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Website Daily eNews Blast Weekly Deal Blast Monthly iData Blast
www.abladvisor.com
2016 OnlineMedia Planner
The leading online publisher providing cost-effective advertising solutionsacross multiple platforms!
2 Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected]
Advertising Platforms
Online Advertising
• abladvisor.com – A commercial finance focused, search engine optimized and social media enriched website.
• Daily eNews Blast – A daily industry-focused news blast delivered to 6,000+ commercial finance professionals.
• Weekly Deal Blast – A weekly blast delivered to 6,000+ subscribers providing a detailed overview of the current week’s asset-based and senior secured transactions.
• Monthly iData Blast – An exclusive monthly data blast providing current sector and economic data to 6,000+ subscribers.
abladvisor.com – A resource rich website delivering highly visible and actionable banner advertising products that meet the most current IAB standards. abladvisor.com combines unique resources and content with highly effective brand exposure — an unmatched experience for both our readers and advertising partners. Features include:
• Website exclusive articles authored by leading subject matter experts – updated weekly
• Blogs featuring the views of industry experts in numerous fields
• NEW! Videos featuring thought leadership topics from industry leaders
• Commercial finance industry news – updated daily• ABL Deal Tables – updated daily• Sector/Economic Data – updated monthly • Lender and Service Provider Directory Listings• Advisor Professional Network – an exclusive online
network designed to engage and connect over 1,000 commercial finance executives nationally.
ABL Advisor delivers strategically positioned advertising options across all platforms providing maximum brand visibility.
is the leading online publisherproviding cost-effective advertising solutions!
Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected] 3
is the leading online publisherproviding cost-effective advertising solutions! Advertising Platforms
Daily eNews BlastEmailed daily to over 6,000 subscribers, the ABL Advisor eNews Blast reaches decision makers in the asset-based lending industry. This unique daily blast features the news of the day, articles, blogs, videos, and sector/economic data. Our readers include asset-based lending professionals and lending specialists from national, regional and community banks; commercial finance companies; consultants and professionals working within the asset-based lending industry including turnaround management and bankruptcy professionals, attorneys, accountants, service and product providers and more.
Weekly Deal BlastEmailed every Friday to over 6,000 subscribers, the Weekly Deal Blast provides a detailed snapshot of asset-based and senior secured transactions. This blast provides commercial finance professionals the weekly transaction information needed to compete in today’s lending market.
Monthly iData BlastDelivered monthly to over 6,000 subscribers, this industry exclusive platform delivers the most current sector and economic data aggregated by the ABL Advisor editorial staff. Each monthly edition features numerous data sources providing an up-to-date view of the U.S. economy and the various industry sectors most watched by commercial finance professionals.
Demographics
Reader Profile Geographic Profile Business Type
Executive/Senior Mgt.- 72% Other - 28%
Northeast - 36% Midwest - 21% Southeast - 17% West - 16% Southwest - 10%
Commercial Banks - 43% Commercial Finance Companies/Independents/Factors - 25% Accountants/Attorneys/Consultants - 20% Other - 12%
delivers cost-effective advertisingsolutions across multiple online platforms.
ABL Advisor Delivers Measurable Results Via Multiple Online Advertising Platforms!
4 Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected]
Website Banner Advertising
BANNER ADVERTISING
Banner advertisements rotate throughout the entire abladvisor.com website and also appear on eNews Blast news story pages – emailed to 6,000+ subscribers daily.
Banner sizes and contract terms are structured to meet all advertising budgets and provide the brand building power advertisers demand.
Banner Advertising Options:
• Leaderboard Banner – Limited to only seven (7) advertisers in the ad rotation. Prominently displayed top and center on every website page providing the highest level of visibility to our advertisers!
• Skyscraper Banner – The largest banner available, this banner is certain to catch the attention of all visitors!
• Large Box Banner – A highly visible and prominently displayed box banner strategically positioned above the fold. No scroll required!
• Horizontal Rectangle Banner – A unique, highly effective banner positioned within the daily news section of the home page and every interior page of the entire website.
BANNER SUITE PROGRAM — PAGE OWNERSHIP
Here’s your opportunity to showcase your company with multiple banners appearing simultaneously on ABL Advisor’s home page, interior pages and eNews story pages! Ultimately, you can own the page with ONLY your ads appearing in the rotation.
Banner and Text advertising guidelines, specifications and recommendations, including Flash coding/scripting requirements are available. For details contact Denise Finegan.
abladvisor.com
Suite Options Top Half Page - Leaderboard & Box Banners
Full Page - Leaderboard, Box, Skyscraper & Horizontal Banners
$9,500 $5,840 $3,5251 Year 6 Months 3 Months
BANNER SUITE PROGRAM — PAGE OWNERSHIP
Banner Type LeaderboardSkyscraperLarge BoxHorizontal Rectangle
1 Year
$5,700 2,650 2,245 1,950
6 Months
$3,420 1,665 1,470 1,270
3 Months
$1,995 1,050 955 820
Dimensions
728 X 90 160 X 600 300 X 250 600 X 80
ONLINE BANNER ADVERTISING
All advertising rates are subject to change.
Leaderboard Banner
Large BoxBanner
CONTRACT TERM/COST
CONTRACT TERM/COST
Skys
crap
er B
anne
r Horiz
onta
l Ban
ner
15,000 9,350 5,765
Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected] 5
abladvisor.com
INDUSTRY DIRECTORY — COMPANY PROFILES
ABL Advisor’s Industry Directory company profiles are the most detailed and innovative source of information available online for companies of all types and sizes. Our company profile pages funnel all critical information about your company, key contacts, products/services, and social media links into one easy-to-navigate page!
