GENERAL RATES

Rate Base: 2,800,000

4-COLOR

Page $246,200 2/3 page $188,800 1/2 page $153,900 1/3 page $110,800

BLACK & WHITE

Page $187,200 2/3 page $143,600 1/2 page $117,000 1/3 page $84,300

COVERS

2nd cover $295,500

3rd cover $270,900

Back cover $320,100

AD CLOSE / ON SALE DATES

2016 Issue Date

Issue Highlights Regional Ad Close/

Materials Due

National Ad Close/

Materials Due On Sale

January Design a Better Life 10/27 11/2 12/25

February 50th Anniversary 11/25 12/01 1/22

March New Southern Colors/Style Flipbook 12/27 1/05 2/26

April Container Gardening 1/26 2/01 3/25

May Best of the South 2/24 3/01 4/22

June The Ultimate Guide to Outdoor Living 3/28 4/01 5/20

July Drive South / Road Trips 4/26 5/02 6/17

August Idea House / Design Your Dream House 5/26 6/01 7/22

September Real Southern Beauties / Style Flipbook 6/27 7/01 8/19

October Made with Love /

Celebrating 50 Years of Home Cooking 7/26 8/01 9/23

November Thanksgiving Memories 8/26 9/01 10/21

December 50 Years of Christmas 9/17 10/3 11/18

1 *Editorial is subject to change

GENERAL INFORMATION Effective January 2016 Issue 2016 MEDIA KIT

• No bleed charge

• Minimum size display ad is 1/3 page

• Copy change charge is $4,000 Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options

SOUTHERN LIVING MAGAZINE DEMOGRAPHIC PROFILE

Rate Base: 2,800,000

Total Audience: 15,211,000

Female 79%

Median Age 54.9

Median Household Income

$65,780

Own Home 78%

Any College 65%

2

Source: 2015 Spring MRI Source: comScore 08/15

AUDIENCE Effective January 2016 Issue 2016 MEDIA KIT

SOUTHERNLIVING.COM DEMOGRAPHIC PROFILE

Unique Visitors: 6.3MM

Page Views: 47MM

Female 83%

Median Age 36.6

Median Household Income

$79,249

Own Home 70%

Any College 84%

STATE / REGIONAL EDITIONS

Alabama 165,000

Arkansas* 262,000

Florida 243,000

Georgia 240,000

Mid-Atlantic** 345,000

Midwest States*** 287,000

Mississippi 83,000

North Carolina 245,000

South Carolina 145,000

Tennessee 165,000

Texas 360,000

Circulation Distribution *includes LA, OK, MO **includes VA, MD, D.C., DE, NJ, NY, PA ***includes KY, WV, IL, IN, MI, OH, WI State or regional editions include some circulation from adjacent states

Advertisers who run different ads (same configuration) in multiple states use CPM table plus plate change charges as applicable. State edition circulations are not guaranteed and are to be used only as a basis for determining rates.

