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2016 NCPTA Annual ConferenceLeading Successful Transit Funding Referendums
June 15, 2016
Taiwo JaiyeobaTransit Program LeadAECOM – Charlotte, NC
Study Background
11 Keys to Referendum SuccessOverview of Center For
Transportation Excellence (CFTE) Study
Reviewed Past Referendums (2009 to May 2016)
Study Background
Interviewed 16 agencies to:o Identify Lessons Learned o Gain Practical Adviceo Develop Reference Guide and Tools Agency Interviews
o Geographic Spread of the Referendums
o Geographic Locations of the Communities
o Political Leanings of the Communitieso Types of Referendumso Sizes of the Agencies
Review of Past Referendums: 2009 to 2016 (May)
Year States Measures Win Loss Win %
2009 7 11 8 3 73%
2010 19 49 36 13 73%
2011 6 26 20 6 77%
2012 17 62 49 13 79%
2013 8 15 11 4 73%
2014 18 61 42 19 69%
2015 10 34 23 11 68%
*2016 7 13 11 2 85%
*Includes March to May 2016 Results
Past Referendums
2009 to 2016 (May) Referendum MapStatistics:• 271 Measures (200 wins)• 74% win rate
Pending 2016 Referendum Map
Statistics:• 12 States• 31 Measures (Including Wake County NC Sales Tax Measure)
Result of Agency Interviews/Key Findings
4 KEY TO SUCCESSFUL TRANSIT REFERENDUM
Build Coalitions
Frame The Ask Correctly & Clearly
“Right Face” For The Campaign
Choose The Right Time
Define “what is in it for me?”
Broad outreach Minority and community
organizations Advocacy Groups
Clear Communication Work Shops Online Surveys Feedback
BUILD COALITIONS
The role of the executive: Education
The role of the champions: Advocacy
Trusted local leader (or group)
Sets the tone for the campaign
Consistent messaging
THE RIGHT FACE OF THE CAMPAIGN
“After the Strategic plans were in place, the Mayor came out favorably” –General Manager (Missoula Urban Transportation District)
Economy Local vs. General Election Year Consider what is already on the ballot Preparing and Planning Realistic Expectations Board & Agency Leadership
Public Readiness
CHOOSE THE RIGHT TIME
– Benefits to the community • Frequent service • Improve facilities and
equipment• Service Expansion
– Consequences• Service cuts • No expansion• No Equipment Replacement • Loss of Employment
FRAME THE ASK CORRECTLY
– Make a strong case• Tell a positive story • How would the community
benefit?• Talk about your awards and past
successes.
– Follow Legal Requirements• Be mindful of clerical errors.
– Make the “ask” clear: • Ballot wording • Where the money is going
THIS should be YOUR story!
We Built Strong
Coalitions!
We Chose the Right
Time!
We Framed the Ask Clearly!
We Selectedthe Right
Face!
