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It’s a new world with
Vamos/LATAM Platform
ABOUT US:
We are proud to present Latin America’s most complete media platform. Connect your brand with the most exclusive and committed audience, inside and outside the aircraft: the LATAM passenger
Vamos/LATAM is more than a platform for traditional media. In digital, mobile, print, TV and product sampling, everything is designed to create brand experiences with high retention throughout the various stages of the passenger journey. Our medias will help you connect with your consumer and generate commitment. But we can offer even more.
Introducing Vamos LAB.Our innovation team are ready to create custom projects for your brand. We use our experience in branded content and business inteligence to find the best way to reach your consumer and optimize your investment.Get in touch with us. We’ll be glad in show you how we combine media, culture, content, and great conversation to create success cases for your projects and ideas.
A communications company specializing in the creation and production of branded content, New Content is a team of executives who are pioneers in the field of custom publishing in Brazil.
With more than 70 clients worldwide,Spafax (a member of WPP Group) isa leader in the creation of branded content, specialized in-flight entertainment management, custompublishing, and advertising sales.With offices around the world, Spafax is truly a global creative community
The first and largest aviation group in Latin America, LATAM has one of the most modern commercial fleets in the world, bringing passengers to 135 destinations in 24 countries with 1,500 flights each day. According to the World Airline Survey, LATAM holds first place for best airline and best onboard service in South America.
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08
10
09
12
07
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Vamos/LATAM Platform
04: LATAM by the Numbers05: Passenger Profile 06: Passenger Journey
Video
08: TV Onboard
Live Marketing
10: Promotional Actions11: VIP Lounges
12: Commercial Team
Digital
09: LATAM Entertainment Digital Boarding Pass Vamos/LATAM website
Commercial Team
Press
07: Vamos/LATAM Magazine
CONTENTS
1500
140
330
MÍDIA KIT 4
Aircrafts
LATAM by the Numbers
passengers fly with LATAMevery month.
passengers in the region are transported by LATAM
1 in 2
destinations in 24 countries, with daily connections to Europe, the United States, Oceania, and the Caribbean.
5.8 Millions
Daily flights
1st Placebest company and
best in-flight servicein South America,
according to the WorldAirline Survey.
Biggest inLatin America
We want to take our continent to the world and bring the world to our continent. We work with passion.
We are the first genuinely Latin American company. We are present in Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela. We take great pride in being ambassadors of diversity and spirit throughout Latin America.
Vamos/LATAM PLATFORM
0-14 / 1%
15-24 / 3%
24-34 / 26%
35-44 / 27%
45-54 / 21%
55-64 / 16%
+ 65 / 6%
23%
40%
26%
11%
18%
2%
4%
14%
62%
17%28%
55%
38% 27% 35%
59%
31%
10%
5
61%
39%
LATAM PassengerProfile
AGE GENDER
LIVING SITUATION
ALONE OR WITH PARENTS
WITH A PARTNER, WITH OR WITHOUT YOUNG CHILDREN
WITH A PARTNER, WITH CHILDREN OVER AGE 12
OTHER
LATAM PASS PROGRAM
NOT MEMBERS
BLACK & BLACK SIGNATURE
PLATINUM
GOLD
LATAM
TRAVEL REASON
BUSINESS LEISURE OTHER
OCCUPATION
EXECUTIVE HIGH LEVEL EXECUTIVE
OTHER
LATAM ANNUAL FLIGHTS
DOMESTIC
INTERNACIONAL:
SHORT HAUL
MALE
FEMALE
INTERNACIONAL:
LONG HAUL
Vamos/LATAM PLATFORM
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New opportunities with
Vamos/LATAM is a complete media platform that provides advertising opportunities throughout the passenger’s entire journey. There are several ways to connect your brand to LATAM Passenger during their journey, with different media formats.