DISPLAY CPM TABLE

4-COLOR

Circ. Base Page 2/3 Page 1/

2 Page 1/

3 Page

100,000 Add’l per M

$23,090 $135.90

$17,700 $104.30

$14,440 $84.90

$10,390 $61.20

250,000 Add’l per M

$43,480 $113.20

$33,340 $86.80

$27,180 $70.80

$19,570 $51.00

500,000 Add’l per M

$71,790 $94.00

$55,040 $72.10

$44,880 $58.80

$32,310 $42.30

1,000,000 Add’l per M

$118,790 $88.90

$91,070 $68.10

$74,260 $55.60

$53,460 $40.00

1,500,000 Add’l per M

$163,220 $86.90

$125,140 $66.60

$102,040 $54.30

$73,460 $39.10

BLACK & WHITE

Circ. Base Page 2/3 Page 1/

2 Page 1/

3 Page

100,000 Add’l per M

$16,530 $104.00

$12,670 $79.70

$10,330 $65.10

$7,440 $46.80

250,000 Add’l per M

$32,130 $90.00

$24,630 $69.00

$20,090 $56.20

$14,460 $40.50

500,000 Add’l per M

$54,630 $71.50

$41,880 $54.80

$34,150 $44.70

$24,590 $32.20

1,000,000 Add’l per M

$90,380 $67.60

$69,290 $51.90

$56,500 $42.30

$40,680 $30.40

1,500,000 Add’l per M

$124,200 $65.70

$95,220 $50.40

$77,650 $41.10

$55,900 $29.60

DISPLAY CPM RATES STATE CIRCULATION Effective January 2016 Issue 2016 MEDIA KIT

3

HOW TO FIGURE MULTIPLE STATES: Example: Texas and Georgia, 4-color page buy: Total Circulation: 600,000 First 500,000 Cost $71,790 100,000 at $94.00 per M $9,400 Total Cost $81,190

4

AD CLOSE / ON SALE DATES

2016 Issue Date

Regional Ad Close/ Materials

Due

National Ad Close/ Materials

Due

On Sale

January 10/27 11/2 12/25

February 11/25 12/01 1/22

March 12/27 1/05 2/26

April 1/26 2/01 3/25

May 2/24 3/01 4/22

June 3/28 4/01 5/20

July 4/26 5/02 6/17

August 5/26 6/01 7/22

September 6/27 7/01 8/19

October 7/26 8/01 9/23

November 8/26 9/01 10/21

December 9/17 10/3 11/18

DIMENSION/SPECIFICATIONS

Ad Sizes Trim Bleed Safety/Non-Bleed

Page 8 ¼” x 10 ½” 8 ½” x 10 ¾” 7 ¾” x 10”

Spread* 16 ½” x 10 ½” 16 ½” x 10 ¾” 16” x 10”

½ horizontal spread * 16 ½” x 5 ⅛” 16 ¾” x 5 ⅜” 16” x 4 ⅝”

2/3 vertical 5 ¼” x 10 ½” 5 ½” x 10 ¾” 4 ¾” x 10”

½ horizontal 8 ¼” x 5 ⅛” 8 ½ x 5 ⅜” 7 ¾ x 4 ⅝”

½ vertical 4” x 10 ½” 4 ¼” x 10 ¾” 3 ½ x 10”

1/3 vertical 2 ¾” x 10 ½” 3” x 10 ¾” 2 ¼” x 10”

1/3 square 4 ¾” x 4 ⅞” n/a 4 ¾” x 4 ⅞”

PERFECT BOUND SPECIFICATIONS

Trim Size: 8 ¼” x 10 ½”

Binding: Perfect, jogs to foot

Pre-Printed Inserts: For pre-printed insert rates, contact a Southern Living Advertising Office. A proof of pre-printed inserts must be submitted to the Southern Living Advertising Production Manager for approval before printing.

Card and Pre-printed Supplied Inserts are due at QuadGraphics (Sussex, WI), on approximately the 12th of the second month preceding issue date.

File Type: PDF/Xla is the accepted format.

File Specs: For complete ad specs visit http://direct2time.timeinc.com

File Submission: Please upload your ad to https://direct2time.sendmyad.com/

No proof required: We are now using Virtual Proofing and no longer use hard proofs.

Production/Materials Extension/Technical Questions: email Jamie_Elliot@timeinc.com or call call 212-522-7279

Ad Portal Manager : email Aishwaryya.Roy@timeinc.com or call call 212-522-6693

Build ads to trim size and extend bleed ⅛” beyond trim on all sides. Supply spreads as spreads, all other ads as single pages.

*Allow ¼” safety on both sides of gutter for spreads

DISPLAY AD SPECS Effective January 2016 Issue 2016 MEDIA KIT

5

File Type: PDF/Xla only • Build ads to trim size and extend bleed ⅛” beyond

trim on all sides. • All color must by CMYK. No spot colors. • Images must be 300 dpi. No LZW compression. • Do not embed ICC profiles or any other type of color

management. • Colored text should be a minimum of 9 pts.

