ShoppingTomorrowNieuwe business modellen mogelijk dankzij geïntegreerde

betaaloplossingen

Introductie

• Hosted by Connective Payments & AfterPay

• Expertgroep bestaat uit afgevaardigden van Kleertjes.com, Intergamma, KLM, Sundio Group, Netflix, Rabobank, Mastercard, Van Engelen Schoenen, AON, Nuhip, MyOrder, Scoupy, Thuiswinkel, Bottomlines, EMS, Startupboothcamp, TTW Holding

• De onderzoeksvraag is ……..

Onderzoeksvraag

Consumers come to expect a seamlessbuying experience supported by

frictionless payments. Like 1-click payments online by leading retailers,

in-app and buy buttons.

Strong growth in remote m-commerce. In-app purchases result in higher

engagement and conversion.10% of Black Friday online sales

originated from In-App

Channel convergence is happening now. Remote ordering in

store, self checkout, in-app notifications and deals, click&collect.

Customer recognition becomes crucial, either by active or passive check-in. A

balance off convenience and strong authentication; combination of

biometrics, device recognition andbehavioural scoring.

These requirements and new convenience business models like

contextual and subscriptioncommerce, recurring payments, and

the IoT gear towards secure paymentcredentials storage and consumer

authentication.

Payments integrate in the ordering process. Ordering

products or services, vouchers, loyalty, payment, fast pick up or

delivery combined in apps.

On top of the classic internet…

5

2021, waar gaan uw consumenten mee betalen….

http://www.paymenteye.com/2016/08/30/how-we-pay-europe/

Contextual Commerce: Enable easy and natural fit purchase opportunities into regularactivities, the context.

How does it work?Use search activities, location, preferences, recommendations, social contacts during the moment of interest in a specific context.

Hilton and Uber integrated functionality in each others apps. Booking a Hilton room, checking in and receive a digital key for the room. Reserving the cab for your leave. Discover the local scene, tips from local Uber riders.

Next: using awareness of your location, destination, timetable to enable cross sell offers from other partners.

Social Commerce:Related to contextual commerce, buying interested thatoriginates from interaction with favorite brands or your socialnetwork. Brands use chatbots and AI to manage interaction.

How does it work?Buy buttons enable direct purchases integrated in mostlyinwith social media and messaging apps. Decisions are based on interactions and discussion. Pinterest and Facebook beeing most succesfull.

New business models & channels

Subscription Commerce:Enable convenience for regularly used products or services. Better service often at a lower price.

How does it work?Manage subscriptions that don’t require the consumer tosearch for products and perform checkout per transaction.

From Blendle to Amazon Prime. Low interest volume products like petfood to healthy food and delivery of monthly surprise boxes.

New business models & channels

Internet of Things:Sensors and machines ability to communicate and combinedwith big data and analytics solve problems, provide higherpredictability and efficiency

How does it work?Pairing connectivity with data analytics and locationawareness

Connected cars, homes, fridges, tv’s, wearables are among the 25 billion devices that will be IoT enabled.

New business models & channels

Dashbuttons

Existing online friction;

Have to create an account

Get surcharged

Delivery date doesn’t fit

Favorite payment method not supported

Need token, card or 3D secure

Unclear checkout proces

Different customer experience on payment pages

Unexpected costs

Unable to redeem offers and coupons

Payment method is not working well

The why of new checkout solutions

Returning customers In App or in Webshop

Store customers card details and tokenize them. Enables a swift checkout at their next purchase and enables subscription models. Current top retailers provide a 30% faster checkout. AB test the checkout regularly and provide 2nd chance.

New customers in Webshop

Support new checkoutsolutions that know your customer, have a large reach or accept customers realtime.

Wallets and Open Invoice provide a frictionless checkout that consumers prefer. Instalments and consumer credit are the next big thing.

Integrated payments for new business models

Integrate your services within other contexts. Requires an API strategy and tokenization or Open Invoice to enable in context buy buttons.

Including requirements for the new business models

Bedankt!