Embed Size (px)
Citation preview
GENERAL RATES
Rate Base: 2,800,000
4-COLOR
Page $246,200 2/3 page $188,800 1/2 page $153,900 1/3 page $110,800
BLACK & WHITE
Page $187,200 2/3 page $143,600 1/2 page $117,000 1/3 page $84,300
COVERS
2nd cover $295,000
3rd cover $270,900
Back cover $320,100
AD CLOSE / ON SALE DATES
2016
Issue Date Issue Highlights
Regional
Ad Close/ Materials Due
National
Ad Close/ Materials Due
On Sale
January Design a Better Life 10/27 11/2 12/25
February 50th Anniversary 11/25 12/01 1/22
March New Southern Colors/Style Flipbook 12/27 1/05 2/26
April Container Gardening 1/26 2/01 3/25
May Best of the South 2/24 3/01 4/22
June The Ultimate Guide to Outdoor Living 3/28 4/01 5/20
July Drive South / Road Trips 4/26 5/02 6/17
August Idea House / Design Your Dream House 5/26 6/01 7/22
September Real Southern Beauties / Style Flipbook 6/27 7/01 8/19
October Made with Love /
Celebrating 50 Years of Home Cooking 7/26 8/01 9/23
November Thanksgiving Memories 8/26 9/01 10/21
December 50 Years of Christmas 9/27 10/3 11/18
1 *Editorial is subject to change
GENERAL INFORMATION Effective January 2016 Issue 2016 MEDIA KIT
• N o bl eed charge
• Mi ni mum size display ad i s 1/3 page
• Copy change charge is $4,000
Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE
ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options
SOUTHERN LIVING MAGAZINE
DEMOGRAPHIC PROFILE
Rate Base: 2,800,000
Total Audience: 15,211,000
Female 79%
Median Age 54.9
Median Household Income
$65,780
Own Home 78%
Any College 65%
2
Source: 2015 Spring MRI Source: comScore 08/15
AUDIENCE Effective January 2016 Issue 2016 MEDIA KIT
SOUTHERNLIVING.COM
DEMOGRAPHIC PROFILE
Unique Visitors: 6.3MM
Page Views: 47MM
Female 83%
Median Age 36.6
Median Household Income
$79,249
Own Home 70%
Any College 84%
STATE / REGIONAL EDITIONS
Alabama 165,000
Arkansas* 262,000
Florida 243,000
Georgia 240,000
Mid-Atlantic** 345,000
Midwest States*** 287,000
Mississippi 83,000
North Carolina 245,000
South Carolina 145,000
Tennessee 165,000
Texas 360,000
Circulation Distribution *includes LA, OK, MO
**includes VA, MD, D.C., DE, NJ, NY, PA
***includes KY, WV, IL, IN, MI, OH, WI
State or regional editions include some circulation
from adjacent states
A dv ertisers who run different ads (same configuration) in multiple states u se CPM table plus plate change charges as applicable. State edition circulations are not guaranteed and are to be used only as a basis for determining rates.