TRAVEL PLANNER RATES

Frequency 1x 3X

(4%) 6x

(8%) 9x

(12.5%) 12x

(16.5%)

All-State/Regional (2,540K circ)

$16,199 $15,551 $14,903 $14,174 $13,526

Southwest (622K circ) AR & TX Edition

$5,925 $5,688 $5,451 $5,185 $4,948

South Central (700K circ)

AL, TN, MX, Midwest Edition $6,434 $6,177 $5,919 $5,630 $5,372

Mid-Atlantic (590K circ)

Mid-Atlantic Edition & NC $5,782 $5,551 $5,319 $5,059 $4,828

South Atlantic (628K circ) FL, GA, SC

$5,965 $5,726 $5,487 $5,219 $4,980

TRAVEL PLANNER CPM TABLE

600,000 circ Add’l per k

$5,782 $6.52

1,200,000 circ Add’l per k

$9,694 $5.23

1,900,000 Add’l per k

$13,351 $4.45

Minimum purchase of 600k circulation required. Notes: - Regional combinations available using table at right. - State or regional editions include some circulation from adjacent states.

Ad Size Available Width Height

Travel Planner 2 ¼” 4”

Technical Questions:

Jamie_Ellitott@timeinc.com or 212-522-7279

All ads must be sent via the Time Inc. Ad Portal:

https://direct2time.sendmyad.com

TRAVEL PLANNER RATES Effective January 2016 Issue 2016 MEDIA KIT

HOW TO FIGURE MULTIPLE STATES: Example: Southwest and South Atlantic: Total Circulation: 1,250,000 First 1,200,000 Cost $9,694 50,000 at $5.23 per K $262 Total Cost $9,956

6

File Type: PDF/Xla only • Build ad document to the actual ad size. Do not bleed

anything or include any crop/registration marks. • All color must by CMYK. No spot colors. • Images must be 300 dpi. No LZW compression. • Do not embed ICC profiles or any other type of color

management. • Colored text should be a minimum of 9 pts.

A complete PDF Guide, which includes step by step instructions on how to build files, can be found at www.direct2timeinc.com.

DIMENSION/SPECIFICATIONS

Ad Sizes Trim Bleed

Travel Planner 2 ¼” x 4” n/a

2 ¼” (No bleed; No crop marks)

4”

(No

ble

ed;

No

cro

p m

ark

s)

Technical Questions:

Jamie_Ellitott@timeinc.com or 212-522-7279

All ads must be sent via the Time Inc. Ad Portal:

https://direct2time.sendmyad.com

STEP-BY-STEP GUIDE TO UPLOADING AN AD

1. Go to https://direct2time.sendmyad.com

2. Sign in or create your new account under “First Time User?”

3. Let’s Get Started. Click “Send an Ad”

4. Click “Magazine Print Ad”

5. Fill out the Job Ticket

• Select Publication Southern Living – Travel Planner • Advertiser: Enter advertiser name • Ad number is optional • Brand/Product: Enter advertiser name or product • Headline: Enter the headline or description of your ad • Ad Size: Select your ad size • Issues: Select the issue you want to submit this ad for • Be sure the contact information at the bottom of the ticket is

accurate

6. Click “Choose ad”

7. Click “Browse for files,” select the file you want to upload and click the “Upload” button

8. Once the file is uploaded it will automatically start to preflight to the Southern Living specifications. Once the ad is finished processing you will see a preview of it and on the right hand side the preflight report with some suggested action buttons:

• “This Ad has Serious Errors” This means that the file did not pass preflight. If this happens you can not continue. You must go back to your document and fix the error. Once that is done then you can click the “Revise Ad” button and upload the new file. Note, when reviewing the error if you place your cursor over the text of the error, the object in the preview will highlight.

