2016 Where affluent Coronado trendsetters turn to find out what is happening and where to eat,

play, shop, stay and enjoy.

MEDIA AUDIENCE

Prepared by: Brandy Malone | 619-365-4533 Brandy@eaglenewsca.com

Why Coronado’s Audience?

Educated Savvy Consumers

71% of our readers

purchase products & Services seen in the Coronado Eagle &

Journal

Income – More to Spend

Over 70% of the

Coronado Eagle & Journal Readers have a HHI over $70,000 – that’s 31% more than the rest of the country.

Source: The Coronado Eagle & Journal statistics are verified through the Circulation Verification Council, an independent audit company

Digitally Engaged

Consumers

Coronadonewsca.com is #1 in Organic

Keyword Searches for Coronado & Island

News

We are a young market with

more spenders

We deliver audience. 50% of our readers

are between the ages of 25-44 and 39% are

age 44 or older.

Reaching the Hyper-local Audience

80 % of Coronado adults are Coronado Eagle & Journal readers or Coronadonewsca.com visitors.

If you want to reach the Coronado market you’ll need both print & interactive solutions, as our website receives over 40,000 page views per month. Reach the largest Coronado audience with our hyper-local programs. Hyper-Local Product Targets might include: •High Impact Ads in Local Sports & News Sections •Engaging Online Display Banners •Section Front Sponsorships in print and online •Full color Magazine Ads For a customized campaign give us a call today! Source: The Coronado Eagle & Journal statistics are verified through the Circulation Verification Council, an independent audit company

Reaching the Lifestyle Audience

Coronado residents love shopper-tainment! As people who view shopping as entertainment that engages all the senses, more lifestyle outlets in 2016 will blur the line of demarcation between traditional formats, merging restaurants with food markets, serving up food and wine tastings, providing live music and movies, and creating places for friends and co-workers to gather and socialize and our readers will be there! Reach the largest Coronado audience with our lifestyle programs. Lifestyle & Entertainment Product Targets might include: •Top-level positioning on home pages, Lifestyle & Entertainment landing pages & printed sections •Coronado Magazine Ads •Email Marketing Newsletters • Online Display Banners including video • Digital & Print Coupons For a customized campaign give us a call today! Source: http://www.nielsen.com/us/en/insights/reports/2012/retail-usa-whats-in-store-2016.html

Reaching the Military Audience

The military “catalyzed” $30.5 billion in economic impact in the county (significantly more than tourism’s $15.9 billion impact) Military spending sustained 354,000 jobs. With individual earnings of $16.3 billion. San Diego is the 2nd largest Military Market in the country. And Coronado is home to two Military Installations in San Diego NAS North Island and the Naval Amphibious Base. Reach the largest Coronado audience with our military audience programs. Military Audience Product Targets might include: •High Impact Ads in Local Sports & News Sections •Custom Landing Pages with data capture •Contest Sponsorships •Event Sponsorship •Display Advertising in our Military Section in print and digital •Display advertising in Sports, Night & Day Street, and Wheels sections For a customized campaign give us a call today! Source: 2011 Nielsen, Inc.; 2011 Scarborough Research, Release 1. SDMAC, SD, ConViz Bureau, RIMSII Economic Impact study based on 2009 data

Reaching the Digital Audience

8 in 10 homes have a computer. We rank #1 in Cable Modem Connections, #2 in High-speed Internet at home, #2 in Smartphone usage, and #3 in $2500+ spending online. Mobile is huge. San Diego ranks in the nation’s Top 5 for Mobile advertising expenditures as a percentage of total online. Reach the largest Coronado audience with our digital programs. Digital Audience Product Targets might include: •Email Marketing Newsletters •Digital Coupons •Custom Digital Magazines/Special Sections •Cherry Picked-Audience of Premium News Networks •Pre-Roll video targeted behaviorally on specific channels •Interactive Section Sponsorships •Online Banner Display ads on our Homepage

For a customized campaign give us a call today! Sources: 2010 Nielsen Claritas, Inc., 2010 Borrell Associates, Inc., 2010 Scarborough Research R1

For over 100 years, Coronado Eagle & Journal, the longest standing and most read media outlet in the city, has published the news for the people of Coronado. A weekly newspaper, delivered Wednesday to every household, local businesses, racks and subscribers. The publication consists of community news, classifieds and legal sections. Circulation: 12,500 Deadlines: Space reservation is at 12:00 p.m. Thursday preceding the date of publication. Artwork must be approved before Monday at Noon. Spot color is available upon request. Ask your Eagle Representative for pricing.

Advertising Opportunities: PRINT DISPLAY ADVERTISING

Advertising Opportunities: DIRECT EMAIL ADVERTISING

The Eagle Weekender is an email that is sent toward the end of the week. It contains pertinent information about what is happening in Coronado for the weekend.

99.9% Successful Delivery Rate 35% Open Rate 4% Click Rate

Deadlines: Space reservation is at 12:00 p.m. Thursday preceding the date of publication. Artwork must be approved before Monday at Noon. In addition, your banner will also be included in the Promo of the Eagle Weekender in the Coronado Eagle & Journal.

Advertising Opportunities: CORONADO MAGAZINE Reaching readers with local island interests the Coronado Magazine is inserted in the Coronado Eagle & Journal which is delivered to every household in Coronado, local businesses, racks and subscriptions. Publication Dates: Bi-Monthly

Run-on-site Banner advertisements are placed on home page and internal pages for 100% coverage within coronadonewsca.com. Page Views: 40,000+ monthly Availability is first come, first serve. Run on site banner ads can either run 6 or 12 months. National Campaign length is available. Verified metrics through the DoubleClick for Advertisers system.

Advertising Opportunities: ONLINE ADVERTISING

We accept circulars and other inserts distributed in all home delivered and dealer delivery copies of the Coronado Eagle & Journal and Imperial Beach and South County Eagle & Times. Insert folded sizes must be less than 8.5 x11 inches. For Single or Multiple page inserts for Total Home Delivery, Full or Zoned Circulation contact your sales representative.

Advertising Opportunities: CIRCULAR INSERT ADVERTISING

Maximum Audience Reach

Source: The Coronado Eagle & Journal statistics are verified through the Circulation Verification Council, an independent audit company

The Coronado Eagle & Journal is delivered to every household in Coronado, as well as in racks

throughout the city for our tourists and visitors.

Market coverage in Coronado

100%

You run your business, we run your effective marketing. Deal?

We Deliver Opportunity

STEP 1: Success Meeting:

•We Identify your most important initiatives •We’ll bring in our intelligence team to uncover your target audience

STEP 3: Measuring Success:

•We will assist you in monitoring your audience engagements, our staff will provide research, reporting, and optimization recomendations to ensure your success

STEP 2: High Impact Products to Jump-Start Your Business:

•We’ll recommend the most effective cutting edge multi-media products. •Plan out the first phase of your campaign •Our on-site team of expert media designers are here if you need them for design and creative needs, as well as marketing and branding ideas and solutions.

Contact Us: Brandy Malone Brandy@eaglenewsca.com 619-365-4533