DISPLAY CPM TABLE
4-COLOR
Circ. Base Page 2/3 Page 1/2 Page 1/3 Page
100,000
Add’l per M
$23,090
$135.9
$17,700
$104.30
$14,440
$84.90
$10,390
$61.20
250,000
Add’l per M
$43,480
$113.20
$33,340
$86.80
$27,180
$70.80
$19,570
$51.00
500,000
Add’l per M
$71,790
$94.00
$55,040
$72.10
$44,880
$58.80
$32,310
$42.30
1,000,000
Add’l per M
$118,790
$88.90
$91,070
$68.10
$74,260
$55.60
$53,460
$40.00
1,500,000
Add’l per M
$163,220
$86.90
$125,140
$66.60
$102,040
$54.30
$73,460
$39.10
BLACK & WHITE
Circ. Base Page 2/3 Page 1/2 Page 1/3 Page
100,000
Add’l per M
$16,530
$104.00
$12,670
$79.70
$10,330
$65.10
$7,440
$46.8
250,000
Add’l per M
$32,130
$90.00
$24,630
$69.00
$20,090
$56.20
$14,460
$40.50
500,000
Add’l per M
$54,630
$71.50
$41,880
$54.80
$31,150
$44.70
$24,590
$32.20
1,000,000
Add’l per M
$90,380
$67.60
$62,290
$51.90
$56,500
$42.30
$40,680
$30.40
1,500,000
Add’l per M
$124,200
$65.70
$95,220
$50.40
$77,650
$41.10
$55,900
$29.60
DISPLAY CPM RATES STATE CIRCULATION Effective January 2016 Issue 2016 MEDIA KIT
3
HOW T O FIGURE MULT IPLE ST ATES:
Example: Texas and Georgia, 4-color page buy:
Total Circulation: 600,000
First 500,000 Cost $71,790
100,000 at $104 per M $10,400
Total Cost $82,190
4
AD CLOSE / ON SALE DATES
2016
Issue
Date
Regional
Ad Close/
Materials
Due
National
Ad Close/
Materials
Due
On
Sale
January 10/27 11/2 12/25
February 11/25 12/01 1/22
March 12/27 1/05 2/26
April 1/26 2/01 3/25
May 2/24 3/01 4/22
June 3/28 4/01 5/20
July 4/26 5/02 6/17
August 5/26 6/01 7/22
September 6/27 7/01 8/19
October 7/26 8/01 9/23
November 8/26 9/01 10/21
December 9/27 10/3 11/18
DIMENSION/SPECIFICATIONS
Ad Sizes Trim Bleed Safety/Non-Bleed
Page 8 ¼” x 10 ½” 8 ½” x 10 ¾” 7 ¾” x 10”
Spread* 16 ½” x 10 ½” 16 ¾” x 10 ¾” 16” x 10”
½ horizontal spread * 16 ½” x 5 ⅛” 16 ¾” x 5 ⅜” 16” x 4 ⅝”
2/3 vertical 5 ¼” x 10 ½” 5 ½” x 10 ¾” 4 ¾” x 10”
½ horizontal 8 ¼” x 5 ⅛” 8 ½ x 5 ⅜” 7 ¾ x 4 ⅝”
½ vertical 4” x 10 ½” 4 ¼” x 10 ¾” 3 ½ x 10”
1/3 vertical 2 ¾” x 10 ½” 3” x 10 ¾” 2 ¼” x 10”
1/3 square 4 ¾” x 4 ⅞” n/a 4 ¾” x 4 ⅞”
PERFECT BOUND SPECIFICATIONS
Trim Size: 8 ¼” x 10 ½”
Binding: Perfect, jogs to foot
Pre-Printed Inserts: For pre-printed insert rates, contact a Southern Living Adv ertising Office. A proof of pre-printed
inserts must be submitted to the Southern Living Adv ertising Production Manager for approval before
printing.
Card and Pre-printed Supplied Inserts are due at
QuadGraphics (Sussex, WI), on approximately the 12th of the second month preceding issue date.
File Type: PDF/Xla is the accepted format.
File Specs: For complete ad specs visit http://direct2time.timeinc.com
File Submission: Please upload your ad to https://direct2time.sendmyad.com/
No proof required: We are now using Virtual Proofing and no longer use hard proofs.
Production/Materials Extension/Technical Questions: email [email protected] or call
call 212-522-7279
Ad Portal Manager : email [email protected] or call
call 212-522-6693
Build ads to trim s ize and extend bleed ⅛” beyond trim on all s ides.
Supply spreads as spreads, all other ads as single pages. *Allow ¼” safety on both sides of gutter for spreads
DISPLAY AD SPECS Effective January 2016 Issue 2016 MEDIA KIT
5
File Type: PDF/Xla on ly
• Bu ild ads to trim size and extend bleed ⅛” beyond tr im on a ll sides.