• “This Ad Must be Repositioned” This means that the file has passed the preflight but the trim size of the PDF does not match the specification. You must reposition it before continuing . Simply click the “Reposition” button or “Auto-Center” the ad.

• “This Ad has Warnings” This indicates that the file has warning in the preflight report but is OK to proceed. Please review the warning(s) on the right hand side and verify that the preview is accurate both in positioning and content.

9. Once satisfied, you can click the “Approve Ad” button. Once you have approved the ad the magazine will be notified that they have received an ad and the contact in the job ticket will get an e-mail notification.

TRAVEL PLANNER AD SPECS

Effective January 2016 Issue 2016 MEDIA KIT

7

AD CLOSE / ON SALE DATES

2016 Issue Date

Ad Close/ Materials Due

On Sale

January 10/27 12/25

February 11/25 1/22

March 12/27 2/26

April 1/26 3/25

May 2/24 4/22

June 3/28 5/20

July 4/26 6/17

August 5/26 7/22

September 6/27 8/19

October 7/26 9/23

November 8/26 10/21

December 9/17 11/18

DIMENSION/SPECIFICATIONS

Ad Sizes Width Depth

Page 7” 10”

1/2 horizontal 7” 5”

1/3 vertical 2 ¼” 10”

1/3 square 4 ⅝” 5”

1/6 page (5 inch) 2 ¼” 5”

4 inch 2 ¼” 4”

3 inch 2 ¼” 3”

1/12 page (2 1/2 inch) 2 ¼” 2 ½”

2 inch 2 ¼” 2”

PERFECT BOUND SPECIFICATIONS

File Type: PDF, TIFF or EPS • Build ad document to the actual ad size. Do not

bleed anything or include any crop/registration marks.

• All color must by CMYK. No spot colors. • Images must be 300 dpi. No LZW compression. • Do not embed ICC profiles or any other type of

color management. • Colored text should be a minimum of 9 pts.

Contact : Alisa Boone | 205.445.6760 Alisa_Boone@timeinc.com

“THE MARKET” DIRECT RESPONSE

ADVERTISING SECTION Effective January 2016 Issue 2016 MEDIA KIT

8

MAGAZINE SPECIFICATIONS Bleed Size: 8 ½” x 10 ¾” Trim Size: 8 ¼” x 10 ½” Live Area: 7 ¾” x 10” SOUTHERN LIVING PRODUCTION CONTACT:

Jamie Elliott Southern Living Magazine 225 Liberty Street 4th Floor New York, NY 10281 212-522-7279

BINDING Method is perfect binding which requires a ⅛” gutter grind-off. All cards jog to the foot and require ⅛” foot trim.

INSERT SIZE SPECIFICATIONS Minimum size 4 ⅛”x 3 ½” Maximum size 8 ½ “x 10 ¾” (Note: if full size insert, adhere to 7 ¾ “x 10” live area)

PAPER STOCK Business Reply Cards: minimum 7 pt. card stock Multiple Page Inserts: Based on size and number of pages. Single Leaf minimum 60# (Note: Cost premium applies for stock less than 80#)

DUE DATES FOR PRE-PRINTED INSERTS All preprinted inserts are due at Quad Graphics, in Sussex, WI ready for binding two months preceding issue date. Please contact the Southern Living production department for exact dates.

PRINT ORDER Please contact the Southern Living production department for specific issue quantities. Print order will be confirmed with proof approval.

PROOFS Proofs and stock samples of all inserts MUST be submitted to the Southern Living production department for approval prior to issue close date and PRIOR TO PRINTING of the supplied insert.

PERFORATION SPECIFICATIONS 75% pager/25% perf (12 tpi). Perforation must be a minimum of ⅜” from binding edge.

POSTAL REGULATION – BUSINESS REPLY CARDS Publisher assumes no responsibility for assuring that advertiser’s card meets with Postal Regulations. Any additional mail charges are the liability of advertiser.

