education,

2016-2017MEMBERSHIP

DIRECTORY

Florida Society of

Ophthalmology

Advocacy

Education

Outreach

Florida Society of Ophthalmology2017 Advertising Opportunities

The Florida Ophthalmologist

Display ads

Display ads can be submitted as a .jpeg, .tif or .pdf format. If sending a .pdf the fonts needs to be turned to outline. All ads

are full color.

Classified adsClassified ads run one time per quarterly issue. Ad rates are based on length of copy. One line = $9.50 (Approximately nine words. Divide the word count by nine and multiply by $9.50 to obtain the cost).

Closing Dates

FSO Website

The Florida Society of Ophthalmology is

now offering advertising on its website www.mdeye.org.

Advertising is accepted on a monthly basis.

Membership DirectoryEach year the FSO distributes a digital membership directory to all members. In addition to contact information the directory also includes a history of the society, bylaws and links for reference.

All ads are full color.

Onsite Meeting App

Advertising PolicyAll advertising copy is subject to approval and the FSO reserves the right to refuse any advertising. The acceptance of advertis-ing does not guarantee or endorse the products except where noted. Either the FSO or the advertiser may discontinue adver-tising at any time by giving a written notice 30 days prior to the next scheduled issue. The FSO maintains the right to discontinue advertising due to delinquent payment. The FSO guarantees to maintain the rates to all advertisers without discrimination.

General and annual meeting advertising packages are available. Please contact Eric Scott for details and pricing.

Contact UsFor more information, please contact:Eric ScottDirector of Marketing and CommunicationsFlorida Society of Ophthalmology6816 Southpoint Parkway, Suite 1000Jacksonville, FL [email protected]

Size Dimensions 1X 2X 4XCenter Spread 15” x 10 $1000 $900 $650Full Page 7 1/2” x 10” $650 $600 $5501/2 Page 7 1/2” x 5” $575 $525 $4751/4 Page 3 3/4” x 5” $350 $300 $250

Issue Space MaterialsSpring January 13 January 27Summer April 7 April 21Fall July 10 July 24Winter October 13 October 27

Size Dimensions RateFull Page 7 1/2” x 10”

7 1/2” x 10”

$9501/2 Page 7 1/2” x 5” $7501/4 PageBack Cover

3 3/4” x 5” $300$2,000

The Florida Ophthalmologist is the official quarterly newsletter for members of the Florida Society of Ophthalmology (FSO). The publication updates eye physicians on practice management issues, statewide legislative issues and other key healthcare topics, as well as society news. The main goals of the newsletter for the over 500 members is education, advocacy and outreach.

Banner ads must be submitted as a .png file format.

Size MonthlyCall for details $200

THE FLORIDA OPHTHALMOLOGIST - SUMMER 2016 | PAGE 1

Let me start by thanking everyone who had

anything to do with me becoming President of

the Florida Society of Ophthalmology (FSO) for

the 2016-2017 term. It is truly an honor, and

a big responsibility, which I do not take lightly.

Before introducing myself, I’d like to thank our

outgoing President, Dr. Brad Oren. Dr. Oren,

along with many dedicated FSO members and

needed revision of the guidelines involving the

in the state of Florida. This revision was

by the EVP/CEO of the American Academy of

Ophthalmology and contained three members

of the FSO, including its Chairman, Dr. Mark

Michels. Under Dr. Oren’s astute guidance,

his term included a well-received Masters of

Orlando Grande Lakes in Orlando. Great strides

in the fight against amblyopia were accomplished

during Amblyopia Awareness Month in August

and several successful amblyopia screenings

throughout the state of Florida. Dr. Oren proved

leader. He will certainly be a tough act to follow.

blessed with three amazing kids. I have just over

20 years’ experience in ophthalmology and truly

choose ophthalmology all over again, as I think

most of us would. Let’s face it, we have a great

profession. Of course, it is a profession that is

constantly being challenged, both by external

forces as well as from within. I hope to use my

passion for my chosen career to serve the FSO

ability. I ask in return, that ophthalmologists

already involved in the FSO, stay involved. For

ophthalmologists that are not involved, it’s

or your financial support, but preferably both.

spirit of the Fourth of July, freedom is certainly

currently do, the way in which we were all trained,

unfortunately should not be taken for granted. In

on our daily professional life each year. One only

has to look to California. If the optometrists were

successful, they would have once again increased

Board-

Ophthalmologist when you can see a

deserve, we need to get every ophthalmologist

involved. If you are not a current member, or

know someone who is not, I implore you to join.

In conclusion, please don’t be a stranger.

Contact me with your thoughts, your concerns,

bluntly, if you are not in the game, then you

don’t deserve a say in the game. As the recently

departed Elie Wiesel stated so eloquently,

most insidious danger of all.” Once again, thank

you for the privilege to serve. I look forward to

PRESIDENT’S MESSAGESUMMER 2016

IN THIS ISSUE:

EDUCATION

Pages 2-3

ADVOCACY

Pages 4-7

OUTREACH

Page 8-11

MEMBER

CONNECTION

Pages 12-18

Adam Katz, MD

If you are not a current

member, or know

someone who is not, I

implore you to join.

Place an ad in the mobile meeting app that all attendees will have access to for the meeting. Reach all attendees through this vital tool. Meeting attendeesinclude ophthalmologists, nurses, office administrators and ophthalmic technicians.

Ad price: $500. Inquire about dimensions.Ads can be submitted as a .jpeg, .tif or .pdf format.

ophmasters.com

7June 2–3, 2017

National Doral MiamiMiami, FL