LATAM Passenger Journey
WEBSITEHEADREST
SOCIALAVOD TV
OVERHEAD TVBOARDINGPASS
ONBOARD MAGAZINE
VIP LOUNGESLATAM ENTERTAINMENT
Vamos/LATAM PLATFORM
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Distributed monthly to LATAM passengers, the magazine Vamos/LATAM, is a trilingual publication (Spanish/Portuguese/English) that aims to inspire passengers through articles on LATAM destinations, aviation, and entertainment to encouraging them to plan their next trip and explore our continent and the world. The magazine is produced in two commercial versions: one for the domestic market in Brazil; another for the Spanish-speaking countries (SSC) and international market*.
VAMOS/LATAM (BR VERSION)COVERAGE (BR):
COPIES:
CIRCULATION:
READERSHIP:
DISTRIBUTION:
FREQUENCY:
GRAPHIC SPECS:
All national and international flights LATAM leaving from Brazil.
150,000 unities.
110,000 copies distributed in LATAM VIP Lounges and aircrafts - verified by IVC®.
2.600.000.
Beginning on the first day of the month**.
Monthly.
Cover in 230g couche paper, core in 70g matte couche paper, square spine.
Speak with passengers during flight, in a moment
of low dispersion and full attention to
your brand.
SIZE INSERTION PRICEFORMAT
40,4 X 26,6 cm
40,4 X 26,6 cm
20,2 X 26,6 cm
20,2 X 13,3 cm
6,7 X 26,6 cm
20,2 X 26,6 cm
20,2 X 26,6 cm
IFC Spread
Spread
Full Page
1/2 Page
1/3 Page
3rd Page
4rh Page
R$ 243,500.00
R$ 197,100.00
R$ 108,500.00
R$ 64,100.00
R$ 42,700.00
R$ 124,500.00
R$ 152,000.00
Guaranteed positioning: 20% addition. Special formats, session sponsorship and advertorial: Contact our commercial team.
Payment: 15 d.f.q.Material Specs: High resolution pdf file: 300 dpi/cmyk with embedded fonts and color proof. Bleed margin of 0.8 cm, trim lines and registration outside bleed. Texts should be 1cm from safety margins. Ads should be in quadricolor.
*For advertise in SSC version, please contact our commercial team. **Five working days, from the 1st to 5th of every month, are required to supply 100% of the fleet with magazines for the month.
VAMOS/LATAM MAGAZINE
PRESS
VÍDEO
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On Vamos/LATAM Platform you will find excellent alternatives for advertising on the onboard screens:
ONBOARD TV
SAFETY VIDEO:
SPOT(NO AUDIO):
30-second video after safety instructions (on the ground).
15-second spot placed through the program (no audio, cruise altitude). Advertiser can have until 4 inserts per flight.
COVERAGE INSERTS* MONTHLY PRICEFORMAT
National
International
National
National
National
National
Safety Video
Safety Video
Spot - No audio
Spot - No audio (x 2)
Spot - No audio (x 3)
Spot - No audio (x 4)
17.874
2.346
14.066
28.132
42.198
56.264
R$ 402,500.00
R$ 108.600,00
R$ 84,900.00
R$ 152,900.00
R$ 216,700.00
R$ 271,700.00
SAFETY VIDEOONBOARD CONTENT
Preparing todeparture
1. Departure2. Cruise Altitude3.
Media specs: MOV H264 720x480 File, screen format 4:3. Minimun resolution: 720x480, RGB. Square Pixel. NTSC 29,97 fps. Audio PCM stereo, 48.000 hz. Respect the title an action safe marks, especially in texts. Minimun font size: 31pt. For further information regarding this product, or other Vamos/LATAM video opportunities, please contact our commercial team.
* According average flights from Jan/2015 to Fev/2016.
DEADLINES: RESERVATION AND MATERIAL:Reservation: until the 8th of the month prior to placementMaterial: Contact our commercial team.Payment: 15 d.f.q.