PACKING REQUIREMENTS Materials being delivered must meet the following requirements:

1) All materials must be accompanied by a detailed packing list and Bill of Lading (BOL)

2) Each skid and/or carton should be clearly marked on all four sides with the following information:

a. Counts per lift/carton b. Total counts per skid c. Total number of pieces (forms) for roll stock and/or fanfold d. Description of piece (key code, unique identifier) e. Title and issue or a Quad Graphics job number

3) All skids must be secured, wrapped and banded with plastic banding, not metal

4) The total height of the skid can be no more than 45”, the dimensions of which must be no more than 48” long by 40” wide and not less than 46” long by 36” wide.

Quad Graphics reserves the right to refuse delivery of materials that do not meet the packaging requirements.

QUAD GRAPHICS JOB NUMBER* All product shipments MUST be accompanied by Quad Graphics’ six character “Job Number” on the BOL. If the Quad Graphics job number is not available, the BOL must include the titles and issue of the product being delivered.

INSERT SIZE SPECIFICATIONS Minimum size 4 ⅛”x 3 ½” Maximum size 8 ½ “x 10 ¾” (Note: if full size insert, adhere to 7 ¾ “x 10” live area)

SCHEDULED DELIVERY APPOINTMENTS In order to avoid delays, all deliveries MUST be scheduled at least 24 hours in advance with Quad Graphics Inventory Department. All carriers should call to make an appointment at which time an appointment number will be provided. This appointment number must appear on the BOL. If no appointment is made the delivery will not be refused, but it will be delayed until the receiving schedule permits an unscheduled delivery.

• When calling, please specify “Insert Receiving” • Delivery appointments should be made between the

hours of 7:00 am and 6:00 pm CST • Delivery appointments can be made at the following

number: (414) 566-2100

LABELING/SHIPPING ADDRESS Quad Graphics Attention: Rob Baumhardt N61 W23044 Harry’s Way Sussex, WI 53089 Southern Living/Issue Job # *

*Quad#/Job# to be obtained from Southern Living production department.

PRE-PRINTED INSERT/BIND-IN

CARD SPECS Effective January 2016 Issue 2016 MEDIA KIT

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Southern Living tablet editions engage and

entertain consumers like never before.

Tablet editions offer our advertisers

the opportunity to engage consumers

with a compelling creative message

that inspires action.

All in-book ads* can appear with the Southern Living Tablet Apps

in SFP format:

Straight From Print – SFP • Looks exactly like print page • One URL will be activated at no charge

Tablet ad close dates correspond with issue ad close dates

For more information, contact your Southern Living sales representative

* Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and

upgrade options.

SOUTHERN LIVING is a trademark of Time Inc. Lifestyle Group, registered in the U.S. and other countries

TABLET EDITION Effective January 2016 Issue 2016 MEDIA KIT

10

2016 MAGAZINE ADVERTISING TERMS AND CONDITIONS

SOUTHERN LIVING MAGAZINE 2016 MAGAZINE ADVERTISING TERMS AND CONDITIONS The following are certain general terms and conditions governing advertising published in the U.S. print and digital editions of Southern Living Magazine (the “Magazine”) published by Time Inc. Lifestyle Group (the “Publisher”).

1. Rates are based on average total audited circulation, effective with the issue dated January, 2016. Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates.

2. The Magazine is a member of the Alliance for Audited Media (the “AAM”). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the AAM. Total audited circulation for the Magazine is comprised of paid plus verified.