• A ll color must by CMYK. No spot colors. • Im a ges must be 300 dpi. No LZW compression.
• Do n ot embed ICC profiles or any other type of color
m anagement. • Color ed text should be a minimum of 9 pts.
TRAVEL PLANNER RATES
Frequency 1x 3X
(4%)
6x
(8%)
9x
(12.5%)
12x
(16.5%)
All-State/Regional
(2,540K circ) $16,199 $15,551 $14,903 $14,174 $13,526
Southwest
(622K circ) AR & TX Edition $5,925 $5,688 $5,451 $5,184 $4,947
South Central
(700K circ) AL, TN, MX, Midwest Edition
$6,434 $6,177 $5,919 $5,630 $5,372
Mid-Atlantic
(590K circ) Mid-Atlantic Edition & NC
$5,782 $5,551 $5,319 $5,059 $4,828
South Atlantic
(628K circ) FL, GA, SC $5,965 $5,726 $5,488 $5,219 $4,981
TRAVEL PLANNER CPM TABLE
600,000 circ
Add’l per k
$5,782
$6.52
1,200,000 circ
Add’l per k
$9,694
$5.23
1,900,000
Add’l per k
$13,351
$4.45
Minimum purchase of 600k circulation required. Notes: - Reg ional combinations available using table at right. - State or regional editions include some circulation from a djacent states.
Ad Size Available Width Height
Travel Planner 2 ¼” 4”
T echnical Questions:
email [email protected] or call 212-522-7279
A ll ads must be sent via the
T ime Inc. Ad Portal: https://direct2time.sendmyad.com
TRAVEL PLANNER RATES Effective January 2016 Issue 2016 MEDIA KIT
HOW T O FIGURE MULT IPLE ST ATES:
Example: Southwest and South Atlantic:
Total Circulation: 1 ,250,000 First 1 ,200,000 Cost $9,694 50,000 at $5.23 per K $262
Total Cost $9,956
6
File Type: PDF/Xla only • Bu ild ad document to the actual ad size. Do not bleed
a nything or include any crop/registration marks. • A ll color must by CMYK. No spot colors. • Im ages must be 300 dpi. No LZW compression. • Do n ot embed ICC profiles or any other type of color
m anagement. • Colored text should be a minimum of 9 pts.
A complete PDF Guide, which includes step by step in structions on how to build files, can be found at w ww.direct2timeinc.com.
DIMENSION/SPECIFICATIONS
Ad Sizes Trim Bleed
Travel Planner 2 ¼” x 4” n/a
2 ¼” (No bleed; No crop marks)
4”
(N
o b
lee
d;
No
cr
op
ma
rks)
T echnical Questions:
email [email protected] or call 212-522-7279
A ll ads must be sent via the
T ime Inc. Ad Portal: https://direct2time.sendmyad.com
STEP-BY-STEP GUIDE TO
UPLOADING AN AD
1. Go to https://direct2time.sendmyad.com
2. Sign in or create your new account under “First Time User?”
3. Let’s Get Started. Click “Send an Ad”
4. Click “Magazine Print Ad”
5. Fill out the Job Ticket
• Select Publication Southern Living – Travel Planner • Adv ertiser: Enter advertiser name
• Ad number is optional • Brand/Product: Enter advertiser name or product
• Headline: Enter the headline or description of y our ad • Ad Size: Select your ad size • Issues: Select the issue you want to submit this ad for
• Be sure the contact information at the bottom of the ticket is accurate
6. Click “Choose ad”
7. Click “Browse for files,” select the file you want to upload and click the “Upload” button
8. Once the file is uploaded it will automatically start to preflight to the Southern Living specifications. Once the ad is
finished processing you will see a preview of it and on the right hand side the preflight report with some suggested action
buttons:
• “This Ad has Serious Errors” This means that the file did not pass preflight. If this
happens you can not continue. You must go back to your document and fix the error. Once that is done then you can
click the “Revise Ad” button and upload the new file. Note, when reviewing the error if you place your cursor over the text of the error, the object in the preview will highlight.