HOW IT WORKS:
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On-board promotional campaigns in LATAM flights - sampling and product drawing - are an excellent opportunity for segmentation, in which the brand can add value to the passenger’s experience, while getting the brand’s message across.
PROMOTIONAL DRAW: Up to 3 draws of products, benefits or prizes among passengers during a flight. This also includes an additional speech of up to 20 seconds.
SAMPLING: distribution of promotional material during boarding, disembarking and throughout the flight.
PROMOTIONAL ACTIONS
FLIGHTS PER WEEK P. DRAWPEOPLE PER WEEKDEPARTURE/ ARRIVAL SAMPLING
28
24
27
111
107
27
R$ 33,390.00
R$ 19,385.00
R$ 32,755.00
R$ 34,426.00
R$ 31,784.00
R$ 9,615.00
SP - RJ (GRU e GIG) / New York (JFK)
SP - RJ (GRU e GIG) / Buenos Aires (EZE)
SP - RJ (GRU e GIG) / Miami (MIA)
SP (CGH e GRU) / Brasília (BSB)
SP (CGH e GRU) / Curitiba (CWB)
RJ (GIG) / Salvador (SSA)
Other Routes
R$ 33,390.00
R$ 19,385.00
R$ 32,755.00
R$ 38,252.00
R$ 35,316.00
R$ 10,684.00
6,678
3,877
6,551
19,126
17,658
5,342
Material reservation and delivery for approval: 14 days in advance, considering the campaign’s launch date. Material must be previously approved by TAM and delivered to caterers 5 to 7 consecutive days in advance. TAM’s airway network is dynamic and is constantly changing. There are more than 400 routes available for promotional campaigns.
Contact our commercial team
LIVE MKT
LATAM VIP LOUNGEBrasil - GRU
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Designed to provide frequent fliers with a calm and relaxing haven, these VIP lounges offer a wide range of services. Each Lounge is prepared with options* such as: entertainment room with tablets and video games; buffet and bar; cable TV; Wi-Fi; business center; showers and quiet areas for resting. These spaces are a great opportunity for reaching out to elite passengers and are easily adapted to the varying needs of different brands.
LATAM VIP lounges are available to all business-class passengers flying LATAM, as well as the elite categories of LATAM PASS and other frequent-flier programs in the oneworld alliance.
WHO USES VIP LOUNGES ?
PAX PER WEEKVIP LOUNGES
4,900
2,513
4,848
2,287
5,275
GUARULHOS - BRA
EZEIZA - ARG
CHILE - CHI
BOGOTÁ - COL
MIAMI - USA
*Some spaces are available only in specific lounges. To know about space availability and any other information about LATAM VIP lounges, please contact our commercial team.
VIP LOUNGES
LIVE MKT
DIGITAL
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Our airline group offers the most modern and innovative wireless onboard entertainment technology in South America. With this new product, passengers can view the best movies, TV series, and full seasons from their own tablets or smartphones. This system allows the passenger more control and options during the flight, quickly and efficiently.
More than 672,000 people have already downloaded the app. Available on all aircraft without individual screens, beginning in March 2016.
Last information update: march/2016. To learn more about the digital opportunities on the Vamos/LATAM platform, contact our commercial team.
With the digital boarding pass,LATAM passengers can check-ineasily and quickly, select their seat,and get their boarding card.
Your brand will accompany the LATAM passenger travel in a unique space. From the moment the passenger settle in his seat until the warning to untie the belt, he is impacted by your message.Advertising is applied to the head restraints present in all economy class seats of aircraft performing domestic flights.For more information, contact our commercial team.
We invite you to join us on a fascinating journey through a world without borders. On the Vamos/LATAM Website you will find an amazing amount of information: inspiring lists, full-length articles, and comprehensive guides. Everything you need to start dreaming about your next destination.
VAMOS/LATAMWEBSITE
HEAD RESTBOARDING PASS
Brand Channel: Sponsored Channel with brand exclusive content.