3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in the print and digital edition of the Magazine, unless the advertiser explicitly, in writing, opts-out of running in the digital edition, either on the insertion order or via email, by no later than the ad close date. In the event advertiser opts-out of running in the digital edition of the Magazine for any reason other than legal or regulatory considerations that advertiser reasonably believes would prevent the advertisement from running in the digital edition, such advertiser’s ad placement will no longer be deemed a “full-run” buy, and advertiser would therefore not be entitled to the benefits of advertising on a full-run basis (by way of example and not limitation, the advertisement would not be eligible for IBIT credits and may not be considered for premium placement). Certain advertisements that are not standard and/or full-page run-of-book advertisements may not qualify to run in the digital version, including but not limited to, scented units and business reply cards. Please consult the Publisher for details. If an advertiser elects to opt-out of the digital edition, such opt-out will apply to all devices and platforms. Qualifying advertisements, depending on various factors, including but not limited to the device and/or platform on which they are viewed, may be viewed in SFP format: “straight from print advertising format” or “SFP” where the page on screen looks exactly like the advertisement appearing in the print edition. Qualifying advertisements running in the digital edition of the Magazine will automatically run in a straight from print advertising format. If an advertiser wishes to include its qualifying advertisement in the digital edition in a format other than straight from print (i.e., designed for tablet advertising format or enhanced for tablet advertising format), it must so indicate prominently on the insertion order by the ad close date. Please consult the Publisher for details.

4. With respect to qualifying advertisements in a straight from print advertising format, if a URL exists in the print creative, such URL shall be automatically activated unless advertiser notifies the Publisher otherwise in writing; if the print creative has multiple URLs, the Publisher shall activate the brand’s main URL unless notified otherwise in writing. With respect to qualifying advertisements in a “designed for tablet” advertising format, if such advertising creative contains one URL, the Publisher shall automatically activate that URL; if the advertisement contains more than one URL, the Publisher shall activate the brand’s main URL.

5. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine.

6. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.

7. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.

8. All advertisements, including without limitation those for which the Publisher has provided creative services, are accepted and published in the Magazine subject to the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof in all applicable editions, formats and derivations of the Magazine and that such publication will not violate any law, regulation or advertising code or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions, formats and derivations of the Magazine, including, without limitation, those arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, unfair competition, violation of the Lanham Act or any rights of privacy or publicity, or any unfair commercial practice or misleading advertising or impermissible comparative advertising or from any and all claims or regulatory breaches now known or hereafter devised or created (collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including, without limitation, prizes) or services provided by or on behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising from any Claims. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance.

9. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions.

10. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher will attempt to keep the same running order of advertisements in the digital edition as they appeared in the print edition, but the Publisher does not make any adjacency guarantees or other promises regarding competitive separation of the positioning of any advertisements in the digital edition. The Publisher's inability or failure to comply with any condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.

11. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher.

12. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.

13. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 30 days from the billing date. The Publisher reserves the right to charge interest each month on the unpaid balance at the rate of 1.5%, or if such rate is not permitted by applicable law, at the highest rate so permitted by applicable law, determined and compounded daily from the due date until the date paid. The Publisher further reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.

14. All pricing information shall be the confidential information of the Publisher and neither advertiser nor agency may disclose such information without obtaining the Publisher’s prior written consent.

15. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned.

16. None of creative fees, special advertising print production premiums, digital edition upgrade fees or DFT or EFT production fees earn any discounts or agency commissions.

17. The Magazine is subject to Time Inc.’s standard 2016 issue-by-issue tally (IBIT) pricing system.

18. Publisher reserves the right to modify these terms and conditions. These Advertising Terms and Conditions were issued October 13, 2015.