• “This Ad Must be Repositioned” This means that the file has passed the preflight but the trim
size of the PDF does not match the specification. You must reposition it before continuing . Simply click the “Reposition” button or “Auto-Center” the ad.
• “This Ad has Warnings” This indicates that the file has warning in the preflight report
but is OK to proceed. Please review the warning(s) on the right hand side and verify that the preview is accurate both in positioning and content.
9. Once satisfied, you can click the “Approve Ad” button. Once y ou have approved the ad the magazine will be notified that they
have received an ad and the contact in the job ticket will get an e-mail notification.
TRAVEL PLANNER AD SPECS
Effective January 2016 Issue 2016 MEDIA KIT
7
AD CLOSE / ON SALE DATES
2016
Issue Date
Ad Close/
Materials Due On Sale
January 10/27 12/25
February 11/25 1/22
March 12/27 2/26
April 1/26 3/25
May 2/24 4/22
June 3/28 5/20
July 4/26 6/17
August 5/26 7/22
September 6/27 8/19
October 7/26 9/23
November 8/26 10/21
December 9/27 11/18
DIMENSION/SPECIFICATIONS
Ad Sizes Width Depth
Page 7” 10”
1/2 horizontal 7” 5”
1/3 vertical 2 ¼” 10”
1/3 square 4 ⅝” 5”
1/6 page (5 inch) 2 ¼” 5”
4 inch 2 ¼” 4”
3 inch 2 ¼” 3”
1/12 page (2 1/2 inch) 2 ¼” 2 ½”
2 inch 2 ¼” 2”
PERFECT BOUND SPECIFICATIONS
File Type: PDF, TIFF or EPS • Build ad document to the actual ad size. Do not
bleed anything or include any crop/registration marks.
• All color must by CMYK. No spot colors. • Images must be 300 dpi. No LZW compression. • Do not embed ICC profiles or any other type of
color management. • Colored text should be a minimum of 9 pts.
Contact : Alisa Boone | 205.445.6760 [email protected]
“THE MARKET” DIRECT RESPONSE
ADVERTISING SECTION Effective January 2016 Issue 2016 MEDIA KIT
8
MA GAZINE SPECIFICATIONS Bleed Size: 8 ½” x 10 ¾” T rim Size: 8 ¼” x 10 ½” Live Area: 7 ¾” x 10” SOUT HERN LIVING PRODUCTION CONTACT:
Jam ie Elliott Sou thern Living Magazine 2 25 Liberty Street 4 th Floor New York, NY 10281 2 12-522-7 279
BINDING Method is perfect binding which requires a ⅛” gutter grind-off. A ll cards jog to the foot and require ⅛” foot trim.
INSERT SIZE SPECIFICATIONS Min imum size 4 ⅛”x 3 ½” Ma ximum size 8 ½ “x 10 ¾” (Note: if full size insert, adhere to 7 ¾ “x 10” live area)
PA PER STOCK Bu siness Reply Cards: minimum 7 pt. card stock Mu ltiple Page Inserts: Based on size and number of pages. Sin gle Leaf minimum 60# (Note: Cost premium applies for stock less than 80#)
DUE DA TES FOR PRE-PRINTED INSERTS A ll preprinted inserts are due at Quad Graphics, in Sussex, WI r eady for binding two months preceding issue date. Please contact th e Southern Living production department for exact dates.
PRINT ORDER Please contact the Southern Living production department for specific issue quantities. Print order will be confirmed with proof a pproval.
PROOFS Pr oofs and stock samples of all inserts MUST be submitted to the Southern Living production department for approval prior to issue close date and PRIOR TO PRINTING of the supplied insert.
PERFORATION SPECIFICATIONS 7 5% pager/25% perf (12 tpi). Perforation must be a minimum of ⅜” from binding edge.
POST AL REGULATION – BUSINESS REPLY CARDS Pu blisher assumes no responsibility for assuring that advertiser’s card meets with Postal Regulations. Any additional mail charges a r e the liability of advertiser.