LATAM ENTERTAINMENT
MÍDIA KIT 12
New Sell | Vamos/LATAMAv. Mofarrej, 619CEP: 05311-000 - São Paulo, SPTel: 55 11 3048-3103 – Fax: 55 11 3045-2277
INFORMATION ON CHARGES,BILLING AND MATERIAL/COMMERCIAL OPERATIONSDELIVERY:
INFLIGHT ENTERTAINMENT INDICATORSFOR TAM LINHAS AÉREAS:
Due to constant fleet variations, data and numbers presentedin this media kit concerning fleet, destinations, passengers,market share, among others, are subject to change
Vamos/LATAM Magazine - BRAircraft are supplied with magazines in Brazilian bases (BSB, CGH, GIG, GRU, SDU).
Onboard TV - BRSafety video – National:Domestic Routes: all routes except for those mentionedbelow:• It is not shown in domestic routes which use Wide Bodyaircraft (44 flights per month).• It is not shown in aircraft without an entertainment system(1.375 flights per month);• It is not shown in aircraft with an inoperant entertainmentsystem (153 flights per month);• It is not shown in aircraft they are in the maintenancecenter LATAM QSC (153 flights per month);• It is not shown in aircraft who has had the current content
uploaded after the 15th day of each month (458 flights per month);• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.
Safety video – International:International Routes: Buenos Aires, Rosário, Santiago doChile, Montevidéu, Caracas, Paris, Miami, Nova Iorque eOrlando, Milão, Madri, Lima, Frankfurt, Londres, Assunção eCiudad del Este, Santa Cruz de la Sierra, Ciudad de México.Except for those mentioned below:• It is not shown in aircraft who has had the current contentuploaded after the 15th day of each month (75 flights per month);• It is not displayed on the aircraft, for operational reasons,did not have the loaded current content (151 flights per month);• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.
Vamos/LATAM Program - BR:Domestic Routes: all routes except for those mentionedbelow:• It is not shown in flights departing between 12:00 am and5:00 am, domestic routes which use Wide Body aircraft (1.129 flights per month);• It is not shown in aircraft without an entertainment systemor audio in seats (1.300 flights per month);• It is not shown in aircraft with an inoperant entertainmentsystem (144 flights per month);• It is not shown in aircraft they are in the maintenancecenter LATAM QSC (144 flights per month);• It is not shown in aircraft who has had the current contentuploaded after the 15th day of each month (433 flights
per month);• It is not shown in aircraft that it occurred failure by thecrew (2.839 flights per month).• The number of flights mentioned in previous sections ofthis media kit already excludes flights mentioned in this section.• The open audio volume during Vamos LATAM programming can sometimes be inferior to the Safety Video volume.
Video infrastructure in LATAM fleet:It is possible that some aircraft may not have all necessaryequipment to broadcast the audio/video programming. Ingeneral, the TV programming for a given month will begin to be loaded on the first day of the month. On 100% of the fleet and on the 15th, the entire fleet will have the programming loaded.
MerchandisingHead Rest – National and International Routes:Coverage:Domestic and international routes using A319/A320/A321 - 131 aircrafts. Head Rest on the fleet: 19.870.Flights per month: 21.116All routes except for those mentioned below:• Narrow Body Fleet: not available on domestic flights conducted with aircraft Narrow Body (44 voos por mês);• Wide Body Fleet: not available on international flights (Buenos Aires e Santiago) conducted with Wide Body aircrafts (111 voos por mês).• Deadlines:Standard campaign periods are:Jan/Feb/Mar (material must be submitted by 20/Nov)Apr/May/Jun (material must be submitted by 20/Feb)Jul/Aug/Sep (material must be submitted by 20/May)Oct/Nov/Dec (material must be submitted by 20/Aug)
COMMERCIAL TERMS AND CONDITIONS
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COMMERCIAL TERMS AND CONDITIONS
• Operational Details:Thirty (30) consecutive days are necessary for campaign switching for all of the A319/A320/A321.• During the switching period there will be a mixture of different materials on the same aircraft.