TERMS & CONDITIONS Effective January 2016 Issue 2016 MEDIA KIT

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TIME INC. 2016 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM 1. Magazine circulation delivery of the U.S. and North American editions of magazines published by Time Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue-by-issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is administered by comparing, for each issue of a magazine in which an advertiser books space and remits a cash payment for such advertisement, the issue’s total audited circulation as reported in the magazine’s Publisher’s Statement issued by the Alliance for Audited Media (AAM) or the Brand Report issued by BPA Worldwide (BPA) for the first or second half of the 2016 calendar year and the published total circulation rate base as set forth in the applicable magazine’s rate card. 2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements and BPA Brand Reports are used to calculate IBIT credit. The calculation may only be made following the issuance of the Publisher’s Statements or Brand Reports for second half of the 2016 calendar year (July – December) and will be based on final billed earned advertising rates. 3. Total audited circulation for magazines audited by AAM is comprised of paid plus verified (plus analyzed non-paid for those magazines who count analyzed non-paid in their rate base as set forth in such magazine’s Advertising Terms and Conditions). Total audited circulation for magazines audited by BPA is comprised of qualified paid and/or qualified non-paid as set forth in such magazine’s Advertising Terms and Conditions. 4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the total audited circulation of the issue booked by the advertiser is lower by more than two percent (2%) than its published circulation rate base. 5. If the total audited circulation of the issue booked by an advertiser is lower by more than two percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be calculated by multiplying the net cost after agency commissions (excluding production premiums) (“Net Cost”) of the advertiser’s insertion in that issue by the difference between two percent and the actual percentage by which the total audited circulation is less than its published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s insertion is $100,000 and the total audited circulation of an issue is three percent lower than its published circulation rate base, the IBIT credit would be calculated as follows: $100,000 x (3% - 2%) = $1,000. 6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was earned and must be used within 12 months after the issuance of the Publisher’s Statements or Brand Reports for the second half (July – December) AAM/BPA reporting period and calculation of the 2016 IBIT credit. An advertiser may apply IBIT credit to any brand, product or division within the same advertiser parent company. 7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency commissions. No agency commissions will be paid by the magazine on IBIT credit. 8. IBIT credit may be applied to production charges. 9. The magazine will not refund IBIT credit as cash. 10. Only full-run circulation advertising in regular issues as reported in the Publisher’s Statements issued by AAM and the Brand Reports issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT credit: (a) special issues published in addition to the normal frequency of a magazine, whether or not reported in the AAM Publisher’s Statements and BPA Brand Reports, and (b) any issues specifically excluded from being eligible for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of running its advertisement in the digital edition of the magazine because of legal or regulatory considerations such advertisement shall remain eligible for IBIT credit. 11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit. 12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final earned and billed (pre-IBIT) rate. 13. Publisher reserves the right to modify these terms. Issued: October 13, 2015

2016 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM

TERMS & CONDITIONS Effective January 2016 Issue 2016 MEDIA KIT

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Home Office Birmingham, AL 35209 4100 Old Montgomery Hwy P (205) 445-6760 F (205) 445-7523 Alisa Boone, Integrated Account Manager Atlanta, GA 30326 3399 Peachtree Road, NE Suite 1650 P (404) 888-1955; F (404) 888-1970 Holly Belk, Beth Cairns, Bill Syrett, Integrated Account Managers Hoke Carter, Advertising Director – State Magazines Chicago, IL 60601 130 E Randolph Street STE 1700 P (312) 832-0851; F (312) 832-0863 Chogie Fields, Kimberly Krubeck, Advertising Directors Dallas, TX 75205 4809 Cole Avenue Suite 300 P (214) 523-4005; F (214) 559-3867 Jenny Hedges, Integrated Account Manager Detroit, MI 48304 39577 Woodward Avenue Suite 200 P (248 988-7775; F (248) 988-7933 Mary Murphy, Integrated Account Manager New York, NY 10281 225 Liberty Street 4th Floor P (212) 522-9745; F (212) 522-4199 Megan Guzzo, Advertising Director Brittany Auer, Aja Koenig, Gerard Simmons, Integrated Account Managers San Francisco, CA 94111 1 Embarcadero Center Suite 750 P (415)434-5238; F (415) 434-5294 Marissa Roy, Integrated Account Manager Ontario, CANADA Dodd Media Sales Bob and Lori Dodd P (905) 885-0664; F (905) 885-0665

Greg Schumann Group Publisher

Ron King

Publisher

Rose Tilson Executive Director, Marketing

Southern Living is published by Time Inc. Lifestyle Group

ADVERTISING CONTACTS Effective January 2016 Issue 2016 MEDIA KIT