PA CKING REQUIREMENTS Ma terials being delivered must meet the following requirements:
1) A ll materials must be accompanied by a detailed packing list and Bill of Lading (BOL)
2) Ea ch skid and/or carton should be clearly marked on all fou r sides with the following information:
a. Cou nts per lift/carton b. Total counts per skid c. Total number of pieces (forms) for roll stock a n d/or fanfold d. Description of piece (key code, unique identifier) e. Title and issue or a Quad Graphics job number
3 ) All skids must be secured, wrapped and banded with plastic banding, not metal
4) Th e total height of the skid can be no more than 45”, the dim ensions of which must be no more than 48” long by 4 0” wide and not less than 46” long by 36” wide.
Quad Graphics reserves the right to refuse delivery of materials that do not meet the packaging requirements.
QUA D GRAPHICS JOB NUMBER* A ll product shipments MUST be accompanied by Quad Graphics’ six character “Job Number” on the BOL. If the Quad Graphics job n umber is not available, the BOL must include the titles and issue of th e product being delivered.
INSERT SIZE SPECIFICATIONS Min imum size 4 ⅛”x 3 ½” Ma ximum size 8 ½ “x 10 ¾” (Note: if full size insert, adhere to 7 ¾ “x 10” live area)
SCHEDULED DELIVERY APPOINTMENTS In or der to avoid delays, all deliveries MUST be scheduled at least 2 4 hours in advance with Quad Graphics Inventory Department. A ll carriers should call to make an appointment at which time an a ppointment number will be provided. This appointment number m ust appear on the BOL. If no appointment is made the delivery w ill not be refused, but it will be delayed until the receiving sch edule permits an unscheduled delivery.
• When calling, please specify “Insert Receiving” • Deliv ery appointments should be made between the
h ours of 7:00 am and 6:00 pm CST • Deliv ery appointments can be made at the following
n umber: (414) 566-2100
LA BELING/SHIPPING ADDRESS Quad Graphics A ttention: Rob Baumhardt N61 W23044 Harry’s Way Su ssex, WI 53089 Southern Living/Issue Job # *
*Quad#/Job# to be obtained from Southern Living production department.
PRE-PRINTED INSERT/BIND-IN
CARD SPECS Effective January 2016 Issue 2016 MEDIA KIT
9
Southern Living tablet editions engage and
entertain consumers like never before.
Tablet editions offer our advertisers
the opportunity to engage consumers
with a compelling creative message
that inspires action.
All in-book ads* can appear with the Southern Living Tablet Apps
in SFP format:
Straight From Print – SFP
• Looks exactly like print page
• One URL will be activated at no charge
T ablet ad close dates correspond with issue ad close dates
For more information, contact your Southern Living sales representative
* Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both
editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt -out and
upgrade options.
SOUTHERN LIVING is a trademark of Time Inc. Lifestyle Group, registered in the U.S. and other countries
TABLET EDITION Effective January 2016 Issue 2016 MEDIA KIT
10
2016 MAGAZINE ADVERTISING TERMS AND CONDITIONS
SOUTHERN LIVING MAGAZINE
2016 MAGAZINE ADVERTISING TERMS AND CONDITIONS
The following are certain general terms and conditions governing advertising published in the U.S. print and digital editions of Southern Living Magazine (the
“Magazine”) published by Time Inc. Lifestyle Group (the “Publisher”).
1. Rates are based on average total audited circulation, effective with the issue
dated January, 2016. Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s advertising sales close date of the
first issue to which such rates and/or circulation rate base will be applicable. The
Magazine Rate Card specifies the publication schedule of the Magazine, and its on-
sale dates.
2. The Magazine is a member of the Alliance for Audited Media (the “AAM”). Total
audited circulation is reported on an issue-by-issue basis in publisher’s statements
audited by the AAM. Total audited circulation for the Magazine is comprised of paid
plus verified.