Company profiles include highly detailed company information along with your company logo and hotlink to your website.
Plus, ABL Advisor’s search engine optimization and social media links provide an unmatched level of visibility for your company on the Internet. Social media links include your company’s Linkedin, Google+, Facebook and Twitter pages.
Website Directory Advertising
Listing Type 1 Year
INDUSTRY DIRECTORY
$995 795
All advertising rates are subject to change.
** Premier Partner Program participants’ logos and hotlinks will rotate on the home page with other program participants.
Premier Partner ListingStandard Company Listing
PREMIER PARTNER LISTING – UPGRADE!Industry Directory advertisers can expand their brand awareness campaigns even further with the Premier Partner Listing**.
Upgrade to this Listing and your company logo and hotlink will be featured on the home page of abladvisor.com – the most active page and the highest point of entry of the entire website!
Maximum Exposure!
6 Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected]
DAILY eNEWS BLAST Delivers more than just news! The Daily eNews Blast is delivered to over 6,000 subscribers in the asset-based lending industry nationwide. This unique daily blast features the news of the day, articles, blogs, videos, and sector/economic data.
The eNews Blast delivers highly effective advertising options featuring Showcase, Rectangle and Logo/Text banners strategically positioned adjacentto news stories – limiting the need to scroll through multiple news stories to see your ad!
Subscribers include asset-based lending professionals and lending specialists from multiple sectors of the banking industry and commercial finance companies, as well as consultants, turnaround management and bankruptcy professionals, attorneys, accountants, service/product providers and more.
Showcase Banner Our exclusive Showcase banners provide the highest level of visibility and opportunity for action! These banners are center positioned above the news stories and within the press release section of the Daily eNews Blast.
Rectangle and Logo/Text Banners Rectangle and Logo/Text banners provide advertisers with a highly visible and fully actionable advertising solution. These banners are positioned alongside the news stories of the day.
All advertising rates are subject to change. Banner advertising guidelines, specifications and recommendations, including Flash coding/scripting requirements are available. For details contact Denise Finegan.
delivers the industry’s most cost-effective Daily eNews advertising options!
1 Year6 Months3 Months
$3,595 2,250 1,425
$6,595 4,150 2,625
$9,750 5,950 3,675
$11,750 7,380 4,595
$13,800 8,850 5,600
1X 2X 3X 4X 5XTerm
RECTANGLE AND LOGO/TEXT BANNERS POSTINGS PER WEEK / COST
$4,375 $7,750 $11,250 $13,500 $15,850 2,725 4,850 6,850 8,475 10,250
1X 2X 3X 4X 5XTerm
1 Year6 Months
SHOWCASE BANNER - TOP POSITION POSTING PER WEEK / COST
1 Year6 Months
$3,940 2,450
$6,980 4,415
$10,130 6,235
$12,165 7,655
$14,285 8,990
1X 2X 3X 4X 5X Term
Daily eNews Blast Advertising
SHOWCASE BANNER - MIDDLE POSITION
Contact Denise Finegan for advertising details. Phone: 484.380.2968 / Email: [email protected] 7
delivers the industry’s most cost-effective Daily eNews advertising options!
’s exclusive weekly deal blastdelivers maximum exposure for advertisers!
$5,250 3,300 2,080
CostTerm
1 Year6 Months3 Months
DEAL BLAST SHOWCASE BANNERS
Weekly Deal BlastAdvertising
WEEKLY DEAL BLAST ABL Advisor is the exclusive publisher of the industry’s only Weekly Deal Blast – a “must have” weekly report summarizing the week’s asset–based and secured loan transaction activity.
Deals are the fuel of the asset-based lending industry … and keeping a pulse of deal activity in this highly competitive landscape is critical to success.
The Weekly Deal Blast offers highly effective advertising solutions featuring Showcase banners strategically positioned throughout the entire blast providing maximum visibility to each advertising partner.
This weekly source of market data is emailed every Friday to over 6,000 subscribers nationally and provides commercial finance professionals highly detailed and timely information needed to compete in today’s lending market.
Space is limited for this exclusive advertising opportunity!
MONTHLY iDATA BLAST
No more searching for sector and economic data every month!
The ABL Advisor iData Blast is emailed to over 6,000 subscribers each month, delivering numerous data sources providing an up-to-date view of the U.S. economy and the various industry sectors most watched by commercial finance professionals from multiple lending specialties.
Each monthly blast is limited to ONE EXCLUSIVE ADVERTISER – positioned top and center of each iData Blast!
PLUS, iData Blast sponsors also benefit from highly visible bonus sponsorship exposure on the ABL Advisor website home page and iData landing pages for an ENTIRE MONTH!
Monthly iData BlastAdvertising
Banner advertising guidelines, specifications and recommendations, including Flash coding/scripting requirements are available. For details contact Denise Finegan.
Showcase
Banner Term Cost per Month
iDATA BLAST BANNER
Monthly $1,295
All advertising rates are subject to change.
delivers the industry’s onlysector and economic data blast!
CONTACT INFORMATION
ABL Advisor Director Sales & Marketing975 Mill Road, Suite G Denise Finegan Bryn Mawr, PA 19010 [email protected]: 484-380-3215 484-380-2968Fax: 484-636-2508
Executive Editor Publisher/Editor-in-ChiefStuart P. Papavassiliou Michael A. Toglia [email protected] [email protected] 484-380-2964 484-380-3184
