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MEDIA & MARKETING 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 [email protected]

2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 [email protected]. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

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Page 1: 2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 mtassini@athlonsports.com. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

M E D I A & M A R K E T I N G

2 0 1 6 O P P O RT U N I T I E S

MARIE TASSINI

S V P S a l e s2 1 2 4 7 8 1 9 1 2

m t a s s i n i @ a t h l o n s p o r t s . c o m

Page 2: 2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 mtassini@athlonsports.com. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

AMG/PARADE 2016 OPPORTUNITIES

Yourneighbor,yourteammate,youradviser,yourteacher.Weareallthefacesthatmakeyourcommunityyourhome.

WHOWE ARE

Fromsmalltownstomajorcities,AMG/ParadehasthecapacitytoaddresskeysegmentsoflocalmarketsthroughSports,Food,HealthandEntertainmentverticals.

AMG/PARADECONTENT&COMMUNITY

HARRISPORTFOLIO

The Harris Acquisition achieves our company’s larger strategic initiative to offer a breadth of content solutions to its marketing partners.

BENEFITS:

• 29 Million Circulation Total Portfolio

• Added Vertical Content Alignment – Outdoors, Shooting Sports, Decorating, Gardening, and Pop Culture

• Newsstand Vitality – Above industry averages with sell through rates

Page 3: 2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 mtassini@athlonsports.com. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

We have one of the largest special interest media companies covering the fascinating subject of the shooting sports industry and beyond.

Produced for 40 years, we acquired an outstanding portfolio of brands across multiple platforms.

Page 4: 2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 mtassini@athlonsports.com. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

Total Group Audience: 26,550,000

Source: GfK MRI Spring 2016; Publisher’s Prototype

Women

13.2%Men

86.8%Married

61.2%Own Home

73.6%Median HHI

$70,922College

57.0%

Age 25-54

52.2%Median Age

46.7

Page 5: 2016 OPPORTUNITIES€¦ · 16/08/2016  · 2016 OPPORTUNITIES MARIE TASSINI SVP Sales 212 478 1912 mtassini@athlonsports.com. AMG/PARADE 2016 OPPORTUNITIES Your neighbor, your teammate,

WE ARE LOOKING FORWARD TO

CREATING THE PERFECT PROGRAM

FOR YOUR BRANDS IN

2016!