3. An advertiser running a full-run qualifying advertisement in the Magazine will
automatically run in the print and digital edition of the Magazine, unless the
advertiser explicitly, in writing, opts-out of running in the digital edition,
either on the insertion order or via email, by no later than the ad close date.
In the event advertiser opts-out of running in the digital edition of the Magazine for any reason other than legal or regulatory considerations that advertiser reasonably
believes would prevent the advertisement from running in the digital edition, such
advertiser’s ad placement will no longer be deemed a “full-run” buy, and advertiser
would therefore not be entitled to the benefits of advertising on a full-run basis (by
way of example and not limitation, the advertisement would not be eligible for IBIT credits and may not be considered for premium placement). Certain
advertisements that are not standard and/or full-page run-of-book advertisements
may not qualify to run in the digital version, including but not limited to, scented
units and business reply cards. Please consult the Publisher for details. If an
advertiser elects to opt-out of the digital edition, such opt-out will apply to all devices and platforms.
Qualifying advertisements, depending on various factors, including but not limited
to the device and/or platform on which they are viewed, may be viewed in SFP
format: “straight from print advertising format” or “SFP” where the page on screen
looks exactly like the advertisement appearing in the print edition. Qualifying advertisements running in the digital edition of the Magazine will automatically run
in a straight from print advertising format. If an advertiser wishes to include its
qualifying advertisement in the digital edition in a format other than straight from
print (i.e., designed for tablet advertising format or enhanced for tablet advertising
format), it must so indicate prominently on the insertion order by the ad close date. Please consult the Publisher for details.
4. With respect to qualifying advertisements in a straight from print advertising
format, if a URL exists in the print creative, such URL shall be automatically
activated unless advertiser notifies the Publisher otherwise in writing; if the print creative has multiple URLs, the Publisher shall activate the brand’s main URL unless
notified otherwise in writing. With respect to qualifying advertisements in a
“designed for tablet” advertising format, if such advertising creative contains one
URL, the Publisher shall automatically activate that URL; if the advertisement
contains more than one URL, the Publisher shall activate the brand’s main URL.
5. Advertisers may not cancel orders for, or make changes in, advertising after the
closing dates of the Magazine.
6. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key
numbers) or for changes made after closing dates.
7. The Publisher may reject or cancel any advertising for any reason at any time.
Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
8. All advertisements, including without limitation those for which the Publisher has
provided creative services, are accepted and published in the Magazine subject to the
representation by the agency and advertiser that they are authorized to publish the
entire contents and subject matter thereof in all applicable editions, formats and derivations of the Magazine and that such publication will not violate any law, regulation
or advertising code or infringe upon any right of any party. In consideration of the
publication of advertisements, the advertiser and agency will, jointly and severally,
indemnify, defend and hold the Publisher harmless from and against any and all losses
and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions, formats
and derivations of the Magazine, including, without limitation, those arising from third
party claims or suits for defamation, copyright or trademark infringement,
misappropriation, unfair competition, violation of the Lanham Act or any rights of
privacy or publicity, or any unfair commercial practice or misleading advertising or impermissible comparative advertising or from any and all claims or regulatory
breaches now known or hereafter devised or created (collectively “Claims”). In the
event the Publisher has agreed to provide contest or sweepstakes management
services, email design or distribution or other promotional services in connection with
an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify
and hold the Publisher harmless from and against any and all Losses arising out of the
publication, use or distribution of any materials, products (including, without limitation,
prizes) or services provided by or on behalf of the agency or advertiser, their agents
and employees, including, without limitation, those arising from any Claims. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any
advertising for publication in the Magazine, the agency and advertiser agree not to
make promotional or merchandising reference to the Magazine in any way without the
prior written permission of the Publisher in each instance.
9. No conditions, printed or otherwise, appearing on contracts, orders or copy
instructions which conflict with, vary, or add to these Terms and Conditions or the
provisions of the Magazine’s Rate Card will be binding on the Publisher and to the
extent that the Terms and Conditions contained herein are inconsistent with any such
conditions, these Terms and Conditions shall govern and supersede any such conditions.