Promotional CampaignsStandard campaigns are weekly, from Monday to Sunday. Material for promotional drawing or sampling, as well as text for speeches and product drawing must be submitted for approval by New Sell at least 14 consecutive days in advance, considering the initial action date. Material for product drawing or sampling must be delivered to caterers at specific bases from where promotional flights will take off, 5 to 7 consecutive days prior to start of promotional action.LATAM reserves the right to modify promotional action programming. Should this occur, all agencies and advertisers involved will be properly notified so that, along with the commercial department, one of the following actions may be taken:• Change of proposed placement period/route;• Compensation during the same period/route on a differentdate;• Billing deduction.
DuplicatesMaterials for placement which contain brands other than those from the advertiser with have a price increase of 30% over the standard list price.
Placement MaterialAll advertising materials for onboard placement will be validated by the Marketing Department at LATAM Linhas Aéreas. New Sell reserves the right to reject inadequate or substandard material, whether it is for placement in
magazines, newspapers, video, audio channels, promotional campaigns or merchandising.For placement in printed media it will be necessary to send aCD or compatible media, accompanied by graphical proof ofcolor and text.In case there is no physical graphical proof, no questioningwill be accepted regarding the reproduction quality of material printed at Vamos/LATAM.For placement in video media it will be necessary to senddigibeta, betacam or DVcam material, with clapboard marking and a DVD or MPG copy. For audio it will be necessary to send a CD or digital files.It is indispensable to identify the advertiser in every materialsent for placement. Any delay or lack of delivery, defectivematerial or non compliant with commercial practices entailsbilling without due credit on the reserved space.
Placement PeriodVamos/LATAM products with monthly frequency are guaranteed to be placed for 30 days; however the period may not necessarily start from the 1st day of the given month. Due to loading logistics and changes in aircraft overnight stay schedule, this period may be actually accounted for up to 15 days from the beginning of the placement.
Minimum PlacementIt is possible that at some point there might be failure in displaying all content mentioned in this media kit. This is due to external factors which are part of the airline business such as delays, flight cancellations, route alterations, climate changes, technical problems, among others.
Programming CancellationLong-term programming contracts may be cancelled with prior written notification, 60 days in advance. The payment already made for placement which has not been received shall be made by billing of list values for amounts not yet paid.
Updated: 2016.08.29
Rodrigo LimaSales Director+55 11 [email protected]
Humberto GaldieriBusiness Manager+55 11 3048.3119+55 11 [email protected]
Claudio FerroOperations Manager+55 11 [email protected]
Daniel FreixoBusiness VP+55 11 3048.3103+55 11 [email protected]
Fábio FerreiraMarketing Manager+55 11 [email protected]
Giovana CandêoSales - Paraná+55 41 [email protected]
Ivan FerreiraBusiness Manager+55 11 3048.3112+55 11 [email protected]
Renato NetoOperations Supervisor+55 11 [email protected]
Gabriel SoutoSales - Rio de Janeiro+55 21 [email protected]
Noele ParajaraMarketing Assistant+55 11 [email protected]
Silvana SoppaSales - Paraná+55 41 [email protected]
Edson VieiraQA Assistant+55 11 [email protected]
Gustavo BurnettSales - Brasília-DF+55 61 [email protected]
Mayara FrançozoDirectorship Assistant+55 11 [email protected]
Other states
Commercial Team - SÃO PAULO (BR)
CONTACT US AND SCHEDULE A VISIT!
Tel: +55 11 3048 3103 . Av. Mofarrej, 619 - CEP: 05311-000 - Vila Leopoldina - São Paulo, SP
BRASIL
URUGUAI
ARGENTINA
MEXICO
USA (MIAMI)
OTHER COUNTRIES
CHILE
PERÚ
EQUADOR
COLÔMBIA
To know opportunities in other countries,
Contact us
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