10. The Publisher has the right to insert the advertising anywhere in the Magazine at
its discretion, and any condition on contracts, orders or copy instructions involving the
placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a
positioning request only and cannot be guaranteed. The Publisher will attempt to keep
the same running order of advertisements in the digital edition as they appeared in the
print edition, but the Publisher does not make any adjacency guarantees or other
promises regarding competitive separation of the positioning of any advertisements in the digital edition. The Publisher's inability or failure to comply with any condition shall
not relieve the agency or advertiser of the obligation to pay for the advertising.
11. The Publisher shall not be subject to any liability whatsoever for any failure to
publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the
control of the Publisher.
12. Agency commission (or equivalent): up to 15% (where applicable to recognized
agents) of gross advertising charges after earned advertiser discounts.
13. Invoices are rendered on or about the on-sale date of the Magazine. Payments are
due within 30 days from the billing date. The Publisher reserves the right to charge
interest each month on the unpaid balance at the rate of 1.5%, or if such rate is not
permitted by applicable law, at the highest rate so permitted by applicable law, determined and compounded daily from the due date until the date paid. The Publisher
further reserves the right to change the payment terms to cash with order at any time.
The advertiser and agency are jointly and severally liable for payment of all invoices for
advertising published in the Magazine.
14. All pricing information shall be the confidential information of the Publisher and
neither advertiser nor agency may disclose such information without obtaining the
Publisher’s prior written consent.
15. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned
advertiser discount adjustments must be used within six months after the end of the
period in which they were earned. Unused rebates will expire six months after the end
of the period in which they were earned.
16. None of creative fees, special advertising print production premiums, digital edition
upgrade fees or DFT or EFT production fees earn any discounts or agency commissions.
17. The Magazine is subject to Time Inc.’s standard 2016 issue-by-issue tally (IBIT)
pricing system.
18. Publisher reserves the right to modify these terms and conditions.
These Advertising Terms and Conditions were issued October 13, 2015.
TERMS & CONDITIONS Effective January 2016 Issue 2016 MEDIA KIT
11
TIME INC.
2016 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM
1. Magazine c irculation delivery of the U .S. and North A merican editions of magazines published by T ime Inc. and its
affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue -by-issue tally (IBIT) pric ing system for
full-run c irculation advertising only. The IBIT pricing system is administered by comparing, for each issue of a magazine in
which an advertiser books space and remits a cash payment for such advertisement, the is sue’s total audited c irculation as
reported in the magazine’s P ublisher’s Statement issued by the A lliance for A udited Media (AAM) or the Brand Report is sued
by BPA Worldwide (BPA) for the firs t or second half of the 2016 calendar year and the published total circulation rate base
as set forth in the applicable magazine’s rate card.
2. In order to permit advertisers to apply earned IBIT credit in a timely manner, A AM Publisher’s Statements and BPA Brand
Reports are used to calculate IBIT credit. The calculation may only be made following the is suance of the Publisher’s
Statements or Brand Reports for second half of the 2016 calendar year (July – December) and will be based on final billed
earned advertising rates.
3. Total audited c irculation for magazines audited by A AM is comprised of paid plus verified (plus analyzed non -paid for
those magazines who count analyzed non-paid in their rate base as set forth in such magazine’s A dvertising Terms and
C onditions). Total audited c irculation for magazines audited by BPA is comprised of qualified paid and/or qualified non -paid
as set forth in such magazine’s Advertising Terms and C onditions.
4 . IBIT c redits will be calculated on an individual insertion bas is and will only be c redited to an advertiser if the total audited
c irculation of the is sue booked by the advertiser is lower by more than two percent (2%) than its published c irculation rate
base.
5. I f the total audited c irculation of the is sue booked by an advertiser is lower by more than two percent (2%) than its
published c irculation rate base, the advertiser’s IBIT c redit will be calculated by multiplying the net cos t after agency
commissions (excluding production premiums) (“Net C ost”) of the advertiser’s insertion in that issue by the difference
between two percent and the ac tual percentage by which the total audited c irculation is less than its published c irculation
rate base. By way of example, if the “Net C os t” of the advertiser’s insertion is $100,000 and the total audited c irculation of
an issue is three percent lower than its published c irculation rate base, the IBIT c redit would be calculated as follows:
$100,000 x (3% - 2%) = $1,000.
6. IBIT c redit must be used against future insertions, must be applied at the magazine at which it was earned and must be
used within 12 months after the is suance of the Publisher’s Statements or Brand Reports for the second half (July –
December) AAM/BPA reporting period and calculation of the 2016 IBIT c redit. A n advertiser may apply IBIT c redit to any
brand, produc t or divis ion within the same advertiser parent company.
7 . IBIT c redit will be is sued net of agency commissions and must be applied to invoices net of agency commissions. No
agency commissions will be paid by the magazine on IBIT c redit.
8. IBIT c redit may be applied to production charges.
9 . The magazine will not refund IBIT c redit as cash.
10. O nly full-run c irculation advertising in regular issues as reported in the Publisher’s Statements issued by AAM and the
Brand Reports issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT c redit: (a) spec ial issues
published in addition to the normal frequency of a magazine, whether or not reported in the A AM Publisher’s Statements and
BPA Brand Reports, and (b) any issues specifically excluded from being eligible for IBIT per the applicable magazine’s rate
card. Notwiths tanding the foregoing, if the advertiser opts -out of running its advertisement in the digital edition of the
magazine because of legal or regulatory considerations such advertisement shall remain eligible for IBIT c redit.
11 . No barter (whether cash paid or trade), s tandby or remnant advertising is eligible for IBIT c redit.
12 . IBIT c redit will only be is sued against eligible insertions that have been paid in full at the final earned and billed (pre -
IBIT) rate.
13 . P ublisher reserves the right to modify these terms.
Issued: O ctober 13, 2015
2016 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM
TERMS & CONDITIONS Effective January 2016 Issue 2016 MEDIA KIT
12
Home Office Birmingham, AL 35209 41 00 Old Montgomery Hwy
P (205) 445-6760 F (205) 445-7523 Alisa Boone, Integrated Account Manager
Atlanta, GA 30326 3399 Peachtree Road, NE
Suite 1650 P (404) 888-1955; F (404) 888-1970
Holly Belk, Beth Cairns, Bill Syrett, Integrated Account Managers Hoke Carter, Advertising Director – State Magazines
Chicago, IL 60601 1 30 E Randolph Street
STE 1 700 P (312) 832-0851; F (312) 832-0863 Chogie Fields, Kimberly Krubeck, Advertising Directors
Dallas, TX 75205
4809 Cole Avenue Suite 300 P (214) 523-4005; F (214) 559-3867
Jenny Hedges, Integrated Account Manager
Detroit, MI 48304 39577 Woodward Avenue Suite 200
P (248 988-7775; F (248) 988-7933 Mary Murphy, Integrated Account Manager
New York, NY 10281 225 Liberty Street
4th Floor P (212) 522-9745; F (212) 522-4199
Megan Guzzo, Advertising Director Brittany Auer, Aja Koenig, Gerard Simmons, Integrated Account Managers
San Francisco, CA 94111
1 Embarcadero Center Suite 750 P (41 5)434-5238; F (415) 434-5294
Marissa Roy, Integrated Account Manager
Ontario, CANADA Dodd Media Sales Bob and Lori Dodd
P (905) 885-0664; F (905) 885-0665
Greg Schumann Group Publisher
Ron King Publisher
Rose Tilson
Executive Director, Marketing
Southern Living is published by Tim e Inc. Lifestyle Group
ADVERTISING CONTACTS Effective January 2016 Issue 2016 MEDIA KIT
